Global Licensing

What Global Licensing does

Global Licensing, Inc. is a privately held, full-service brand licensing agency founded in 1994 and headquartered in Pawleys Island, South Carolina. The company operates a boutique, principal-led model serving two complementary client types: manufacturers and product companies seeking to acquire established brand names (licensees), and brand owners, companies, and personalities seeking to extend their brand equity into new product categories, distribution channels, or geographic territories (licensors). Named engagements include Hallmark (home bedding), Paula Deen (home products), and Ford (brand licensing).

The firm's service offering spans the full licensing lifecycle: developing positioning and marketing strategies, assessing licensing potential, identifying and negotiating with partners, structuring co-branded and hybrid agreements, and managing ongoing programs including approvals, launch coordination, royalty tracking, and renewals. The company operates across home furnishings, home décor, home textiles, small appliances, bedding, pet, automotive, and hand and power tools categories. Underlying technology is limited to licensing industry expertise and strategic planning capabilities; there is no proprietary software platform, API, or AI component disclosed.

The business model is professional services-based, with revenue likely derived from agency fees, commissions, or retainers negotiated individually for each client engagement. Pricing is not publicly disclosed. Distribution is entirely direct, with the two principals (CEO Robert J. Skotnicki, founder; VP Marla D. Stroupe, joined 2008) working personally on each account. The company serves a North American (USA) market only, with no subsidiaries, institutional investors, or external funding rounds disclosed.

Name

Global Licensing

Legal name

Global Licensing Inc.

Website

https://global-licensing.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Global Licensing, Inc. is a privately held, boutique brand licensing agency founded in 1994 that serves manufacturers seeking brand names and brand owners seeking to extend their reach, operating principally-led engagements across home, automotive, and consumer product categories.

Ownership category

akta.pro rank

Product category

Brand Licensing Services

NAICS

Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) (533)

akta.pro primary industry

Merchandising, Character & Brand Licensing (MPADALAF)

Keywords

• Brand licensing services
• Licensing agency
• Intellectual property licensing
• Brand extension programs
• Co-branding partnerships

Headquarters

HQ city

Pawleys Island

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Licensing Agency Services: Full-service licensing agency providing strategic planning, partner identification, agreement negotiation, and ongoing licensing program management. Revenue likely derived from agency fees, commissions, or retainer arrangements with both licensors and licensees.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Global Licensing, Inc. is a full-service intellectual property branding and licensing agency that assists both licensors (companies, brands, and personalities extending their brand into new product categories, services, or partnerships) and licensees (manufacturers seeking to acquire brand names for their products). Services span developing positioning and marketing strategies, assessing licensing potential, identifying and negotiating with licensing partners, evaluating licensing proposals, structuring co-branded and hybrid agreements, and managing ongoing licensing programs including product strategy, approvals, launch coordination, sales oversight, royalty tracking/reporting, and agreement extensions/renewals.

Product overview

Global Licensing, Inc. is a single full-service licensing agency that provides comprehensive brand licensing services to both licensors (brand owners seeking to extend their reach) and licensees (manufacturers seeking to acquire brand names for their products). Their core service encompasses the entire licensing lifecycle: developing positioning and marketing strategies, assessing licensing potential, identifying and negotiating with licensing partners, evaluating proposals, structuring co-branded and hybrid licensing agreements, and managing ongoing programs including product strategy, approvals, launch, sales, royalty tracking/reporting, and agreement extensions/renewals. The company works across numerous product categories including home furnishings, home decor, home textiles, small appliances, bedding, pet, automotive, and hand and power tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Licensing Agency Services Full-service licensing agency providing comprehensive brand licensing assistance to both licensors (companies, brands, and personalities seeking to extend their brand) and licensees (manufacturers seeking to acquire brand names for their products). Services include developing positioning and marketing strategies for licensing and co-branding, assessing licensing potential, identifying and negotiating with licensing partners, evaluating and analyzing licensing proposals, structuring and finalizing co-branded and hybrid licensing agreements, and managing and monitoring licensing programs (product strategy, approvals, launch, sales, royalty tracking/reporting, and agreement extensions/renewals).

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Market position

Strengths4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/global-licensing-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Global Licensing