Heinrich Grotemeier

What Heinrich Grotemeier does

Heinrich Grotemeier GmbH & Co. KG is a family-controlled construction equipment dealer and rental company headquartered in Bünde, North Rhine-Westphalia, Germany. Founded in 1926 and organized as a GmbH & Co. KG, the company operates four physical branches across Bünde, Bielefeld, Paderborn, and Vechta, serving construction companies, industrial firms, craftsmen, and private customers in NRW and Lower Saxony. The portfolio spans heavy machinery (excavators, loaders, cranes, telehandlers, compact machines, trailers) and small construction equipment, complemented by formwork systems from PASCHAL, safety and hand tools, and traffic/roadwork equipment.

The business operates across four revenue streams: one-time sales of new and used construction machinery (including a dedicated used-machinery portal at used.grotemeier.de), recurring equipment rental under the FAIRmieten brand (daily-rate, usage-based pricing on an 8-hour working day), after-sales service and spare parts (with authorized support for Liebherr and Takeuchi equipment), and training seminars for construction professionals. Distribution combines a Shopware-based e-commerce storefront with physical branch sales, rental fleets, and service centers, supported by catalog distribution and a multi-platform social media presence.

The company is led by three managing directors from the Grotemeier family — Uwe Grotemeier, Nando Guhl-Grotemeier, and Tom Grotemeier — through the general partner entity Grotemeier Verwaltungs-GmbH. No external institutional investors or private equity backing is identified. Revenue is not disclosed, and the technology layer is described as a standard e-commerce platform rather than a proprietary system; AI/ML capabilities are not part of the disclosed offering.

Name

Heinrich Grotemeier

Legal name

Heinrich Grotemeier GmbH & Co. KG

Website

https://grotemeier.de

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

51–100 employees

Short description

Heinrich Grotemeier is a family-controlled German construction equipment dealer and rental company headquartered in Bünde, operating four branches across North Rhine-Westphalia and Lower Saxony. It sells, rents, services, and trains on excavators, cranes, telehandlers, formwork, and small construction equipment for construction firms, industrial customers, craftsmen, and private buyers.

Ownership category

akta.pro rank

Headquarters

HQ city

Bünde

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Equipment Sales: Sales of new and used construction machinery including excavators, cranes, compact machines, trailers, and construction tools
2. Equipment Rental (FAIRmieten): Rental services for construction machinery and equipment with various rental periods
3. After-Sales Service: Service center operations including repairs, spare parts, and maintenance for construction machinery and cranes across NRW and Lower Saxony
4. Training and Seminars: Educational programs and seminars for construction professionals

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Heinrich Grotemeier GmbH & Co. KG is a regional German construction equipment dealer and rental company selling and renting new and used construction machinery, cranes, compact machines, trailers, tools, formwork and accessories. The company complements its equipment portfolio with after-sales service, spare parts, training programs, and operates four physical branches in Bünde, Bielefeld, Paderborn, and Vechta serving North Rhine-Westphalia and Lower Saxony.

Product overview

Heinrich Grotemeier GmbH & Co. KG is a construction site infrastructure partner offering a comprehensive portfolio of products and services. The company operates as a multi-location dealer (Bünde, Bielefeld, Paderborn, Vechta) providing Baugeräte (construction equipment), Baumaschinen (construction machines), Krantechnik (crane technology), and Teleskoplader (telehandlers). The FAIRmieten rental service offers flexible short-term and long-term rentals of construction machinery. The company also provides Gebrauchtmaschinen (used machines) through its used equipment marketplace. Additional offerings include Schalung (formwork systems) from PASCHAL including wall, ceiling, column, and staircase formwork, a full Service Center with Ersatzteile (spare parts) for Liebherr and Takeuchi equipment, and Schulungen/Seminare (training programs). The product portfolio spans from heavy machinery like excavators and tower cranes to smaller equipment including tools, safety gear, and scaffolding systems, all supported by comprehensive after-sales service.

Differentiator

Problem solved

Functional benefit

Brands

• FAIRmieten: The company's equipment rental brand for construction machines and tools, offering flexible rental terms for construction equipment.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• mateco: mateco is a major German equipment rental company specializing in aerial work platforms, forklifts, and construction machinery, with a similar branch-based B2B service and rental model.
• Riwal: Riwal is a European aerial work platform and telehandler specialist rental company with German operations, directly competing with Grotemeier in a subset of its rental product categories.
• HKL Baumaschinen: HKL is one of Germany's largest construction equipment rental companies with a nationwide branch network, offering directly comparable rental, sales, and service of excavators, cranes, and construction machinery to the same construction customer base.
• Boels Rental: Boels is Europe's leading equipment rental company with substantial German operations, offering a comparable multi-product rental fleet (construction, aerial platforms, tools) and serving overlapping B2B construction and industrial customers.
• Zeppelin Baumaschinen: Zeppelin is the exclusive Caterpillar dealer for much of Germany and operates a comparable sales-rental-service model for construction machinery, directly competing with Grotemeier for the same regional customer base.

Broad incumbents

• Caterpillar: Caterpillar is the world's largest construction equipment OEM; while not a direct German dealer, its dealer-network strategy and emerging direct customer initiatives compete with independent dealers like Grotemeier for end-customer relationships.
• Loxam: Loxam is Europe's largest equipment rental company with operations across multiple European countries, offering a comparable multi-product B2B rental fleet and competing with Grotemeier in shared customer segments.
• Sunbelt Rentals: Sunbelt Rentals is North America's largest equipment rental company with a comparable generalist, multi-product B2B rental model that mirrors Grotemeier's diversified offering at much greater scale.
• Wacker Neuson: Wacker Neuson is a German-headquartered construction equipment OEM with its own dealer and rental channels, competing directly with Grotemeier in compact machines and light equipment categories.

Others

• Liebherr-International: Liebherr is a key OEM partner for Grotemeier (cranes, earth-moving equipment) and represents both a strategic supplier relationship and a competitive threat if Liebherr expands direct sales channels in Germany.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@h_grotemeier
• Facebookfacebook.com/grotemeier
• LinkedInlinkedin.com/company/grotemeier-baumaschinen
• Instagraminstagram.com/h_grotemeier
• TikToktiktok.com/@grotemeier

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heinrich Grotemeier