WateReuse Association
WateReuse Association is a nonprofit trade association, founded in 1990 and headquartered in Alexandria, Virginia, that advances water reuse through policy advocacy, education, and industry convening. It serves water utilities, reuse-related businesses, and institutions across 38 U.S. states, DC, and 11 countries.
- Company typePrivate
- Founded1990
- HeadquartersAlexandria, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What WateReuse Association does
WateReuse Association is a 501(c)(6) nonprofit trade association founded in 1990 and headquartered in Alexandria, Virginia. It is the only national trade association solely dedicated to advancing laws, policy, funding, and public acceptance of recycled water in the United States. The organization represents members across 38 U.S. states, the District of Columbia, and 11 countries, encompassing more than 200 communities and 60 million people — approximately one-sixth of the U.S. population.
Its service portfolio spans advocacy (federal priorities, the National Water Reuse Action Plan, state policy guidance, and Water Week), education (hundreds of recorded webcasts, Water Reuse 101, Profiles in Reuse publications, and research reports), and convening (the annual WateReuse Symposium, four regional state conferences in California, Arizona, Texas, and others, plus an Awards for Excellence program and scholarship fund). Operations are delivered through a federated structure of 14+ state sections plus a Canada Task Force, each with dedicated managing directors. Revenue is generated from membership dues, conference and event registration, and the sale of publications and educational materials.
The organization is led by Executive Director Bruno Pigott, a former EPA Acting Administrator, supported by a small staff (1-10 employees) across Finance & Administration, Government Affairs & Policy, Programs & Strategic Initiatives, Communications, and Conferences & Events. WateReuse does not develop proprietary technology; its core technology, if any, is its policy expertise, member network, and educational content library. Recent strategic emphasis has expanded into industrial reuse markets — particularly AI data centers and semiconductor manufacturing — where water demand is rising sharply.
WateReuse Association firmographics
Firmographics- Name
- WateReuse Association
- Legal name
- WateReuse Association
- Website
- https://watereuse.org
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WateReuse Association is a nonprofit trade association, founded in 1990 and headquartered in Alexandria, Virginia, that advances water reuse through policy advocacy, education, and industry convening. It serves water utilities, reuse-related businesses, and institutions across 38 U.S. states, DC, and 11 countries.
- Ownership category
- akta.pro rank
WateReuse Association industry classification
Industry- Product category
- Water Industry Trade Association
- NAICS
- Administration of Conservation Programs (92412), Administration of Environmental Quality Programs (9241)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Water Resources & Watershed Protection (BPAGAGAK)
- akta.pro secondary industries
- Recycled Water Customer Programs & Demand Management (Connections, Rate Design, End‑Use Controls) (EUANAGAJ), WASH (Water, Sanitation & Hygiene) Organizations (HLAJAKAI), Water Supply & Wastewater Utilities Administration (BPAIACAG)
Keywords
Where WateReuse Association is headquartered
LocationHeadquarters
- HQ city
- Alexandria
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WateReuse Association business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Membership Dues: The association generates revenue through membership fees from utilities, reuse-related businesses, and institutions. Members gain access to resources, conferences, webcasts, and networking opportunities.
- Conference and Event Registration: Revenue from hosting major conferences including the WateReuse Symposium, state section conferences (California, Texas, Arizona, etc.), and regional events.
- Publications and Educational Materials: Sale of reports, publications, software, and white papers related to water reuse.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Arizona Water Reuse 2026 Symposium - Full Conference |
| Other | Pay-as-you-go | Arizona Water Reuse 2026 Symposium - Student Pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
WateReuse Association product offering
Product offeringCore offering
WateReuse Association is a nonprofit trade association that advances laws, policy, funding, and public acceptance of recycled water in the United States. It sells organizational memberships to water utilities, reuse-related businesses, and institutions, and delivers value through annual conferences (national Symposium and state-level events), educational webcasts, awards programs, advocacy resources, and a network of state sections across 14+ states plus a Canada Task Force.
Product overview
WateReuse Association is a national trade association (not a technology product company) dedicated solely to advancing laws, policy, funding, and public acceptance of recycled water. The organization offers a portfolio of member services including annual conferences (WateReuse Symposium, California Annual Conference, Arizona Water Reuse Symposium, WRTX Texas Conference), awards programs (WateReuse Awards for Excellence, Global Industrial Water Reuse Champion Award, Utility of the Future, Dr. Bahman Sheikh Memorial Scholarship), educational webcasts and resources (Water Reuse 101, Profiles in Reuse publications), research publications, state sections and chapters across 14 states, networking platforms (WateReuse Connect, Recycled Water User Network), a job bank, member portal, and advocacy resources including federal priorities and state policy guidance. The association serves over 200 communities representing more than 60 million people.
Differentiator
Problem solved
Functional benefit
Products and services
- WateReuse Symposium
- WateReuse California Annual Conference
- Arizona Water Reuse Symposium
- WRTX Conference (WateReuse Texas Conference)
- WateReuse Awards for Excellence
- Global Industrial Water Reuse Champion Award
- Utility of the Future
- Dr. Bahman Sheikh Memorial Scholarship
- WateReuse Webcasts
- Water Reuse 101 Educational Resources
- U.S. Market for Water Recycling Report
- WateReuse Connect
- Recycled Water User Network
- WateReuse Job Bank
- State Sections and Chapters
Companies that use WateReuse Association
Customer profileSegments4 records
Ideal customer profiles4 records
WateReuse Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
WateReuse Association partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- International Desalination and Reuse AssociationcoreWateReuse Association has established a Global Dialogue partnership with the International Desalination and Reuse Association to advance international collaboration on water reuse and desalination issues.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
WateReuse Association competitors and assessment
Company assessmentDirect peers
- US Water Alliance: US Water Alliance is a nonprofit collaborative advancing sustainable water policy, including One Water and reuse, with member utilities and businesses. It competes with WateReuse for utility members, sponsorships, and influence on federal water policy.
- International Desalination and Reuse Association: IDRA is a global nonprofit dedicated to advancing desalination and water reuse, and is already a formal Global Dialogue partner of WateReuse. Both serve overlapping audiences of utilities, engineers, and policymakers focused on alternative water supplies.
- National Association of Clean Water Agencies: NACWA represents municipal wastewater and clean water utilities and actively advocates on reuse, water policy, and federal funding — directly overlapping WateReuse's utility-member advocacy on recycled water issues such as the Water Recycling Grant Program.
Emerging players
- Water Research Foundation: WRF is a research-focused nonprofit funding water utility research, including reuse and desalination studies. It competes for utility research dollars and content relevance in the reuse space, though its core activity is sponsored research rather than advocacy.
- American Water Resources Association: AWRA is a multidisciplinary association for water resources professionals, covering policy, planning, and management. It partially overlaps with WateReuse on integrated water resources and reuse, but lacks WateReuse's sole focus on recycled water.
Broad incumbents
- Water Environment Federation: WEF is a global water quality organization focused on wastewater treatment professionals and resource recovery. Its broader wastewater remit overlaps with WateReuse's non-potable reuse and water recycling advocacy, but WEF is not solely dedicated to reuse, positioning it as a broader incumbent peer.
- American Water Works Association: AWWA is the largest international nonprofit scientific and educational association for water professionals, serving the broader drinking water utility community. While it overlaps with WateReuse on water quality and utility advocacy, AWWA's scope is much wider, making it a broad incumbent against which WateReuse competes on reuse-specific content and policy.
- International Water Association: IWA is a global membership organization connecting water professionals across the full water cycle. While much broader than reuse, IWA covers reuse through its specialist groups and competes for international members and conference attendance.
Others
- Clean Water Action: Clean Water Action is a national environmental advocacy organization working on water quality and reuse-related policy. It overlaps thematically with WateReuse on public acceptance and federal water legislation but is a grassroots advocacy group rather than a utility trade association.
- Bipartisan Policy Center: BPC's Energy and Infrastructure program has produced influential water reuse policy recommendations, making it an adjacent policy and advocacy peer that influences the same federal and state water conversations WateReuse engages in.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
WateReuse Association social profiles
Digital presenceWateReuse Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
WateReuse Association leadership team
Management profileNumber of profiles
Profiles11 records
WateReuse Association subsidiaries and ownership
Company hierarchySubsidiaries15 records
WateReuse Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WateReuse Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WateReuse Association
What does WateReuse Association do?
WateReuse Association is a nonprofit trade association that advances laws, policy, funding, and public acceptance of recycled water in the United States. It sells organizational memberships to water utilities, reuse-related businesses, and institutions, and delivers value through annual conferences (national Symposium and state-level events), educational webcasts, awards programs, advocacy resources, and a network of state sections across 14+ states plus a Canada Task Force.
Is WateReuse Association a public or private company?
WateReuse Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was WateReuse Association founded?
WateReuse Association was founded in 1990. It employs 1 to 10 people.
Where is WateReuse Association based?
WateReuse Association is headquartered in Alexandria, United States, in the North America region.
How does WateReuse Association make money?
Three revenue lines are on record. Membership Dues are the primary driver. The others are conference and Event Registration and publications and Educational Materials.
Who are WateReuse Association's main competitors?
Direct peers on record are US Water Alliance, International Desalination and Reuse Association and National Association of Clean Water Agencies. Emerging players are Water Research Foundation and American Water Resources Association. Broad incumbents are Water Environment Federation, American Water Works Association and International Water Association. Others are Clean Water Action and Bipartisan Policy Center.
Does WateReuse Association have an API?
No public API is recorded for WateReuse Association.
What industry is WateReuse Association in?
WateReuse Association's product category is Water Industry Trade Association. Its primary akta.pro industry code is BPAGAGAK, Water Resources & Watershed Protection, with a secondary code of EUANAGAJ, Recycled Water Customer Programs & Demand Management (Connections, Rate Design, End‑Use Controls). Its NAICS code is 92412 and its SIC code is 8600.