Century 21

What Century 21 does

Century 21 Heritage Group Ltd. is a family-owned real estate brokerage founded in 1988, operating as an independently owned franchise under the global CENTURY 21 brand. The firm is headquartered in Thornhill, Ontario and runs nine physical offices across Southern Ontario, including locations in Richmond Hill, Newmarket, Bradford, Hamilton, Simcoe, Milton, Kingston, Alliston, and Brantford. It serves individual home buyers and sellers, commercial clients, and pre-construction buyers, with thousands of transactions processed annually. The brokerage holds Grand Centurion status within the CENTURY 21 Canada system, ranking Top 3 in Canada and Top 21 worldwide, and is consistently among the highest-producing offices in the network.

The company's technology stack centres on the proprietary REMARKETER platform, an all-in-one marketing and business management suite provided free to affiliated agents, and the Xsel cloud-based learning management system, in which Heritage Group was the first brokerage globally to deploy, through a partnership with NIIT Managed Training Services announced in August 2023. Consumer-facing tools include an MLS search portal, market reports for multiple GTA sub-markets, an automated home evaluation tool, comparative market analysis, listing alerts, and a mortgage calculator. A dedicated Multimedia Studio offers custom-branded professional video production for agent marketing. Adjacent discovery is enabled through external partnerships: commercial listings via commercialmall.ca and pre-construction projects via thecondomall.com.

Revenue is generated primarily through real estate commissions on buy/sell transactions, with commissions shared between the brokerage and individual agents under a traditional transaction-fee model. A secondary revenue stream comes from a referral partnership with Centum Mortgage Professionals for mortgage services. Customer acquisition relies on the CENTURY 21 brand, agent recruitment, multi-channel marketing (real estate portals, MLS, social media, email newsletters, video content, and market reports), and physical office presence across Southern Ontario. The firm is privately held with no external funding rounds, M&A activity, or public shareholding evidenced in the input data.

Name

Century 21

Legal name

Century 21 Heritage Group Ltd.

Website

https://homesbyheritage.ca

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Century 21 Heritage Group Ltd. is a family-owned Canadian real estate brokerage operating nine offices across Southern Ontario, serving residential buyers and sellers, commercial clients, and pre-construction buyers through commission-based transactions supported by proprietary technology and agent training platforms.

Ownership category

akta.pro rank

Headquarters

HQ city

Thornhill

HQ country

Canada

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Traditional real estate brokerage earning commissions on property buy/sell transactions. Agents work under the brokerage and commissions are shared between the brokerage and individual agents.
2. Mortgage Services: Partnership with Centum Mortgage Professionals providing mortgage rate services and referrals.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Century 21 Heritage Group Ltd. is a real estate brokerage that facilitates residential, commercial, and pre-construction property transactions across Southern Ontario through nine physical offices and commissioned real estate agents. The firm provides buyers and sellers with property search, market reports, home evaluation, market analysis, and listing alert tools, and supports its agents with the proprietary REMARKETER platform, Xsel training system, and a Multimedia Studio for marketing content production.

Product overview

Century 21 Heritage Group operates as a real estate brokerage offering a unified platform of technology-enabled services for home buyers and sellers. The core offering centers on the REMARKETER Platform, an all-in-one marketing and business management suite available to agents. Supporting this are property search tools (MLS Search), market intelligence (Market Reports), valuation services (Home Evaluation, CMA), and a Pre-Construction Projects portal. The company also provides consumer-facing tools including a Mortgage Calculator and Listing Alert system. Pre-construction listing access is facilitated through external commercialmall.ca and thecondomall.com portals. The Multimedia Studio offers professional video production as an add-on marketing service. The product portfolio functions as an integrated real estate transaction platform rather than a modular architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Brokerage Core brokerage service for individual home buyers and sellers, covering single-family homes, condos, and townhouses across Southern Ontario through nine physical offices and commissioned real estate agents.
• Commercial Real Estate Brokerage Brokerage service for commercial properties for sale or lease, including retail, office, industrial, and investment properties, listed on a commercial real estate portal.
• Pre-Construction Property Services Search portal and brokerage service for new development and pre-sale properties in the Greater Toronto Area and Hamilton region.
• REMARKETER Platform Proprietary marketing and business management platform providing Century 21 Heritage agents with an integrated suite of marketing tools, property search, listing management, and client CRM capabilities.
• Century 21 Heritage Multimedia Studio Add-on service offering custom-branded professional video production for real estate agent marketing, providing studio setting, equipment, and production support.
• Xsel Learning Management System Customizable, cloud-based learning management platform for real estate brokerages providing compliance training, agent development, mobile-friendly access, consolidated learning resources, and event schedules.
• Centum Mortgage Referral Services Channel partnership providing mortgage rate information and professional mortgage referrals to home buyers through Centum Mortgage Professionals' network.

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• NIIT Managed Training ServicescoreTechnology or Integration · 22 August 2023Century 21 Heritage Group partnered with NIIT MTS to implement Xsel, a customizable cloud-based learning management system for real estate brokerages. Heritage Group was the first brokerage globally to implement and refine this platform, providing agents with structured guidance, consolidated learning, mobile-friendly access, comprehensive library of proprietary resources, compliance training, and event schedules. The partnership enabled Heritage Group to optimize real estate training with data-driven learning experiences.
• AssurantminorStrategic or Co-development PartnerAssurant launched a new home warranty product for real estate transactions through partnership with six Compass International Holdings affiliated brands including Century 21. The product is offered to approximately 300,000 agents across participating brands, extending Assurant's home protection business into the real estate sector with agent-facing portal and nationwide service provider network.
• Centum Mortgage ProfessionalsminorChannel Partner/ Reseller/ DistributorPartnership providing mortgage rate services and mortgage professional referrals to clients through Centum's network of mortgage professionals.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• RE/MAX Ontario-Atlantic Canada: RE/MAX operates a comparable franchise-based brokerage model across Ontario with high agent visibility and 100% commission structures, directly competing for productive agents and transaction share in the same GTA and Southern Ontario submarkets as Heritage Group.
• Royal LePage: Royal LePage is one of Canada's largest residential real estate brokerage networks with deep Ontario/GTA presence, directly competing for agents, listings, and buyer/seller clients with Century 21 Heritage Group under a similar franchise-supported, commission-based model.
• Right at Home Realty Inc. Right at Home Realty is a large Ontario-based residential brokerage with significant GTA agent counts, directly competing for agents and transactions under a commission-based model similar to Century 21 Heritage Group.
• Coldwell Banker Canada: Coldwell Banker is a sister brand within the Compass/Anywhere real estate network alongside Century 21, offering residential brokerage services with similar commission economics and targeting the same Ontario buyer/seller pool as Heritage Group.
• Sutton Group - Realty Services Inc. Sutton Group is a Canadian-founded residential brokerage franchise with strong GTA agent presence, operating under a similar commission-split model and competing directly for agents and listings in Heritage Group's service territories.

Emerging players

• eXp Realty (Canada): eXp Realty is a cloud-based, low-overhead brokerage model that has rapidly scaled its Canadian agent base by offering higher commission splits and no brick-and-mortar requirements, representing a disruptive threat to traditional office-based brokerages like Heritage Group.

Broad incumbents

• Sotheby's International Realty Canada: Sotheby's International Realty Canada is a luxury-leaning residential brokerage with GTA offices, also part of the Compass/Anywhere network alongside Century 21, competing at the premium end of Heritage Group's addressable market.
• Keller Williams Realty (Canada): Keller Williams is a global brokerage incumbent with an agent-centric, profit-sharing model expanding its Canadian footprint, competing for high-producing agents and applying technology and training investments comparable to Heritage Group's Xsel platform.

Regional players

• HomeLife GTA Realty Inc. HomeLife is a Canadian regional residential brokerage with GTA presence, offering commission-based services to home buyers and sellers under a similar traditional model as Century 21 Heritage Group.
• Bosley Real Estate Ltd. Bosley Real Estate is a Toronto-focused boutique brokerage concentrating on downtown Toronto and East York residential sales, competing with Heritage Group in the Toronto core submarket on agent quality and listing share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights1 record

Customer concentration

• YouTubeyoutube.com/c/Century21HeritageGroupTraining
• Xx.com/HeritageGroup
• Facebookfacebook.com/Century21Heritage
• LinkedInlinkedin.com/company/century-21-heritage-group-ltd.-brokerage

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Century 21