Fasig-Tipton

Name

Fasig-Tipton

Legal name

Fasig-Tipton Company, Inc.

Website

https://fasigtipton.com

Company type

Private

Founded year

1898

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Thoroughbred Auction Services

NAICS

Horses and Other Equine Production (112920)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Equine Sales, Auctions & Bloodstock Agencies (AFAEAGAH)

akta.pro secondary industry

Horse Breeding & Stud Farms (AFAEAGAA)

Keywords

• Thoroughbred horse auctions
• Yearling sales
• Horse racing auctions
• Breeding stock sales
• Equine auction services

Headquarters

HQ city

Lexington

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Auction Commissions: Fasig-Tipton generates revenue through commission fees on successful auction sales, acting as the intermediary between consignors (sellers of Thoroughbred horses) and buyers. The company charges fees to both parties in transactions.
2. Fasig-Tipton Digital Online Sales: Online auction platform launched in 2022 enabling users across the country and around the world to buy and sell horses without moving stock from farm, training center, or racetrack to a sales facility. Generated over $30 million in gross during its first two years of operation.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Fasig-Tipton operates North America's oldest Thoroughbred auction company, conducting live and online auctions of yearlings, two-year-olds in training, horses of racing age, broodmares, weanlings, and stallion prospects. The company acts as intermediary between consignors (breeders/owners) and buyers, charging commissions on successful transactions across physical sales grounds in Kentucky, New York, Maryland, and California, plus the Fasig-Tipton Digital online platform launched in 2022.

Product overview

Fasig-Tipton is North America's oldest Thoroughbred auction company (established 1898) operating a multi-format auction platform consisting of in-person sale events and the Fasig-Tipton Digital online marketplace. The core offering includes selected yearling auctions (The July Sale, Saratoga Sale, Kentucky October Yearlings), two-year-olds in training sales (The Gulfstream Sale, Midlantic Two-Year-Olds in Training), horses of racing age sales (July Selected Horses of Racing Age), and mixed breeding stock sales (Kentucky Winter Mixed, The November Sale). Regional sales include New York Bred Yearlings, Saratoga Fall Mixed, Midlantic Fall Yearlings, and California Fall Yearlings. The Fasig-Tipton Digital platform launched in 2022 enables fully remote horse transactions. The company also provides enhanced online catalogues with integrated pedigree, racing video, and performance data, plus a Client Portal for buyer/consignor account management.

Differentiator

Problem solved

Functional benefit

Brands

• Fasig-Tipton Digital: Online marketplace for Thoroughbred breeding and racing stock sales, launched in 2022.

Products and services

• Fasig-Tipton Digital Online auction platform for Thoroughbred horse sales allowing remote participation nationwide and internationally without physical transport of horses.
• The July Sale Selected yearling auction held annually in July in Lexington, Kentucky, ranked #1 by percentage of stakes winners among major North American yearling sales.
• The November Sale Premier annual breeding stock auction held in Lexington, Kentucky following the Breeders' Cup, featuring the sport's top Thoroughbred breeding offerings.
• The Saratoga Sale Selected yearling auction held during the Saratoga race meet in Saratoga Springs, NY, ranked #1 by percentage of Grade 1 winners produced.
• Kentucky October Yearlings Sale Yearling auction in Lexington, Kentucky, serving as the grand finale of the North American yearling sales season.
• The Gulfstream Sale Two-year-olds in training auction held at Gulfstream Park in Florida, the only Florida juvenile sale on a dirt racetrack, featuring under tack show previews.
• Midlantic Two-Year-Olds in Training Sale Two-year-olds in training auction at Maryland State Fairgrounds in Timonium, Maryland, timed around the Preakness Stakes.
• Kentucky Winter Mixed Sale Mixed auction offering racing prospects, broodmares, in-foal mares, and short yearlings, serving as the final breeding stock event before the North American breeding season.
• New York Bred Yearlings Sale Yearling auction in Saratoga Springs, NY, focused on New York-bred horses eligible for state-bred program benefits.
• California Fall Yearlings Sale Yearling auction at Fairplex in Pomona, California, the leading source of California-bred yearlings eligible for state-bred programs.
• Midlantic Fall Yearlings Sale Yearling auction in Timonium, Maryland featuring yearlings eligible for multiple state-bred racing programs across the Midlantic region.
• Saratoga Fall Mixed Sale Mixed auction for broodmares and weanlings (especially New York-foaled) held in Saratoga Springs, NY.
• July Selected Horses of Racing Age Sale Selected auction of horses of racing age held in Lexington, Kentucky, serving as a leading market for ready-to-run racehorses ahead of summer racing meets.

Quantifiable outcome

• July Selected Horses of Racing Age graduates have earned over $110 million with 87 individual stakes winners since 2013
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered core.

• California Thoroughbred Breeders Association (CTBA)coreStrategic or Co-development Partner · 2 July 2026Fasig-Tipton partners with CTBA for the California Fall Yearlings Sale. The partnership offers a $500,000 bonus tied to the sale, awarded to the first sale graduate that wins a Grade 1 race in the United States at age two or three.
• EquinelinecoreTechnology or IntegrationEquineline provides digital catalogue distribution services for Fasig-Tipton through the Equineline Sales Catalogue App for iPad, enabling buyers to access catalogues electronically.
• The BloodHorsecoreGTM or Marketing PartnerThe BloodHorse provides market data and analysis, including BloodHorse MarketWatch statistics cited in Fasig-Tipton marketing materials. The publication also serves as an advertising channel for sale catalogues and results.

Scale indicators7 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Tattersalls: Tattersalls is Europe's leading Thoroughbred auction house, based in Newmarket, UK. It serves a similar role for the European Thoroughbred market — conducting yearling, breeding stock, and horses-in-training sales — and competes with Fasig-Tipton for international buyer attention and cross-border consignments.
• Magic Millions: Magic Millions is Australia's largest Thoroughbred auction company, holding the famous Gold Coast Yearling Sale. It is comparable in business model and customer base (Thoroughbred breeders, owners, and trainers) to Fasig-Tipton and serves as the dominant southern-hemisphere counterpart.
• Keeneland Association: Keeneland is the largest and most dominant Thoroughbred auction company in North America, based in Lexington, KY. It operates the September Yearling Sale and November Breeding Stock Sale, both of which compete head-to-head with Fasig-Tipton's flagship offerings in the same market with the same consignor and buyer base.
• Goffs: Goffs is a leading Irish Thoroughbred auction house conducting premier yearling and breeding stock sales. It is comparable in business model (commission-based horse auction), target customer (international Thoroughbred buyers), and product offering to Fasig-Tipton.
• Inglis: Inglis is a long-established Australian Thoroughbred auction house conducting premier yearling, breeding stock, and racehorse sales. It is comparable in format, customer base, and centuries-old industry heritage to Fasig-Tipton's auction model.
• Ocala Breeders' Sales Company (OBS): OBS is a major Thoroughbred auction house based in Ocala, Florida, specializing in two-year-olds in training and yearling sales. It directly competes with Fasig-Tipton for consignor share in the two-year-old segment and for Florida/Mid-Atlantic buyer attention.
• Arqana: Arqana is France's premier Thoroughbred auction house, holding the August Yearling Sale at Deauville. It operates a comparable commission-based auction model for European Thoroughbreds and competes for international buyer demand alongside Fasig-Tipton.

Others

• The Jockey Club: The Jockey Club is the breed registry for North American Thoroughbreds and operates the digital certificate system used by Fasig-Tipton. It is not a direct competitor but is a key infrastructure/ecosystem participant for the Thoroughbred auction market.

Emerging players

• HippoHunter / Bloodstock Trading Platforms: Online Thoroughbred marketplace platforms that compete at the margins with Fasig-Tipton Digital by offering alternative online transaction venues for horses and bloodstock services. They represent the emerging digital-only competitive threat to traditional auction houses.

Regional players

• Barretts Equine Limited: Barretts is a California-based Thoroughbred auction house, a regional competitor that operates sales in the same West Coast territory where Fasig-Tipton has expanded since 2019 with its California Fall Yearlings and Horses of Racing Age sales.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fasigtiptonco
• YouTubeyoutube.com/user/FasigTiptonCo
• Facebookfacebook.com/FasigTiptonCo
• Instagraminstagram.com/fasigtipton
• LinkedInlinkedin.com/company/fasig-tipton

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fasig-Tipton