What Comin & Partners does

Comin & Partners is an Italian strategic communication and institutional relations consultancy headquartered in Rome (Palazzo Guglielmi, Piazza dei Ss. Apostoli 73) with a Milan office (Galleria San Fedele, Via Agnello 20) led by Managing Partner Lelio Alfonso. The firm is organized as a privately held, founder-led boutique with 11-50 employees, founded and presided by Gianluca Comin, with Elena Di Giovanni as Vice President and co-founder, alongside partners Gianluca Giansante and Federico Fabretti. The portfolio spans six integrated service lines: Managing Reputation, Strategia, Comunicazione Integrata (Integrated Communication), Relazioni Istituzionali (Institutional Relations), Relazioni con i Media (Media Relations), and Digitale (Digital). Beyond client work, the firm publishes "Comprendere," a quarterly editorial magazine coordinated by Professor Giulio Sapelli, analyzing economic, social, and geopolitical themes for a political and cultural readership.

The firm serves large enterprises and multinational corporations, top executives and managers, and institutions and organizations including sovereign bodies. Named clients include Amazon, BMW, BonelliErede, Duferco Energia, Fendi, Fincantieri, Hitachi, Luiss Business School, MAECI (Italian Ministry of Foreign Affairs and International Cooperation), Nexi, Sopra Steria, Parco Colosseo, Sky, UniCredit, and the Sovereign Military Order of Malta. Documented "best practice" engagements include the ILVA industrial crisis case (Media Relations, Institutional Relations, Crisis Communication), Axon (Public and Regulatory Affairs), and the Sovereign Military Order of Malta (Strategic Communication). The firm does not use a technology platform or productized SaaS; delivery is partner-led consulting supported by earned media coverage in La Repubblica, Il Foglio, L'Espresso, La Stampa, and Il Sole 24 Ore, and active channels on LinkedIn, Twitter/X, Instagram, and YouTube.

The revenue model is professional services: enterprise-focused, relationship-driven, with quote-based pricing that is not publicly disclosed. GTM motion is sales-led and consultative, targeting complex reputation, crisis, public affairs, and institutional communications mandates. The firm holds ISO 9001:2015 certification (2024) and UNI/PdR 125:2022 gender equality certification (2022) via Accredia, and operates GDPR- and CCPA-compliant privacy practices. No external investment, M&A, or capital markets activity is recorded; ownership is concentrated among the founding partners.

Name

Comin & Partners

Legal name

Comin & Partners

Website

https://cominandpartners.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Comin & Partners is an Italian strategic communication and institutional relations consultancy headquartered in Rome with a Milan office, serving large enterprises, multinationals, top executives, and government and international organizations across reputation management, media relations, crisis communication, and public affairs.

Ownership category

akta.pro rank

Product category

Public Relations and Strategic Communications Consulting

NAICS

Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate & Financial Communications (BPAFADAA)

Keywords

• Strategic communications consulting
• Public relations services
• Reputation management
• Crisis communication
• Institutional relations

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Strategic Communication Consulting: Professional services revenue derived from providing strategic communication counsel, reputation management, institutional relations, and media relations services to large enterprises, managers, and institutions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Comin & Partners is a strategic communication and institutional relations consultancy that advises large enterprises, multinationals, top managers, institutions, and organizations. The firm sells integrated service lines covering reputation management, communication strategy, integrated multi-channel communication, institutional and regulatory relations, media relations, and digital communications, alongside a quarterly editorial project (Comprendere) on economic and geopolitical themes.

Product overview

Comin & Partners is a strategic communication and institutional relations consultancy offering a unified portfolio of services rather than a modular platform. The core offering comprises six integrated service lines: Managing Reputation (reputation management), Strategia (strategy consulting), Comunicazione Integrata (integrated multi-channel communication), Relazioni Istituzionali (institutional/regulatory relations), Relazioni con i Media (media engagement), and Digitale (digital communications). These services are complemented by an editorial initiative called Comprendere, a quarterly publication analyzing economic and geopolitical themes. The agency primarily serves large multinational corporations, top executives, institutions, and organizations.

Differentiator

Problem solved

Functional benefit

Brands

• Comprendere: Editorial project coordinated and directed by Professor Giulio Sapelli, analyzing economic, social, and geopolitical themes with attention to political and cultural implications.

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• MUST & PartnersminorStrategic or Co-development PartnerMUST & Partners is listed as a partnership/affiliate organization, though specific details of the partnership arrangement are not explicitly detailed on the website.
• NO-COMminorOthersNO-COM is listed as a partnership/affiliate organization within the communication services ecosystem.
• AccrediaminorOthersAccredia is Italy's national accreditation body that certified Comin & Partners for UNI/PdR 125:2022 gender equality standards.
• CertitaliaminorOthersCertitalia is listed as a certification partner providing quality management certification services.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• SEC Newgate: Global strategic communications group with a strong Italian presence, offering corporate communications, public affairs, and crisis management — directly overlapping Comin & Partners' service lines across institutional clients.
• Barabino & Partners: Italian corporate and financial communications agency headquartered in Milan and Rome, serving large corporates, financial institutions, and listed companies with PR and IR services — directly comparable to Comin & Partners' corporate communications and institutional relations focus.
• Community Group: Italian communications and PR consultancy offering media relations, public affairs, and digital communication for large enterprises and institutions — comparable domestic peer competing for the same Italian enterprise client base.
• Image Building: Milan-based Italian PR and communications agency serving corporates and institutions with media relations and corporate communications services — comparable Italian boutique peer with similar enterprise focus.

Broad incumbents

• Ketchum Italy: Italian arm of the global Ketchum network delivering corporate, brand, and public affairs communications — broad incumbent with multinational client base comparable to Comin & Partners' roster.
• Edelman Italy: Italian arm of Edelman, the world's largest PR firm, serving multinationals and institutions with corporate communications, public affairs, and crisis — broad incumbent competing with Comin & Partners for major enterprise mandates.
• MSL Italy: Italian operations of Publicis Groupe's MSL network, providing corporate communications, public affairs, and influencer engagement — broad incumbent with comparable enterprise client overlap.
• Weber Shandwick Italy: Italian operations of the global Weber Shandwick network providing corporate communications, public affairs, and integrated communications — broad incumbent overlapping Comin & Partners' enterprise offering.
• BCW (Burson Cohn & Wolfe) Italy: Italian arm of BCW, a major global communications agency offering corporate, public affairs, and crisis services — broad incumbent competing for large Italian and multinational accounts.
• FleishmanHillard Italy: Italian presence of the Omnicom-owned global PR network offering corporate reputation, public affairs, and crisis — comparable broad incumbent in the same enterprise segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/cominandpa
• YouTubeyoutube.com/channel/UChumQqwfIyGGkfzuiNLv98Q
• LinkedInlinkedin.com/company/comin-&-partners
• Instagraminstagram.com/cominandpa/?hl=it

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Comin & Partners