Grow Super
- Company typePrivate
- Founded2017
- HeadquartersSurry Hills, Australia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Grow Super firmographics
Firmographics- Name
- Grow Super
- Legal name
- Grow Inc
- Website
- https://growsuper.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Grow Super industry classification
Industry- Product category
- Superannuation Technology
- NAICS
- Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Enterprise PaaS (App Runtime & Managed Application Platforms) (HDAEAKAB)
- akta.pro secondary industries
- Cloud-Native Development (Containers, Kubernetes, Microservices) (BPAEACAD), Developer Tools & DevOps Platform Services (CI/CD, Artifacts, IaC) (HDABAAAI)
Keywords
Where Grow Super is headquartered
LocationHeadquarters
- HQ city
- Surry Hills
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Grow Super business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Platform/SaaS Subscriptions: GROW Inc appears to operate on a B2B SaaS subscription model, providing technology platforms (DLTA, Member Online, Admin Online) to super funds and fund managers. Given the enterprise nature of the customers and the platform-as-a-service architecture, the primary revenue stream is likely recurring platform/subscription fees, potentially tiered by fund size or functionality modules. Additional services revenue comes from implementation, transitions, and administration services.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
Grow Super product offering
Product offeringCore offering
GROW Inc provides a B2B technology and services platform for superannuation funds and fund managers. Its core product is DLTA, a distributed ledger technology platform that delivers real-time data processing, open architecture, and straight-through processing. Around DLTA it offers member-facing and administrative software (Member Online, Admin Online) along with professional services covering transitions, administration, and customer relationships.
Product overview
GROW Inc offers a unified platform-plus-modules architecture for the superannuation and managed funds industry. The core product is DLTA, a distributed ledger technology platform that serves as the foundation. Around DLTA, the company provides two primary member-facing products: Member Online (a portal for members) and Admin Online (an administrative application). The offering also includes professional services for transitions, administration, and customer relationships. The platform is designed with open architecture, integration capabilities, and infrastructure to enable straight-through processing and real-time data operations.
Differentiator
Problem solved
Functional benefit
Products and services
- DLTA
Companies that use Grow Super
Customer profileSegments2 records
Ideal customer profiles2 records
Grow Super technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Grow Super partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Third-Party Technology and Administration Service ProviderscoreGROW Inc has established partnerships with third-party providers to deliver a full suite of technology and administration services to cater to super funds and fund managers. The partner ecosystem includes technology providers for integrations and administration service providers for implementation and operational support. Specific named partners are not disclosed on the main website.
Recent moves1 record
Expansion highlights5 records
Grow Super competitors and assessment
Company assessmentDirect peers
- Bravura Solutions: A leading Australian-listed provider of software and administration services for superannuation, wealth management, and life insurance. Directly comparable as a technology-plus-services vendor to super funds with overlapping product surfaces in member administration and fund operations.
- Link Group (MUFG Investor Services): Major Australian superannuation and fund administration services provider, now part of MUFG. Competes head-to-head with Grow Inc's Transitions and Administration service offerings for super fund mandates.
- FNZ Group: Global wealth management platform serving fund managers and superannuation/retirement providers with a unified technology stack for member experience, administration, and distribution. Closest global comparable to Grow Inc's DLTA-plus-portal architecture.
- GBST Holdings: Provider of software for superannuation, investment, and brokerage operations in Australia and the UK. Comparable as a technology platform targeting super funds and asset managers with similar modernization and integration themes.
Regional players
- HUB24: Australian superannuation and investment platform serving advisers and individual members. Comparable as a modern Australian super platform with member portals and admin tooling, though primarily retail/investor-facing rather than B2B infrastructure.
- Netwealth: Australian wealth management and superannuation platform with a modern technology stack and member/admin portals. Comparable in product surface and target segment, though focused on platform/investment rather than core super fund administration.
- Class Limited: Australian SaaS provider for accountants and SMSF administrators with cloud-based portfolio and administration software. Comparable as an Australian financial-services SaaS with similar cloud-native architectural philosophy, though serving a smaller SMSF niche.
Broad incumbents
- SS&C Technologies: Global financial services software and services giant providing fund administration, asset servicing, and wealth platforms. Comparable as a broad incumbent offering overlapping capabilities for super funds and fund managers globally.
- IRESS: Australian-listed provider of software for financial markets, wealth management, and superannuation. Comparable as an incumbent technology vendor in adjacent segments of the Australian financial services ecosystem.
Emerging players
- Calastone: Global funds transaction network using distributed ledger technology for fund settlement and order routing. Comparable in the use of DLT within the funds ecosystem, though focused on transaction network rather than full member/admin platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Grow Super social profiles
Digital presenceGrow Super financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grow Super leadership team
Management profileNumber of profiles
Profiles1 record
Grow Super funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grow Super M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grow Super
What does Grow Super do?
GROW Inc provides a B2B technology and services platform for superannuation funds and fund managers. Its core product is DLTA, a distributed ledger technology platform that delivers real-time data processing, open architecture, and straight-through processing. Around DLTA it offers member-facing and administrative software (Member Online, Admin Online) along with professional services covering transitions, administration, and customer relationships.
Is Grow Super a public or private company?
Grow Super is a private company. It is classified as unknown and is currently operating.
When was Grow Super founded?
Grow Super was founded in 2017. It employs 51 to 100 people.
Where is Grow Super based?
Grow Super is headquartered in Surry Hills, Australia, in the Oceania region.
How does Grow Super make money?
One revenue line is on record: platform/SaaS Subscriptions.
Who are Grow Super's main competitors?
Direct peers on record are Bravura Solutions, Link Group (MUFG Investor Services), FNZ Group and GBST Holdings. Regional players are HUB24, Netwealth and Class Limited. Broad incumbents are SS&C Technologies and IRESS. Calastone is listed as an emerging player.
Does Grow Super have an API?
No public API is recorded for Grow Super.
What industry is Grow Super in?
Grow Super's product category is Superannuation Technology. Its primary akta.pro industry code is HDAEAKAB, Enterprise PaaS (App Runtime & Managed Application Platforms), with a secondary code of BPAEACAD, Cloud-Native Development (Containers, Kubernetes, Microservices). Its NAICS code is 513210 and its SIC code is 7372.