SmokeShield

Name

SmokeShield

Legal name

Smokeshield Pty Ltd

Website

https://smokeshield.com.au

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Physical Security and AI Surveillance Solutions

NAICS

Security Systems Services (except Locksmiths) (561621), Security Systems Services (56162)

akta.pro primary industry

Fire Alarm & Life Safety Systems Integration (BPAKAGAF)

akta.pro secondary industries

System Monitoring & Dispatch Services (Fire/CO Alarm Monitoring) (HSAHAFAF), Fire Alarm Systems (Inspection/Testing/Monitoring/Service) (IMAIAJAC), Combination Smoke/CO Alarm Systems (HSAHAFAC)

Keywords

• Fog security systems
• AI loss prevention
• CCTV surveillance installation
• Wireless intruder alarms
• Workplace safety monitoring

Headquarters

HQ city

Springvale

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Security Equipment Sales: Sale of security hardware including UR Fog systems, CCTV cameras, AJAX wireless alarms, body cameras, personal safety devices, and access control systems. Products are sold as one-time purchases with professional installation.
2. Professional Installation Services: Site assessments, professional installation, integration with existing systems, staff training, and commissioning of security systems.
3. 24/7 Monitoring Services: Ongoing monitoring services with rapid response capabilities for alarms and security events. Includes activity logs and remote management.
4. Maintenance and Support: Ongoing maintenance to keep protection reliable, including system updates, battery replacements, and technical support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

SmokeShield sells, installs, and monitors an integrated multi-layered security platform for Australian businesses and homeowners. The offering combines UR Fog anti-intrusion fogging, AI-powered video analytics (Theft, Loss, and Workplace Safety agents via Dragonfruit AI), CCTV surveillance, AJAX wireless alarms, access control, body cameras, and fence security, with professional installation, staff training, and 24/7 managed monitoring delivered as turnkey site solutions.

Product overview

SmokeShield is an Australian security company offering an integrated, multi-layered security platform combining physical security hardware with AI-powered intelligence. The product portfolio centers on the UR Fog Security System (exclusive Australian distributor), AI Loss Prevention (Theft Agent and Loss Agent powered by Dragonfruit AI), and the AI Workplace Safety Suite (Slips/Trips/Falls Agent, Spills Agent, Safety Compliance Agent). These core AI and fog products are complemented by CCTV surveillance (using Dahua, Dallmeier, Milestone, Axis, Uniview, Samsung brands), AJAX wireless security and automation devices (intrusion, fire, water leak, smart home), body cameras, security alarms, access control, fence security, and 24/7 monitoring services. The architecture is modular and integrated — CCTV, alarms, fog, AI agents, and monitoring operate as a single connected system managed from one platform.

Differentiator

Problem solved

Functional benefit

Brands

• Smokeshield AI: AI-powered security and surveillance solutions including loss prevention and workplace safety agents
• UR Fog Security

Products and services

• UR Fog Security System Anti-intrusion fogging solution that rapidly fills a protected space with dense, harmless fog within seconds of a breach detection, reducing visibility to near zero and forcing intruders to flee. SmokeShield is the exclusive Australian distributor. EN 50131-8 certified, food-grade safe, with a 97% theft-prevention rate.
• UR Fog Pump Pro Plus Range Scaled UR Fog fogging units (Pump Pro Plus 14000, 6000, 1500, 500) for different room and building volumes, with ceiling, wall, desktop, or hidden cupboard mounting options and 2-hour battery backup.
• Smokeshield AI Loss Prevention (Theft Agent and Loss Agent) AI-powered loss prevention product comprising the Theft Agent (detects six theft behaviours in real time: loitering, concealment, skip-scanning, group-based distractions, exit without purchase, suspicious patterning) and the Loss Agent (POS-video sync for fraudulent refunds, exception-based voids/refunds/discount stacking, and self-checkout non-scan fraud detection with a 95% non-scan fraud detection rate). Integrates with existing CCTV infrastructure via the Smokeshield AI Gateway.
• Smokeshield AI Workplace Safety Suite Suite of AI safety agents that continuously monitor existing CCTV feeds to detect and alert on workplace hazards: Slips/Trips/Falls Agent (95%+ detection accuracy), Spills Agent (24/7 spill and equipment-leak detection), and Safety Compliance Agent (monitors PPE compliance, unsafe practices, smoke, and fire).
• Smokeshield AI Gateway Hardware and software gateway product that serves as the entry point for accessing the Smokeshield AI agents, enabling integration of existing CCTV infrastructure with Dragonfruit AI-powered monitoring for loss prevention and workplace safety.
• CCTV Security and Surveillance Professional indoor and outdoor CCTV installation and integration services, using cameras and recorders from Dahua, Dallmeier, Milestone, Axis, Uniview, and Samsung, with smartphone app compatibility and ongoing maintenance.
• Commercial and Residential Security Alarms Intrusion detection alarm systems using partner brands including Bosch, Tecom, Integriti, Inception, NX, MCM, and Ness, with both local and monitored configurations, design, installation, and ongoing maintenance.
• AJAX Security and Automation Devices Wireless AJAX Baseline intrusion, fire, water-leak, and smart-home automation devices using encrypted frequency-hopping communication and integrating with UR Fog units. Offered through SmokeShield's AJAX partnership.
• Body Cameras for Retail Security Professional-grade wearable body cameras for retail staff featuring HD recording, wide-angle lenses, long battery life, secure encrypted storage, and docking/charging stations, intended to deter aggression, evidence disputes, and support staff training.
• Fence Security System Perimeter fence protection using sensors and instant violation alerts to deter intruders before they enter the premises, integrated with SmokeShield's CCTV and alarm ecosystem.
• Access Control Systems Digital access control systems for issuing, tracking, and revoking entry permissions to sensitive areas such as cash offices and inventory rooms, with activity logging and integration into SmokeShield's broader security ecosystem.
• 24/7 Monitoring and Activity Logs Remote monitoring service for fog security, CCTV, alarms, and AI agent events, providing rapid response, timestamped activity logs, and searchable incident history.

Named customers13 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature7 records

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• UR FogflagshipOEM/ Whitelabel/ Licensing PartnerExclusive distributor of the world's most technically advanced fog security system. UR Fog is the global market leader in fogging security, used in 80+ countries. SmokeShield is the exclusive Australian distributor for this proprietary technology.
• Dragonfruit AIcoreTechnology or IntegrationExclusive partnership bringing world-leading intelligent AI agents to Australian businesses. Dragonfruit AI is US-based and recognized by Gartner as a top computer vision platform. Powers SmokeShield's Theft Agent, Loss Agent, and Workplace Safety AI Agents.
• AJAXcoreTechnology or IntegrationPartnership to provide AJAX Baseline wireless security and automation devices. AJAX is an award-winning product line providing comprehensive protection for homes and businesses with smart home automation integration.
• ASIALminorOthersAustralian Security Industry Association - peak industry body for security providers in Australia. SmokeShield displays ASIAL accreditation as a trust signal.
• AvettaminorOthersWorkforce sustainability and safety management company. Avetta Safety Star certification recognizes commitment to safety standards. SmokeShield holds 2025 Avetta Safety Star certification.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ADT Security Australia: ADT Australia is a leading provider of monitored intrusion alarms, CCTV, and access control to residential and commercial customers — directly comparable to SmokeShield's integrated security and 24/7 monitoring offering.
• Chubb Security Australia: Chubb (a UTC/Collins Aerospace business) installs, monitors, and services intrusion alarms, CCTV, access control, and fire detection for Australian enterprises — overlapping SmokeShield's multi-site retail and commercial security footprint.
• Wormald (Johnson Controls Fire & Security): Wormald, part of Johnson Controls, delivers integrated fire and electronic security systems design, installation, and monitoring across Australia — a direct systems-integration peer to SmokeShield's enterprise security stack.
• Inner Range: Australian manufacturer and integrator of access control and integrated security management platforms (Inception, Integriti) — a domestic peer competing for the same enterprise access-control and alarm-integration deals.

Broad incumbents

• Securitas Australia: Global security services giant with Australian operations spanning guarding, electronic security, and monitoring — a broader incumbent that competes with SmokeShield on enterprise integrated security contracts.
• Honeywell Building Technologies: Honeywell's building automation portfolio includes security, access control, video surveillance, and life-safety systems — competes for large multi-site enterprise and retail security integration work in Australia.
• Bosch Security and Safety Systems: Bosch manufactures video surveillance, intrusion, and access control products and supports integrator channels in Australia — competes directly and is also a SmokeShield technology partner brand.

Others

• Avigilon (Motorola Solutions):

Emerging players

• Verkada: US-based AI-native cloud video security and access control platform expanding in Australia — overlaps with SmokeShield's AI loss prevention and CCTV integration proposition with a pure-cloud subscription model.
• Eagle Eye Networks: Cloud-managed video surveillance and AI analytics provider targeting retail and multi-site enterprise customers — an emerging alternative to SmokeShield's hardware-led AI security installations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/_Smokeshield
• Facebookfacebook.com/smokeshield
• LinkedInlinkedin.com/company/smokeshield

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SmokeShield