Treaty United FC

What Treaty United FC does

Treaty United FC (legal name: Treaty United Football Club) is a private football club founded in 2020 and headquartered at Markets Field Stadium, 22-34 Garryowen Road, Limerick, Ireland (V94 TP9W). The club fields two senior teams — a Men's side competing in the League of Ireland First Division and a Women's side competing in the SSE Airtricity Women's Premier Division — alongside a six-team LOI Academy structure (MU14, MU15, MU17, MU20, WU17, and Women's Development League) and a community outreach programme covering Limerick and the Mid-West region. The club's headcount is reported at 11-50 employees, including a Managing Director (Ian McMahon), a recently appointed Academy Director (David Rooney), Senior Men's Manager (Tommy Barrett), Women's Senior Manager (Laurie Ryan), a Commercial Manager (Luke Murphy), a Community & Engagement Manager (Marion McGuane), a Community & Schools Engagement Officer (Shane Ryan), a Media Officer (Katherine Hess), a Supporter Liaison Officer (Gary Spain), and a Board that includes recent appointee Damien Lee.

The club's product surface is unusually broad for a second-tier football club. Core operations are matchday-driven (men's and women's fixtures at Markets Field, with The Manor Fields in Adare used for some academy fixtures), supported by online ticket sales via TicketCo and a Shopify-hosted merchandise shop. Beyond playing operations, the club sells annual Business Club memberships at €250, runs youth camps and clinics, hosts the USA College Soccer Showcase with Midway University Men's Soccer, and operates a community engagement programme. The digital layer is a club website, a dedicated YouTube channel (TreatyUnitedTV) for match highlights and interviews, and active accounts on X, Instagram, Facebook, TikTok, and LinkedIn. Treaty Software is the title sponsor of the club's Centre of Excellence, and the academy is partly funded through the League of Ireland Academy Investment Programme, supported by the Department of Culture, Communications and Sport and Sport Ireland.

Revenue is generated from five streams: match ticket sales (€5-15 per ticket depending on category), sponsorship and partnerships (Trade Electric Group as Principal Club Partner, plus Treaty Software, Dawn International, and Limerick Chamber), merchandise sales (Shopify), Business Club annual memberships (€250), and academy/youth development fees. The club is private, does not disclose revenue, and is currently pursuing the acquisition of Limerick FC's intellectual property with the stated intent of unifying the city behind the Limerick FC identity. Customer segments span local football fans and spectators, youth players and their families, Limerick and Mid-West businesses, and community organisations.

Name

Treaty United FC

Legal name

Treaty United Football Club

Website

https://treatyunitedfc.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Treaty United FC is a private Limerick-based football club running men's and women's senior teams in the League of Ireland, a six-team LOI Academy, and community and business engagement programmes serving supporters, youth players, and Mid-West regional businesses.

Ownership category

akta.pro rank

Product category

Professional Football Club Services

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industries

Club Sports Programs (EDALAIAB), Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Professional football club
• Youth academy development
• Matchday ticketing services
• Football community programs
• Sports sponsorship partnerships

Headquarters

HQ city

Limerick

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Match Ticket Sales: Revenue from home match tickets at Markets Field Stadium across Men's First Division and Women's Premier Division fixtures. Ticket prices range from €5-15 depending on category.
2. Sponsorship & Partnerships: Principal club partnerships with League of Ireland, Trade Electric Group, Dawn International, Treaty Software, and Limerick Chamber. Includes title sponsorships for Academy Centre of Excellence.
3. Merchandise Sales: Online shop through Shopify platform for club merchandise.
4. Business Club Membership: Annual membership programme at €250 offering networking events, brand visibility, matchday access, and priority sponsorship opportunities for local businesses.
5. Academy & Youth Development: Revenue from Academy programmes including six LOI Academy teams (MU14, MU15, MU17, MU20, WU17, Women's Development League). Also includes summer camps, coaching clinics, and USA College Soccer Showcase programme.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Treaty United FC operates a professional football club based in Limerick, Ireland, fielding a senior men's team in the League of Ireland First Division, a senior women's team in the Women's Premier Division, and a six-team youth academy (MU14, MU15, MU17, MU20, WU17, Women's Development League). The club generates revenue from matchday tickets, sponsorship partnerships, merchandise, a Business Club membership programme, youth camps and clinics, and community outreach initiatives.

Product overview

Treaty United FC is a professional football club based in Limerick, Ireland, competing in the League of Ireland with separate men's (First Division) and women's (Premier Division) senior teams. The club operates a comprehensive academy programme with six youth sides (MU14, MU15, MU17, MU20, WU17, and Women's Development League) providing pathways from youth to senior football. The club's product portfolio extends beyond football to include matchday experiences (tickets, programmes), retail (merchandise shop), youth development (camps and clinics), community engagement initiatives, and the Treaty United Business Club for commercial networking. The club hosts additional offerings including USA College Soccer Showcases and has partnered with Treaty Software forCentre of Excellence sponsorship.

Differentiator

Problem solved

Functional benefit

Products and services

• Senior Men's First Team Senior men's football team competing in the League of Ireland First Division, playing home matches at Markets Field Stadium in Limerick for supporters, sponsors, and the local community.
• Senior Women's Team Senior women's football team competing in the SSE Airtricity Women's Premier Division, playing home matches at Markets Field Stadium in Limerick.
• LOI Academy Programme Youth academy programme comprising six teams (MU14, MU15, MU17, MU20, WU17, and Women's Development League) delivering elite player development and a clear pathway from youth to senior League of Ireland football.
• Match Tickets Matchday ticket sales for men's and women's home fixtures, with tiered pricing for adults (€15), concessions (€10-12), secondary students (€5), and children under 12 (€2-5), sold online via TicketCo and at the gate.
• Match Programmes Official matchday programmes available for home fixtures, providing match coverage, team information, and club content for attending supporters.
• Treaty United Shop Official online merchandise store operated through the Shopify platform, offering club apparel and memorabilia for supporters and fans.
• Youth Camps and Clinics Football camps and coaching clinics for young players, including Easter Camps and Summer Camps, delivered across Clare, Tipperary, and Limerick to grow grassroots participation.
• Community Outreach Programme School visits, community events, and inclusion, health, and engagement initiatives delivered across Limerick and the Mid-West region by a dedicated Community Team.
• Treaty United Business Club Annual Business Club membership programme (€250/year) for Limerick and Mid-West businesses, offering four networking events, insight sessions, brand visibility, matchday access, and priority sponsorship opportunities.
• USA College Soccer Showcase College soccer evaluation event delivered in partnership with Midway University Men's Soccer, providing players aged 16-24 with exposure to US college coaches and scholarship opportunities.

Quantifiable outcome

• Madison McGuane named SSE Airtricity Women's Premier Division Player of the Month April 2026
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Limerick and Clare Education and Training BoardcoreStrategic or Co-development Partner · 30 March 2026Formal partnership to deliver Player Development Programme. Major approval secured for new educational pathway alongside football development. Funded positions including Player Development Programme Co-ordinator and Assistant.
• Midway University Men's SoccerminorStrategic or Co-development Partner · 20 March 2026Partnership to deliver USA College Soccer Showcase in Limerick. Players aged 16-24 evaluated by coaches including Head Coach Stuart Riddle with 15+ years NCAA experience. Scholarship opportunities for standout participants.
• League of IrelandcoreStrategic or Co-development PartnerOfficial league competition partner. Treaty United competes in League of Ireland First Division (Men) and Women's Premier Division (Women) under the league's governance structure.
• Trade Electric GroupcoreGTM or Marketing PartnerPrincipal Club Partner providing electrical services sponsorship and brand partnership. Visible across club communications and matchday activations.
• Dawn InternationalminorGTM or Marketing PartnerOfficial partner providing products/services to the club as part of commercial partnership.
• Treaty SoftwarecoreGTM or Marketing PartnerTitle Sponsor of TUFC Centre of Excellence. Leading provider of bespoke software solutions, data transformation services, AI integration, and data analytics.
• Limerick ChamberminorStrategic or Co-development PartnerOfficial partner connecting club with local business community and regional commercial network.
• Technological University of the Shannon (TUS)minorStrategic or Co-development PartnerUniversity partnership for USA College Soccer Showcase venue at TUS Moylish campus. Educational seminar on US college systems and scholarship pathways.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cork City FC: Direct peer club in the League of Ireland with men's and women's senior teams and academy programmes. Comparable on operating model, league system, and reliance on regional fan base and sponsorship revenue.
• Peamount United FC: Direct peer in the SSE Airtricity Women's Premier Division - the same top-flight women's league Treaty United's senior women's side competes in. Comparable on women's-team sporting performance and development pathway.
• Wexford FC: League of Ireland First Division peer based in the South-East region. Comparable as a small regional club with similar matchday-revenue model and ticket pricing architecture.
• Finn Harps FC: Donegal-based League of Ireland First Division peer. Similar geographic regional positioning with men's and women's senior teams and academy structures funded under the same LOI Academy Investment Programme.
• Athlone Town FC: Midlands-based League of Ireland club competing in the same First Division. Comparable as a small-market regional Irish club with similar scale and revenue profile.
• Sligo Rovers FC: Regional League of Ireland club in the same competition, recently directly played Treaty United. Comparable as a multi-team community-rooted club with a women's side in the Premier Division.
• Bray Wanderers FC: League of Ireland First Division peer operating under a similar regional club business model. Frequently plays Treaty United and shares comparable scale and operational footprint.
• Galway United FC: Direct League of Ireland peer also operating men's and women's senior teams with an academy structure. Comparable as a regional Irish football club competing in the same national league pyramid and pursuing the same community-led, multi-revenue-stream model.
• Kerry FC: Recent entrant League of Ireland First Division club. Comparable as a community-led Irish football club at the same league level and an upcoming Treaty United opponent.

Broad incumbents

• Shamrock Rovers FC: Ireland's premier League of Ireland club, dominant commercial incumbent. Relevant as a benchmark for the structural ceiling Treaty United could pursue through promotion, and as the commercial and broadcast reference point in the same football ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/treatyunitedfc
• YouTubeyoutube.com/@TreatyUnitedTV
• Facebookfacebook.com/TreatyUnitedFC
• LinkedInlinkedin.com/company/treaty-united-fc
• Instagraminstagram.com/treatyunitedfcofficial
• TikToktiktok.com/@treatyunitedfcofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Treaty United FC