Dejana Truck & Utility Equipment

Name

Dejana Truck & Utility Equipment

Legal name

Dejana Truck & Utility Equipment

Website

https://dejana.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Commercial Truck Equipment and Vehicle Upfitting

NAICS

Motor Vehicle Body and Trailer Manufacturing (33621), Motor Vehicle Parts Manufacturing (3363), Motor Vehicle Manufacturing (3361)

SIC

Truck & Bus Bodies (3713), Motor Vehicle Parts & Accessories (3714), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Truck Body & Upfitting Manufacturing (Box Bodies/Service Bodies/Cranes/Liftgates) (IMACABAI)

akta.pro secondary industries

Vocational/Work Truck Manufacturing (Dump/Refuse/Mixer/Utility) (IMACABAF), Specialty Vehicle Body Manufacturing (Emergency/Military/Mobile Clinics) (IMACAGAD), Truck Body & Upfit Manufacturing (Box/Dump/Service/Refuse) (IMACAGAC)

Keywords

• Commercial truck bodies
• Vehicle upfitting
• Cargo van bodies
• Snow plow equipment
• Cable pulling equipment

Headquarters

HQ city

Kings Park

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Truck Body & Equipment Sales: Sale of truck bodies, van interiors, and truck equipment to commercial customers, municipalities, and dealers. Includes both manufactured products (DuraCube, DuraRac, DynaPro) and distributed products from partner manufacturers.
2. Installation & Upfitting Services: Professional installation of equipment, custom upfitting, and modification services. Includes paint finishing in seven heated downdraft paint spray booths.
3. Parts & Accessories: Sales of replacement parts and accessories through showrooms and eStore. Fisher and Western parts are available through the online shop.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Dejana Truck & Utility Equipment manufactures and installs customized commercial truck bodies, cargo van bodies, van interior shelving systems, and cable pulling equipment for fleet operators, municipalities, contractors, and dealers across the Northeast and Midwest. The company operates nine manufacturing facilities and seven showrooms, offering proprietary brands such as DynaPro, DuraRac, DuraCube, and Hub Drive, alongside distribution of leading third-party brands including Knapheide, Rugby, Fisher, and Western.

Product overview

Dejana Truck & Utility Equipment offers a diversified portfolio of truck body equipment and commercial vehicle upfitting solutions. The company's proprietary product lines include DynaPro dump and landscaper bodies, DuraRac van shelving systems (D-Series and R-Series), Hub Drive cable pulling equipment (Cable Puller, Cable Trailer, Tandem Reel Loader), and cargo van bodies (DuraCube, DuraBox, DuraCube Max, Step-N-Cube). The core offerings are complemented by third-party truck bodies (Bucket Trucks, Crane Trucks, Hook Lifts, Service Bodies) and Fleet & Municipal equipment solutions. Dejana also distributes snow and ice equipment (Fisher and Western plows and spreaders) and van interior systems (Masterack, Ranger). The product portfolio spans the commercial truck equipment lifecycle from body manufacturing to specialized utility equipment, with a focus on customization to customer specifications.

Differentiator

Problem solved

Functional benefit

Brands

• DynaPro by Dejana: Dump and landscape bodies designed and tested for superior strength and performance.
• DuraRac
• DuraCube
• DuraBox
• Step-N-Cube
• VersaRack
• Hub Drive Cable Puller
• Hub Drive Cable Trailer
• Tandem Reel Loader
• Dejana Sealed Van Partition

Products and services

• DynaPro Dump and Landscape Bodies Proprietary line of dump bodies and landscaper bodies designed for superior strength and performance, offered by Dejana to commercial contractors and municipal fleet operators.
• DuraRac D-Series Van Shelving System Patented interior van shelving system with pullout design that brings tools and equipment within easy reach; features 300 lb capacity adjustable modular shelves for trade and field service professionals.
• DuraRac R-Series All-Aluminum Van Shelving All-aluminum van shelving system that is lighter, stronger, and corrosion-resistant compared to traditional racks; available in standard configurations for General Service, HVAC, Telecom and Electricians.
• Hub Drive Cable Puller Patented cable pulling equipment delivering up to 400,000 in-lbs of pulling power with lateral movement capability and radio remote control, used by utility companies for underground cable installation and removal.
• Hub Drive Cable Trailer Self-propelled cable pulling trailer with patented Hub Drive technology, capable of delivering 400,000 in-lbs of pulling power for utility industry cable installation and removal projects.
• Tandem Reel Loader Cable reel transportation and installation equipment capable of lifting and loading two 16,000 lb reels using a patented modular rim drive system with wireless remote control, used by utility companies.
• DuraCube Cargo Van Cargo van body available in aluminum sheet and post or FRP construction for cutaway applications in SRW and DRW configurations with lengths from 10' to 17' and interior heights of 72", 78", and 84".
• DuraCube Max Cargo Van Heavy-duty contractor cargo van featuring 70/30 rear doors, interior work area, heavy-duty shelving, power locks, and compartment lighting designed for sheetrock/plywood hauling.
• DuraBox Cargo Van Box Truck Cab/chassis cargo van box truck for heavy-duty applications with aluminum sheet and post (up to 26') or FRP (up to 24') construction and I-beam crossmember construction.
• Step-N-Cube Cargo Van Rugged stepvan alternative featuring full-height 36" x 72" curbside sliding access door with diamondplate interior step well, designed for frequent cargo area access in 14' to 17' lengths.
• VersaRack Landscaping Body Multi-functional landscape body that converts between landscape body, stake body, and platform body using eight removable heavy-duty interlocking panels; manufactured by Rugby Manufacturing in collaboration with Dejana.
• Dejana Sealed Van Partition Safety partition that seals all potential channels from fumes and spills between driver cab and cargo area, providing climate control, noise reduction, and spill-proof sealing for industries such as pest control, HVAC, painting, oil and gas, and building maintenance.
• Distributed Truck Bodies (Bucket, Crane, Hook Lift, Service & Utility) Broad range of distributed truck body styles from leading manufacturers including bucket trucks, crane trucks, detachable bodies, hook lifts, platform & stake bodies, and service & utility bodies for commercial and municipal buyers.
• Snow and Ice Equipment (Fisher & Western) Distributed snow plows (Light Duty, Commercial, Medium & Heavy Duty) and material spreaders (hopper, tailgate, UTV) from Fisher, Western, and Bonnell brands for commercial and municipal snow and ice management.
• Fleet and Municipal Equipment Solutions Single-source design, manufacture, and integration solutions for fleet and municipal vehicles including cargo & van, dump bodies, emergency service, platform & stake, railroad, and service & utility configurations.
• Installation and Upfitting Services Professional installation, custom upfitting, modification, and paint finishing services performed across Dejana's manufacturing facilities, including seven heated downdraft paint spray booths.

Quantifiable outcome

• Up to 280% more shelf space compared to traditional racks/bins
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Arrowhead Equipment Inc.minorStrategic or Co-development Partner · 1 May 2017Dejana acquired Arrowhead Equipment Inc., a leading upfitter in the New York market with two facilities located in Albany and Queensbury. This was Dejana's eighth and ninth manufacturing locations, each with truck equipment showrooms.
• Douglas DynamicscoreStrategic or Co-development Partner · 1 January 2016Douglas Dynamics, parent company of Fisher and Western Snow Equipment, acquired Dejana in 2016. The agreement allows Dejana to utilize the proprietary Douglas Dynamics Management System to drive cost savings and improve production performance. Dejana operates as a division of Douglas Dynamics, LLC.
• Rugby ManufacturingcoreStrategic or Co-development PartnerDejana collaborated with Rugby Manufacturing engineers to develop and patent the VersaRack Body. Rugby Manufacturing now manufactures the VersaRack body. Dejana is also #1 U.S. Distributor for Rugby products.
• Ford Motor CompanycoreChannel Partner/ Reseller/ DistributorDejana is #1 Body & Equipment Company in the U.S. for Ford and holds QVM (Qualified Vehicle Modifier) certification. Offers ship-thru capabilities for Ford Transit, Ford Transit Connect, Ford F150, and other Ford vehicles with installations shipped to dealerships nationwide.
• KnapheidecoreChannel Partner/ Reseller/ DistributorDejana is the #1 U.S. Distributor for Knapheide truck equipment products.
• Douglas Dynamics Brands (Fisher & Western)coreChannel Partner/ Reseller/ DistributorDejana is the #1 U.S. Distributor for Douglas Dynamics brands (Fisher & Western snow equipment). Dejana operates as a subsidiary of Douglas Dynamics but also distributes their products.
• Leggett & PlattminorChannel Partner/ Reseller/ DistributorDejana is the #1 Northeast Distributor Sales for Leggett & Platt products.

Scale indicators6 records

Recent moves17 records

Expansion highlights5 records

Direct peers

• Reading Truck Body: Manufacturer of vocational truck bodies, dump bodies, and utility equipment with national distribution. Reading directly competes with Dejana's DynaPro dump bodies and service/utility body lines, targeting overlapping municipal and commercial fleet customers.
• Morgan Truck Body: Major manufacturer of truck bodies, refrigerated bodies, and upfitted vehicles for commercial and vocational applications. Morgan competes directly with Dejana in cargo van, dry freight, and specialty body segments across multiple geographies.
• Ranger Design: Manufacturer of aluminum van shelving, storage systems, and fleet upfitting solutions. Ranger Design is both a Dejana distribution partner and a competitor in the van interior shelving category with overlapping commercial fleet customers.
• EBY (M.H. EBY): Family-owned manufacturer of trailers, truck bodies, and upfitted vehicles including aluminum service bodies and dump bodies. EBY competes with Dejana in the aluminum body and vocational truck segments, particularly for commercial fleet customers.
• Auto Truck Group: Commercial vehicle upfitter specializing in fleet upfitting, van interiors, and mobile workspace solutions for utility, telecom, and service fleets. Auto Truck Group competes directly with Dejana in field-service fleet upfitting across multiple geographies.
• Masterack (Leggett & Platt): Manufacturer of steel and composite van interior shelving systems, ladder racks, and accessories. Masterack is both distributed by Dejana and a direct competitor to Dejana's DuraRac brand for the same field-service customer base.
• Adrian Steel: Manufacturer of commercial van interior upfits, shelving, racks, and accessories. Adrian Steel directly competes with Dejana's DuraRac, Masterack, and Ranger van interior product lines for fleet and contractor customers.
• Knapheide: The largest U.S. manufacturer of truck bodies, service bodies, and utility vehicles. Knapheide is both a direct competitor to Dejana's truck body manufacturing business and Dejana's principal distribution partner (#1 U.S. Distributor), making it the closest comparable and most consequential peer in the market.
• The Stahl Company: Manufacturer of service bodies, utility bodies, and truck equipment primarily for the contractor, municipal, and fleet markets. Stahl's product portfolio overlaps directly with Dejana's service & utility, dump, and crane truck body offerings.

Broad incumbents

• Heil Environmental (a Heil Co. brand): Established manufacturer of refuse collection vehicle bodies and specialty vocational truck equipment with much broader scale and product portfolio than Dejana. Heil is a broad incumbent in the specialty truck body space that competes in refuse and heavy vocational segments adjacent to Dejana's municipal offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/DejanaTruck
• Facebookfacebook.com/DejanaTruck

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dejana Truck & Utility Equipment