What DNA Health does

DNA Health & Wellness is a UAE-based preventative health and longevity clinic group operating seven owned locations across Dubai and Abu Dhabi. Founded in 2018 by Sho Choudhury (Chairman and Group CEO, a veteran investment banker) and Dr. Nasr Al Jafari (Co-Founder and Chief Medical Officer, a UK-trained physician with Institute of Functional Medicine credentials), the company applies a functional medicine framework — branded the proprietary DNA Method — to deliver root-cause diagnosis and personalised treatment across four service pillars: Prevention (annual health screenings, genetic, cancer, sexual health, and corporate screenings), Optimisation (functional medicine consultations, nutrition, acupuncture, IV therapy, NAD+, ozone, peptides, hormonal therapy, and food sensitivity programs), Rejuvenation (plastic surgery, Morpheus8, HydraFacials, CoolSculpting, injectables), and Longevity (stem cell therapy, ADMSC-derived exosomes, Inuspheresis, biological age testing).

The core technology stack centres on a proprietary Functional Health Report Software that interprets up to 80 blood biomarkers (and 15,000+ parameters in the AED 35,000 Longevity Health Screening), supplemented by partner-provided diagnostics: TruDiagnostic for TruAge epigenetic biological age testing and TruCheck multi-cancer detection, Genova Diagnostics for methylation testing, Mubadala Health for Full Body MRI and DEXA, and Fusion Compounding Pharmacy for IV drip preparation. A Global Scientific Board convenes four times annually with senior figures from Nordic Group, TruDiagnostic, and Pascoe pharm.

Revenue is generated through fee-for-service clinical visits and tiered screening packages ranging from AED 800 (Vital, 33 markers) to AED 35,000 (Longevity, 15,000+ parameters), with the AED 3,850 Executive Check-Up described as the most popular. GTM is primarily direct-to-consumer (clinic visits booked via phone, WhatsApp, email, online booking) augmented by a corporate wellness channel offering on-site screenings, quarterly wellness seminars, and aggregated workforce health reports. Customer segments span high-net-worth individuals and executives, corporate clients, chronic disease patients, and health-conscious consumers, with 7,000+ monthly customer visits as of April 2025.

Name

DNA Health

Legal name

DNA Health & Wellness

Website

https://dnahealthcorp.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

DNA Health & Wellness operates seven owned preventative health and longevity clinics across Dubai and Abu Dhabi, delivering functional medicine, advanced biomarker screening, IV and regenerative therapies, and aesthetic services to high-net-worth individuals, executives, and corporate clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Burtonsville

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Clinical Health Services: Fee-for-service model providing health screenings, IV therapies, peptide treatments, genetic testing, and medical consultations across 7 clinic locations. Revenue generated from individual patient visits and treatments.
2. Corporate Wellness Programs: Bespoke corporate wellness solutions including quarterly wellness seminars, health workshops, and comprehensive functional health screenings for employees, generating revenue through B2B contracts with businesses.
3. Premium Health Screening Packages: Tiered health screening packages ranging from AED 800 (Vital) to AED 35,000 (Longevity Health Screening), offering different levels of biomarker analysis and diagnostic depth.
4. IV Therapy and Infusions: IV vitamin drips and NAD+ therapy services offered as single sessions or multi-session packages, with prices starting from AED 500 for basic infusions and AED 1,850+ for NAD+ treatments.
5. Specialized Testing Services: Genetic screenings, food intolerance tests, STD testing, and specialized diagnostic services offered as one-time tests or comprehensive panels.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

DNA Health & Wellness operates a multi-clinic health optimisation and longevity group across 7 locations in Dubai and Abu Dhabi, UAE, delivering functional medicine protocols across four pillars: Prevention (annual screenings, genetic, cancer, sexual health), Optimisation (functional medicine, nutrition, IV/NAD+/ozone therapy, peptides, hormonal therapy), Rejuvenation (aesthetic treatments, plastic surgery, injectables), and Longevity (stem cell and exosome therapy, Inuspheresis, biological age testing). The company combines advanced diagnostics—up to 80 blood biomarkers and 15,000+ parameters—with personalised, science-based treatment plans delivered by a team of specialist doctors and practitioners.

Product overview

DNA Health & Wellness operates a multi-service health optimisation and longevity clinic group across 6 locations in Dubai and Abu Dhabi, UAE. The company offers four interconnected service pillars: Prevention (annual health screenings, genetic testing, cancer screenings, sexual health, corporate wellness), Optimisation (functional medicine, nutrition, acupuncture, IV therapy, NAD+ drips, ozone therapy, peptide therapy, hormonal therapy, food sensitivity programs), Rejuvenation (aesthetic treatments including plastic surgery, facials, body contouring, injectables), and Longevity (stem cell therapy, exosome treatments, biological age testing, Inuspheresis). The core offering centres on the proprietary DNA Method—a functional medicine framework combining advanced diagnostics (up to 80 blood markers, 15,000+ parameters for longevity screenings) with personalised treatment protocols. IV preparations are compounded by Fusion Compounding Pharmacy; imaging services are provided through Mubadala Health using Siemens technology; and specialised tests (TruAge, TruCheck) are processed at international partner laboratories. The company was founded in 2018 by Sho Choudhury and Dr. Nas Al Jafari.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual Health Screenings Tiered health screening packages analysing up to 80 biomarkers and 15,000+ parameters (in the Longevity tier) using proprietary Functional Health Report Software, ranging from Vital (33 markers, AED 800) to Longevity Health Screening (AED 35,000), with detailed specialist consultations.
• Genetic Screenings DNA testing services including Methylation Genes Test, DNA Health Test, DNA Diet, DNA Sport, DNA Oestrogen, DNA Mind, DNA Skin, and Ancestry tests, delivered in partnership with specialist laboratories including Genova Diagnostics.
• Cancer Screenings Multi-cancer early detection screening packages including Vital (AED 1,650), Advanced (AED 3,500), and TruCheck Detailed Screening capable of detecting up to 70 types of cancer from a single blood test.
• Sexual Health Screenings STD/STI testing packages ranging from single HIV test (AED 150) to comprehensive 78-pathogen panels (AED 2,500) with same-day blood test results and next-day full panel results.
• Corporate Health Screenings Corporate wellness screening programs featuring on-site testing, comprehensive functional health analysis, and two-day report turnaround, designed to reduce medical claims and improve employee productivity for business clients.
• Functional Medicine Root-cause focused medical practice addressing chronic diseases through personalised treatment plans, covering diabetes, autoimmune disease, gut health, cardiovascular disease, and chronic fatigue with specialist doctors delivering 45-60 minute initial consultations.
• Nutrition & Dietetics Functional medicine-based nutritional services delivered by clinical dietitians treating IBS, IBD, coeliac disease, obesity and chronic diseases, including structured weight loss programs (Get-in-Shape, Body Reset, Life Changer).
• Acupuncture & Traditional Chinese Medicine Traditional Chinese Medicine acupuncture delivered by Dr. Sanghee Won with 15+ years experience, using thin needles at specific body points to re-balance energy and treat various health symptoms; single sessions from AED 350 with multi-session packages.
• IV Therapy & Booster Shots Intravenous vitamin and nutrient therapy delivering 100% absorption directly into the bloodstream, with 16+ pre-formulated IV drips (Energy Boost AED 1,050, Blood Boost AED 1,085, Immunity Boost, Hair Regenerate, etc.) compounded by Fusion Compounding Pharmacy.
• NAD+ IV Therapy Nicotinamide adenine dinucleotide intravenous therapy using 99.9% pure NAD+ sourced from USA, offered in five strengths (250mg–1500mg) starting from AED 1,850 to boost immunity, mental alertness and combat age-related energy decline.
• Ozone IV Therapy 10-pass hyperbaric ozone IV therapy that enriches blood with ozone gas to increase oxygen supply and accelerate metabolism; used for chronic illness, Lyme disease, autoimmune conditions and detoxification; single sessions AED 2,520.
• Peptide Therapy Pharmaceutical-grade peptide protocols including CJC1295/Ipamorelin, Epitalon, BPC 157, Thymosin Alpha-1 and MOTS-c, delivered via subcutaneous injection with doctor-formulated regimens for total body optimisation.
• Hormonal Therapy Hormone optimisation programs for men and women delivered via injections, creams or capsules to restore and balance hormones and address low-testosterone and perimenopausal symptoms.
• Food Sensitivities & Gut Health Food intolerance and allergy testing plus personalised elimination and recovery programs, including the 286 Food Test (AED 840) and IgE panels covering 20, 44 and 295 foods.
• Rejuvenation Services Aesthetic and rejuvenation treatments including plastic surgery, Morpheus8 Pro radiofrequency microneedling, laser facials, HydraFacials, PRP & Mesotherapy, CoolSculpting Elite fat freezing, laser hair removal, anti-wrinkle injections and dermal fillers.
• Exosome Therapy Cellular rejuvenation using ADMSC-derived exosomes (~100 billion per treatment) for full-body IV, ExoSkin (skin), ExoHair (hair regrowth), ExoScar (scarring) and ExoAndro (male E.D.) applications.
• Stem Cell Therapy Cellular rejuvenation using stem cell therapy to restore and maintain tissue health as part of the longevity science offering.
• Inuspheresis Specialised blood filtration therapy performed by Dr. Ronald Bucher with 30 years of clinical experience and over 3,000 procedures completed; used for detoxification and chronic inflammatory conditions.
• Health@Home Remote health monitoring and at-home wellness services enabling clients to access DNA Health treatments and consultations from home across Dubai and Abu Dhabi.

Quantifiable outcome

• Monthly customer visits grew from 1,000 to over 7,000
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• TruDiagnosticcoreTechnology or Integration · 1 January 2020Ryan Smith, Founder of TruDiagnostic, serves on DNA Health's Scientific Board. TruDiagnostic is a CLIA certified lab with the world's largest private epigenetic database (15,000+ patients on EPIC850k array). Partnership enables TruAge biological age testing and TruCheck multi-cancer detection at DNA Health clinics.
• Nordic Group (Nordic Laboratories, Nordic Clinic)coreStrategic or Co-development Partner · 1 January 2018Chris Moore, CEO of Nordic Group, serves on DNA Health's Global Scientific Board. Nordic Group has 25+ years supporting personalised medicine practitioners, including Nordic Laboratories (functional medicine lab business), Nordic Clinic network (7 clinics across Europe), NordicVMS (100,000+ users in 80+ countries), and investments in dnalife, Resistomap, Dsruptive, Thermocheck, and Økolyst. DNA Health collaborates with Nordic Group on functional and genetic testing protocols.
• Pascoe pharm. Präparate GmbHminorStrategic or Co-development Partner · 1 January 2018Dr. Claudia Vollbracht serves as Medical Advisor at Pascoe pharm. Preparations GmbH in Gießen, Germany, and is a member of DNA Health's Global Scientific Board. Pascoe is a pharmaceutical company specializing in natural remedies, with Dr. Vollbracht leading the Medical Science Department since 2000.
• Fusion Compounding PharmacycoreTechnology or IntegrationAll IV drips are prepared at Fusion Compounding Pharmacy to ensure quality, efficacy, and consistency in formulation. In line with Ministry of Health regulations, DNA Health does not mix IV drips in-clinic; all formulations are prepared at the leading compounding pharmacy in the region.
• Mubadala HealthcoreTechnology or IntegrationPartnership with Mubadala Health for advanced imaging services. DEXA scans (including body composition) are carried out at Mubadala Health, Jumeirah. Full Body MRI services use Siemens Magnetom Lumina MRI at Mubadala Health facilities.
• Genova DiagnosticscoreTechnology or IntegrationGenova Methylation Test (Plasma plus Genomics) offered as part of DNA Health's genetic testing menu. Genova is a specialized diagnostic laboratory for functional medicine testing.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Fountain Life: US-based preventive health and longevity clinic group providing advanced diagnostics, AI imaging, and personalized longevity programs. Closest US analog to DNA Health's premium prevention-led longevity model.
• Next Health: US multi-clinic preventive health/IV therapy/longevity chain offering IV drips, hormone optimization, and biomarker testing. Highly comparable on service mix (IV, NAD+, hormones, diagnostic panels) and clinic rollout cadence.
• Human Longevity Inc. HLI delivers whole-genome sequencing, full-body MRI, and AI-driven early-detection programs to HNW executives. Strong conceptual overlap with DNA Health's TruAge, TruCheck, and Full Body MRI offerings.
• Lanserhof: Austrian/European preventive-health and longevity clinic group offering integrative medicine, diagnostics, and longevity programs. Closest conceptual peer to DNA Health's clinic-based functional medicine, screening, and longevity offerings.

Regional players

• Euromed Clinic Dubai: Dubai-based functional and integrative medicine clinic offering IV therapy, hormonal therapy, and nutrition programs. Most direct UAE-based service-line competitor to DNA Health's optimisation pillar.
• Biolite Clinic: UAE-based aesthetics, longevity, and integrative medicine clinic operating in Dubai. Comparable regional competitor blending functional medicine, IV therapy, and aesthetic services in the same HNW market.

Broad incumbents

• Clinique La Prairie: Iconic Swiss longevity clinic providing genetic-based programs, cellular therapies, and biomarker-led health optimization. Comparable at the premium end of the longevity clinic stack, with a much longer operating history.
• SHA Wellness Clinic: Spanish integrated wellness clinic combining macrobiotic nutrition, preventive medicine, and aesthetics. Comparable in combining prevention, optimisation, and rejuvenation services targeted at affluent international clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DNAHealthCorp
• YouTubeyoutube.com/@dnahealthclinics?si=lqhsiim31Hs8VQgw
• Facebookfacebook.com/494925503889582
• LinkedInlinkedin.com/company/dna-health-corp.
• Instagraminstagram.com/dnahealthclinics

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DNA Health