IE Digital

What IE Digital does

IE Digital is a Birmingham, UK-based digital agency founded in 1994 that exclusively serves not-for-profit organisations across the charity, health, and education sectors. Operating under the legal entity IE Design Consultancy Ltd (with a brand-strategy sub-brand called IE Brand), the firm has served more than 300 not-for-profit clients over three decades and was transferred to an Employee Owned Trust (EOT) in June 2025 by founders Ollie and Claire Leggett, with Ollie Leggett continuing as Managing Director.

The agency designs and builds digital products on WordPress and Drupal CMS platforms, complemented by bespoke web applications developed in Laravel, Angular, and PHP. Its core service offering spans brand strategy and visual identity (under IE Brand), UX consultancy, website design and development, mobile app development for iOS and Android, and deep CRM integrations with NFP-specific systems including CiviCRM, thankQ, Salesforce/Raisers' Edge, ProgressCRM, and JustGiving. Notable proprietary features include WPML-based bilingual functionality, online eligibility checkers, taxonomy-driven faceted search over resource libraries, and mobile-first responsive design. The company holds a Certified B Corporation status (achieved February 2023 with a B Impact Score of 99.7 against an 80-point threshold), Living Wage Foundation accreditation, and produces a free online Brand Audit Tool at iebrand.co.uk.

Revenue is generated through project-based professional services quoted per engagement, with multi-year contracts and ongoing training, support, and maintenance. Distribution is direct-to-client via consultative sales, supplemented by content marketing (blog, case studies), a free Brand Audit Tool used as a mid-funnel lead magnet, and presence at third-sector industry events. Customers are predominantly UK and Ireland-based charities, NHS and healthcare providers, universities, schools and Multi-Academy Trusts, and government regulators, with named engagements spanning StreetGames, Mind, Relate, the Solicitors Regulation Authority, Family Action, Prostate Cancer Research, ABDO, Keech Hospice, Clergy Support Trust, Young Enterprise, UCD Innovation Academy, and Public Health England.

Name

IE Digital

Legal name

IE Design Consultancy Ltd

Website

https://iedigital.co.uk

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

IE Digital is a Birmingham-based digital agency founded in 1994 that exclusively serves UK and Ireland not-for-profit organisations in the charity, health, and education sectors, delivering brand strategy, websites, apps, and CRM integrations on WordPress, Drupal, and bespoke PHP stacks.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151), Graphic Design Services (541430)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Emerging Tech (IoT, Blockchain, AR/VR, Edge) Consulting (BPAHAEAL)

Keywords

• Digital agency services
• Brand strategy nonprofit
• Web design charity
• Wordpress drupal development
• Ux consultancy

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Agency Services: IE Digital generates revenue through providing professional services including brand strategy, UX consultancy, website design, development, and ongoing support/maintenance. Projects are typically scoped and quoted for specific deliverables.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

IE Digital is a digital agency providing brand strategy, UX consultancy, website design and development, mobile app development, CRM integrations, and bespoke web applications exclusively for not-for-profit organisations in the charity, health, and education sectors. They build websites on WordPress and Drupal platforms, integrate with major CRM and donation systems, and offer ongoing training and support. Their work covers end-to-end digital transformation projects including rebrand implementation, content migration, and post-launch maintenance.

Product overview

IE Digital operates as a digital agency offering brand strategy and digital transformation services for charity, health and education sectors. The company provides a comprehensive suite of services including UX consultancy, WordPress and Drupal website design and development, mobile app development, CRM integrations, and bespoke web applications. They offer a free Brand Audit Tool through iebrand.co.uk. Services are structured around three core verticals: Charity Digital Services (websites for donors, volunteers, and fundraising), Education Digital Services (websites for schools, MATs, colleges, and universities), and Health Digital Services (websites and apps for NHS and healthcare providers). All projects include training, support, and ongoing maintenance.

Differentiator

Problem solved

Functional benefit

Brands

• IE Brand: The brand strategy arm of the agency, offering brand consultancy, visual identity, and brand development services for not-for-profit clients.

Products and services

• Brand Audit Tool A free online self-service tool that helps charity, health, and education organisations assess the health of their brand. Available through iebrand.co.uk and used to generate qualified leads for IE Brand's consultancy services.
• UX Consultancy

Quantifiable outcome

• 87% reduction in administration time per membership application (ABDO)
• +7 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature5 records

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Clearleft: Brighton-based UX and design consultancy offering user research, content strategy and service design. Comparable to IE's UX consultancy practice and operates with a similar small, senior-led consultancy model in the UK.
• Frame Creative: UK creative agency with a long-standing charity and non-profit client base, offering brand strategy, campaigns and digital delivery. Comparable in vertical specialisation and integrated brand-and-digital offering.
• Urban Element: UK digital agency specialising in website design and development for charities, membership organisations and non-profits, with a similar project-based, sector-specialist model to IE Digital.
• Hanson Zandi: London-based branding and design agency focused on charities, social enterprises and ethical brands. Direct peer given shared specialisation in not-for-profit brand and visual identity work alongside IE Brand.
• Reason Digital: Manchester-based digital agency focused exclusively on charities and non-profits, offering digital strategy, websites, and supporter acquisition. Closest UK comparable by vertical specialisation and service mix to IE Digital.
• Nixon Design: Independent UK design and branding agency working with purpose-led organisations, charities and social enterprises. Comparable as a brand-led digital agency targeting the same not-for-profit and public sector clients.

Broad incumbents

• WPP: Global marketing services holding company whose agencies (e.g., Ogilvy, VMLY&R) handle large-scale brand and digital transformation programmes for charities and public sector clients. Broad incumbent operating across the same capability spectrum as IE Digital but at vastly greater scale.
• Dentsu Creative: Global creative and media agency network serving public sector, healthcare and non-profit clients (including NHS work). Broad incumbent offering overlapping brand and digital capabilities as part of a wider portfolio versus IE's vertical focus.
• Kin + Carta: International digital transformation consultancy covering strategy, design, engineering and data. Comparable on the technology consulting axis but operates across all verticals at enterprise scale, competing for larger transformation mandates IE cannot serve.

Emerging players

• Manifesto Digital: UK digital agency providing websites, e-commerce and digital marketing with charity and SME clients. Adjacent in capability set (web development, CRM, design) but with a broader, less non-profit-specialised client base than IE.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/iedesign
• YouTubevimeo.com/ie
• Facebookfacebook.com/IEDesignConsultancy
• LinkedInlinkedin.com/company/2165126

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IE Digital