Brickwork India

What Brickwork India does

Brickwork India is a Bengaluru-headquartered remote business support services provider founded in 2005 by Vivek Kulkarni and Sangeeta Kulkarni. The company pioneered the Remote Executive Assistant (REA) model with Credit Suisse as its first client and now operates 14 service lines organized into four categories: Business Enablers (Executive Admin, Digital Marketing, Research, Compliance), Business Automation (IT Consulting, Software Development, Data Analytics), Business Operations (HR, Procurement, Supply Chain, Project Management), and Business Finance (Accounting, Financial Budgeting, Investment Banking). Underlying delivery is supported by a single 25,000 sq.ft. delivery center, a proprietary stack including the Admin Quality Management Tool, Project Tracking Tool, and Brickwork LMS, plus enterprise integrations with Salesforce, Microsoft Cloud, SAP SuccessFactors, QuickBooks, Zendesk, and Calendly. ISO 27001:2022 certified and GDPR/CCPA compliant, the company serves 15,000+ customers across 170+ countries and 60+ industries with 24/5 coverage.

Revenue is generated through two models: flexible subscription/hourly engagements with monthly billing and hour carry-forward provisions for commitments above 40 hours/month, and project-based managed services delivered under customized Work Orders. Distribution is exclusively direct sales via website enquiry forms and Calendly scheduling, supplemented by a formal referral program and thought-leadership presence at SSON, FCEDA, and similar industry events. The customer mix spans Fortune 100/Fortune 500 enterprises (Credit Suisse, GE Power, GE Healthcare, a US pharma company, a major social media company) plus a long tail of mid-market and SMB clients across professional services, real estate, photography, and event management. The Brickwork group extends beyond services into Brickwork Ratings (SEBI-registered credit rating agency), Brickwork Finance Academy (non-profit financial education), B2K Analytics (boutique advisory), and Brickwork Foundation (CSR arm), though Brickwork India Private Limited remains the core operating entity. The company is founder-owned, with no disclosed private equity, venture capital, or institutional investment.

Name

Brickwork India

Legal name

Brickwork India Private Limited

Website

https://brickworkindia.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

251–500 employees

Short description

Brickwork India is a Bengaluru-based remote business support services provider delivering 14 service lines spanning admin, finance, HR, IT, and operations to enterprises, mid-sized businesses, and SMBs across 170+ countries since 2005.

Ownership category

akta.pro rank

Product category

Remote Business Support Services

NAICS

Office Administrative Services (5611), All Other Business Support Services (561499), Management Consulting Services (54161), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)

SIC

Services-Help Supply Services (7363), Services-Management Services (8741), Services-Miscellaneous Business Services (7380)

akta.pro primary industry

Amenity & Vendor Coordination (Catering, Dry Cleaning, Repairs Scheduling) (BPABAEAJ)

akta.pro secondary industries

Technical Support & Helpdesk Contact Centers (BPAAAAAI), Workplace Service Desk & Onsite Support (Deskside/Field Services, VIP Support) (BPAEAIAJ)

Keywords

• Remote business support
• Virtual assistant services
• Business process outsourcing
• Back-office services
• Admin support services

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Subscription/Hourly Engagement: Flexible subscription model with project hours proposed based on volume and complexity. Customers can purchase hours with validity periods. Subscription engagements allow carrying forward 15% of unutilized hours to the next month for engagements >40 hours/month with minimum 3-month commitment.
2. Project-Based/Custom Work Orders: Customized solutions with detailed Work Orders containing specific scope, delivery timelines, and payment terms tailored to customer requirements. Billing cycle finalized during sign-up based on engagement model.
3. Managed Service Program / Admin Center of Excellence: Comprehensive managed services program providing centralized, scalable support across multiple business functions for enterprise clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Brickwork India provides remote business support services delivered through graduate and postgraduate Virtual Assistants (VAs) operating from a Bangalore delivery center. The company offers 14 distinct service lines spanning business enablers (executive admin, sales/digital marketing, research, compliance), business automation (IT consulting, software development, data analytics), business operations (HR, procurement, supply chain, project/program management), and business finance (accounting/bookkeeping, financial budgeting, investment banking support). Services are delivered via subscription/hourly models or custom project-based Work Orders, supported by proprietary tools including the Admin Quality Management Tool and Salesforce-based utilization tracking.

Product overview

Brickwork India operates as a comprehensive business support services platform offering integrated end-to-end support across all key business functions. The core portfolio includes 14 distinct service lines organized under business enablers (Executive Admin Support, Sales and Digital Marketing, Research Support, Compliance and Audit), automation (IT Consulting, Software Development, Data Analytics and Visualization), operations (HR Services, Procurement Operations, Supply Chain Operations, Project and Program Management), and finance (Accounting and Bookkeeping, Financial Budgeting, Investment Banking Services). The company also operates specialized delivery models including the Admin Center of Excellence for enterprise clients and the REA Innovation Lab for research and development. Brickwork functions as a group of organizations including the parent company Brickwork India, Brickwork Ratings (SEBI-registered credit rating agency), Brickwork Finance Academy (financial education), B2K Analytics (boutique advisory), and Brickwork Foundation (CSR arm). The company serves 15,000+ customers across 170+ countries with 24x5 operational support through standardized processes and scalable global delivery models.

Differentiator

Problem solved

Functional benefit

Products and services

• Executive Admin Support Remote executive admin services providing structure, clarity, and seamless coordination to daily operations through expert virtual assistant support for executives, professionals, and senior leaders.
• Sales and Digital Marketing Services Revenue growth support services managing daily sales activities, lead generation, and digital marketing functions for businesses seeking pipeline development.
• Research Support Market research and consulting services delivering reliable data, sharp analysis, and insights aligned to fast-changing markets for executives and business decision-makers.
• Compliance and Audit Compliance services keeping documentation structured, accurate, and aligned with regulatory requirements for audit readiness, supporting enterprise clients with regulatory obligations.
• IT Consulting IT consulting services aligning systems, strategy, and scalability to support long-term business goals for organizations seeking technology decision support.
• Software Development Custom software development delivering secure, scalable, and business-ready applications for organizations needing tailored digital solutions.
• Data Analytics and Visualization Data analytics and visualization services transforming complex information into clear actionable insights for business decision-makers.
• HR Services Comprehensive HR operations including recruitment, payroll, employee engagement, and HR business partnering for organizations seeking to scale workforce management.
• Procurement Operations Services Procurement support improving accuracy, efficiency, and control across every purchasing stage for organizations seeking operational procurement improvements.
• Supply Chain Operations Supply chain management bringing structure, coordination, and reliability to global workflows for organizations with complex supply chains.
• Project and Program Management Remote project and program management services streamlining operations and boosting efficiency for organizations seeking execution support.
• Accounting and Bookkeeping Finance and accounting services providing financial clarity, improved control, accuracy, and planning confidence using QuickBooks, Xero, and certified bookkeeping expertise.
• Financial Budgeting Financial budgeting services improving forecasting, cost control, and confident decision-making across growing businesses.
• Investment Banking Services Investment banking services supporting research, analysis, and execution across critical financial initiatives for organizations pursuing strategic transactions.

Quantifiable outcome

• 15,000+ customers served across Fortune 100 and Fortune 500 segments
• +5 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature6 records

Partnerships

Five partnerships are on record, tiered minor and core.

• FCEDA (Fairfax County Economic Development Authority)minorStrategic or Co-development Partner · 2 April 2025Brickwork participated as exhibitor/speaker at FCEDA's 'Business Opportunities in the US 2025' event at Taj Vivanta, M.G. Road, exploring US market expansion opportunities.
• SSON (Shared Services and Outsourcing Network)coreStrategic or Co-development Partner · 20 March 2023Strategic partnership for thought leadership through webinars and podcasts. Conducted joint webinar on 'Uncovering the Hidden Opportunities in an Admin Center of Excellence' and podcast on 'The Role of Human Administrators in the Future of Work'. Brickwork participated in SSON's Shared Services & Outsourcing Week 2023 conference in Orlando, Florida.
• MicrosoftcoreTechnology or Integration · 1 January 2019Migrated to Microsoft Cloud platform in 2019 to support scalable growth and modern technology infrastructure for global delivery.
• SAP SuccessFactorscoreTechnology or Integration · 1 January 2019Adopted SAP SuccessFactors for human capital management in 2019 to enhance HR processes and talent management capabilities.
• SalesforcecoreTechnology or Integration · 1 January 2018Implemented Salesforce CRM in 2018 to enhance customer experience and track time spent on customer projects with utilization reporting.

Scale indicators6 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Belay Solutions: US-based virtual assistant services company providing remote executive assistants, bookkeeping, and web/social media support to entrepreneurs and small businesses — directly comparable to Brickwork's REA model and SMB customer segment.
• Wishup: India-based virtual assistant platform offering pre-vetted remote VAs for executive admin, marketing, and operations support — overlapping directly with Brickwork's India delivery model and service portfolio.
• Time Etc: UK/US virtual assistant company providing trained remote assistants for admin, marketing, and project support to SMBs and professionals — directly comparable business model and customer segment to Brickwork.
• Wing: Remote executive assistant service providing dedicated VAs supported by proprietary software — competes with Brickwork on the same core VA-as-employee value proposition, especially for startups and SMBs.
• SupportNinja: Outsourced business support provider offering customer support, back-office, and admin services delivered from nearshore locations — comparable model targeting similar SMB and mid-market customers with remote agent teams.
• 1840 & Company: Global BPO and remote staffing provider offering customer support, back-office, and admin services across multiple verticals — comparable service portfolio and delivery model to Brickwork.

Broad incumbents

• TaskUs: Large publicly-traded BPO/customer experience provider serving enterprise clients across digital, customer support, and trust & safety — broader and more specialized than Brickwork but competes for outsourced back-office work.
• Concentrix: Global Fortune 500 customer experience and BPO incumbent offering customer management, digital, and analytics services — overlaps with Brickwork's enterprise support and managed services offerings at much larger scale.
• TTEC: Large global BPO/digital customer experience provider with enterprise focus — competes for the same Fortune 500 outsourced back-office and admin engagements that Brickwork targets through its Admin Center of Excellence.
• Upwork: Publicly-traded freelance marketplace connecting businesses with remote talent for admin, marketing, and operations work — broader platform alternative that competes with Brickwork for SMB virtual assistant demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/brickworkindia
• Facebookfacebook.com/brickworkindiaconnect

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brickwork India