Aquila Hotels & Resorts

What Aquila Hotels & Resorts does

Aquila Hotels & Resorts is a privately held, family-owned luxury hospitality company operating five distinct properties across the island of Crete, Greece: Aquila Elounda Village (adults-only resort on the Elounda Riviera), Aquila Rithymna Beach (family beach resort with a 4,000 m² eco-friendly waterpark), Aquila Porto Rethymno (city beach hotel), Aquila Atlantis Hotel (urban hotel in Heraklion), and Sundance Apartments & Suites (family resort in Koutouloufari). The portfolio totals more than 1,100 rooms, suites, and villas, supported by 23 restaurants and bars, four spa facilities, 15 hotel pools, 53 private pools, and three private beaches including a 500-metre Blue Flag beach at Rithymna Beach. With a workforce of over 850 employees, the company serves approximately 60,000 guests annually and has been operating in Cretan hospitality for more than 50 years under continuous family ownership. Aquila holds an extensive portfolio of international certifications (Travelife, ISO 14001, ISO 50001, ISO 22000, Green Key, HACCP, Blue Flag) and is a member of ABTA and the Deutscher Reiseverband, positioning the brand within recognized European tourism standards.

The underlying technology stack is conventional hospitality infrastructure: a proprietary reserve-online.net booking engine, a third-party-built mobile guest app available on iOS and Android, phone reservations, and a tiered "Best of the Best" loyalty program. There is no disclosed proprietary technology platform, no API surface, and no AI/ML capability referenced. Revenue is generated through five core streams: accommodation rentals across the five properties, food and beverage across 23 outlets, the Premium All-Inclusive program at three properties, the Mythica premium accommodation tier with associated à la carte and spa privileges, and ancillary services including spa (operated in partnership with Aegeo Spas), waterpark access, and meetings & events. Go-to-market combines a direct-to-consumer motion (website, mobile app, phone) with B2B distribution through travel agents, tour operators, and industry association networks in the UK and German source markets, targeting four primary segments: families with children, couples and adult travelers, business and bleisure guests, and corporate/MICE clients.

Name

Aquila Hotels & Resorts

Legal name

Aquila Hotels & Resorts

Website

https://aquilahotels.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Aquila Hotels & Resorts is a family-owned Greek luxury hospitality company operating five hotels and resorts across Crete (1,100+ rooms, 850+ employees), serving 60,000 leisure, family, and business guests annually through direct bookings, travel-agent partnerships, and Premium All-Inclusive packages.

Ownership category

akta.pro rank

Product category

Luxury Hotels and Resorts

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

akta.pro secondary industries

Luxury All-Inclusive Resorts (THAGAKAC), Wellness & Spa All-Inclusive Resorts (THAGAKAE), Family & Kid-Friendly All-Inclusive Resorts (THAGAKAA)

Keywords

• Luxury hotel resorts
• Hospitality services
• All-inclusive packages
• Spa wellness facilities
• Meetings events venues

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Accommodation Revenue: The company generates primary revenue from hotel room, suite, and villa rentals across five properties in Crete. Accommodations range from classic rooms to Mythica premium suites and bungalows with private pools.
2. Food & Beverage: Revenue from 23 restaurants and bars across properties, including award-winning venues like Piazza di Porto, Mirabello, Symposium, and Oceana. The company offers multiple dining concepts from buffets to à la carte and themed dining experiences.
3. Premium All-Inclusive Packages: The company offers Premium All-Inclusive programs at Elounda Village, Rithymna Beach, and Porto Rethymno, bundling accommodations with dining, beverages, and exclusive privileges.
4. Mythica Premium Tier: Mythica collection offers elevated accommodation with exclusive privileges including premium toiletries, stocked mini bar, room service breakfast, and access to à la carte restaurants at no extra charge for half-board or premium all-inclusive guests.
5. Spa & Wellness Services: State-of-the-art spa facilities across four properties offering treatments, therapies, and wellness programs in partnership with Aegeo Spas.
6. Meetings & Events: Corporate events, conferences, and destination weddings are hosted across multiple venues and conference spaces, particularly at Atlantis Hotel and Rithymna Beach.
7. Waterpark Access: The eco-friendly water park at Rithymna Beach spanning over 4,000 m2 with five circles including pools and spray zones.
8. Loyalty Program: Best of the Best loyalty club where members earn stars (points) with each stay, redeemable for complimentary meals, beverages, overnight stays, and spa treatments.
9. More Is More B2B Program: A loyalty program for business clients and travel professionals that rewards event bookings with points on Food & Beverage and conference facilities.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

Aquila Hotels & Resorts is a family-owned Cretan hospitality group operating five luxury hotels and resorts across Crete — adults-only, family beach, city beach, urban, and apartment-style properties — providing accommodations, food and beverage across 23 venues, spa and wellness, kids clubs, an eco-friendly waterpark, and meetings and events services. The portfolio is unified by a Premium All-Inclusive program, a premium Mythica accommodation tier, and the Best of the Best loyalty club.

Product overview

Aquila Hotels & Resorts operates as a portfolio of five distinct luxury hotels and resorts across Crete's prime locations: Aquila Elounda Village (adults-only resort), Aquila Rithymna Beach (family beach resort with waterpark), Aquila Porto Rethymno (city beach hotel), Aquila Atlantis Hotel (urban hotel in Heraklion), and Sundance Apts. Suites (family apartments). The portfolio is unified by a Premium All-Inclusive program, the Best of the Best loyalty club, and shared amenities including world-class spas, kids clubs, waterpark, award-winning restaurants, and comprehensive meetings & events services. The Mythica Collection represents a premium accommodation tier offering elevated privileges across select properties.

Differentiator

Problem solved

Functional benefit

Brands

• Mythica Collection: Premium accommodation tier offering exclusive privileges including luxury toiletries, bathrobes, slippers, beach towels, fully stocked mini bar, welcome amenities, personalized guest relations service, complimentary room service continental breakfast, daily turn-down service, express check-in/out, and cocktail with management at Aquila Porto Rethymno.
• Best of the Best Loyalty Club

Products and services

• Aquila Elounda Village An exclusive adults-only luxury resort on the Elounda Riviera offering private beach access, infinity pools, sophisticated dining (Mirabello, Symposium), and a world-class spa in partnership with Aegeo Spas, targeted at discerning adult travelers and couples seeking peaceful Cretan retreats.
• Aquila Rithymna Beach An all-senses beach resort on the Rethymnon Riviera featuring a 500m Blue Flag sandy beach, an eco-friendly waterpark, a kids club, family rooms and suites, and Premium All-Inclusive options, targeted at families seeking comprehensive Cretan beach holiday experiences.
• Aquila Porto Rethymno A sophisticated city beach hotel on Rethymno's vibrant coastline offering direct beach access, Blue Flag beach status, conference facilities, and Mediterranean dining at Piazza di Porto, targeted at leisure and business travelers seeking an urban-beach combination.
• Aquila Atlantis Hotel An urban hotel in Heraklion offering 164 rooms and suites with contemporary design, a rooftop pool, conference technology, and a central location, positioned as an urban icon for business and bleisure travel.
• Sundance Apts. Suites Hotel A family-oriented resort in the picturesque Koutouloufari village featuring fully equipped one- and two-bedroom apartments, two pools nestled amidst fragrant gardens, and amphitheatrical views of Hersonissos gulf, targeted at families and longer-stay guests.
• Premium All-Inclusive Program A comprehensive all-inclusive program offered at Aquila Elounda Village, Aquila Rithymna Beach, and Aquila Porto Rethymno that bundles accommodations with curated culinary delights, sumptuous buffets, à la carte dining, themed evenings, gala dinners, daily replenished in-room minibars, and unlimited premium beverages including cocktails and fine wines, with 25% off additional purchases outside the program.
• Best of the Best Loyalty Club A tiered loyalty program spanning all five Aquila properties where members earn stars (points) with each stay that are redeemable for complimentary meals, beverages, overnight stays, and spa treatments, designed to drive repeat bookings and customer lifetime value.
• Mythica Collection A premium accommodation tier available at select Aquila properties, offering elevated privileges including luxury toiletries, bathrobes, slippers, smart TV, fully stocked mini bar, welcome amenities, personalized guest relations service, complimentary room service continental breakfast, daily turn-down service, express check-in/out, cocktail with management, and complimentary access to à la carte restaurants for half-board or Premium All-Inclusive guests.
• Waterpark at Aquila Rithymna Beach A brand-new eco-friendly waterpark at Aquila Rithymna Beach spanning over 4,000 m2 with five unique circles, three pools totaling 1,000 m2, two spray zones, water slides including Kamikaze, Multi Slide, and Black Hole Slide, a lazy river, and a dedicated children's pool, targeted at family and resort guests.
• Spa and Wellness Facilities State-of-the-art spa facilities across Aquila Elounda Village, Aquila Rithymna Beach (2,270+ sqm), and Aquila Porto Rethymno, operated in partnership with Aegeo Spas and offering restorative treatments, wet areas, indoor pools, sauna, hammam, and signature therapies blending ancient Greek wellness traditions with modern approaches.
• Dining and Restaurants A portfolio of 23 restaurants and bars across the five Aquila properties, including award-winning venues Mirabello, Symposium (Aquila Elounda Village), Oceana (Aquila Rithymna Beach), Piazza di Porto (Aquila Porto Rethymno), and Eleftherna, showcasing fresh local Cretan ingredients, Mediterranean cuisine, seafood, and themed dining experiences for in-house and external guests.
• Meetings and Events Services Bespoke event services including destination weddings, corporate conferences, meetings, and celebrations hosted across multiple Aquila venues, particularly at Aquila Atlantis Hotel and Aquila Rithymna Beach, supported by state-of-the-art conference technology, comprehensive catering, and the More Is More B2B loyalty program that rewards event bookings with points on food and beverage and conference facilities.
• Kids Club A comprehensive children's facility at Aquila Rithymna Beach comprising Crèche Club (8 months to 3 years), Kri Kri Children Camp and Club, and Club 4U for teens, offering age-appropriate supervised activities, entertainment, and secure environments for family guests.
• Aquila Hotels Mobile App A mobile application available on Google Play and Apple App Store that supports a seamless guest experience from pre-arrival planning through in-stay convenience across all five Aquila properties, including booking and service functions.

Quantifiable outcome

• 60,000 annual guests served across five properties
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• The Beast Water SportsminorStrategic or Co-development PartnerWater sports partnership providing guests with thrilling aquatic activities including parasailing, jet ski experiences, and sea cave jet ski safaris at beach locations.
• Aegeo SpascoreTechnology or IntegrationSpa services partnership operating state-of-the-art wellness facilities at Aquila Elounda Village and Rithymna Beach, offering signature treatments blending ancient Greek wellness traditions with modern therapies.
• ABTA (The Travel Association)coreGTM or Marketing PartnerUK travel industry association membership providing credibility, 'Travel with confidence' positioning, and access to ABTA's network of travel agencies and tour operators in the UK market.
• Deutscher Reiseverband (DRV)coreGTM or Marketing PartnerGerman travel industry association membership reaffirming commitment to recognized industry standards, credibility, and professional excellence within the international tourism sector, particularly in the key German source market.
• ArchelonminorOthersEnvironmental NGO collaboration for marine turtle protection and coastal ecosystem conservation, supporting community beach clean-ups and environmental education initiatives.
• Hellenic Ornithological SocietyminorOthersPartnership with ornithological society for bird conservation and biodiversity protection initiatives in Crete.
• Clean HandsminorOthersEnvironmental initiative partnership supporting hygiene and environmental sustainability programs.
• The Smile of the ChildminorOthersInternational child welfare organization collaboration for children's rights protection, safety awareness workshops, and reporting protocols (National Helpline SOS 1056) in compliance with child protection policy.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Grecotel: Largest Greek-owned luxury hotel group operating multiple resort properties across Crete and other Greek destinations with all-inclusive and luxury tiers. Direct comparable on geography, customer segments (families, couples, MICE), and portfolio structure.
• Domes Resorts: Greek luxury resort collection with award-winning properties in Crete and other islands, operating adults-only and family resorts with spa and culinary programs. Closely comparable on brand positioning and target guest profiles.
• Mitsis Hotels: Greek hotel group with multiple all-inclusive and luxury properties concentrated in Crete and other Greek destinations, directly competing for the same family and couple leisure segments.
• Blue Palace (Elounda): Luxury resort located in Elounda on Crete's Mirabello Bay, directly competing with Aquila Elounda Village for adults-only luxury couples demand in the same micro-market.
• Elounda Beach Hotel & Villas: Five-star luxury hotel in Elounda, Crete offering private beaches, spa facilities, and family/couple accommodations. Direct same-market competitor to Aquila Elounda Village.
• Miraggio Thermal Spa Resort: Luxury thermal spa resort in Halkidiki, Greece offering all-inclusive and spa-led experiences comparable to Aquila's wellness and all-inclusive offerings, targeting similar European leisure segments.
• Aldemar Resorts: Greek hotel chain with all-inclusive and luxury resort properties across Crete and the Peloponnese, directly competing for the family all-inclusive and couple leisure segments.

Broad incumbents

• Costa Navarino (TEMES S.A.): Greek luxury destination resort developer operating large-scale integrated luxury properties in the Peloponnese; broader-scale Greek luxury operator with overlapping customer base of affluent European leisure and family travelers.

Regional players

• Mar Hotels Group (Mar Hotels): Mediterranean-focused hotel group operating beach resorts and all-inclusive properties, primarily in the Balearics and Spain; comparable on all-inclusive Mediterranean resort model and European tour-operator distribution.

Others

• Aegeo Spas: Operating partner running spa facilities at Aquila Elounda Village and Rithymna Beach; included as a peer because it represents the spa/wellness service layer that defines part of Aquila's wellness value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/aquilahotels
• YouTubeyoutube.com/aquilahotels
• Facebookfacebook.com/aquilahotels
• LinkedInlinkedin.com/company/aquila-hotels-&-resorts
• Instagraminstagram.com/aquila.hotels
• TikToktiktok.com/@aquilahotels

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aquila Hotels & Resorts