What Vytal Options does

Vytal Options (legal entity: PA Options for Wellness, Inc.) is a Pennsylvania-based medical marijuana dispensary operator founded in 2014 and headquartered in Harrisburg, PA. The company operates six physical dispensary locations across the state — Fogelsville, Harrisburg (two suites), Kennett Square, Lancaster, Lansdale, and State College — serving state-credentialed medical marijuana patients with qualifying conditions. Its operations combine in-store retail with an online ordering platform for in-store pickup, supported by mandatory pharmacist consultations at the start of each patient journey, available in-person or virtually.

The company's product assortment spans nine categories — flower, vaporizers/carts, extracts/concentrates, ingestibles (troches/edibles, capsules, RSO), tinctures, topicals, and accessories — sourced both from third-party cultivators and its own house brands: Mood by Vytal (flagship flower line positioned on quality and affordability), Solventless by Vytal (premium live rosin concentrates), Backyard, and a branded partnership with Belushi's Farm. The technology stack is primarily a standard dispensary e-commerce and menu-management platform rather than proprietary IP, with operational differentiation resting on its Clinical Registrant permit (one of the first issued in PA) and a research partnership with Penn State College of Medicine's Center for Cannabis and Natural Product Pharmaceuticals (CCNPP), which supports patient-outcome research, endocannabinoid-system study, and novel treatment development.

Revenue is generated entirely through retail product sales and ancillary pharmacist-consultation services, with payment constrained to cash or debit due to federal cannabis illegality. The company runs a Patient Rewards loyalty program ($1 = 1 point, double points Mondays, non-expiring points) and offers weekly deals and a Penn State student/employee discount at the State College location. It is HIPAA-compliant and 42 CFR Part 2-compliant for patient data handling, and operates under Pennsylvania Act 16 regulatory framework. The company is privately held with no disclosed institutional investors, no public filings, and no funding rounds on record.

Name

Vytal Options

Legal name

PA Options for Wellness, Inc.

Website

https://vytaloptions.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Vytal Options (PA Options for Wellness, Inc.) is a Pennsylvania medical marijuana dispensary operator running six retail locations across the state, serving credentialed patients with pharmacist-guided consultations, a multi-brand product portfolio, and an online ordering-for-pickup channel.

Ownership category

akta.pro rank

Product category

Medical Cannabis Dispensary

NAICS

Pharmacies and Drug Retailers (456110)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Medical Cannabis Dispensaries (CRANAFAB)

akta.pro secondary industries

Cannabis Dispensary + Pharmacy/Clinical Model (Patient Services) (CRANAFAI), Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail) (CRANAFAG)

Keywords

• Medical marijuana dispensary
• Medical cannabis retail
• Pharmacist consultations
• Cannabis product sales
• Clinical cannabis research

Headquarters

HQ city

Harrisburg

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Medical Marijuana Product Sales: Vytal Options generates revenue through the retail sale of medical marijuana products including flower, vaporizers, extracts, ingestibles, tinctures, topicals, and accessories. Patients purchase products in-person at dispensary locations or through online ordering for in-store pickup. The company carries products from multiple branded suppliers including their own house brands (Mood by Vytal, Solventless by Vytal, Belushi's Farm, Backyard, Mood Cannabis Flower).

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Vytal Options operates a Pennsylvania medical marijuana dispensary business across six physical retail locations, selling a curated assortment of cannabis flower, vaporizers, extracts, ingestibles, tinctures, topicals, capsules, RSO, and accessories to state-certified medical marijuana patients. Every patient visit begins with a consultation with an in-house pharmacist who guides product selection, dosing, and treatment planning, and the company also offers virtual consultations. Sales are conducted in-store and through online ordering for in-store pickup under Pennsylvania Act 16 / Clinical Registrant framework.

Product overview

Vytal Options is a Pennsylvania medical marijuana dispensary operating 6 physical dispensary locations (Fogelsville, Harrisburg, Kennett Square, Lancaster, Lansdale, and State College) with an online ordering platform. The company offers a multi-brand portfolio anchored by its own sub-brands Mood by Vytal (quality/affordability), Solventless by Vytal (premium live rosin concentrates), alongside partner brand Belushi's Farm. Their product assortment spans 9 core categories: flower (indica/sativa/hybrid), vaporizers/vape carts, extracts/concentrates, ingestibles (troches/edibles), tinctures, topicals, capsules, RSO, and accessories. The dispensary differentiates through pharmacist-guided consultations and a loyalty rewards program, positioning itself as a research-oriented, patient-centered provider affiliated with Penn State College of Medicine.

Differentiator

Problem solved

Functional benefit

Brands

• Mood by Vytal: Flagship cannabis brand committed to quality, consistency, and affordability.
• Solventless by Vytal
• Backyard
• Belushi's Farm

Products and services

• Mood by Vytal

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Penn State College of MedicinecoreStrategic or Co-development PartnerVytal Options has a research partnership with Penn State College of Medicine through the Center for Cannabis and Natural Product Pharmaceuticals (CCNPP). The partnership focuses on conducting research to provide the best options for medical cannabis wellness journeys, including research on medical marijuana patients and their outcomes, understanding the endocannabinoid system, developing novel treatment methods, and identifying which strains of cannabis are most effective for specific medical conditions. Vytal Options is a Penn State Clinical Research Partnered Medical Marijuana Dispensary and the State College location offers discounts to Penn State Students and Employees.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Columbia Care: Multi-state MSO with Pennsylvania dispensaries; comparable medical-only positioning, pharmacist-led consultations, and clinical-research orientation.
• Curaleaf Holdings: Largest U.S. cannabis retailer by footprint with Pennsylvania dispensary locations; directly comparable in product breadth, medical patient services, and omnichannel ordering.
• AYR Wellness: Multi-state cannabis operator with Pennsylvania retail presence; competes with Vytal Options on dispensary footprint, branded product assortment, and medical patient acquisition.
• Verano Holdings: Multi-state operator with PA dispensaries under the Zen Leaf and MÜV banners; comparable product portfolio, branded flower/concentrate lines, and patient consultation services.
• Trulieve Cannabis Corp. Largest U.S. multi-state cannabis operator with multiple dispensary locations in Pennsylvania; competes directly with Vytal Options on retail footprint, product assortment, and medical patient services.
• Green Thumb Industries (RISE Dispensaries): MSO operating the RISE dispensary brand in Pennsylvania; comparable medical-only and dual-license retail footprint with similar pharmacist-staffed model.
• Cresco Labs (Sunnyside): Multi-state operator with Sunnyside-branded dispensaries in Pennsylvania; competes with Vytal Options on branded cannabis assortment, retail experience, and patient loyalty.
• The Botanist (ACRES Holding): Multi-state dispensary operator with Pennsylvania locations; similar pharmacist-led medical model and emphasis on patient education and product science.
• Jushi Holdings (Beyond Hello): Multi-state operator running the Beyond Hello retail banner in Pennsylvania; directly comparable dispensary format, patient-facing services, and online ordering/delivery capabilities.

Regional players

• TerraVida Holistic Centers: Pennsylvania-only medical marijuana dispensary operator; the closest scale and geographic competitor to Vytal Options in the PA medical-only segment, with comparable pharmacist-led consultations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vytaloptions
• LinkedInlinkedin.com/company/pa-options-for-wellness
• Instagraminstagram.com/vytaloptionspa
• Xx.com/vytaloptions

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vytal Options