OWNLY
OWNLY FinTech GmbH is a Hamburg-based, BaFin-regulated digital wealth management platform (subsidiary of Bankhaus M.M. Warburg & CO) that aggregates liquid and illiquid assets for affluent German families, wealth managers, and family offices via a subscription web app and B2B advisor dashboard.
- Company typePrivate
- Founded2015
- HeadquartersHamburg, Germany
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What OWNLY does
OWNLY FinTech GmbH is a Hamburg-based digital wealth management platform operating as a subsidiary of the German private bank Bankhaus M.M. Warburg & CO (formerly W&Z FinTech GmbH, rebranded in February 2023). The company provides modular SaaS products that aggregate and visualize the total wealth of affluent individuals and families across both liquid (bank accounts, securities deposits) and illiquid (real estate, art, gold, Bitcoin, private equity, classic cars) asset classes. The platform connects to German banks through PSD2-compliant interfaces via finleap connect, enriches real-estate values through PriceHubble, and supports family-level management with up to 15 sub-accounts under a single primary holder.
Technically, the platform is an Angular-based web application backed by Python/Django, hosted on ISO 27001 BSI-certified and PCI-DSS-certified German data centers with TLS/SSL and SHA-256 encryption. An AI-assisted transaction categorization engine was added in April 2023, and 2025-era webinars position generative-AI-driven 'Vermögensreporting 2.0' across multi-asset portfolios. Distribution flows through a self-serve B2C web app (OWNLY Family), an enterprise B2B advisor dashboard (OWNLY Advisor), a subscription add-on (OWNLY Club), and white-label deployments to financial institutions.
Commercially, OWNLY monetizes a B2C subscription at €29/month (€9.67/month per additional main account holder) after a 7-day free trial, supplemented by B2B subscriptions and white-label licensing. The company is BaFin-registered as a Kontoinformationsdienst under ZAG and is currently concentrated on the German market, serving affluent private individuals and families as well as wealth managers, financial advisors, independent asset managers, and family offices/Stiftungen. Headcount is small (11–50) and no external funding rounds are disclosed.
OWNLY firmographics
Firmographics- Name
- OWNLY
- Legal name
- OWNLY FinTech GmbH
- Website
- https://ownly.de
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OWNLY FinTech GmbH is a Hamburg-based, BaFin-regulated digital wealth management platform (subsidiary of Bankhaus M.M. Warburg & CO) that aggregates liquid and illiquid assets for affluent German families, wealth managers, and family offices via a subscription web app and B2B advisor dashboard.
- Ownership category
- akta.pro rank
OWNLY industry classification
Industry- Product category
- Digital Wealth Management Software
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- High-Net-Worth & Private Wealth Digital Platforms (Digital Private Banking) (FSAGAEAI)
- akta.pro secondary industries
- Digital Wealth Platforms for Advisors (TAMP/Advisor Tech) (FSAGAEAH), Digital/Hybrid Private Wealth (Robo-Enabled HNW Service) (FSAAABAO), Account Aggregation & Connectivity (Multi-bank linking) (FSAGACAA)
Keywords
Where OWNLY is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
OWNLY business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- OWNLY Family Subscription: Monthly subscription at €29 after 7-day free trial. Primary revenue stream from B2C family wealth management platform. Additional revenue from additional main account holders at €9.67/month each.
- OWNLY Advisor (B2B): Professional dashboard for wealth managers and financial advisors, offered as white-label product with B2B client projects.
- White-Label Platform Licensing: Platform offered as white-label product to B2B customers including wealth managers and asset managers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | OWNLY Family - Primary Account |
| Subscription | Monthly | OWNLY Family - Additional Main Account Holders |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
OWNLY product offering
Product offeringCore offering
OWNLY operates a digital wealth management platform that aggregates and consolidates a family's total wealth — including bank accounts, securities, real estate, art, gold, Bitcoin, and private equity — into a single unified view. The platform offers multi-banking aggregation via PSD2 interfaces, illiquid asset valuation, tax reporting, and family multi-account management. It is delivered as a B2C web application (OWNLY Family), a B2B professional advisor dashboard (OWNLY Advisor), and a white-label solution for financial institutions.
Product overview
OWNLY operates a modular digital wealth management platform consisting of three primary products: OWNLY Family (core B2C web application for consolidated family wealth management), OWNLY Advisor (B2B professional dashboard for financial advisors and wealth managers), and the OWNLY Club (subscription add-on for exclusive partner content and products). The platform is also offered as a white-label solution to financial institutions. The products share a unified data aggregation backend connecting to German bank accounts via PSD2 interfaces, illiquid asset valuation partners (PriceHubble), and AI-assisted transaction categorization. Pricing centers on OWNLY Family at €29/month after a 7-day free trial. The company was rebranded from W&Z FinTech GmbH (a subsidiary of M.M. Warburg & CO) to OWNLY FinTech GmbH in February 2023.
Differentiator
Problem solved
Functional benefit
Products and services
- OWNLY Family B2C web application that consolidates a family's total wealth — including bank accounts, securities, real estate, art, gold, Bitcoin, and private equity — into a single overview. Supports up to 15 family member sub-accounts under one main holder and includes multi-banking, portfolio structure analysis, illiquid asset valuation, personal budget tracking with AI-assisted transaction categorization, and PDF wealth reporting for tax advisors.
- OWNLY Advisor B2B professional dashboard for financial advisors, wealth managers, and family offices that provides a holistic client wealth overview without manual data collection, enabling advisors to focus entirely on client service. Available as a web application and also as a white-label product for financial institutions.
- OWNLY Club Subscription add-on providing access to curated market reports, specialist articles, and exclusive financial products from vetted and qualified partners. Available within OWNLY Family as an optional extra.
- OWNLY White-Label Platform White-label variant of the OWNLY platform offered to B2B enterprise clients (financial institutions), including its multi-asset management capabilities and advisor tools. The platform is introduced in client projects as a white-label product integrated into the partner's systems and workflows.
Quantifiable outcome
- 95% minimum availability guaranteed (annual average)
- +2 more outcomes
Companies that use OWNLY
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
OWNLY technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability5 records
Feature6 records
OWNLY partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- cloudCapitalcoreStrategic partnership for digital wealth analysis and reporting. cloudCapital provides expertise in wealth structuring and digitized investment proposals. Collaboration announced April 2025.
- QPLIXcoreBackend integration partnership expanding OWNLY's multi-asset management solution for independent wealth managers. QPLIX provides backend solutions for professional wealth management.
- PriceHubblecoreReal-time property valuation integration. PriceHubble provides statistical property valuations based on rental and square meter prices in Germany for inclusion in wealth overview.
- finleap connect GmbH (formerly figo)coreBanking interface services provider for PSD2-compliant account aggregation. finleap connect enables automated bank data retrieval via HBCI, FinTS, and PSD2 interfaces for account and transaction data.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
OWNLY competitors and assessment
Company assessmentDirect peers
- Wealth Dynamix: Wealth Dynamix is a UK-based client lifecycle management and wealth management platform serving private banks and wealth managers. Directly comparable to OWNLY Advisor's B2B proposition of aggregating client wealth data and streamlining advisor workflows.
- Moneyhub Enterprise: Moneyhub is a UK-based open finance and data aggregation platform offering PSD2-equivalent multi-bank aggregation and consumer wealth apps. Directly comparable technology and B2B/B2C model, though operating in the UK rather than German market.
- Additiv: Additiv is a Swiss-based wealth management technology provider offering digital wealth platforms to banks and asset managers. Similar B2B wealth platform proposition with multi-channel advisory and aggregation tools, comparable to OWNLY Advisor.
Broad incumbents
- FNZ: FNZ is a large-scale global wealth platform serving major financial institutions with end-to-end wealth management infrastructure including aggregation, reporting, and processing. A broader incumbent than OWNLY but addresses the same wealth-manager consolidation and reporting pain points, including in Germany.
- InvestCloud: InvestCloud provides a global digital wealth platform used by major financial institutions, with portfolio management, reporting, and advisor tools. Competes in the same enterprise wealth platform category as OWNLY Advisor, especially with white-label offerings.
- Morningstar Advisor Workstation: Morningstar Advisor Workstation provides portfolio analytics, aggregation, and reporting for financial advisors globally, including in Germany. A broad incumbent alternative to OWNLY Advisor for wealth-manager productivity and client reporting workflows.
- Salesforce Financial Services Cloud: Salesforce Financial Services Cloud is a broad CRM and wealth platform used by global financial institutions, with wealth-management-specific workflows and integrations. A larger incumbent competing in the same advisor and private-banking productivity space as OWNLY.
Regional players
- Scalable Capital: Scalable Capital is a leading German digital wealth manager and broker targeting affluent retail and HNW clients with a mobile-first platform. While focused on managed portfolios rather than aggregation, it competes for the same German affluent customer wallet that OWNLY Family targets.
- Moneyfarm: Moneyfarm is a European digital wealth manager serving UK, Italian, and other European HNW clients with managed portfolios and advisory tools. Comparable HNW digital wealth proposition to OWNLY Family though operating in different European geographies.
Emerging players
- Teylium (formerly Insaas): Teylium is a German wealthtech providing a digital platform for independent wealth managers and family offices. Directly competes with OWNLY Advisor and OWNLY White-Label in the same German B2B market segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
OWNLY social profiles
Digital presenceOWNLY compliance and trust
Trust signalCompliance3 records
OWNLY financial estimates
Financial estimateRevenue estimate
Valuation estimate
OWNLY leadership team
Management profileNumber of profiles
Profiles3 records
OWNLY funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OWNLY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OWNLY
What does OWNLY do?
OWNLY operates a digital wealth management platform that aggregates and consolidates a family's total wealth — including bank accounts, securities, real estate, art, gold, Bitcoin, and private equity — into a single unified view. The platform offers multi-banking aggregation via PSD2 interfaces, illiquid asset valuation, tax reporting, and family multi-account management. It is delivered as a B2C web application (OWNLY Family), a B2B professional advisor dashboard (OWNLY Advisor), and a white-label solution for financial institutions.
Is OWNLY a public or private company?
OWNLY is a private company. It is classified as corporate owned and is currently operating.
When was OWNLY founded?
OWNLY was founded in 2015. It employs 11 to 50 people.
Where is OWNLY based?
OWNLY is headquartered in Hamburg, Germany, in the Europe region.
How does OWNLY make money?
Three revenue lines are on record. OWNLY Family Subscription is the primary driver. The others are OWNLY Advisor (B2B) and white-Label Platform Licensing.
Who are OWNLY's main competitors?
Direct peers on record are Wealth Dynamix, Moneyhub Enterprise and Additiv. Broad incumbents are FNZ, InvestCloud, Morningstar Advisor Workstation and Salesforce Financial Services Cloud. Regional players are Scalable Capital and Moneyfarm. Teylium (formerly Insaas) is listed as an emerging player.
Does OWNLY have an API?
No public API is recorded for OWNLY.
What industry is OWNLY in?
OWNLY's product category is Digital Wealth Management Software. Its primary akta.pro industry code is FSAGAEAI, High-Net-Worth & Private Wealth Digital Platforms (Digital Private Banking), with a secondary code of FSAGAEAH, Digital Wealth Platforms for Advisors (TAMP/Advisor Tech). Its NAICS code is 523940 and its SIC code is 6282.