PartsPoint

What PartsPoint does

PartsPoint is the primary automotive parts wholesale brand of Alliance Automotive Group Benelux B.V. (AAGB), operating the largest automotive parts distribution network under a single name in the Benelux region. The company distributes parts and accessories across more than 132 points of sale (over 100 in the Netherlands and 25 in Belgium) and employs nearly 2,300 people. Its core customer base is independent professional garages, which it supports through a combination of physical logistics, technical training, garage formulas, and digital platforms. PartsPoint is ultimately owned by Genuine Parts Company (GPC, NYSE: GPC), a US-based multinational, through AAGB's position within Alliance Automotive Group Europe.

The company's product and service architecture is organized in three layers. At the core is Parts360, a digital parts catalog platform that allows mechanics to search and order parts by license plate, chassis number, OE reference, or manual vehicle search module, backed by an assortment covering 122 active brands including the exclusive NAPA brand. The second layer consists of six product divisions (Technics, Paint, Equipment, Carcleaning, Seats, Industrie) covering specialized workshop needs. The third layer is a suite of optional service "boosters" including TECH360 (technical training and remote support across seven centers), LeaseProf (access to the leasing market with agreements covering virtually all Dutch leasing companies), Tyres-On (tire specialist program), NexDrive (EV/hybrid readiness, globally launched by GPC), Delphi Diagnose (diagnostic equipment covering 100+ brands and 140,000+ system applications), and PartsPoint Performance (operational consulting with knowledge institute WESP). PartsPoint also operates five garage formulas — CarProf, Autorepairmaster, Full Car Service, Bosch Car Service, and AutoCrew — that provide branding, marketing support, and access to national deals with key accounts and leasing companies.

Revenue is generated through two primary streams: wholesale distribution of automotive parts on a transaction basis, and recurring membership fees from garage formulas (e.g., Full Car Service at €75/month with a €20,000 minimum annual purchase obligation per garage). The go-to-market is sales-led through more than 55 dedicated account managers and a franchise-like formula structure, supplemented by digital ordering via Parts360 and the CarMarketeer marketing portal for promotional materials. Growth is pursued through both organic initiatives (new formula launches, TECH360 expansion, EV readiness programs) and inorganic moves, including the 2022 acquisition of Auto onderdelen Theuwissen in Belgian Limburg and the October 2022 rebrand of Brezan Autoparts to PartsPoint across Belgium, which completed the unified Benelux brand presence.

Name

PartsPoint

Legal name

PartsPoint België NV

Website

https://partspoint.be

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

PartsPoint is the largest automotive parts wholesaler network under one name in the Benelux, operating 132+ branches across the Netherlands and Belgium and serving independent professional garages with parts, technical training, and garage formula memberships.

Ownership category

akta.pro rank

Product category

Automotive Parts Distribution

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)

Keywords

• Automotive parts wholesale
• Auto parts distribution
• Garage support services
• Vehicle diagnostics equipment
• Automotive aftermarket supply

Headquarters

HQ city

Ede

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Auto Parts Wholesale Distribution: Wholesale distribution and sale of auto parts and accessories to professional garages. PartsPoint offers an assortment for 122 brands including own brand NAPA, and distributes through over 132 points of sale.
2. Garage Formulas and Concepts: Revenue from garage formulas (CarProf, Autorepairmaster, Full Car Service, Bosch Car Service, AutoCrew) and concept memberships with monthly fees and minimum purchase requirements.
3. Concept Memberships: Monthly participation fees for garage concepts like Full Car Service (€75/month) with minimum purchase obligations of €20,000 in auto parts annually.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

PartsPoint is a wholesale distributor of automotive parts and accessories serving professional independent garages across the Benelux. The company distributes parts for 122 brands through more than 132 points of sale and supports garages with digital ordering (Parts360), technical training (TECH360), marketing tools, and branded garage formulas (CarProf, Autorepairmaster, Full Car Service, Bosch Car Service, AutoCrew). It is a brand of Alliance Automotive Group Benelux, ultimately owned by Genuine Parts Company.

Product overview

PartsPoint is a multi-brand automotive parts distributor and service platform operating across Belgium and the Netherlands, part of Alliance Automotive Group Benelux (AAGB) and Genuine Parts Company. The offering is organized as a platform-plus-modules architecture: the core is the Parts360 digital parts ordering platform (searchable by license plate, chassis number, or OE reference) combined with a physical distribution network of over 132 branches. This core is extended through six product divisions (PartsPoint Technics, Paint, Equipment, Carcleaning, Seats, Industrie), five garage formulas (CarProf, Autorepairmaster, Full Car Service, Bosch Car Service, AutoCrew), six service boosters (TECH360, LeaseProf, Tyres-On, NexDrive, Delphi Diagnose, PartsPoint Performance), and an exclusive sub-brand (NAPA — available only through AAG/PartsPoint in Benelux). The group also distributes GAPS (addressing parts availability gaps) and Carlyle tools. PartsPoint serves independent garages with a combination of physical logistics (ICT, logistics, stock, marketing support) and knowledge-sharing services.

Differentiator

Problem solved

Functional benefit

Brands

• Parts360: Digital parts platform allowing mechanics to find the right parts for repair or maintenance by license plate, chassis number, OE reference, or manual vehicle search module.
• NAPA
• GAPS
• Carlyle gereedschap
• Autovakmeester
• Autorepairmaster
• CarProf
• Full Car Service
• Bosch Car Service
• AutoCrew
• TECH360
• PartsPoint Performance
• LeaseProf
• Tyres-On
• NexDrive
• Delphi Diagnose

Products and services

• Parts360 Digital parts platform enabling mechanics to search and order vehicle parts by license plate, chassis number, OE reference, or manual vehicle search module.
• NAPA Auto Parts Exclusive NAPA-brand premium automotive parts available only through Alliance Automotive Group and PartsPoint in the Benelux, covering batteries, brake kits, wiper blades, shock absorbers, and distribution kits.
• CarProf Garage Formula Multi-brand garage formula giving independent garages access to national deals with key accounts and lease companies, backed by PartsPoint logistics and marketing support.
• Autorepairmaster Garage Formula Belgian garage formula requiring TRAXIO certification, offering 36-month warranty on parts and repairs, European roadside assistance, technical training via TECH360, and full A-brand parts assortment.
• Full Car Service Garage Formula Low-threshold garage concept offering a digital toolbox for local online marketing, Google optimization, customer review management, Facebook promotions, and the CarMarketeer portal for promotional materials.
• Bosch Car Service Formula The most comprehensive Bosch garage formula, leveraging Bosch's global technology leadership in automotive parts, diagnostic equipment, and systems for affiliated workshops.
• AutoCrew Formula Bosch international garage concept providing semi-full-service automotive repair, maintenance, and tires with local marketing support while maintaining independent ownership.
• TECH360 Technical Support and Training Comprehensive technical support and training system for automotive professionals described as the most complete in the Benelux, providing remote technical assistance, knowledge transfer, specialized information, and on-the-job training.
• LeaseProf Service Service providing independent garages access to the lease car maintenance market, with agreements with virtually all leasing companies in the Netherlands and full-service handling for fleet and lease vehicle maintenance.
• Tyres-On Program Tyre specialist program enabling garages to offer comprehensive tyre services, including knowledge, training, support, and stock management for passenger car and commercial vehicle tyres.
• NexDrive EV/Hybrid Readiness Program Electric vehicle and hybrid readiness program preparing garages for servicing new generations of EVs and hybrid vehicles.
• Delphi Diagnostic Equipment Delphi diagnostic equipment and software (DS software) for cars, trucks, buses, vans, and trailers, enabling maintenance, repairs, and calibration across engine management, ABS, SRS, TPMS, transmission, climate control, and anti-theft systems for over 100 brands.
• GAPS Parts Assortiment Product assortment addressing gaps in parts availability for automotive repairs.
• Carlyle Tools Tooling and equipment brand offered as part of the PartsPoint product assortment for automotive workshops.

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Alliance Automotive Group Benelux (AAGB)coreOthersPartsPoint is a brand of Alliance Automotive Group Benelux B.V., part of Genuine Parts Company. AAGB operates on the Benelux market with PartsPoint and Brezan Autoparts brands. Managed by Alliance Automotive Services B.V. and Brezan Autoparts N.V.
• Genuine Parts Company (GPC)coreOthersAlliance Automotive Group is part of Genuine Parts Company (GPC) in the United States, providing global backing and resources.
• TRAXIOcoreStrategic or Co-development PartnerFederation representing interests of the mobility sector. PartsPoint collaborates with TRAXIO to share knowledge and identify opportunities for the independent automotive aftermarket, including Eco Expert label.
• Tom BoonenminorOthersCycling legend appointed as ambassador for NAPA own brand of automotive parts.
• BoschcoreChannel Partner/ Reseller/ DistributorPartsPoint distributes Bosch products and operates Bosch Car Service and AutoCrew garage formulas, leveraging Bosch brand recognition and technical expertise.
• Theuwissen (Zonhoven)minorStrategic or Co-development PartnerAuto parts company acquired by AAGB and integrated into PartsPoint Belgium. 15 colleagues with 40+ years experience. 7th TECH360 training center planned in their premises.
• TECH360coreStrategic or Co-development PartnerTechnical support and training system for automotive businesses. TECH360 B.V. facilitates and provides technical training and support for garage businesses.
• Delphi TechnologiescoreTechnology or IntegrationDiagnostic equipment partnership providing advanced diagnostic tools for cars, trucks, buses, commercial vehicles and trailers.
• LeaseProf Service CenterscoreStrategic or Co-development PartnerSubsidiary managing national network of collaborating universal auto businesses for maintaining lease cars on behalf of leasing companies. Has agreements with practically all leasing companies in Netherlands.
• NAPAcoreChannel Partner/ Reseller/ DistributorExclusive brand for Alliance Automotive Group and PartsPoint. Premium automotive parts of world-class quality.
• GroupAuto BelgiumminorChannel Partner/ Reseller/ DistributorPartnership for Eurogarage concept in Belgium, expanding garage concept offerings.
• Beyond the MoonminorOthersCharity partnership for annual fundraising campaign. Non-profit organization providing vacation experiences for families with sick children and interactive 3D wall paintings in hospital rooms.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• AutoDistribution International (AD International): Federation of European automotive parts wholesalers serving independent garages with a warehouse-distribution model and affiliated garage concepts. Directly comparable in target customer (independent garage), product mix, and pan-European scale.
• GroupAuto Union: European network of independent automotive parts distributors with affiliated garage concepts (including Eurogarage, which PartsPoint already partners with in Belgium). Closely comparable distribution-plus-formula business model targeting independent garages.
• Alliance Automotive Group (AAG): Same parent (GPC) operating automotive parts distribution in other European geographies (France, UK, Germany, Poland, Nordics). Directly comparable business model, customer base, and product portfolio; effectively PartsPoint's sister operations in adjacent geographies.

Broad incumbents

• Würth: Global supplier of automotive parts, tools, and workshop consumables with a strong direct-to-garage sales model in Europe. Comparable in its workshop-focused B2B distribution and bundled service offering, though broader across trades.
• LKQ Corporation: Global distributor of aftermarket automotive parts and a direct analogue to GPC/PartsPoint at scale. Highly comparable as a broad-line wholesale distributor serving professional installers with a multi-brand portfolio and a growing European footprint, competing for the same garage customer wallet.
• Genuine Parts Company (GPC): Ultimate parent of PartsPoint and the world's largest automotive aftermarket parts distributor (NAPA Auto Parts in North America). While not a competitor, GPC defines the global operating playbook PartsPoint executes within and represents the broader incumbent scale of the business.
• Robert Bosch (Automotive Aftermarket division): Both a key supplier partner and indirect competitor through Bosch Car Service and AutoCrew formulas. Bosch's own aftermarket business targets the same professional garage customers with parts, diagnostic tools, and training, overlapping significantly with PartsPoint's TECH360 and parts assortment.

Emerging players

• Autodoc: Large European online retailer of automotive parts targeting both end consumers and professional workshops with transparent pricing and broad assortment. Represents the digital disintermediation threat to PartsPoint's traditional wholesale-plus-account-manager model.
• Febi Bilstein: Aftermarket automotive parts brand (part of bilstein group) distributing replacement parts through independent wholesalers and garages in Europe. Comparable as a branded parts supplier competing for shelf space at distributors like PartsPoint.
• Hella (HELLA Aftermarket / FORVIA): Aftermarket parts and workshop equipment supplier (now part of FORVIA) distributing through European wholesalers and garage networks. Comparable as a multi-category aftermarket parts supplier with technical training programs targeting independent garages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCgFUXCcUp6G7xkiJ9mW4VGg
• Facebookfacebook.com/partspoint.nederland
• LinkedInlinkedin.com/company/partspoint

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PartsPoint