Brasserie La Binchoise
Brasserie La Binchoise is a Belgian craft brewery founded in 1836 (current form 2001), producing ~8,000-10,000 hectolitres annually of traditional, organic, and barrel-aged beers, and serving consumers and B2B partners through its Binche brewery shop, restaurant, tours, e-commerce, wholesale, and contract brewing.
- Company typePrivate
- Founded1836
- HeadquartersBinche, Belgium
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Brasserie La Binchoise does
Brasserie La Binchoise is a Belgian craft brewery and integrated hospitality business headquartered at the historic Faubourg Saint Paul site in Binche, Belgium. The company produces approximately 8,000-10,000 hectolitres per year across a portfolio of roughly 15+ beers organized into core traditional ranges (Blonde 6.2%, Brune 7.7%, Triple 8.5%), honey-infused beers (Ours Classic 8.5%, Ours Polaire 10%), specialty and seasonal SKUs (Spéciale Noël, La Belge, Embuscade Classic and IPA), abbey-style beers (Bonne Espérance Blonde and Saison), organic variants (Organic Blonde 5.5%, Organic Triple 8.5%), and premium barrel-aged barley wines (XO aged in Armagnac casks and Scott aged in organic whisky casks, both minimum 6 months aging, sold in 1.5L format). The underlying technology is a traditional 9-step Belgian brewing process with bottle refermentation; the brewery also operates a contract-brewing service for third-party brands using the same facility.
The company generates revenue across four streams: branded beer sales through on-site shop, Shopify-powered e-commerce, and wholesale distribution; an on-site brasserie-restaurant and events business (50-cover dining room, 100-person banquet hall, 50-person conference room, rooftop bar, terrace) offering seasonal cuisine paired with house beers; guided brewery tours and tasting packages priced at €7, €30, and €39 per person (minimum 10 persons); and contract brewing for other brands. Distribution combines direct-to-consumer (on-site and e-commerce, with the storefront internationally accessible), wholesale/retail in Belgium, and white-label contract production. Hops are sourced exclusively from Houblonnerie Lagache in Comines-Warneton (Hainaut), anchoring a 100% Belgian ingredient narrative. The brewery is privately held as S.A. La Binchoise, incorporated in 2001 when Master Brewer Bruno De Ghorain and three partners acquired the business from founder André Graux; the company operates with 11-50 employees and holds World Beer Championships recognition (1995 Platinum for Spéciale Noël, Gold for Bière des Ours).
Brasserie La Binchoise firmographics
Firmographics- Name
- Brasserie La Binchoise
- Legal name
- S.A. La Binchoise
- Website
- https://brasserielabinchoise.be
- Company type
- Private
- Founded year
- 1836
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Brasserie La Binchoise is a Belgian craft brewery founded in 1836 (current form 2001), producing ~8,000-10,000 hectolitres annually of traditional, organic, and barrel-aged beers, and serving consumers and B2B partners through its Binche brewery shop, restaurant, tours, e-commerce, wholesale, and contract brewing.
- Ownership category
- akta.pro rank
Brasserie La Binchoise industry classification
Industry- Product category
- Belgian Craft Beer Manufacturing
- NAICS
- Breweries (31212), Breweries (312120)
- SIC
- Malt Beverages (2082)
- akta.pro primary industry
- Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)
- akta.pro secondary industries
- Alcoholic Beverage Tours & On-site Experiences (Brewery/Winery/Distillery) (THAFALAK), Beer, Brewery & Craft Beverage Tastings (THAJAGAE)
Keywords
Where Brasserie La Binchoise is headquartered
LocationHeadquarters
- HQ city
- Binche
- HQ country
- Belgium
- HQ region
- Europe
Offices2 records
Markets served
Brasserie La Binchoise business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Beer Production & Sales: Production and sale of branded Belgian craft beers across multiple product lines: Tradition (Blonde, Brune, Triple), Special (Noël, La Belge), Ours (Classic, Polaire), Embuscade (Classic, IPA), Abbey (Bonne Espérance Blonde, Saison), Barley Wine (XO, Scott), and Organic (Blonde, Triple). Revenue from bottle and keg sales through on-site shop, e-commerce, and likely wholesale to distributors.
- Restaurant & Hospitality: On-site brasserie restaurant offering seasonal cuisine paired with house beers. Multiple dining formats including bistro meals, bistronomic dining, banquet hall (100-person capacity), conference room (50-person), rooftop bar, and terrace. Revenue from food and beverage sales.
- Brewery Tours & Tastings: Guided group tours of the brewery (minimum 10 people) with optional tasting packages (2-beer tasting, meal, or full bistronomic experience) at per-person pricing.
- Contract Brewing: Production of beers on behalf of other brands (contract brewing), generating additional revenue alongside own-brand production. The brewery produces approximately 10,000 hectolitres annually shared between its own brands and contract-brewed beers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Brewery Tour + 2-Beer Tasting |
| Unit Pricing | Pay-as-you-go | Brewery Tour + Tasting + Brasserie Meal |
| Unit Pricing | Pay-as-you-go | Brewery Tour + Full Tasting + Bistronomic Meal with Drinks |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Brasserie La Binchoise product offering
Product offeringCore offering
Brasserie La Binchoise is a traditional Belgian craft brewery producing a portfolio of bottle-refermented, unfiltered beers across traditional (Blonde, Brune, Triple), honey (Ours), special (Spéciale Noël, La Belge), fruit-inspired (Embuscade), abbey (Bonne Espérance), premium barrel-aged (Barley Wine XO in Armagnac casks, Barley Wine Scott in organic whisky casks), and organic ranges. Beyond brewing, the company operates an on-site restaurant and banquet/event facilities in a restored malt house at Binche, and offers guided brewery tours with tasting packages. The brewery also engages in contract brewing for other brands using its facilities.
Product overview
Brasserie La Binchoise is a traditional Belgian brewery founded in 1836 in Binche, now producing approximately 10,000 hectoliters annually. The product portfolio centers on traditional Belgian-style beers organized into core offerings (La Binchoise Blonde, Brune, Triple), honey beers (Ours/Ours Polaire), specialty beers (La Belge, Noël, Embuscade variants), Abbey-style beers (Bonne Espérance), and premium Barley Wine aged in spirit barrels (XO aged in Armagnac, Scott aged in organic whisky). Organic variants of Blonde and Triple are also produced. Beyond beer production, the company operates a restaurant-tavern in a restored malt house offering seasonal cuisine, and provides guided brewery tours with tasting packages.
Differentiator
Problem solved
Functional benefit
Brands
- La Binchoise: Traditional Belgian beers including Blonde, Brune, and Triple varieties.
- Ours
- Embuscade
- Bonne Espérance
- Barley Wine
- Organic
Products and services
- La Binchoise Blonde Traditional high-fermentation blonde beer, unfiltered and bottle-refermented, made from pure malt spiced with coriander and orange peel. Often compared to a white beer, with gentle bitterness. 6.2% alcohol volume, available in 33cl and 75cl formats.
- La Binchoise Brune Traditional high-fermentation brown beer, unfiltered and bottle-refermented, with slight bitterness and harmonious, dry, caramelized, and roasted character. Pairs with cheese platters and stewed dishes. 7.7% alcohol volume, available in 33cl and 75cl formats.
- La Binchoise Triple Traditional triple blonde beer of high density, unfiltered and bottle-refermented, natural, warm and aromatic. A tasting beer suited to fine charcuterie and abbey cheeses. 8.5% alcohol volume, available in 33cl and 75cl formats.
- Ours Classic (Bière des Ours) Triple honey beer, unfiltered and bottle-refermented, natural, high density, warm and aromatic. Distinctive character drawn from three honey essences selected by the Master Brewer. 8.5% alcohol volume, available in 33cl and 75cl formats.
- Ours Polaire Extra strong bottle-refermented triple beer with honey. High-density beer producing fruity aromas of banana and apple during fermentation. Warm, aromatic richness balanced by residual sweetness. 10% alcohol volume, available in 33cl format.
- Spéciale Noël Seasonal amber high-fermentation beer, bottle-refermented and unfiltered, with slight bitterness. Warm, full-bodied character from a unique blend of slightly caramelized barley malts and spices. Awarded Platinum Medal at World Beer Championships. 9% alcohol volume, available in 33cl and 75cl formats.
- La Belge Special Belgian amber beer, bottle-refermented, modernized with subtle dry hopping. Inspired by the Stout and Pale-Ale styles historically sold at the brewery. 5.9% alcohol volume, available in 33cl format.
- Embuscade Classic Special fruity beer inspired by an original Normandy (Caen) cocktail combining blonde beer, white wine, Calvados, and blackcurrant. Rose-orange color, cloudy, offering an original profile in the Belgian beer landscape. 5.8% alcohol volume, available in 33cl format.
- Embuscade IPA Naturally cloudy blonde IPA with generous foam, displaying citrus and grapefruit notes from exotic hops. Hoppy, refreshing, and balanced. 5.8% alcohol volume, available in 33cl format.
- Bonne Espérance Saison Crisp and refreshing abbey-style triple saison, bottle-refermented. 5.9% alcohol volume, available in 75cl format.
- Bonne Espérance Blonde Abbey-style triple beer, bottle-refermented and filtered. Intense pleasure beer with copper color, generous white foam, and malted and candied fruit aromas. Excellent drinkability with gentle bitterness. 7.8% alcohol volume, available in 33cl and 75cl formats.
- Barley Wine XO Gourmet tasting Barley Wine aged in Armagnac casks for a minimum of 6 months and bottle-refermented. Amber color with caramel and oak notes; pairs with blue cheeses and chocolate desserts. 11% alcohol volume, sold in 1.5L bottles.
- Barley Wine Scott Tasting Barley Wine aged in organic whisky barrels for a minimum of 6 months and bottle-refermented. Slightly amber, cloudy or shiny appearance with fine bubbles. Woody and ripe-fruit aromas with whisky notes. 10-11% alcohol volume, sold in 1.5L bottles.
- Organic Blonde Organic-certified blonde beer, unfiltered, bottle-refermented, natural, high density, warm and aromatic. Made with organically farmed barley malt, hops, and sugar. Refreshing with frank hop character and fine bitterness. 5.5% alcohol volume.
- Organic Triple Organic-certified triple blonde beer, unfiltered, bottle-refermented, natural, high density, warm and aromatic. Made with organically farmed ingredients, in the Belgian tradition with spicy and floral hop aromas. 8.5% alcohol volume.
- Brasserie-Restaurant at Brasserie La Binchoise On-site brasserie restaurant located in the restored old malt house at the foot of Binche's ramparts. Offers seasonal cuisine featuring beers brewed on-site and includes a main dining room (50 people), banquet hall (100 people), conference room (50 people), upstairs bar, and terrace.
- Brewery Tours and Tastings Guided brewery tours for groups of minimum 10 people covering the brewery's history and brewing/filtering processes, with optional beer tasting. Three packages: 2-beer Tasting (€7/person), Dinner including 3-course brasserie meal (€30/person), and Bistronomic with full tasting and table drinks (€39/person).
- Contract Brewing Services Production of beers on behalf of other brands using La Binchoise's facilities, equipment, and traditional Belgian brewing expertise. Contributes to combined annual output of approximately 10,000 hectolitres alongside own-brand production.
Quantifiable outcome
- Reached approximately 8,000 hectolitres per year in production as of 2016
- +3 more outcomes
Companies that use Brasserie La Binchoise
Customer profileSegments4 records
Ideal customer profiles4 records
Brasserie La Binchoise technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Brasserie La Binchoise partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Mr. Luc Lagache (Houblonnerie Lagache)coreExclusive Belgian hops supplier, cultivating over 4000 hop plants across approximately 10 hectares in Comines-Warneton (Hainaut province, Belgium). Offers 11+ hop varieties including Northern Brewer, Magnum, Golding, and Hallertau. Supports La Binchoise's commitment to short supply chains and locally sourced ingredients.
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
Brasserie La Binchoise competitors and assessment
Company assessmentDirect peers
- Palm Breweries (Brouwerij Palm): Belgian brewery group producing Palm, Estimanel, and other traditional ales. Comparable to La Binchoise as a Belgian heritage brewer, though Palm operates at significantly larger scale with broader distribution.
- Brasserie Cantillon: Family-run Brussels lambic brewery with on-site museum and tastings. Comparable to La Binchoise in traditional Belgian brewing methods, small-scale craft production, family ownership, and integration of brewery tourism/experiences.
- Brasserie Verhaeghe: Belgian family brewery producing traditional ales including Echt Kriekenbier. Comparable to La Binchoise as a small Belgian craft brewery focused on traditional, heritage-driven production methods.
- Brasserie Achouffe (Chouffe): Belgian craft brewery famous for its gnome-branded La Chouffe. Comparable to La Binchoise as a Belgian craft brewery with strong brand identity, though Chouffe operates at significantly larger scale (now owned by Duvel Moortgat).
- Brasserie des Rocs: Small Belgian craft brewery producing traditional abbey-style ales with bottle conditioning. Comparable to La Binchoise in scale, traditional Belgian brewing methods, and emphasis on abbey/heritage positioning.
- Lindemans Brewery: Family-owned Belgian brewery specializing in lambic and gueuze, with on-site tasting room and tours. Comparable to La Binchoise in family ownership, Belgian heritage brewing, and integration of visitor experiences alongside production.
- Brasserie Dupont: Family-owned Belgian craft brewery best known for its Saison Dupont, a benchmark of the farmhouse saison style. Highly comparable to La Binchoise in traditional brewing methods, bottle conditioning, and Belgian craft heritage positioning.
- Brasserie d'Orval: Trappist brewery producing a single distinctive Belgian ale. Comparable to La Binchoise as a Belgian craft brewer with deep heritage, premium positioning, and bottle-conditioned traditional methods, though Orval operates at larger scale and with religious/community ownership.
- Bosteels Brewery (Tripel Karmeliet): Belgian brewery famous for Tripel Karmeliet and Kwak. Comparable to La Binchoise in Belgian triple-style beer production and heritage positioning, though Bosteels is part of AB InBev and operates at much larger scale.
- Brasserie De Koninck: Antwerp-based Belgian brewery combining brewing with an on-site brewery experience, restaurant, and tours. Highly comparable to La Binchoise's vertically integrated brewery-plus-hospitality model, though De Koninck operates at larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Brasserie La Binchoise financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brasserie La Binchoise leadership team
Management profileNumber of profiles
Profiles8 records
Brasserie La Binchoise funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brasserie La Binchoise M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brasserie La Binchoise
What does Brasserie La Binchoise do?
Brasserie La Binchoise is a traditional Belgian craft brewery producing a portfolio of bottle-refermented, unfiltered beers across traditional (Blonde, Brune, Triple), honey (Ours), special (Spéciale Noël, La Belge), fruit-inspired (Embuscade), abbey (Bonne Espérance), premium barrel-aged (Barley Wine XO in Armagnac casks, Barley Wine Scott in organic whisky casks), and organic ranges. Beyond brewing, the company operates an on-site restaurant and banquet/event facilities in a restored malt house at Binche, and offers guided brewery tours with tasting packages. The brewery also engages in contract brewing for other brands using its facilities.
Is Brasserie La Binchoise a public or private company?
Brasserie La Binchoise is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Brasserie La Binchoise founded?
Brasserie La Binchoise was founded in 1836. It employs 11 to 50 people.
Where is Brasserie La Binchoise based?
Brasserie La Binchoise is headquartered in Binche, Belgium, in the Europe region.
How does Brasserie La Binchoise make money?
Four revenue lines are on record. Beer Production & Sales are the primary driver. The others are restaurant & Hospitality, brewery Tours & Tastings and contract Brewing.
Who are Brasserie La Binchoise's main competitors?
Direct peers on record are Palm Breweries (Brouwerij Palm), Brasserie Cantillon, Brasserie Verhaeghe, Brasserie Achouffe (Chouffe), Brasserie des Rocs, Lindemans Brewery, Brasserie Dupont, Brasserie d'Orval, Bosteels Brewery (Tripel Karmeliet) and Brasserie De Koninck.
Does Brasserie La Binchoise have an API?
No public API is recorded for Brasserie La Binchoise.
What industry is Brasserie La Binchoise in?
Brasserie La Binchoise's product category is Belgian Craft Beer Manufacturing. Its primary akta.pro industry code is THAFALAB, Packaging & Production Breweries (Limited/No On-site Service), with a secondary code of THAFALAK, Alcoholic Beverage Tours & On-site Experiences (Brewery/Winery/Distillery). Its NAICS code is 31212 and its SIC code is 2082.