CRF Resale
CRF Resale (dba CRF Communities) operates 16 affordable 55+ manufactured-home retirement communities across Central Florida, selling homes and collecting recurring lot rent from year-round residents and seasonal snowbirds.
- Company typePrivate
- Founded1983
- HeadquartersWinter Park, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What CRF Resale does
CRF Resale, also doing business as CRF Communities, is a private operator of 55+ manufactured-home retirement communities in Central Florida. Founded approximately 40 years ago and headquartered in Lakeland, FL, the company operates 16 distinct active-adult communities across Polk and Highlands Counties, with concentrations in Winter Haven (9), Sebring (2), Lakeland (2 plus a co-located Mulberry community), Lake Wales, and Bartow. Its portfolio ranges from an entry-level single-wide home priced at $5,000 to a premium three-bedroom lakefront home at Waterside priced up to $214,900, supported by amenities such as clubhouses, pools, golf courses, fitness centers, pickleball, and on-site restaurants.
The company's business model combines a one-time home-sale transaction with a recurring lot-rent annuity of approximately $299 per month. Residents purchase the manufactured home but lease the underlying lot from CRF, creating a long-duration revenue relationship. Go-to-market is sales-led, with dedicated on-site community agents at each location, supplemented by inside sales via a central phone line and website inquiries, and event-driven demand generation through senior expos, Showcase of Homes, and Sip & See events. Marketing channels span the corporate website (crfresales.com), Facebook, Instagram, YouTube, a weekly email newsletter, SEO-driven blog content, and event participation.
The underlying technology is a standard CMS-based real estate listing platform that displays available homes across the 16 communities, with property pages, virtual tours, and a newsletter signup. No APIs, SDKs, AI capabilities, or proprietary technology stack are disclosed. CRF addresses the 55+ affordable-retirement-housing market in Florida, serving both year-round residents and seasonal snowbirds from northern states and Canada, with customer concentration spread across individual retail buyers rather than any institutional account.
CRF Resale firmographics
Firmographics- Name
- CRF Resale
- Legal name
- CRF Communities
- Website
- https://crfresales.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- CRF Resale (dba CRF Communities) operates 16 affordable 55+ manufactured-home retirement communities across Central Florida, selling homes and collecting recurring lot rent from year-round residents and seasonal snowbirds.
- Ownership category
- akta.pro rank
Where CRF Resale is headquartered
LocationHeadquarters
- HQ city
- Winter Park
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
CRF Resale business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others
Revenue model
- Home Sales: CRF Communities generates revenue through the sale of manufactured homes. Home prices range from approximately $5,000 to $224,900, with both pre-owned and brand new homes available. Residents purchase their home but lease the lot from CRF.
- Lot Rent: Ongoing monthly lot rent from community residents provides recurring revenue. Lot rent includes access to community amenities and professional management. Standard lot rent is approximately $299/month, with discounted promotional rates often offered for the first year or multiple years.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Pre-Owned/Single-Wide Homes - Entry Level |
| One time/ perpetual license | Pay-as-you-go | Pre-Owned/Double-Wide Homes - Mid-Range |
| One time/ perpetual license | Pay-as-you-go | Brand New Homes - Premium |
| Subscription | Monthly | Lot Rent - Monthly |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
CRF Resale product offering
Product offeringCore offering
CRF Resale operates 16 distinct 55+ manufactured home retirement communities across Central Florida (Polk and Highlands Counties), selling new and pre-owned manufactured homes on leased lots. The company earns revenue from one-time home sales ($5,000 to $224,900) and recurring monthly lot rent (approximately $299/month) that includes access to community amenities.
Product overview
CRF Resale operates 16 distinct 55+ manufactured home communities across Central Florida (Polk and Highlands Counties), offering a portfolio of retirement living options ranging from luxury golf course communities to affordable waterfront properties. The core offering consists of individual branded communities (Four Lakes Golf Club, Swiss Golf & Tennis Club, Waterside, Winter Haven Oaks, Hidden Golf Club, Swiss Village, Hidden Cove, Hidden Cove East, Hidden Cove West, Cypress Creek Village, Whisper Lake, Anglers Green, Anglers Cove, Anglers Cove West, Tower Lakes, and Oak Hammock) where residents purchase or lease manufactured homes on owned or rented lots. The company provides a digital listing platform for browsing available homes, newsletter subscription for promotions, and concierge agent support for community tours and purchasing. Communities are clustered in Winter Haven (9), Sebring (2), Lakeland (3), Mulberry (1), Lake Wales (1), and Bartow (1).
Differentiator
Problem solved
Functional benefit
Products and services
- Waterside A brand new lakefront manufactured home community in Sebring, Florida offering waterfront living with amenities including café, dog park, fire pits, fitness center, pickleball, theater room, and waterfront access. Targeted at 55+ active adults.
- Four Lakes Golf Club A premier luxury 55+ retirement community in Winter Haven, Florida featuring an 18-hole par-72 regulation golf course, 20,000 sq ft clubhouse, on-site restaurant, theater, sauna, and over 800 lots with lakefront living.
- Swiss Golf & Tennis Club
- Hidden Golf Club
- Winter Haven Oaks
- Swiss Village
- Hidden Cove
- Hidden Cove East
- Hidden Cove West
- Cypress Creek Village
- Whisper Lake
- Anglers Green
- Anglers Cove
- Anglers Cove West
- Tower Lakes
- Oak Hammock
- Manufactured Home Listings
Companies that use CRF Resale
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
CRF Resale technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CRF Resale partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights4 records
CRF Resale competitors and assessment
Company assessmentDirect peers
- Sun Communities: Public REIT (NYSE: SUI) operating manufactured housing, RV, and 55+ active adult communities across the US, including Florida. Direct comparable because both operate 55+ manufactured home communities on a lot-lease model with amenitized retirement living.
- UMH Properties: Public REIT (NYSE: UMH) owning and operating manufactured home communities across the Northeast, Midwest, and Southeast. Directly comparable asset class and operating model, though regionally more diversified than CRF.
- RHP Properties: Private owner and operator of more than 360 manufactured home communities across 30 states. Closest private peer in business model and scale, providing a useful comparison for CRF's portfolio operating approach.
- Flagship Communities REIT: Public Canadian REIT (TSX: MHC.U) owning manufactured housing communities primarily in the US Midwest and Southeast. Directly comparable in asset class and resident demographic, though geographically focused outside of Florida.
- Hometown America: Private operator of manufactured housing communities with strong 55+ resident focus across multiple US states. Directly comparable as a community operator serving similar 55+ demographic with lot-lease model.
- YES Communities: Private manufactured housing community operator with a portfolio of properties across multiple states. Comparable as a private peer in the same asset class operating on a similar community-ownership model.
- Investment Property Group: Private operator of manufactured housing communities, multifamily, and self-storage assets across the Western US. Comparable as a multi-property manufactured housing operator, though geographically outside Florida.
Broad incumbents
- Equity LifeStyle Properties: Large public REIT (NYSE: ELS) operating manufactured home communities, RV resorts, and marinas nationwide. Comparable as a major incumbent in the same asset class with substantial Florida exposure, though broader in scope than CRF's 55+ focus.
Emerging players
- GreenCourte Residential: Private investment firm focused on manufactured housing communities and RV resorts. Comparable in asset class focus, though more of an investor-operator than a direct community management competitor.
- Carefree Communities: Smaller private operator focused on 55+ manufactured housing communities in select markets. Comparable niche focus on senior manufactured housing, though smaller scale and less geographic concentration than CRF.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
CRF Resale social profiles
Digital presenceCRF Resale compliance and trust
Trust signalCompliance2 records
CRF Resale financial estimates
Financial estimateRevenue estimate
Valuation estimate
CRF Resale leadership team
Management profileNumber of profiles
CRF Resale funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CRF Resale M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CRF Resale
What does CRF Resale do?
CRF Resale operates 16 distinct 55+ manufactured home retirement communities across Central Florida (Polk and Highlands Counties), selling new and pre-owned manufactured homes on leased lots. The company earns revenue from one-time home sales ($5,000 to $224,900) and recurring monthly lot rent (approximately $299/month) that includes access to community amenities.
Is CRF Resale a public or private company?
CRF Resale is a private company. It is classified as unknown and is currently operating.
When was CRF Resale founded?
CRF Resale was founded in 1983. It employs 51 to 100 people.
Where is CRF Resale based?
CRF Resale is headquartered in Winter Park, United States, in the North America region.
How does CRF Resale make money?
Two revenue lines are on record. Home Sales are the primary driver. The others are lot Rent.
Who are CRF Resale's main competitors?
Direct peers on record are Sun Communities, UMH Properties, RHP Properties, Flagship Communities REIT, Hometown America, YES Communities and Investment Property Group. Equity LifeStyle Properties is listed as a broad incumbent. Emerging players are GreenCourte Residential and Carefree Communities.
Does CRF Resale have an API?
No public API is recorded for CRF Resale.