Full Frame

What Full Frame does

Full Frame is a Dutch creative content production agency operating from its Tilburg headquarters and an Amsterdam office, founded in 2009 and structured as Full Frame B.V. The company produces video, animation, podcasts, webinars, and documentary content for enterprise and institutional clients, organized around five core services (Video Branding, Employer Branding, Social Media Always-On Content, Content Creation, and Campaigns) plus an integrated Full Frame Studio offering. Its client base spans healthcare (Sterk Huis, SWZ Zorg, Amarant), energy (Enexis Groep, Alliander, Windpark Krammer), retail (Kruidvat, Phonehouse, Maxi-Cosi), travel (Prijsvrij), transport (NS), government (Gemeente Utrecht, Gemeente Tilburg), education (TU Eindhoven, Zuyd Hogeschool), and payment solutions (CCV), with notable long-running relationships such as a 6+ year engagement with Basic-Fit.

The firm operates a project-based professional services model, quoting per engagement rather than selling subscriptions, with terms set out in its general conditions (Full Frame B.V.) including BTW-exclusive pricing, monthly prepayment for orders under €20,000, and 50% prepayment for larger orders. Go-to-market is sales-led and portfolio-driven: the company showcases 60+ case studies on its website, maintains active organic social channels (Instagram, LinkedIn, YouTube, TikTok, Facebook), and leverages industry recognition, including the FONK150 #1 most creative and effective content creation agency ranking in 2024 (score 9.33) and a prior top-3 ranking in 2023. Marketing awards include a Silver Grand Prix Content Marketing Award (2022, Kruidvat) and a Bonk Award Beeldcommunicatie (2021, SWZ Zorg).

Full Frame operates as a member brand within the Only creative entrepreneurs network, a full-service digital marketing group, while retaining its own brand identity. Ownership appears founder-led (Joris Vorselaars as founder/owner and Pepijn Robben as co-founder/creative director/cinematographer are both active on productions). No external institutional investment, funding rounds, or M&A activity is disclosed. Production delivery is supported by partnerships with complementary creative agencies (Steam, Scheepens, Enof, De Selectie) and channel-distribution partners (NS, Connexxion) for large-scale campaign reach.

Name

Full Frame

Legal name

Full Frame B.V.

Website

https://fullframe.nl

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Full Frame is a Dutch creative content production agency (Tilburg/Amsterdam) producing video, animation, podcast, and documentary work for enterprise clients across healthcare, energy, retail, government, and transport sectors in the Netherlands and broader Europe.

Ownership category

akta.pro rank

Product category

Creative Video Production Services

NAICS

Motion Picture and Video Production (51211)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Creative video production
• Employer branding content
• Corporate video campaigns
• Animation production services
• Content marketing agency

Headquarters

HQ city

Tilburg

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Creative Content Production Services: Full Frame generates revenue through project-based creative content production services including video branding, employer branding, social media content, content creation, and campaigns for enterprise clients. Pricing is based on project scope with quotes provided per engagement.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Full Frame is a Dutch creative content production agency that produces video branding, employer branding films, social media content, animations, podcasts, webinars, and multi-channel marketing campaigns for enterprise and government clients. From offices in Tilburg and Amsterdam, the studio delivers content from concept to impact for clients across the Netherlands and Europe, with recognized expertise in employer branding, awareness campaigns, and documentary-style storytelling.

Product overview

Full Frame is a Dutch creative content partner offering video production services organized around five core offerings: Video Branding, Employer Branding, Social Media Always-On Content, Content Creation, and Campaigns. The company provides a comprehensive suite of production services including Animation, Podcasts, Webinars, and Documentaries through their Full Frame Studio. The services portfolio spans corporate films, recruitment videos, awareness campaigns, social media content, TV commercials, and branded documentaries. Full Frame operates from offices in Tilburg and Amsterdam and serves clients across various industries including healthcare, energy, retail, and government.

Differentiator

Problem solved

Functional benefit

Products and services

• Video Branding Strategic video services to build and communicate brand identity through visual content that establishes brand presence across platforms; targeted at brand marketers and corporate communications teams.
• Employer Branding Recruitment-focused video content that positions organizations as desirable employers by showcasing workplace culture and values to attract talent; targeted at HR departments and corporate employers.
• Social Media Always-On Content Ongoing social media video content production to maintain consistent brand presence and engagement across social platforms; targeted at brand marketers seeking always-on content output.
• Content Creation General video and multimedia content production services including corporate films, commercials, and branded content; targeted at enterprises needing versatile creative output.
• Campaigns Multi-channel marketing campaign production combining video, social media, and digital content to drive brand awareness and engagement; targeted at brand marketers and government/NGO awareness initiatives.
• Animation Animated video production for explainers, awareness campaigns, and storytelling content, including 2D animation and motion graphics; targeted at organizations needing visual storytelling for sensitive or complex topics.
• Podcasts Podcast production services including audio recording, editing, and distribution support for brand storytelling; targeted at organizations using audio content to reach professional or niche audiences.
• Webinars Live and recorded webinar production services for corporate presentations, training, and virtual events; targeted at corporations running internal or external knowledge-sharing events.
• Documentaries

Quantifiable outcome

• CCV brand films achieved 22,000+ YouTube views in first month
• +3 more outcomes

Named customers23 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered parent_company and minor.

• Only creative entrepreneursparent_companyOthersFull Frame is part of Only creative entrepreneurs, a full-service digital marketing network. This network structure provides shared resources, cross-agency collaboration, and broader market reach while Full Frame maintains its brand identity as a creative content partner.
• SteamminorStrategic or Co-development PartnerCreative advertising agency collaboration on Enexis recruitment campaign 'Met energie kan het!'. Steam brought the creative brief and Full Frame produced the video content.
• ScheepensminorStrategic or Co-development PartnerCreative agency partnership on Gripp (business software) marketing campaigns. Scheepens developed the creative concept, Full Frame produced video content and photography.
• EnofminorStrategic or Co-development PartnerCommunication bureau Enof partnered with Full Frame and Gemeente Utrecht on street intimidation awareness campaign, developing the creative strategy.
• De SelectieminorStrategic or Co-development PartnerPartnership with De Selectie on SWZ Zorg recruitment campaign 'Verleg de grenzen'.
• NSminorChannel Partner/ Reseller/ DistributorNS served as distribution channel for dementia awareness campaign, displaying content on station screens, in 5,162 trains, and 100 Connexxion buses.
• ConnexxionminorChannel Partner/ Reseller/ DistributorBus company served as distribution channel for dementia awareness campaign alongside NS.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Wefilm: Amsterdam-based creative video production agency serving Dutch and European brands with brand films, commercials, and content campaigns — directly comparable to Full Frame in scale, geography, and service mix.
• NewBe: Dutch video production and content creation studio producing brand films, employer branding, and campaigns for major Dutch enterprises — directly overlapping Full Frame's core video branding and employer branding services.
• Natwerk: Dutch creative content and campaign agency producing video, social, and integrated content for brands — comparable in offering, Dutch market focus, and B2B enterprise client base.
• Halal: Amsterdam-based creative agency producing video, campaigns, and brand storytelling for European clients — directly comparable creative-services peer operating in the same Dutch ecosystem.
• KesselsKramer: Long-established Amsterdam creative agency with strong brand film, campaign, and content capabilities — comparable Dutch creative peer with similar enterprise and cultural-brand client base.
• Submarine: Dutch documentary and factual production company producing branded documentaries, impact films, and long-form content — directly comparable to Full Frame's documentary and impact-content segment.
• Joe Public Amsterdam: Amsterdam-based creative agency producing video, campaigns, and content for Dutch and international brands — directly comparable in service mix, client base, and Dutch market focus.

Broad incumbents

• Dept Agency: Larger Amsterdam-headquartered digital creative and technology agency offering content production alongside broader digital, design, and engineering services — broader incumbent with overlapping content production capabilities.
• MediaMonks: Global content, creative, and production network (S4 Capital) with strong Dutch roots — a much larger incumbent competing for enterprise video and campaign budgets across the same customer base as Full Frame.
• Wieden+Kennedy Amsterdam: Global creative agency's Amsterdam office producing brand films, campaigns, and content for major European brands — broader incumbent with overlap in brand film and campaign production.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCwpZsoPG1AMCq69-f4NWV5Q
• Facebookfacebook.com/fullframenl
• LinkedInnl.linkedin.com/company/full-frame
• Instagraminstagram.com/fullframenl
• TikToktiktok.com/@fullframenl

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Full Frame