PSM²

Name

PSM²

Legal name

PSM Squared, Inc.

Website

https://psm-2.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Tempe

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Professional Consulting Services: PSM² generates revenue through fee-based consulting and professional services engagements with government and enterprise clients managing large capital development and construction programs. Services include project communications, coordination and logistics, guest experience planning, and operational readiness support.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

PSM² is a professional services firm that provides strategic communications, construction coordination, logistics, wayfinding, and guest experience management for organizations undergoing construction disruption, with a primary focus on airports and large capital development programs. The firm also operates an on-site sign shop producing custom construction barricades and wayfinding signage, and runs notification programs such as "Pardon Our Dust."

Product overview

PSM² is a consulting and professional services company (not a software platform) that provides strategic communications and guest experience management during construction disruption, primarily serving airports and transportation organizations. The company offers three core service areas: Project Communication (messaging strategy, branding, stakeholder notifications, crisis communications), Coordination, Logistics & Operational Readiness (construction coordination, custom sign production, operational continuity), and Guest Experience & Employee Engagement (guest impact management, employee communications). The company also operates an on-site sign shop with custom sign production capabilities and runs a 'Pardon Our Dust' notification program. These services work together as an integrated approach to replacing construction chaos with calm through thoughtful, strategic communications.

Differentiator

Problem solved

Functional benefit

Products and services

• Project Communication Strategic communications service that crafts and delivers messaging during construction projects, including construction communications plans, branding, marketing, stakeholder notifications, and crisis communications planning for airport authorities, aviation departments, and large capital program owners.
• Coordination, Logistics & Operational Readiness Construction coordination and logistics services ensuring continuity of operations during construction, including custom sign production and implementation of holistic aesthetics for construction barricades and signs for airports and capital development programs.
• Guest Experience & Employee Engagement Service focused on managing guest experience during construction, including stakeholder communications, employee engagement to avoid construction fatigue, and ensuring smooth transitions from construction to operations for airport authorities and large capital programs.
• Pardon Our Dust Program Construction notification program that efficiently communicates construction impacts to stakeholders, guests, and airline partners who need to know about ongoing airport construction activity.

Quantifiable outcome

• Los Angeles International Airport Capital Improvement Program — multi-billion dollar program supported since 2011
• +5 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• ICF International (formerly LeighFisher): Global consulting firm whose aviation practice (originating from the LeighFisher acquisition) serves airports and airlines on strategy, operations, and planning. Comparable to PSM² in aviation vertical and buyer base; operates at much larger scale and broader service portfolio.
• Kimley-Horn: National engineering and consulting firm with an aviation practice serving airports on planning, environmental, and infrastructure projects. Comparable to PSM² as a multi-disciplinary firm supporting airport capital programs (also visible as a PSM² partner/client), though Kimley-Horn is far larger and broader in scope.
• Ricondo & Associates: Aviation planning and development consultancy serving airports and aviation authorities. Comparable to PSM² because both serve the same airport-owner buyer base during capital improvement programs, though Ricondo focuses on planning/feasibility while PSM² focuses on construction-phase communications and guest experience.
• Mead & Hunt: Engineering and architecture firm with a dedicated aviation group supporting airports on planning, design, and construction. Comparable to PSM² as an aviation-vertical firm supporting capital programs; broader scope but overlapping client base (Mead & Hunt appears on PSM²'s partner/client logo roster).
• HNTB: Infrastructure engineering firm with an active aviation practice supporting airports on planning, design, and construction management. Comparable to PSM² in aviation vertical and capital-program engagement model; appears on PSM²'s partner/client logo roster.
• Lea + Elliott: Transportation consulting firm specializing in airports, rail, and transit systems including automated people mover planning. Comparable to PSM² as an aviation/transit-vertical firm supporting capital programs (e.g., Inglewood Transit Connector) and appears on PSM²'s partner/client logo roster.
• WSP: Global engineering professional services firm with a substantial aviation practice supporting airports on planning, design, and program management. Comparable to PSM² in serving airport capital programs, but at dramatically larger scale and broader service offering.
• Landrum & Brown (Burns & McDonnell): Aviation consulting firm (now part of Burns & McDonnell) serving airports on planning, environmental, and program management. Comparable to PSM² in aviation vertical and program-management orientation, though at significantly larger scale and broader service scope.
• Woolpert: Architecture, engineering, and geospatial firm with an aviation services group supporting airports on planning, design, and infrastructure. Comparable to PSM² as an aviation-vertical firm supporting capital programs at airports, though Woolpert operates at larger scale and broader scope.
• Coffman Associates: Airport planning and engineering consultancy supporting general aviation and commercial airports on master planning and development. Comparable to PSM² in aviation vertical and capital-program orientation; appears on PSM²'s client/partner logo roster.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PSMSquared
• LinkedInlinkedin.com/company/psmsquared
• Instagraminstagram.com/psm_squared

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PSM²