Aspen Lawn
Aspen Lawn & Pest Control provides recurring lawn care, pest control, irrigation, tree and shrub care, and landscape maintenance services to residential homeowners and commercial businesses across 40+ communities in the Kansas City metropolitan area, operating since 1985 with subscription-based programs.
- Company typePrivate
- Founded1985
- HeadquartersOlathe, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Aspen Lawn does
Aspen Lawn & Pest Control is a privately held, founder-owned lawn care and pest control service provider headquartered in Olathe, Kansas, serving the Kansas City metropolitan area across more than 40 communities in both Kansas and Missouri. Founded in 1985 by Kent Girton, the company offers a unified portfolio spanning five core service categories: lawn care (including a 7-step fertilization program, bed weed control, and seeding/verticutting), irrigation (installation, seasonal maintenance, and repairs), pest control (anchored by tiered Blue Protect Bundles subscription plans and standalone Home Armor, Yard Armor, Rodent Armor, and Sentricon termite programs), tree and shrub care, and landscape maintenance. The company holds Certified Sentricon Specialist status for termite baiting technology.
The business operates on a recurring subscription revenue model for the majority of its services, with multi-visit annual programs (ranging from 4 to 9 visits per year depending on tier) and three billing cadences (Pay-As-You-Go, Pre-Pay, and Even Pay). Pricing is quote-based, scaled to property size and service scope, with bundled discounts applied to higher tiers. GTM is direct-to-consumer via a sales-led motion supplemented by a $25/$25 referral program and local SEO-optimized service area pages. Customers include individual residential homeowners (primary segment) and commercial businesses such as offices, warehouses, restaurants, and dealerships. Distribution is exclusively direct field service with no franchisees, resellers, or third-party channels; customer interactions are supported by the LawnGateway portal for billing and scheduling.
Aspen Lawn firmographics
Firmographics- Name
- Aspen Lawn
- Legal name
- Aspen Lawn & Pest Control
- Website
- https://aspenlawn.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Aspen Lawn & Pest Control provides recurring lawn care, pest control, irrigation, tree and shrub care, and landscape maintenance services to residential homeowners and commercial businesses across 40+ communities in the Kansas City metropolitan area, operating since 1985 with subscription-based programs.
- Ownership category
- akta.pro rank
Aspen Lawn industry classification
Industry- Product category
- Lawn Care and Pest Control Services
- NAICS
- Exterminating and Pest Control Services (561710), Landscaping Services (561730)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Pest & Disease Control (Grubs/Insects/Fungus) (HSAIAGAE)
- akta.pro secondary industries
- Crawling Insect Control (Ants, Roaches, Silverfish, Earwigs, Crickets) (HSAMAAAA), Commercial General Pest Control (Non-Specialty) (HSAMAAAL), Lawn & Ornamental Insect Control (Grubs, Chinch Bugs, Aphids) (HSAIANAH), Rodent Control (Outdoor Exclusion, Bait Stations) (HSAIANAF)
Keywords
Where Aspen Lawn is headquartered
LocationHeadquarters
- HQ city
- Olathe
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Aspen Lawn business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Residential Lawn Care Programs: Recurring subscription-style service programs for homeowners including fertilization (7-step program), weed control, aeration, seeding, and landscape maintenance. Services are delivered on recurring schedules (seasonal, monthly, or per-visit) with contracts or ongoing commitments.
- Residential Pest Control Programs: Year-round pest control programs (Home Armor, Yard Armor, Rodent Armor) and tiered Blue Protect Bundles (Sky, Teal, Navy, Royal) sold as recurring service plans with varying visit frequencies. The Royal Bundle includes Sentricon termite protection and mole baiting.
- Commercial Pest Control: Customized one-time and recurring pest control services for businesses including office buildings, warehouses, car dealerships, restaurants, and storage facilities. Pricing is customized based on building size and scope of services.
- One-Time Services: Individual services such as tree removal, stump grinding, seeding, verticutting, and irrigation system installation are offered on a one-time project basis, priced per job or property.
- Referral Program Revenue: Referral program drives new customer acquisition at low cost. Referrers receive a $25 credit after the new customer's service is completed. Referrals are limited to new customers only.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Sky Bundle — Home + Rodent Armor, 6 visits/year (every other month) |
| Subscription | Pay-as-you-go | Teal Bundle — Home + Yard Armor (mosquitoes), 7 visits/year (April–October) |
| Subscription | Pay-as-you-go | Navy Bundle — Home + Rodent + Yard Armor, 9 visits/year |
| Subscription | Pay-as-you-go | Royal Bundle — Navy + Sentricon + Mole Control, 9 visits/year |
| Subscription | Monthly | Mosquito Treatment — Monthly fogging, May–September (or April–October) |
| Subscription | Pay-as-you-go | Flea, Tick & Chigger Program — Every other month, 3 treatments/year beginning early spring |
| Subscription | Pay-as-you-go | Home Armor Program — 4 visits/year |
| Other | Pay-as-you-go | Referral Program — $25 off for new customer + $25 credit for referrer |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Aspen Lawn product offering
Product offeringCore offering
Aspen Lawn & Pest Control delivers recurring and one-time lawn care, pest control, irrigation, tree and shrub care, and landscape maintenance services to homeowners and businesses across the Kansas City metropolitan area. The portfolio is organized around subscription-style programs including the 7-step fertilization program, Blue Protect Bundles (Sky/Teal/Navy/Royal tiers), and Home/Yard/Rodent Armor pest plans, supplemented by specialized offerings such as Sentricon termite control and Mosquito Armor fogging. Field technicians and route managers deliver services on-site at customer properties, with commercial pest control as a secondary line.
Product overview
Aspen Lawn & Pest Control offers a unified portfolio of lawn care, irrigation, pest control, tree and shrub care, and landscape maintenance services primarily to residential and commercial customers in the Kansas City metropolitan area. The core offering spans five service categories: Lawn Care (with its 7-Step Fertilization Program, Bed Weed Control, and Seeding/Verticutting sub-services), Irrigation (with seasonal services and new installations), Pest Control (anchored by Blue Protect Bundles subscription tiers—Sky, Teal, Navy, and Royal—and standalone programs including Home Armor, Yard Armor, Rodent Armor, and Sentricon Termite Control), Tree & Shrub Care (featuring a 6 Round Tree Shrub Care Program alongside trimming, removal, and stump grinding), and Landscape Maintenance (covering mowing, mulching, detailing, leaf removal, and seasonal plantings). The Blue Protect Bundles serve as the primary subscription vehicle, bundling multiple protection services at discounted rates compared to standalone purchases.
Differentiator
Problem solved
Functional benefit
Brands
- Home Armor: Interior and exterior pest control program for crawling insects such as ants, spiders, centipedes, and roaches
- Yard Armor
- Rodent Armor
- Sentricon
- Blue Protect Bundles
- Mosquito Armor
Products and services
- Lawn Care Services Core recurring and one-time lawn care services for residential and commercial properties, including a 7-step seasonal fertilization program, bed weed control, seeding, and verticutting to maintain healthy turf in the Kansas City area.
- Irrigation Services Full-service irrigation solutions including system installation, maintenance, repairs, winterization, and startup services for residential and commercial properties in the Kansas City metro.
- Residential Pest Control Programs Comprehensive residential pest management covering indoor insects (Home Armor), outdoor pests including mosquitoes, fleas, ticks, and chiggers (Yard Armor), and rodent control (Rodent Armor) delivered as recurring scheduled treatments.
- Blue Protect Bundles Tiered recurring pest control subscription bundles (Sky, Teal, Navy, Royal) offering year-round protection at increasing coverage levels, with bundled pricing versus standalone services, a 100% satisfaction guarantee, and Pay-As-You-Go, Pre-Pay, or Even Pay billing options.
- Sentricon Termite Control Termite colony elimination and prevention using the Sentricon baiting system, delivered under Aspen's Certified Sentricon Specialist license backed by more than 70 university studies and 25+ years of research.
- Mosquito Armor Professional monthly fogging mosquito control program running May through September (with optional April and October), priced by total square footage treated, with green treatment alternatives available.
- Tree & Shrub Care Tree and shrub care including a 6-round annual plant health care program, trimming, Emerald Ash Borer treatment, insect and disease control, tree removal, and stump grinding for residential and commercial properties.
- Landscape Maintenance Recurring and seasonal landscape maintenance including lawn mowing, edging, mulching, leaf removal, bed detailing, shrub trimming, and seasonal color installations for residential properties.
- Commercial Pest Control Customized commercial pest control services for office buildings, warehouses, restaurants, car dealerships, and storage facilities, including perimeter and interior treatments, rodent control, and flying insect management.
Quantifiable outcome
- 97%+ annual customer retention rate
- +3 more outcomes
Companies that use Aspen Lawn
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Aspen Lawn technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Aspen Lawn partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Aspen Lawn competitors and assessment
Company assessmentDirect peers
- TruGreen: Largest U.S. residential lawn care company offering fertilization, weed control and integrated pest services. Directly comparable to Aspen's lawn-care core, scaled nationally and increasingly adding pest offerings to compete with Aspen's integrated model.
- Lawn Doctor: National franchised residential lawn care chain providing fertilization, weed and pest control. Closely matches Aspen's residential subscription-bundle lawn offerings, including pest, in the same SMB homeowner segment.
- Orkin: National residential and commercial pest control giant offering recurring termite, rodent and general pest plans. Directly comparable to Aspen's pest-control and Sentricon termite offerings, including commercial accounts.
- Mosquito Squad: Franchised outdoor mosquito and tick control specialist offering recurring barrier-spray memberships. Closely comparable to Aspen's Mosquito Armor program and Yard Armor outdoor pest offering in the same residential channel.
- Spring-Green Lawn Care: National franchised lawn care provider offering fertilization, weed control, and integrated pest/turf services. Comparable to Aspen in service mix, recurring-revenue model and mid-market residential focus.
- Mosquito Joe: Franchised residential mosquito, tick and flea control specialist using recurring outdoor barrier treatments. Directly mirrors Aspen's Mosquito Armor / Yard Armor offerings and pricing model.
Broad incumbents
- Rentokil Terminix: Global pest control incumbent combining residential, commercial and specialty pest services. Overlaps with Aspen's pest programs at scale and increasingly bundles termite (Sentricon), rodent and mosquito offerings.
Regional players
- Massey Services: Privately held pest, termite and lawn-care operator concentrated in the Southeastern U.S. Same integrated lawn + pest model as Aspen but in a different geography, used as a comparable regional peer for benchmarking.
- Senske Lawn & Tree Care: Regional lawn, tree and pest services provider across the Western/Mountain U.S. Comparable integrated service offering and recurring-service model, but operating in a different geographic footprint than Aspen.
- Arrow Exterminators: Family-owned regional pest and termite control operator in the Southeastern U.S. Comparable to Aspen on pest programs and family/founder ownership profile, but operating in a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Aspen Lawn social profiles
Digital presenceAspen Lawn financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aspen Lawn leadership team
Management profileNumber of profiles
Profiles7 records
Aspen Lawn funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aspen Lawn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aspen Lawn
What does Aspen Lawn do?
Aspen Lawn & Pest Control delivers recurring and one-time lawn care, pest control, irrigation, tree and shrub care, and landscape maintenance services to homeowners and businesses across the Kansas City metropolitan area. The portfolio is organized around subscription-style programs including the 7-step fertilization program, Blue Protect Bundles (Sky/Teal/Navy/Royal tiers), and Home/Yard/Rodent Armor pest plans, supplemented by specialized offerings such as Sentricon termite control and Mosquito Armor fogging. Field technicians and route managers deliver services on-site at customer properties, with commercial pest control as a secondary line.
Is Aspen Lawn a public or private company?
Aspen Lawn is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aspen Lawn founded?
Aspen Lawn was founded in 1985. It employs 51 to 100 people.
Where is Aspen Lawn based?
Aspen Lawn is headquartered in Olathe, United States, in the North America region.
How does Aspen Lawn make money?
Five revenue lines are on record. Residential Lawn Care Programs are the primary driver. The others are residential Pest Control Programs, commercial Pest Control, one-Time Services and referral Program Revenue.
Who are Aspen Lawn's main competitors?
Direct peers on record are TruGreen, Lawn Doctor, Orkin, Mosquito Squad, Spring-Green Lawn Care and Mosquito Joe. Rentokil Terminix is listed as a broad incumbent. Regional players are Massey Services, Senske Lawn & Tree Care and Arrow Exterminators.
Does Aspen Lawn have an API?
No public API is recorded for Aspen Lawn.
What industry is Aspen Lawn in?
Aspen Lawn's product category is Lawn Care and Pest Control Services. Its primary akta.pro industry code is HSAIAGAE, Pest & Disease Control (Grubs/Insects/Fungus), with a secondary code of HSAMAAAA, Crawling Insect Control (Ants, Roaches, Silverfish, Earwigs, Crickets). Its NAICS code is 561710 and its SIC code is 700.