Gran Sasso
- Company typePrivate
- Founded1952
- HeadquartersSant'egidio Alla Vibrata, Italy
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
Gran Sasso firmographics
Firmographics- Name
- Gran Sasso
- Legal name
- Maglificio Gran Sasso S.p.A.
- Website
- https://gransasso.it
- Company type
- Private
- Founded year
- 1952
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Gran Sasso industry classification
Industry- Product category
- Knitwear and Ready-to-Wear Apparel Manufacturing
- NAICS
- Apparel Manufacturing (315), Apparel Knitting Mills (3151), Apparel Knitting Mills (31512)
- SIC
- Knit Outerwear Mills (2253), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320)
- akta.pro primary industry
- Knitwear & Sweaters Manufacturers (CRAAAAAJ)
- akta.pro secondary industries
- Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI), Scarves/Shawls/Winter Neckwear Manufacturing (IMAOAFAD)
Keywords
Where Gran Sasso is headquartered
LocationHeadquarters
- HQ city
- Sant'egidio Alla Vibrata
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Gran Sasso business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct-to-Consumer Retail: Revenue generated from direct sales of apparel and accessories through owned e-commerce platform (shop.gransasso.it) and company-owned retail stores. The store in Sant'Egidio alla Vibrata and showroom in Milan serve as physical retail touchpoints.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level essentials |
| One time/ perpetual license | Pay-as-you-go | Mid-range premium garments |
| One time/ perpetual license | Pay-as-you-go | Luxury cashmere and fine wool |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Gran Sasso product offering
Product offeringCore offering
Gran Sasso manufactures and sells premium Italian knitwear and ready-to-wear apparel for men and women. Its current portfolio includes seasonal collections, knitwear, jackets, shirts, trousers, beachwear, shoes, accessories, material‑focused collections, and garment customization. The company produces in Italy using fine‑gauge knitting and materials such as cashmere, merino wool, linen, silk, and premium cotton.
Product overview
Gran Sasso (Maglificio Gran Sasso S.p.A.) is an Italian luxury menswear brand founded in 1952, specializing in premium handmade knitwear and ready-to-wear clothing. The company operates as a vertically integrated manufacturer producing all garments in Italy using precious materials including cashmere, merino wool, linen, silk, and premium cottons (Pima, Suvin). The product portfolio includes seasonal men's and women's collections (Primavera Estate and Autunno Inverno), organized across categories such as knitwear, jackets, polo shirts, t-shirts, shirts, pants, beachwear, shoes, and accessories. The brand emphasizes Made in Italy craftsmanship with customization services, and maintains retail presence through its flagship store in Sant'Egidio alla Vibrata and showroom in Milan.
Differentiator
Problem solved
Functional benefit
Products and services
- Knitwear and Jackets [Maglieria e Giacche]
- Spring/Summer 2026 Men's Collection [Primavera Estate 2026 Collection]
- Fall/Winter 2026 Men's and Women's Collections [Autunno Inverno 2026 Collection]
- Women's Collection [Shop Donna]
- Polo and Skipper
- T-shirts
- Shirts [Camicie]
- Pants and Bermuda Shorts [Pantaloni e Bermuda]
- Beachwear
- The Classics [I Classici]
- Vintage Collection [Vintage]
- Cashmere, Silk and Wool [Cashmere Seta e Lana]
- Linen [Lino]
- Super Tasmania and Merino Wool [Super Tasmania e Lana Merinos]
- Summer Cashmere
- Filo di Scozia
- Silk [Seta]
- Fresh Cotton and Suvin [Fresh Cotton e Suvin]
- Hybrids [Ibridi]
- Interlock Pima Cotton
- Ultralight
- Accessories [Accessori]
- Shoes [Scarpe]
- Personalization [Personalizzazione]
- Costa Azzurra Beachwear Collection
- Gran Sasso Men's FW26-27: Living by the Lake [Vivere in riva al lago]
Companies that use Gran Sasso
Customer profileSegments2 records
Ideal customer profiles3 records
Gran Sasso technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Gran Sasso partnerships and signals
Strategic signalScale indicators3 records
Gran Sasso competitors and assessment
Company assessmentBroad incumbents
- Ermenegildo Zegna: Ermenegildo Zegna is a large listed Italian luxury menswear group with significant wool and cashmere knitwear production. It overlaps with Gran Sasso's menswear and premium materials positioning but operates at a much broader scale across tailored clothing, footwear and accessories.
- Canali: Canali is an Italian luxury menswear manufacturer specializing in tailored clothing and fine knitwear. It overlaps with Gran Sasso on premium men's knitwear but operates a much larger global retail and wholesale network.
Direct peers
- Loro Piana: Loro Piana is an Italian luxury house and the benchmark for premium cashmere and fine wool knitwear, now owned by LVMH. It directly competes with Gran Sasso on the same materials (cashmere, Super Tasmania wool), the same Made-in-Italy manufacturing narrative and a similar affluent customer base.
- Brunello Cucinelli: Brunello Cucinelli is a listed Italian luxury brand specializing in cashmere knitwear and quiet-luxury ready-to-wear. It targets the same affluent, craft-oriented customer as Gran Sasso and competes in the same price tiers across men's and women's collections.
- Missoni: Missoni is a heritage Italian knitwear house known for fine-gauge knit craftsmanship since 1953. Like Gran Sasso, it is built on Made-in-Italy knitwear expertise and serves premium fashion consumers globally, though it leans more on signature patterns and women's wear.
- Kiton: Kiton is a Neapolitan luxury menswear house renowned for handmade tailoring and artisanal production. It shares Gran Sasso's ultra-premium, Made-in-Italy, craftsmanship-led ethos and serves a similar affluent male consumer seeking quiet luxury.
- Maglia Francesco: Maglia Francesco is an Italian knitwear manufacturer based in Campania producing premium cashmere and merino knitwear. It competes directly with Gran Sasso on Made-in-Italy craftsmanship, material quality and menswear-led collections.
- Fedeli: Fedeli is an Italian knitwear and cashmere specialist founded in the 1930s, with a strong emphasis on Made-in-Italy production and premium materials. Its size, focus and product mix closely mirror Gran Sasso's positioning in the mid-premium Italian cashmere category.
Regional players
- Faliero Sarti: Faliero Sarti is an Italian textile maker of premium scarves, throws and accessories. It is comparable to Gran Sasso through its focus on Made-in-Italy craftsmanship and luxury natural fibers, but its core product is accessories rather than knitwear garments.
Emerging players
- Malìa Lab: Malìa Lab is an Italian contemporary knitwear brand combining artisanal craftsmanship with modern design. It is a smaller, design-forward emerging player that intersects with Gran Sasso in the premium Italian knitwear category, particularly among younger consumers.
Market position
Strengths5 records
Weaknesses5 records
Key risks6 records
Key highlights7 records
Customer concentration
Gran Sasso social profiles
Digital presenceGran Sasso financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gran Sasso leadership team
Management profileNumber of profiles
Gran Sasso funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gran Sasso M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gran Sasso
What does Gran Sasso do?
Gran Sasso manufactures and sells premium Italian knitwear and ready-to-wear apparel for men and women. Its current portfolio includes seasonal collections, knitwear, jackets, shirts, trousers, beachwear, shoes, accessories, material‑focused collections, and garment customization. The company produces in Italy using fine‑gauge knitting and materials such as cashmere, merino wool, linen, silk, and premium cotton.
Is Gran Sasso a public or private company?
Gran Sasso is a private company. It is classified as family owned and is currently operating.
When was Gran Sasso founded?
Gran Sasso was founded in 1952. It employs 251 to 500 people.
Where is Gran Sasso based?
Gran Sasso is headquartered in Sant'egidio Alla Vibrata, Italy, in the Europe region.
How does Gran Sasso make money?
One revenue line is on record: direct-to-Consumer Retail.
Who are Gran Sasso's main competitors?
Broad incumbents on record are Ermenegildo Zegna and Canali. Direct peers are Loro Piana, Brunello Cucinelli, Missoni, Kiton, Maglia Francesco and Fedeli. Faliero Sarti is listed as a regional player. Malìa Lab is listed as an emerging player.
Does Gran Sasso have an API?
No public API is recorded for Gran Sasso.
What industry is Gran Sasso in?
Gran Sasso's product category is Knitwear and Ready-to-Wear Apparel Manufacturing. Its primary akta.pro industry code is CRAAAAAJ, Knitwear & Sweaters Manufacturers, with a secondary code of CRAAAAAI, Outerwear & Cold-Weather Apparel Manufacturers. Its NAICS code is 315 and its SIC code is 2253.