The Billions Corporation

What The Billions Corporation does

The Billions Corporation is a Chicago-based, privately held music talent booking agency founded in 1989 by David T. Viecelli. The firm represents a roster of approximately 25 independent and alternative music artists, including legacy acts such as Pavement, Wire, Einstürzende Neubauten, Joanna Newsom, Death Cab for Cutie, the Mekons, and the Jon Spencer Blues Explosion, alongside newer acts such as Soda Blonde and Junior Boys. The agency's value proposition is built on a deliberately small roster, direct personal representation by senior agents, and long-term mutually rewarding relationships with both artists and promoters, explicitly distinguishing itself from volume-based competitor agencies.

Billions generates revenue through commissions on live performance bookings, selling shows directly to promoters in the United States, Japan, Australia, New Zealand, and South America. The firm has no technology platform, software products, or app-based services; distribution is purely relationship-based direct sales to concert promoters, venues, and festival organizers. The agency's international footprint is anchored by Billions Australia, a full-service international touring joint venture launched in 2000 with an Australian promoter. Operations are founder-led: David Viecelli serves as President and Agent, supported by Agency Associate Kristine Capua, with the firm operating out of 1-10 employees. Marketing is word-of-mouth and reputation-driven, with the website (billions.com) functioning as the primary digital presence and the company declining to publicly list office addresses.

Name

The Billions Corporation

Legal name

The Billions Corporation

Website

https://billions.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Chicago-based, privately held music booking agency representing approximately 25 independent and alternative artists such as Pavement, Wire, Joanna Newsom, and Death Cab for Cutie for live performances and international touring.

Ownership category

akta.pro rank

Product category

Music Booking Agency Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

akta.pro primary industry

Talent Booking Agencies (Live Performance) (MPAIAGAB)

akta.pro secondary industries

Artist Booking, Talent Buying & Agency Services (MPAGAAAF), Casting & Talent Placement (Sessions, Bands, Touring Musicians) (MPAIAGAM), Touring & Production Services (Staging, Lighting, Sound, Video) (MPAIAFAF)

Keywords

• Music booking agency
• Artist representation
• Live performance booking
• Talent management services
• International tour booking

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Artist Booking Commission: The agency generates revenue through commissions on shows booked for their represented artists. They describe their approach as seeking equitable deals for all parties and taking a fair fee for their clients. The revenue is commission-based from live performance bookings.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

The Billions Corporation is a music talent booking agency that represents a curated roster of independent and alternative music artists for live performance bookings. The agency negotiates and sells shows on behalf of its clients to concert promoters, venues, and festivals domestically and internationally, generating revenue through commissions on each booked engagement. It deliberately maintains a small roster, with founder and President David T. Viecelli personally handling deals rather than assigning artists to junior agents.

Product overview

The Billions Corporation is a music talent agency and booking representation firm. It does not offer software products or technology services. The company provides artist representation services to musicians, connecting artists with promoters for live performances. Services include booking shows, managing touring logistics, and facilitating international touring arrangements across North America, Japan, Australia, New Zealand, and South America.

Differentiator

Problem solved

Functional benefit

Products and services

• Music Artist Booking Representation Long-term booking representation for independent and alternative music artists, negotiating and selling live performance engagements to concert promoters, venues, and festivals in exchange for a commission on each booked show. The agency maintains a deliberately small roster, with founder David T. Viecelli handling deals personally for his artists.
• International Touring Services (via Billions Australia) Full-service international touring for represented artists in Australia (and related markets), delivered through Billions Australia, a joint venture with an Australian promoter that provides on-the-ground touring infrastructure, promoter relationships, and logistics support.

Quantifiable outcome

• Artists can tour profitably when and how they see fit independent of label tour support

Named customers26 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Australian PromotercoreStrategic or Co-development Partner · 1 January 2000In 2000, founder David Viecelli launched Billions Australia as a full-service international touring company in partnership with an Australian promoter. This partnership enables the agency to offer comprehensive touring services in Australia and expand their international presence beyond their Chicago base.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• High Road Touring: Boutique independent music booking agency representing a roster of established indie, folk and alternative artists. Highly comparable to Billions in size, philosophy and artist profile.
• Ground Control Touring: Independent booking agency focused on indie and alternative touring artists with a deliberately small roster. Closely mirrors Billions' white-glove, artist-centric model.
• Madison House: Boulder-based boutique agency representing established and emerging roots, jam and indie acts. Comparable to Billions in roster philosophy and live-touring focus.
• Outerloop Management: Independent artist management and booking firm working with indie and alternative touring acts. Comparable business model and client type to Billions.
• ATC Management: Boutique management and booking company representing a curated roster of indie artists. Directly comparable in scale, philosophy and touring focus.
• Paladin Artists: Independent booking agency representing a curated roster of indie, post-punk and alternative touring artists. Closely aligned with Billions in genre focus, scale and boutique approach.

Broad incumbents

• Paradigm Talent Agency: Major full-service agency with a sizable music touring division alongside film/TV. Larger and more diversified than Billions but overlaps significantly in booking independent and alternative touring artists.
• Creative Artists Agency (CAA): Global mega-agency with a large music touring practice. Represents some of the same caliber of established artists as Billions but at vastly greater scale and with cross-discipline capabilities.
• Wasserman Music: Large agency representing established and touring artists across genres, acquired Paradigm's music arm. Operates at much greater scale than Billions with overlapping touring-booking services.
• United Talent Agency (UTA): Major global talent agency with a sizable music touring practice representing artists across genres. Overlaps with Billions in booking touring artists but operates at far greater scale.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/the-billions-corporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Billions Corporation