Nouvelle Vague
Nouvelle Vague is a French branding and advertising agency headquartered in Nantes with a Paris office, serving mid-to-large enterprises and public-sector clients through brand strategy, campaign production, social media, and AI-assisted content services.
- Company typePrivate
- Founded1986
- HeadquartersNantes, France
- Headcount51–100
- GTM typeB2B
- OfferingServices
Nouvelle Vague firmographics
Firmographics- Name
- Nouvelle Vague
- Legal name
- Nouvelle Vague
- Website
- https://nouvellevague.fr
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Nouvelle Vague is a French branding and advertising agency headquartered in Nantes with a Paris office, serving mid-to-large enterprises and public-sector clients through brand strategy, campaign production, social media, and AI-assisted content services.
- Ownership category
- akta.pro rank
Nouvelle Vague industry classification
Industry- Product category
- Advertising & Branding Services
- NAICS
- Advertising Agencies (541810), Graphic Design Services (541430), Graphic Design Services (54143), Other Services Related to Advertising (541890)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Naming & Verbal Identity (BPAFAEAB)
Keywords
Where Nouvelle Vague is headquartered
LocationHeadquarters
- HQ city
- Nantes
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Nouvelle Vague business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Subscription-based agency retainer: Monthly subscription model where clients pay based on number of simultaneous projects (dossiers). Pricing tiers range from €5,900 to €14,900 HT/month depending on volume. The agency manages all creative, strategy, and production needs within the subscription.
- Project-based services: One-time engagement for strategy workshop (Atelier stratégie + roadmap) at €2,500 HT as entry point
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 1 dossier simultané - €5,900 HT/mois |
| Subscription | Monthly | 2 dossiers simultanés - €7,900 HT/mois |
| Subscription | Monthly | 3 dossiers simultanés - €9,400 HT/mois |
| Subscription | Monthly | 4 dossiers simultanés - €10,300 HT/mois |
| Subscription | Monthly | 5 dossiers simultanés - €11,000 HT/mois |
| One time/ perpetual license | Pay-as-you-go | Atelier stratégie + roadmap - €2,500 HT |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Nouvelle Vague product offering
Product offeringCore offering
Nouvelle Vague is a French communication agency that provides integrated branding, advertising, and content services across six practice areas: Brand Strategy, Brand Design, Campaign development, Social Media management, Content Production, and an AI-powered content studio (Studio IA). It offers these primarily through a subscription-based retainer ("forfaits") model with monthly fees and concurrent project allocations.
Product overview
Nouvelle Vague is a global communication agency offering an integrated portfolio of creative and strategic services organized into six core offerings: Social (social media management), Studio IA (AI-powered content production), Campagne (campaign development), Design de marque (brand identity and design), Stratégie de marque (brand strategy consulting), and Productions (video and content production). The agency also offers a subscription-based engagement model called Forfaits, which provides clients with dedicated strategic and creative support for 1-5 concurrent projects on a monthly retainer basis ranging from €5,900 to €14,900 per month.
Differentiator
Problem solved
Functional benefit
Products and services
- Social Social media management service for B2B clients covering content strategy, community management, social ads management, and influencer partnerships across Facebook, Instagram, TikTok, and LinkedIn.
- Studio IA AI-powered content production studio offering social content generation in AI and AI-generated master images for advertising and branding campaigns, leveraging generative AI tools (ChatGPT, Dall-E, Midjourney) to deliver high-volume content quickly and cost-effectively.
- Campagne Creative campaign development service covering concept creation, media planning, and multi-channel deployment across TV, radio, digital, print, and out-of-home advertising.
- Design de marque Brand design service including naming, logo and visual identity creation, graphic charter development, brand territory definition, brand book creation, and digital interface design.
- Stratégie de marque Brand strategy consulting service including executive coaching, brand platform development, manifesto creation, editorial charter, competitive analysis, and trend foresight to position brands in the market.
- Productions Content production service including video production, catalogs, annual reports, banner sets, and magazines to support brand communication needs.
- Forfaits (Subscription Model) Agency subscription package enabling clients to retain Nouvelle Vague on a monthly basis for 1–5 concurrent dossiers, priced from €5,900 to €14,900 HT per month, providing dedicated strategic and creative support with weekly planning, quarterly reviews, and annual marketing plans.
- Atelier stratégie + roadmap Entry-point engagement comprising a 3-hour intake meeting, 10 days of strategic work, and a 3-hour restitution presentation, priced at €2,500 HT and free for clients who subsequently subscribe to a forfait.
Quantifiable outcome
- RSE certification score of 722/1000 from Planet RSE
Companies that use Nouvelle Vague
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
Nouvelle Vague technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature2 records
Nouvelle Vague partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- MV GroupminorStrategic partner for video distribution and media planning. MV Group designed the video distribution plan for L'Orange Bleue campaign, implementing segmented TV targeting specific geographic areas around fitness clubs.
- Les ImproductiblesminorProduction partner for Teebike's first TV commercial spot, bringing an original and humorous concept to life.
- Guillaume Sanchezcore1-star Michelin chef and ambassador for Banquet d'Or, creating 3 signature recipes as part of the brand's repositioning strategy targeting young chefs.
- Nicolas PaciellocorePastry chef and co-founder of pâtisserie CinqSens Paris, serving as ambassador for Banquet d'Or with 3 signature recipes.
- Hélène HannedoucheminorSocial media team lead at Nouvelle Vague, manages social media production for clients including Cité de la Voile.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Nouvelle Vague competitors and assessment
Company assessmentDirect peers
- Brainsonic: Paris-based content marketing and brand content agency of similar size, with comparable offerings in brand strategy, content production, and social media for B2B and enterprise clients.
- Herezie: Independent Paris creative agency offering advertising campaigns and brand strategy, comparable in size and service mix to Nouvelle Vague's campagne and design de marque offerings.
- W&Cie: Paris-based independent creative and content agency of comparable scale, offering brand strategy, campaigns, and social content to enterprise clients—directly competing for the same mid-to-large French brand engagements.
- Romance: Independent French creative agency focused on brand strategy, advertising, and social content for premium consumer and lifestyle brands; highly comparable in service mix and target client profile.
- Dragon Rouge: Paris-based brand design and naming agency comparable to Nouvelle Vague's Design de marque and naming/verbal identity service lines, serving similar enterprise and consumer clients.
- Sid Lee Paris: Creative agency with a Paris office offering brand strategy, campaigns, and content production across consumer and enterprise verticals; competes for similar mid-to-large French brand mandates.
Broad incumbents
- Publicis Conseil: Largest French advertising agency within Publicis Groupe, providing end-to-end brand strategy, creative, and media services to major national and international accounts—competing for the same enterprise brands.
- BETC Paris: Major Paris advertising agency within the Havas network, offering the full spectrum of brand strategy, creative campaigns, and content—serving larger enterprise clients with overlapping capabilities.
Emerging players
- Merci-Michel: Smaller Paris creative and content agency offering brand strategy and social content to growth-stage and mid-market brands; partial overlap with Nouvelle Vague's social and campagne offerings.
- Eskimoz: French digital marketing agency with overlapping content, social, and brand-strategy capabilities, primarily serving mid-market clients—adjacent competition for content-led mandates.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Nouvelle Vague social profiles
Digital presenceNouvelle Vague compliance and trust
Trust signalCompliance2 records
Nouvelle Vague financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nouvelle Vague leadership team
Management profileNumber of profiles
Profiles6 records
Nouvelle Vague funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nouvelle Vague M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nouvelle Vague
What does Nouvelle Vague do?
Nouvelle Vague is a French communication agency that provides integrated branding, advertising, and content services across six practice areas: Brand Strategy, Brand Design, Campaign development, Social Media management, Content Production, and an AI-powered content studio (Studio IA). It offers these primarily through a subscription-based retainer ("forfaits") model with monthly fees and concurrent project allocations.
Is Nouvelle Vague a public or private company?
Nouvelle Vague is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nouvelle Vague founded?
Nouvelle Vague was founded in 1986. It employs 51 to 100 people.
Where is Nouvelle Vague based?
Nouvelle Vague is headquartered in Nantes, France, in the Europe region.
How does Nouvelle Vague make money?
Two revenue lines are on record. Subscription-based agency retainer is the primary driver. The others are project-based services.
Who are Nouvelle Vague's main competitors?
Direct peers on record are Brainsonic, Herezie, W&Cie, Romance, Dragon Rouge and Sid Lee Paris. Broad incumbents are Publicis Conseil and BETC Paris. Emerging players are Merci-Michel and Eskimoz.
Does Nouvelle Vague have an API?
No public API is recorded for Nouvelle Vague.
What industry is Nouvelle Vague in?
Nouvelle Vague's product category is Advertising & Branding Services. Its primary akta.pro industry code is BPAFAEAB, Naming & Verbal Identity. Its NAICS code is 541810 and its SIC code is 7311.