ALLIANCE ASSURANCES

What ALLIANCE ASSURANCES does

ALLIANCE ASSURANCES is a privately held Algerian insurance company headquartered in Cheraga, founded in 2005 and operating exclusively in the Algerian market. The company offers a multi-line insurance portfolio spanning personal lines (automobile, habitation, CAT-NAT natural disaster, pleasure boat) and a broad set of commercial and professional lines tailored to specific verticals — artisans, restaurants, healthcare professionals, liberal professions, startups, SMEs, construction (BTP), service companies, and a multi-risk professional product. The offering is structured into three customer tracks (Particuliers, Pro, Entreprises), reflecting a deliberate segmentation strategy rather than reliance on a single mass-market line.

The company's core technology is a web-based insurance platform hosted at mya.allianceassurances.com.dz that supports online subscription, premium simulation, and claims filing and tracking across most product lines, supplemented by a client portal (Espace Client), an FAQ knowledge base, and a referral (parrainage) program for top-of-funnel customer acquisition. Distribution is hybrid: self-serve digital for individuals and small businesses, paired with dedicated insurance advisors handling enterprise and complex cases. Pricing is described as profile-adjusted (personalized per customer profile) and the company positions its claims reimbursement as twice the market baseline, though specific pricing is not publicly disclosed.

Revenue mechanics are tied to premium collection across the 13 product lines, with no publicly disclosed revenue, premium volume, or capital figures. Headcount is reported at 251-500 employees. No ownership structure, parent company, external investors, or funding rounds are disclosed in the available data, leaving the capital base and shareholder composition undocumented. The company operates only in Algeria and has no disclosed geographic expansion plans or cross-border partnerships.

Name

ALLIANCE ASSURANCES

Legal name

Alliance Assurances

Website

https://allianceassurances.com.dz

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

251–500 employees

Short description

ALLIANCE ASSURANCES is an Algerian insurance company founded in 2005 offering multi-line personal and commercial insurance — including automobile, habitation, CAT-NAT, and specialized professional lines — distributed via an online subscription platform supported by dedicated advisors.

Ownership category

akta.pro rank

Product category

General Insurance

NAICS

Direct Insurance (except Life, Health, and Medical) Carriers (52412), Insurance Carriers and Related Activities (524)

SIC

Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Commercial Umbrella Insurance (FSAJANAB)

akta.pro secondary industries

Umbrella Insurance (FSAJAMAK), Product Liability & Recall (FSAJAGAG)

Keywords

• General insurance
• Vehicle insurance
• Home insurance
• Business insurance
• Online claims management

Headquarters

HQ city

Cheraga

HQ country

Algeria

HQ region

Africa

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Others

Distribution channels2 records

Marketing channels4 records

Core offering

ALLIANCE ASSURANCES underwrites and distributes personal and commercial insurance products in Algeria — including automobile, habitation, natural disaster (CAT-NAT), pleasure boat, and multiple professional lines such as artisan, restaurant, healthcare, liberal professions, startup, PME/PMI, BTP, service companies, and multi-risk professional coverage. Policies are sold via a digital subscription and simulation portal (mya.allianceassurances.com.dz) backed by dedicated advisors, with online claims filing and tracking available to policyholders.

Product overview

Alliance Assurances offers a comprehensive insurance platform serving both individual and business customers in Algeria. The product portfolio includes automobile insurance, home insurance, natural disaster coverage (CAT-NAT), and pleasure boat insurance for individuals, along with specialized professional insurance solutions including artisan coverage, restaurant professional coverage, health professional coverage, liberal professions coverage, startup insurance, PME/PMI coverage, BTP (construction) coverage, service company coverage, and multi-risk professional insurance. The company provides online subscription, simulation, and claims management through its client portal (mya.allianceassurances.com.dz).

Differentiator

Problem solved

Functional benefit

Products and services

• Assurance Automobile Vehicle insurance product covering automobiles, providing online subscription, simulation, and claims processing for individual vehicle owners.
• Assurance Habitation Home insurance product for individual homeowners covering property damage and related risks.
• CAT-NAT (Catastrophes Naturelles) Natural disaster insurance coverage for protection against catastrophic natural events.
• Bateau de Plaisance Pleasure boat insurance coverage for recreational watercraft.
• Assurance Artisans Insurance coverage designed specifically for artisan professionals and tradespeople.
• Assurance Pro de la Restauration Specialized insurance for restaurant and food service professionals.
• Assurance Pro de la Santé Insurance coverage for healthcare professionals and related service providers.
• Assurance Professions Libérales Insurance solutions for liberal professions including doctors, lawyers, and consultants.
• Assurance Start-Up Insurance coverage tailored for startup companies and emerging businesses.
• Assurance PME/PMI Insurance products for small and medium enterprises (PME/PMI).
• Assurance BTP Insurance coverage for construction and public works companies (Bâtiment et Travaux Publics).
• Assurance Société de Services Insurance solutions for service companies and businesses.
• Multirisques Pro Multi-risk professional insurance providing comprehensive coverage for business risks.

Segments9 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Allianz Algérie: Local presence of the global insurer offering motor, home, and SME coverage in Algeria. Wider portfolio and brand reach than Alliance Assurances, but overlapping customer base.
• AXA Assurances Algérie: Subsidiary of global insurer AXA offering auto, home, health, and professional coverage in Algeria. Broader product portfolio and brand, but the same core P&C product set as Alliance Assurances.

Emerging players

• Salama Assurances Algérie: Algiers-based insurer growing in auto and professional lines with similar customer segments to Alliance Assurances (individuals, SMEs, professionals).

Direct peers

• Trust Algeria (GIG Algeria): Algerian insurer (Gulf Insurance Group subsidiary) offering auto, home, and commercial coverage to individuals and businesses. Direct competitor in the same national market.
• SAA (Société Algérienne des Assurances): Algerian state-affiliated multi-line P&C and life insurer. Direct competitor to Alliance Assurances, operating across auto, habitation, and commercial lines in the same Algerian market with similar professional/business segments.
• CAAT (Compagnie Algérienne d'Assurance et de Réassurance): Major Algerian public-sector composite insurer (P&C and life). Comparable in multi-line breadth and target segments (individuals, professionals, enterprises, including construction/BTP).
• CNMA (Caisse Nationale de Mutualité Agricole): Algerian mutual insurer focused on agricultural and rural P&C, with presence in personal and professional lines. Domestic competitor with comparable multi-line product structure.

Regional players

• Atlanta Assurance (Maroc): Major Moroccan composite insurer offering similar P&C (auto, habitation, professional liability) and life products. Useful regional comparable for product breadth and digital strategy.
• Wafa Assurance (Maroc): Leading Moroccan multi-line insurer (P&C and life) covering auto, home, and professional lines. Regional benchmark for North African insurance scale and digital adoption, though operating in a different national market.

Others

• Compagnie Centrale de Réassurance (CCR): Algerian state reinsurer with ceding relationships from primary carriers. Compares as an ecosystem participant that influences reinsurance pricing and capacity for Alliance Assurances.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AllianceAssur
• Facebookfacebook.com/Alliance.Assurances.SPA
• LinkedInlinkedin.com/company/alliance-assurances

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALLIANCE ASSURANCES