Banca di Asti

What Banca di Asti does

Banca di Asti (legal name Cassa di Risparmio di Asti S.p.A.) is a privately held Italian regional savings bank founded in 1842 and headquartered at Piazza Libertà 23, Asti, Piedmont. The bank operates a dual-segment business model serving retail individuals and families ('Persone e Famiglie') and SMEs and professionals ('Imprese e Professionisti') through a combination of physical branches concentrated in Piedmont and the Biella/Vercelli territories (via subsidiary Cassa di Risparmio di Biella e Vercelli S.p.A.) and digital channels. As of June 2025, the bank reported total assets of EUR 13 billion and net profit of EUR 37 million.

The product portfolio spans current accounts (Conto Match — free digital account; Dediconto for SMEs), credit cards (Nexi partnership), personal loans (Prestito Erbavoglio — education-focused), mortgages (Mutuo Casanova — fixed-rate), agricultural and sustainability-linked financing (EUR 100M EIB-backed facility for SMEs, young farmers, and women in agriculture), factoring and leasing, international trade services, wealth management, supplementary health insurance (Salutissima), and insurance distribution (IVASS-regulated). Technology is delivered via the Cedacri Group S.p.A. core banking platform, which powers the Banca Semplice retail and corporate internet banking, iOS/Android mobile apps, PSD2-compliant open banking APIs (operational since 14 March 2019), and graphometric advanced electronic signature (SHA-256 RSA). The bank also operates a Systematic Internalizer for its own bond issuance (active since 23 July 2018) under CONSOB oversight.

Revenue is generated primarily through net interest income on loans and mortgages (Prestito Erbavoglio, Mutuo Casanova, business financing, factoring, leasing), account and card fees, investment and wealth management advisory, insurance distribution (Salutissima and IVASS-regulated products), international trade services, and credit portfolio management income from NPL securitizations (Asti Group RMBS III, RMBS IV, POP NPLs 2019/2020, OMAHA, MAGGES 2018). Distribution combines a multi-branch advisory network (primary channel), digital self-serve via web and mobile, PSD2 open banking APIs for third-party providers, and partnership channels (Nexi for cards, Telepass for toll collection, Pitagora for salary-backed loans). Ownership rests with the Fondazione Cassa di Risparmio di Asti, and Banco BPM disclosed in November 2025 that it is considering increasing its existing stake.

Name

Banca di Asti

Legal name

Cassa di Risparmio di Asti S.p.A.

Website

https://bancadiasti.it

Company type

Private

Founded year

1842

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Banca di Asti (Cassa di Risparmio di Asti S.p.A.) is a privately held regional Italian savings bank founded in 1842, serving retail individuals and SMEs in Piedmont through branch and digital channels with deposits, lending, mortgages, and EIB-backed agricultural financing.

Ownership category

akta.pro rank

Product category

Retail and Commercial Banking

NAICS

Savings Institutions and Other Depository Credit Intermediation (52218), Savings Institutions and Other Depository Credit Intermediation (522180)

SIC

Savings Institutions, Not Federally Chartered (6036)

akta.pro primary industry

Neobank Core Platform (Retail/SME Digital Bank) (FSAGAAAA)

Keywords

• Retail banking services
• Commercial lending products
• Mortgage and personal loans
• Agricultural financing
• Corporate banking services

Headquarters

HQ city

Asti

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. Interest Income (Prestiti e Mutui): Banca di Asti generates revenue primarily through interest income on loans and mortgages extended to retail and business customers. Products include personal loans (Prestito Erbavoglio), mortgages (Mutuo Casanova Rata Fissa), business financing, factoring, and leasing. Interest income is the core revenue driver for a traditional Italian savings bank.
2. Digital Account and Card Fees: Revenue from current account maintenance fees (Conto Match is free but other account variants may have fees), credit/debit card transaction fees, and payment services. Nexi cards are co-branded for payments.
3. Investment and Wealth Management Services: Advisory and execution services for investment products (funds, bonds, securities) and wealth management. The bank offers investment and savings products (Investimento e Risparmio) for both retail and business customers.
4. Insurance and Supplementary Health (Polizze e Salutissima): Revenue from the sale of insurance products (life, property) and the Salutissima supplementary health product, offered in partnership with insurance providers. IVASS-regulated insurance distribution.
5. International Services for Businesses: Foreign exchange, cross-border payment services, and trade finance for business customers operating internationally (Servizi Estero).
6. Securitization and NPL Management: Banca di Asti has conducted multiple NPL securitization transactions (Asti Group RMBS III, IV, OMAHA, POP NPLs 2019/2020, MAGGES E 2018) generating revenue from credit portfolio management and potentially from servicing fees.
7. Agricultural and Sustainability-Linked Financing: Specialized lending programs for agriculture and bioeconomy, including EIB-backed €100M facility. May include favorable funding costs passed through as lending margins for targeted segments such as young farmers and women-led agricultural enterprises.

Pricing tiers

Go-to-market motion2 records

Distribution channels9 records

Marketing channels10 records

Core offering

Banca di Asti is a privately held Italian savings bank that provides a comprehensive range of retail and commercial banking products — current accounts, credit and debit cards, personal loans, fixed-rate mortgages, factoring and leasing, international trade services, wealth management, insurance distribution, and specialized agricultural financing — delivered through a Piedmont-rooted branch network and the Banca Semplice digital banking platform. It also offers supplementary health insurance (Salutissima), PSD2 open-banking API access for third-party providers, and dedicated sustainability-linked lending backed by a €100 million EIB facility for SMEs in agriculture and the bioeconomy.

Product overview

Banca di Asti (Cassa di Risparmio di Asti S.p.A.) operates as a regional Italian bank offering a comprehensive suite of banking products and services through both physical branches and digital channels. The product portfolio spans two main customer segments: Persone e Famiglie (retail customers) and Imprese e Professionisti (businesses and professionals). For retail customers, the core offerings include current accounts (Conto Match, Dediconto), credit cards via Nexi partnership, personal loans (Prestito Erbavoglio), mortgages (Mutuo Casanova), investments, and supplementary insurance (Salutissima). For business customers, the bank provides dedicated current accounts, debit cards (Giramondo Pay Business), agricultural financing, factoring and leasing solutions, and international services including M&A advisory and subsidized finance. All customer segments are supported by the Banca Semplice digital banking platform (retail, INFO, and corporate variants) with open banking PSD2 API access. The bank also offers a mobile app for iOS and Android devices. Additional services include Telepass integration, wealth management, and ESG-focused banking products.

Differentiator

Problem solved

Functional benefit

Brands

• Conto Match: Digital current account with free maintenance and all operations included
• Prestito Erbavoglio
• Salutissima
• Banca Semplice
• Dediconto
• Giramondo Pay Business
• Casanova Rata Fissa

Products and services

• Conto Match A free digital current account for retail customers and families, offering all standard operations included, no account opening fees, and access via the Banca Semplice platform and mobile apps.
• Prestito Erbavoglio A flexible personal loan product for retail customers, primarily targeting the financing of educational studies and life-stage expenses, with rapid access to financing and flexible repayment options.
• Mutuo Casanova Rata Fissa A fixed-rate (Rata Fissa) mortgage product for retail customers, providing transparent and tailored terms for home purchase financing.
• Salutissima A supplementary health insurance product offering reimbursements for medical expenses for the insured person and family members, discounts at affiliated centers, and a reserved online area for managing claims.
• Giramondo Pay Business A business debit card for SMEs and professionals, designed for corporate spending management, enabling withdrawals and purchases anywhere.
• Dediconto A business current account with fixed costs and free withdrawals, designed for SMEs, self-employed professionals, and businesses to manage their finances simply.
• Finanziamenti Agroalimentari Agricultural and bioeconomy financing line for SMEs, including a reserved allocation for young farmers and women-led enterprises, supporting sustainable investment under the €100M EIB-backed facility.
• Factoring e Leasing Factoring and leasing solutions for businesses, enabling credit management optimization, working-capital support, and financial planning.
• Servizi Estero International banking services for businesses operating cross-border, including foreign trade support, M&A advisory, subsidized finance (Finanza Agevolata), Minibond issuance, and partner matching.
• Banca Semplice (HOME, INFO, CORPORATE) Digital banking platform offered in HOME (retail), INFO, and CORPORATE variants, enabling account management, payments, transfers, card controls, document access, and — for the CORPORATE version — OAuth2-based open banking integration.
• Telepass Family (via Banca di Asti) A motorway toll subscription device (Telepass Family) distributed through Banca di Asti branches and website, offered in partnership with Telepass with a promotional free first-year subscription.

Quantifiable outcome

• EUR 100 million in EIB-backed financing deployed for Italian agricultural and bioeconomy SMEs
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature9 records

Partnerships

Six partnerships are on record, tiered minor and core.

• TelepassminorChannel Partner/ Reseller/ DistributorBanca di Asti distributes Telepass Family motorway toll collection devices, offering promotional free first-year subscription for new customers. Customers can subscribe at branches or through the Banca di Asti website.
• Cedacri Group S.p.A.coreTechnology or IntegrationCedacri Group S.p.A. provides and operates the core banking platform, internet banking infrastructure (Banca Semplice), mobile banking apps (iOS/Android), and PSD2 open banking platform for Banca di Asti. Cedacri also provides the digital signature (Firma Elettronica Avanzata) technology.
• Fondazione FEduF (Fondazione per l'Educazione Finanziaria)minorStrategic or Co-development PartnerBanca di Asti partners with FEduF to conduct financial education programs for students in schools, covering topics of digital banking, online security, and financial literacy. The bank organizes in-person meetings and educational sessions with students.
• Cassa di Risparmio di Biella e Vercelli S.p.A.coreStrategic or Co-development PartnerSubsidiary bank within the Cassa di Risparmio di Asti Group, operating in the Biella and Vercelli territories. Both banks are part of the same VAT Group (Gruppo IVA Cassa di Risparmio di Asti, Partita IVA 01654870052).
• Pitagora Contro Cessione del Quinto S.p.A.minorChannel Partner/ Reseller/ DistributorSubsidiary specializing in salary-backed personal loans (cessioni del quinto) for employees. Part of the Cassa di Risparmio di Asti Group IVA. The subsidiary extends the bank's product reach in the consumer credit segment.
• Immobiliare Maristella S.r.l.coreStrategic or Co-development PartnerSole-shareholder real estate subsidiary (Società Unipersonale) of Cassa di Risparmio di Asti, headquartered at Piazza Libertà 23 in Asti. Capital stock of EUR 7,000,000. Operates under D.Lgs. 231/2001 organizational model with its own Code of Ethics and Whistleblowing system.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• UniCredit: Pan-European bank with a leading Italian franchise in retail, corporate, and investment banking. Overlaps with Banca di Asti across retail deposits, mortgages, SME lending, and PSD2-enabled services, but at substantially greater scale.
• Intesa Sanpaolo: Italy's largest banking group, offering the full retail, SME, corporate, and wealth management suite. A broad incumbent competitor in every market Banca di Asti serves, with materially larger scale and digital investment capacity.

Direct peers

• Banca Monte dei Paschi di Siena: Italy's oldest savings bank (Monti dei Paschi), comparable in foundation-influenced governance, retail and SME focus, and Italian regulatory perimeter. A direct peer in terms of deposit-taking, lending, and branch-led distribution.
• Banca Popolare di Sondrio: Italian cooperative-popular bank with regional roots in Northern Italy serving retail, SME, and corporate clients. Closely comparable to Banca di Asti in territorial focus, deposit-funded lending model, and foundation/cooperative ownership structures.
• ICCREA Banca: Banking group serving Italy's cooperative credit (BCC) network, providing core banking, funding, and specialized services to member banks. Comparable in its Italian retail/SME focus and cooperative-style mission, including agricultural lending capabilities.
• Credito Emiliano (Credem): Italian regional bank offering retail, corporate, and private banking across Northern/Central Italy with a strong branch-plus-digital model. Comparable in scale, product breadth (accounts, mortgages, SME lending), and Northern Italian footprint.
• BPER Banca: Italian regional bank with a similar mix of retail, SME, and corporate banking plus wealth management across Northern and Central Italy. Highly comparable in size, distribution model (branches + digital), and customer segments to Banca di Asti.
• Banco BPM: Major Italian banking group that is publicly considering increasing its stake in Banca di Asti (November 2025). Directly comparable as a commercial/savings bank serving Italian retail and SME customers, with overlapping product suite and Italian regulatory regime.
• Banca Carige: Italian regional/savings bank serving retail and SME customers, comparable in branch-based distribution and Italian savings-bank heritage. Relevant comparable for Italian retail/SME banking economics and post-restructuring dynamics.

Emerging players

• Banca Sella: Italian family-owned bank with strong digital/fintech orientation (Sella Personal Credit, Hype). Comparable on retail current accounts, consumer credit, and digital onboarding; more advanced on digital channels than Banca di Asti.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bancadiasti
• YouTubeyoutube.com/channel/UC2z2MdVXPFT0D-P_9Auujtw
• Facebookfacebook.com/BancadiAsti
• LinkedInlinkedin.com/company/banca-cassa-di-risparmio-di-asti-s-p-a-
• Instagraminstagram.com/bancadiasti

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries9 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Banca di Asti