Marwadi University
Marwadi University is a private Indian university in Rajkot, Gujarat, offering on-campus and online undergraduate, postgraduate, and diploma programs in engineering, management, law, and applied sciences. It serves over 10,000 students across 53 countries and operates an in-house innovation and incubation center.
- Company typePrivate
- Founded2017
- HeadquartersRajkot, India
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Marwadi University does
Marwadi University is a private, for-profit university located in Rajkot, Gujarat, India, offering undergraduate, postgraduate, diploma, and online degree programs across nine faculties including Engineering & Technology, Management Studies, Computer Application, Law, Physiotherapy, Pharmacy, Science, Nursing, and Arts. The institution operates a central campus with 3,500+ hostel capacity, 450+ faculty members (including 120+ PhD holders), and supports an enrollment base spanning 53+ countries through 40+ international MOUs and membership in the government-backed Study in India program.
The university's academic platform is built on an Outcome-Based Education (OBE) framework with a 50% theory and 50% rubrics-based assessment model, supported by a suite of mobile applications (MU Evaluator, MU Online Exam, MU Student Login, MU Dashboard, MU Audit App, MU Courses, Marwadi Technologies Exam, and MU Remote Attendance) for academic administration and remote attendance tracking. The Centre for Innovation, Incubation & Research (MUIIR) operates a 5,000+ sq ft prototyping facility with 35+ hardware tools, having filed 370+ IPRs (60% granted), supported 58+ startups, and disbursed INR 515+ Lacs in grants. Complementing the core platform is an Academic Bank of Credits (NAD-ABC) system enabling flexible credit accumulation and multi-entry learning pathways.
The business model is tuition-driven: on-campus programs charge per-semester or annual fees with merit-based scholarships and bank-financed education loans (via SBI, Bank of India, HDFC Credila partnerships), while the MU Online (Centre for Distance & Online Education) arm offers UGC-entitled degrees at INR 49,000-99,000 (one-time) with semester-wise alternatives (INR 15,000-30,000). The institution monetizes placement outcomes through a dedicated Placement & Training Cell facilitating 500+ corporate recruitments annually (TCS, Amazon, Google, Reliance, Adani, HDFC, Flipkart, Capgemini), and generates ancillary revenue via government grants (DST, SSIP, Gujarat Knowledge Society) and industry-sponsored research routed through MUIIR and affiliated centers.
Marwadi University firmographics
Firmographics- Name
- Marwadi University
- Legal name
- Marwadi University
- Website
- https://marwadiuniversity.ac.in
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Marwadi University is a private Indian university in Rajkot, Gujarat, offering on-campus and online undergraduate, postgraduate, and diploma programs in engineering, management, law, and applied sciences. It serves over 10,000 students across 53 countries and operates an in-house innovation and incubation center.
- Ownership category
- akta.pro rank
Marwadi University industry classification
Industry- Product category
- Higher Education
- NAICS
- Colleges, Universities, and Professional Schools (6113), Professional and Management Development Training (61143)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Engineering & Technology Institutes (Comprehensive) (EDAHAEAA)
- akta.pro secondary industries
- Polytechnic & Applied Sciences Universities (EDAHAEAB), Subject-Specific Short Courses & Academies (e.g., STEM, Business, Arts) (EDAIAIAC)
Keywords
Where Marwadi University is headquartered
LocationHeadquarters
- HQ city
- Rajkot
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Marwadi University business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Tuition Fees - On-Campus Programs: Revenue from undergraduate, postgraduate, and diploma programs including B.Tech, MBA, MCA, and professional courses. Fee structure varies by program with different one-time and semester-wise payment options.
- Tuition Fees - Online Programs: Revenue from UGC-entitled online degree programs including MBA, MCA, BBA, BCA, MA English, MSc Mathematics, and B.Com. Programs offered at competitive price points with semester-wise billing.
- Placement Services: Campus placement services connecting students with 500+ recruiting companies, generating revenue through corporate partnerships and recruitment drives.
- Startup Incubation & Research: MUIIR generates revenue through government grants, angel/VC investment facilitation, and industry technology transfer from student innovations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Online MBA Program - 2 Years / 4 Semesters |
| Subscription | Multi-year contract | Online MCA Program - Duration not specified |
| Subscription | Multi-year contract | Online BBA Program - 3 Years / 6 Semesters |
| Subscription | Multi-year contract | Online MA English - Duration not specified |
| Subscription | Multi-year contract | Online MSc Mathematics - Duration not specified |
| Subscription | Multi-year contract | Online B.Com - Duration not specified |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Marwadi University product offering
Product offeringCore offering
Marwadi University is a private university that delivers higher education programs across undergraduate, postgraduate, diploma, and online formats in Engineering & Technology, Management, Law, Pharmacy, Physiotherapy, Nursing, Science, Computer Applications, and Arts. It supplements degree delivery with the MUIIR innovation and incubation hub, a Placement & Training Cell coordinating campus recruitment with 500+ companies, and a suite of mobile applications supporting academic operations, examination, and student services.
Product overview
Marwadi University is a private university in Rajkot, Gujarat offering a comprehensive educational ecosystem across undergraduate, postgraduate, diploma, and online programs in Engineering & Technology, Management, Law, Pharmacy, Physiotherapy, Nursing, Science, and Arts. The university's product portfolio includes a suite of 7 mobile applications (MU Student Login, MU Online Exam, MU Evaluator, MU Dashboard, MU Audit App, MU Courses, Marwadi Technologies Exam, MU Remote Attendance) supporting academic operations, an Outcome-Based Education (OBE) framework with rubrics-based assessment, the MUIIR startup incubation center, MU Online distance learning platform, placement services, and student support cells including Women's Cell and Anti-Ragging Cell. The institution also provides an Academic Bank of Credits (NAD-ABC) system for flexible credit accumulation and transfer.
Differentiator
Problem solved
Functional benefit
Brands
- MUIIR: Marwadi University Centre for Innovation, Incubation & Research - startup incubation and innovation hub
- CEFB
Products and services
- Undergraduate Degree Programs Full-time on-campus undergraduate degrees in Engineering & Technology (B.Tech), Management Studies (BBA), Computer Application (BCA), Law (LLB), Physiotherapy (BPT), Pharmacy (B.Pharm), Science (B.Sc), Nursing, and Arts (BA). Designed for students who have completed higher secondary education and seek accredited, industry-aligned undergraduate qualifications with placement support.
- Postgraduate Degree Programs Full-time postgraduate degrees in Engineering & Technology (M.Tech), Science (M.Sc), Business Management (MBA), Computer Application (MCA), Law (LLM), Physiotherapy (MPT), Pharmacy (M.Pharm), and Arts (MA). Aimed at graduates seeking advanced specialization, research opportunities, and improved employment prospects.
- Diploma Programs in Engineering Diploma-level technical programs in Computer Engineering, Information & Communication Technology, Chemical Engineering, Civil Engineering, Electrical Engineering, and Mechanical Engineering. Targeted at students seeking affordable, short-cycle, employment-ready technical skills.
- Online Degree Programs (MU Online) UGC-entitled and AICTE-approved online degree programs including MBA, MCA, BBA, BCA, MA English, MSc Mathematics, and B.Com, delivered via the onlineadmission.marwadiuniversity.ac.in platform with semester-wise billing and one-time payment options. Designed for working professionals and students requiring flexible learning without relocating.
- Doctor of Philosophy (PhD) Programs Doctoral programs across multiple disciplines including the Junior Research Fellowship track, supported by the Research & Development Cell and Advanced Labs & Research Facilities. Targeted at academicians and researchers pursuing original research, publications, and post-doctoral careers.
- MUIIR Innovation, Incubation & Research Services Startup incubation and innovation services through MUIIR, including 5,000+ sq ft of prototyping facilities, 35+ hardware prototyping units, mentorship, funding facilitation (Rs. 2.3 Cr+ grants disbursed), IP filing support, and 60+ startup programs supporting 58+ startups. Targets student entrepreneurs and researchers developing innovative ideas.
- Placement & Corporate Recruitment Services Career services and placement support through the Placement & Training Cell, coordinating campus recruitment with 500+ companies annually (including TCS, Amazon, Google, HDFC Bank, Reliance, Flipkart, Capgemini), offering mock interviews, aptitude training, and personality development. Highest package recorded at Rs. 34.5 LPA and average Rs. 5 LPA for B.Tech graduates.
Quantifiable outcome
- 94% placement rate for engineering graduates
- +4 more outcomes
Companies that use Marwadi University
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles1 record
Marwadi University technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Marwadi University partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- WEFAA Robotics Pte. Ltd.coreStrategic partnership for robotics education and training, providing students with industry-relevant robotics skills and hands-on experience with robotics technologies.
- The Institute of Chartered Accountants of India (ICAI)coreMoU for accounting education and professional development, allowing students to gain chartered accountancy qualifications alongside their university degrees.
- Inter American University of Puerto Rico (IAUPR), USAcoreInternational academic partnership for student exchange, joint programs, and collaborative research between Marwadi University and IAUPR, USA.
- Edfibre, AustraliacoreInternational partnership with Australian education provider for technology exchange, skill development, and academic collaboration.
- Asia Pacific University, MalaysiacoreAcademic collaboration with Asia Pacific University in Malaysia for student exchange, research partnerships, and international exposure.
- IBM Innovation Center for EducationcoreIBM partnership providing access to IBM technologies, software, and certification programs for students to develop industry-relevant technology skills.
- Oracle UniversitycoreORACLE Club supported by Oracle University MoU, providing database administration training and Oracle certifications for students.
- GooglecoreTechnology partnership through Google Developers Students Club (GDSC) and Google technologies integration in curriculum.
- CiscocoreNetworking and CISCO Clubs partnership providing hands-on networking skills and Cisco certification-focused learning.
- WiprominorCorporate partnership for talent development, campus recruitment, and industry-academia collaboration.
- Gujarat Knowledge SocietycoreGovernment collaboration for innovation funding and startup support through MUIIR innovation hub.
Scale indicators13 records
Recent moves6 records
Expansion highlights5 records
Marwadi University competitors and assessment
Company assessmentDirect peers
- KIIT University: Multi-disciplinary private Indian university with engineering, management, law, and health sciences and a large placement network. Comparable on portfolio breadth, recruiter-driven marketing, and regional-to-national expansion trajectory.
- Lovely Professional University (LPU): High-volume private Indian university offering engineering, management, law, and other professional programs with aggressive national marketing and a large recruiter base. Comparable on scale, multi-disciplinary offering, and outcome-based positioning.
- Chandigarh University: Private Indian university with strong engineering, management, and online programs, ranked in similar national bands as Marwadi. Closely comparable in scale, GTM (placement statistics, NBA/NAAC accreditations), and online degree portfolio.
- Amity University: Multi-campus private Indian university spanning engineering, management, law, pharmacy, and online degrees. Directly comparable to Marwadi in full-spectrum program offering, large recruiter network, and active online/distance education business.
- Vellore Institute of Technology (VIT): Private Indian university with strong engineering, management, and online programs and a placement-heavy brand. Closely comparable to Marwadi in student profile, recruiter mix (TCS, Amazon, Google etc.), and outcome-based marketing approach.
- SRM Institute of Science and Technology: Large private university in India offering engineering, management, medical, and online degrees with a similar recruiter-driven marketing proposition. Comparable on multi-discipline portfolio, intake scale, and QS World ranking ambition.
Broad incumbents
- Birla Institute of Technology and Science (BITS Pilani): Top-tier private Indian university renowned for engineering, science, and management with strong research output and tech-company placements. Comparable on STEM focus and aspirational positioning, though operates at materially higher academic selectivity and brand premium.
- Manipal Academy of Higher Education (MAHE): Large, multi-campus private deemed university in India offering engineering, management, law, and health science programs. Directly comparable to Marwadi on multi-disciplinary portfolio and placement-driven brand, with significantly greater scale and national brand recognition.
Regional players
- Parul University: Gujarat-based private university with engineering, management, pharmacy, and other professional programs. Direct regional competitor to Marwadi with similar intake profile and recruiter mix within the same state.
- Nirma University: Reputed Gujarat-based private university strong in engineering, management, pharmacy, and law. Closest regional comparable to Marwadi in academic reputation, NAAC standing, and B.Tech placement profile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Marwadi University social profiles
Digital presenceMarwadi University compliance and trust
Trust signalCompliance12 records
Marwadi University financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marwadi University leadership team
Management profileNumber of profiles
Profiles10 records
Marwadi University subsidiaries and ownership
Company hierarchySubsidiaries2 records
Marwadi University funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marwadi University M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marwadi University
What does Marwadi University do?
Marwadi University is a private university that delivers higher education programs across undergraduate, postgraduate, diploma, and online formats in Engineering & Technology, Management, Law, Pharmacy, Physiotherapy, Nursing, Science, Computer Applications, and Arts. It supplements degree delivery with the MUIIR innovation and incubation hub, a Placement & Training Cell coordinating campus recruitment with 500+ companies, and a suite of mobile applications supporting academic operations, examination, and student services.
Is Marwadi University a public or private company?
Marwadi University is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Marwadi University founded?
Marwadi University was founded in 2017. It employs 1,001 to 5,000 people.
Where is Marwadi University based?
Marwadi University is headquartered in Rajkot, India, in the Asia region.
How does Marwadi University make money?
Four revenue lines are on record. Tuition Fees - On-Campus Programs are the primary driver. The others are tuition Fees - Online Programs, placement Services and startup Incubation & Research.
Who are Marwadi University's main competitors?
Direct peers on record are KIIT University, Lovely Professional University (LPU), Chandigarh University, Amity University, Vellore Institute of Technology (VIT) and SRM Institute of Science and Technology. Broad incumbents are Birla Institute of Technology and Science (BITS Pilani) and Manipal Academy of Higher Education (MAHE). Regional players are Parul University and Nirma University.
Does Marwadi University have an API?
No public API is recorded for Marwadi University.
What industry is Marwadi University in?
Marwadi University's product category is Higher Education. Its primary akta.pro industry code is EDAHAEAA, Engineering & Technology Institutes (Comprehensive), with a secondary code of EDAHAEAB, Polytechnic & Applied Sciences Universities. Its NAICS code is 6113 and its SIC code is 8200.