What Moto-Profil does

Moto-Profil Sp. z o.o. is a Polish professional distributor of automotive parts and accessories, founded in 1993 and headquartered in Chorzów, Poland. The company operates the ProfiAuto network — the largest independent network of automotive wholesalers, shops and service garages in Poland and one of the largest in Central Europe — comprising 240+ wholesale/retail partners and 2,150+ service garages across Poland, the Czech Republic, and Slovakia, with the broader commercial partner network reaching over 15,000 automotive services and shipping to 26 countries. Its commercial catalogue offers 350,000+ active references sourced from 260+ global suppliers, supported by an extended digital catalogue of approximately 11 million references used by nearly 17,000 professionals daily.

The company's product ecosystem combines proprietary branded parts (ProfiPower with ~4,000 references, OYODO with ~7,500 articles, and JPN with ~6,500+ references — together ~18,000 SKUs) with a proprietary software stack: the ProfiAuto online catalogue, ProfiBiznes for workshop/warehouse management, ProfiBI business intelligence, and a VR-based training tool (ProfiAuto Virtual Garage) deployed in vocational schools. Moto-Profil has been the sole Polish representative of TEMOT International since 2002 and serves as a distribution channel for major global brands including Continental/ContiTech, Castrol, KYB, Bosch, VARTA, Valeo, and others, with three warehouses (Chorzów HQ, Jawczyce hub near Warsaw, Świebodzin) enabling same-day/next-day delivery.

The business model is anchored on B2B wholesale distribution with individually negotiated pricing through dedicated sales representatives, complemented by own-brand product sales, recurring software subscriptions (ProfiBiznes/ProfiBI), fleet-maintenance services (MOTO Flota), promotional products (ProfiGift), and a mobile application for end-consumer garage booking. In FY2023, Moto-Profil reported revenue of 2,175,606 thousand PLN with 19.4% year-over-year growth, ranking 189th on Rzeczpospolita's Lista 500 of largest Polish enterprises — the largest jump in the company's history on that ranking. The company is privately held as a Polish Sp. z o.o., with Michał Tochowicz serving as President (succeeding co-founder Leszek Żurek) and Adam Kapek as Vice President.

Name

Moto-Profil

Legal name

Moto-Profil Sp. z o.o.

Website

https://moto-profil.pl

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Moto-Profil is a Polish automotive parts distributor operating the ProfiAuto network — 240+ wholesalers/shops and 2,150+ service garages across Poland, Czech Republic, and Slovakia — supplying 350,000+ parts references from 260+ suppliers and proprietary software tools to independent aftermarket businesses.

Ownership category

akta.pro rank

Headquarters

HQ city

Chorzów

HQ country

Poland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Automotive Parts Wholesale Distribution: Moto-Profil distributes automotive parts and accessories to independent wholesalers, shops and service garages across 26 countries. The company offers over 350,000 references from approximately 260 suppliers, providing same-day and next-day delivery through their logistics network.
2. Proprietary Brand Products: Sale of own brands ProfiPower, Oyodo and JPN, which include auto parts, accessories, batteries, filters, wipers and automotive chemicals. These brands target Asian, American and European vehicles with approximately 18,000 products.
3. Software Subscriptions and Services: Software services including ProfiBiznes for workshop management, ProfiBI for business intelligence, and ProfiAuto catalogue access provided to network partners.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Moto-Profil is a professional B2B distributor of automotive parts and accessories, operating the ProfiAuto network of over 240 independent wholesalers and shops and more than 2,150 car service garages across Poland, the Czech Republic, and Slovakia. The company distributes over 350,000 references from approximately 260 leading suppliers, complemented by three proprietary brands (ProfiPower, OYODO, JPN) totaling approximately 18,000 products. Its offering is supported by proprietary digital tools including the ProfiAuto online catalogue, ProfiBiznes workshop management software, ProfiBI business intelligence platform, and a VR-based training tool (ProfiAuto Virtual Garage).

Product overview

Moto-Profil is an automotive parts and accessories distributor operating since 1993, offering both a comprehensive B2B product distribution platform and proprietary branded products. The core offering centres on the ProfiAuto brand network - the largest independent network of wholesalers, shops and garages in Poland - supported by the ProfiAuto Catalogue (online parts ordering system with ~11 million references) and ProfiBiznes management software. The product portfolio includes three own brands: ProfiPower (~4,000 references for brake, suspension, filters, batteries), OYODO (~7,500 references for steering, electrical, cooling, fuel systems), and JPN (~6,500 references for drivetrain, radiators, sensors). Additional products include VR-based training tools (ProfiAuto Virtual Garage), fleet management (MOTO Flota), promotional products (ProfiGift), a mobile app for garage appointments, and Business Intelligence analytics (ProfiBI). The ecosystem connects approximately 240+ shops and wholesalers and 2,150+ car services across Poland, Czech Republic and Slovakia.

Differentiator

Problem solved

Functional benefit

Brands

• ProfiPower: High-quality, affordable auto parts including braking system components, suspension components, batteries, filters, wipers, and automotive chemicals. The brand encompasses approximately 4,000 references and was awarded the 'Good Brand 2020' certificate.
• OYODO
• JPN

Products and services

• ProfiAuto Network The largest independent network of automotive wholesalers, shops and car garages in Poland, providing partners with shared branding, IT tools, training, marketing and preferential purchasing conditions.
• ProfiAuto Online Catalogue Digital parts catalogue with nearly 11 million references from hundreds of leading suppliers, used by approximately 17,000 users daily to find and order car parts.
• ProfiBiznes Software Specialised management software for automotive wholesalers and shops covering sales, warehouse management, ordering and reporting.
• ProfiAuto Virtual Garage (Wirtualny Warsztat) Virtual reality training software that simulates a car service environment with service scenarios (brake disc/pad replacement, shock absorbers, battery replacement) for use in automotive schools.
• ProfiPower Own Brand Moto-Profil's own brand of automotive parts offering nearly 4,000 references including brake system components, suspension components, batteries, filters, wipers and chemicals.
• OYODO Own Brand Own-brand spare parts line with over 7,500 articles including steering, electrical, cooling and fuel system components, produced in factories supplying first assembly.
• JPN Own Brand Own-brand spare parts line with several thousand references for European, American, Japanese and Korean vehicles, including drivetrain, radiators, water pumps, sensors and bearings.
• MOTO Flota Fleet Services Specialised fleet maintenance services for companies throughout Poland, supporting entrepreneurs, fleet managers and fleet management for over a decade.
• ProfiAuto Mobile Application Mobile application for vehicle owners allowing garage appointment booking and fuel expenditure tracking, targeted at the ProfiAuto Serwis garage network.

Quantifiable outcome

• Revenue growth of 19.4% year-over-year, reaching 2,175,606 thousand PLN in the latest ranking
• +4 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Continental/ContiTechminorChannel Partner/ Reseller/ Distributor · 31 August 2021Added ContiTech products (pulleys, timing belts, V-belts, water pumps, kits) to Moto-Profil's catalogue, adding 3,500 references to the existing 8.5 million parts. One of the world's largest automotive parts manufacturers.
• TEMOT InternationalcoreStrategic or Co-development PartnerOne of the largest associations of automotive parts distributors in the world. Moto-Profil has been the sole representative in Poland (passenger car category) since 2002. Michał Tochowicz serves on the supervisory board. The partnership provides access to international best practices and cross-border cooperation opportunities.
• SDCM (Association of Automotive Parts Distributors and Producers)coreStrategic or Co-development PartnerPolish voice of the automotive industry on the international stage, belonging to the largest European organizations related to automotive parts sector - CLEPA and FIGIEFA. Adam Kapek, Vice President of Moto-Profil, is a member of SDCM's management board.
• Katowicka Specjalna Strefa Ekonomiczna (KSSE)minorStrategic or Co-development PartnerCo-founded 'Automotive StrefAcademy KSSE' to promote mechanics education among students. Moto-Profil is the founding partner alongside KSSE, universities and technical schools to address the shortage of qualified mechanics.
• CastrolminorChannel Partner/ Reseller/ DistributorMoto-Profil became a direct business partner of Castrol, one of the most famous aftermarket players, providing customers with access to specialist references.
• KYB (Kayaba)minorChannel Partner/ Reseller/ DistributorAdded KYB products to the commercial catalogue, expanding the portfolio of offerings for customers.
• ATE, Bosch, Brembo, Denso, febi bilstein, FILTRON, MANN-FILTER, Monroe, NRF, OSRAM, Philips, Schaeffler, VARTA, Valeo, Tomex, ZF, ZimmermannminorChannel Partner/ Reseller/ DistributorLeading suppliers of parts and accessories for the automotive industry. These suppliers partner with Moto-Profil for distribution through the ProfiAuto network. Complete list includes 17 major brands as event partners.
• Politechnika Śląska (Silesian University of Technology)minorStrategic or Co-development PartnerPartner in Automotive StrefAcademy KSSE, specifically the Faculty of Transport and Aviation Engineering. Collaborates on training future automotive professionals.
• Akademia WSB (WSB University)minorStrategic or Co-development PartnerPartner in Automotive StrefAcademy KSSE. Hosts the initiative and conference 'New trends in management and production engineering' at their Dąbrowa Górnicza campus.

Scale indicators16 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Inter Cars: Inter Cars is the largest independent auto-parts distributor in Poland and Central/Eastern Europe, with a similar network of wholesale outlets, service partners and proprietary IT platforms. It is the most direct competitor to Moto-Profil's ProfiAuto network in Poland.
• Autodistribution Polska: Autodistribution is a Polish wholesale distributor of automotive parts serving independent workshops and retailers. It is part of the broader European Autodistribution network and directly competes with Moto-Profil in the Polish B2B auto-parts market.
• ATU Auto-Teile Unger: ATU is one of Germany's largest independent automotive service and parts providers, combining a workshop chain with parts distribution. Comparable to Moto-Profil's combined parts-distribution and ProfiAuto Serwis network model.
• RHIAG Group: RHIAG is a European B2B distributor of automotive spare parts operating a network of independent partners across multiple countries, with strong Swiss and Southern European presence. Highly comparable in business model to Moto-Profil's ProfiAuto partner model.

Regional players

• Mekonomen: Mekonomen is a Nordic independent auto-parts and service-chain operator with comparable spare-parts distribution and workshop network model, but it primarily serves Sweden, Norway and other Nordic markets rather than Central Europe.
• Cofco Auto Parts: Cofco is a Chinese state-affiliated auto-parts distribution and supply-chain platform serving independent aftermarket customers across Asia. Comparable as a regional auto-parts distribution peer, but operating in a different geography than Moto-Profil.

Broad incumbents

• Alliance Automotive Group: Alliance Automotive Group is a major European distributor of vehicle parts, tools and workshop consumables owned by Genuine Parts Company. It competes across multiple European markets and represents a larger, well-capitalised incumbent in the same space as Moto-Profil.
• LKQ Corporation: LKQ is one of the largest global distributors of alternative and specialty auto parts, with significant European operations including wholesale and self-service retail. Comparable as a broad incumbent spanning similar product categories to Moto-Profil.
• Genuine Parts Company: Genuine Parts Company is the US-listed parent of NAPA and Alliance Automotive Group, operating one of the largest global automotive parts distribution networks. Relevant as the broader incumbent that ultimately competes with independent networks like Moto-Profil.

Emerging players

• WMF Group (WMFtools / Wessels & Müller): WMF Group is a German-led European auto-parts and accessories distributor focused on tools, consumables and workshop supplies. Comparable as a mid-sized European independent distributor with overlapping supplier base and similar B2B customer profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInpl.linkedin.com/company/motoprofil

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moto-Profil