CARELL CORP.
Carell Industrial Solutions distributes and services a broad portfolio of plate rolls, angle rolls, section benders, tube/pipe benders, rebar equipment, and automated steel pole production lines for fabrication shops, construction, utility, and industrial manufacturers across the United States, Canada, and Mexico.
- Company typePrivate
- Founded1993
- HeadquartersBristol, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What CARELL CORP. does
CARELL CORP. (legal name: Carell Industrial Solutions LLC) is a privately-held distributor and solutions provider of fabrication machinery headquartered in Stapleton, Alabama. Founded in 1993 and operating as an LLC, the company sources, sells, services, and customizes plate rolls, angle rolls, section benders, tube and pipe benders, rebar bender/shear machines, and automated steel pole production lines for fabrication shops, construction firms, utility pole manufacturers, and heavy industrial customers. Carell positions itself as offering "the broadest range of fabrication machines in North America" through a multi-brand portfolio that includes Eagle Bending Machines, Ofmer, Memoli, Comac, UNI, Pedrick Tool & Machine, and SOMO Produzione equipment, with the company acting as the principal North American distribution channel for several of these European OEMs.
The business operates a hybrid model combining direct sales (quote-based, via web and phone) with an authorized dealer network (with a dealer login portal). All machines are inspected and tested at the Stapleton facility before shipment, and an in-house CNC machine shop produces custom rolls, tooling, and dies. Revenue streams include one-time machinery sales, custom tooling, service and parts (backed by an industry-leading 12-month 100% parts warranty including OEM components and lifetime factory-trained technician support), and third-party financing/leasing facilitated through a FinancialPC partnership. No public pricing is disclosed; pricing is quote-based and customer relationships are typically multi-year capital purchase engagements.
Geographically, Carell serves customers across the United States, Canada, and Mexico, with the Alabama facility sited at the crossroads of major interstates and the Port of Mobile for expedited North American delivery. The company serves vertical end markets including structural steel fabrication, pressure vessels, construction and infrastructure, energy and pipeline, shipbuilding, ornamental metalwork, HVAC and ductwork, and agriculture. A small digital layer — the "Ask the Machine Expert AI" chat tool — supports product selection, but the business is fundamentally industrial-capital-equipment distribution rather than software-driven.
CARELL CORP. firmographics
Firmographics- Name
- CARELL CORP.
- Legal name
- Carell Industrial Solutions LLC
- Website
- https://carellcorp.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Carell Industrial Solutions distributes and services a broad portfolio of plate rolls, angle rolls, section benders, tube/pipe benders, rebar equipment, and automated steel pole production lines for fabrication shops, construction, utility, and industrial manufacturers across the United States, Canada, and Mexico.
- Ownership category
- akta.pro rank
CARELL CORP. industry classification
Industry- Product category
- Industrial Fabrication Machinery
- NAICS
- Metalworking Machinery Manufacturing (33351)
- SIC
- Metalworkg Machinery & Equipment (3540), Machine Tools, Metal Cutting Types (3541)
- akta.pro primary industry
- Metal Forming & Fabrication Machines (Presses, Bending, Shearing, Stamping) (IMAHADAC)
- akta.pro secondary industry
- Metal Cutting Tools, Tooling & Workholding (Cutters, Inserts, Chucks, Fixtures) (IMAHADAB)
Keywords
Where CARELL CORP. is headquartered
LocationHeadquarters
- HQ city
- Bristol
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
CARELL CORP. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Fabrication Machinery Sales: Sale of new and used fabrication machinery including plate rolls, angle rolls, section benders, tube/pipe benders, rebar equipment, and automated steel pole production lines.
- Custom Tooling: In-house CNC machine shop produces custom rolls, tooling, and dies for any application, providing additional revenue from specialized tooling orders.
- Service and Parts: Factory-trained technicians and application engineers provide ongoing support, with 100% parts coverage for 12 months and lifetime expert support.
- Financing Services: Third-party financing and leasing options offered through a financial partner, enabling customer purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based pricing for all machinery |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
CARELL CORP. product offering
Product offeringCore offering
CARELL CORP. distributes and supplies fabrication machinery including plate rolls, angle rolls, pipe benders, horizontal presses, and rebar processing equipment to metal fabrication shops. The company also engineers custom tooling and turnkey automated steel pole production lines for industrial manufacturers.
Product overview
CARELL CORP. is a fabrication machinery distributor and solutions provider founded in 1993, headquartered in Stapleton, Alabama. The company offers a broad portfolio of bending, rolling, and metal fabrication equipment through multiple product categories: Plate Rolls (2-roll, 3-roll, 4-roll configurations), Angle Rolls (including 3000-series and Galileo/Mignon series), Eagle Bending Machines (section benders including CP20, CP30, CP40, CP60, and CPS series for structural steel and profiles), Automated Steel Poles (Somo production lines for utility and lighting poles), Rebar Bender & Shear Machines (Ofmer P Series benders, C Series EVO shears, and TP Series EVO combo machines), Custom Tooling (in-house CNC tooling production), and Tube & Pipe Benders (Memoli ETM rotary draw benders, UNI mandrel/mandreless benders, Pedrick compression benders, and Eagle Z402 universal benders). The company also distributes specialty equipment like the Archimeter MDA digital radius gauge. Products are sourced from multiple manufacturers including Eagle Bending Machines, Ofmer, Memoli, Comac, SOMO Produzione, Pedrick Tool & Machine Co., and UNI. Carell operates an in-house CNC machine shop for custom tooling and provides parts, service, and financing options.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 8,527+ machines placed
- +2 more outcomes
Companies that use CARELL CORP.
Customer profileSegments4 records
Ideal customer profiles4 records
CARELL CORP. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
CARELL CORP. partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- SOMO ProduzionecoreItalian manufacturer of SOMO Automatic Bending Units for automated steel pole production. SOMO system is a fully automatic bending machine platform engineered specifically for steel pole production, built by Italian manufacturer whose heritage dates back to 1960. Carell distributes these machines in North America.
- Eagle Bending MachinescoreManufacturer of section benders and roll bending machines including CP20, CP30, CP40, CP60, CPS series, and Z402 universal roll benders. Eagle has over 24,000 machines produced over decades of manufacturing innovation. Carell distributes their full lineup of section bending machines.
- OfmercoreItalian manufacturer of rebar bender and shear machines including P Series, C Series EVO, and TP Series EVO combo models. Ofmer has over 40 years of rebar machinery expertise. All Ofmer machines are 100% manufactured in Italy and CE certified.
- Pedrick Tool & Machine Co.coreNational distributor of Pedrick Rotary Compression Benders. Founded in 1875 in Philadelphia, PA, Pedrick develops rotary compression bending machines for shipbuilding, petro-chemical, industrial and maintenance applications worldwide. The line includes 12 models to serve all budgets and applications.
- Fabricators & Manufacturers AssociationminorIndustry association affiliation demonstrating commitment to the fabrication and manufacturing industry.
- American Welding SocietyminorIndustry association affiliation demonstrating industry engagement and standards alignment.
- Society of Manufacturing EngineersminorIndustry association affiliation for manufacturing engineering professionals.
- NOMMAminorNational Ornamental & Miscellaneous Metals Association affiliation.
- ABANAminorArtist Blacksmith Association of North America affiliation supporting ornamental metalworking community.
Scale indicators5 records
Recent moves5 records
Expansion highlights6 records
CARELL CORP. competitors and assessment
Company assessmentBroad incumbents
- JET Tools (JPW Industries): JET Tools, owned by JPW Industries, is a broad industrial machinery distributor offering metalworking and fabrication equipment including bending, rolling, and forming machines, serving similar metal-fabrication customers but across a much wider product portfolio.
- Bystronic Inc. Bystronic is a global incumbent in sheet-metal and tube/pipe processing equipment, including bending and automation — competing with Carell's tube/pipe bender and automated pole production categories at the higher end of the market.
- Amada America: Amada is a much larger global incumbent in metalworking machinery — press brakes, shears, and automation — serving similar fabrication and structural-steel customers as Carell, but across a far broader equipment portfolio and scale.
Direct peers
- Roper Whitney: Roper Whitney is a long-established manufacturer of sheet metal fabrication equipment including brakes, rolls, and shears — a closely comparable specialty manufacturer/distributor serving metal-fabrication customers similar to Carell's structural-steel and HVAC/ductwork segments.
- Knuth Machine Tools: Knuth Machine Tools supplies sheet metal, plate, and tube bending/rolling machinery to industrial customers, overlapping with Carell's plate roll, section bender, and tube bender categories.
- Edwards Manufacturing: Edwards Manufacturing makes ironworkers, press brakes, and tube/pipe benders — a direct comparable in the structural-steel and pipe-bending equipment categories that Carell serves.
- Baileigh Industrial: Baileigh Industrial is a direct competitor — a distributor and manufacturer of metal fabrication machinery including plate rolls, tube/pipe benders, and press brakes sold through a similar catalog-based, quote-driven model to fabrication shops across North America.
- Chicago Dreis & Krump: Chicago Dreis & Krump manufactures press brakes, shears, and metalforming machinery, competing with Carell in the structural steel and plate/angle roll categories for fabrication shops.
- Dake (Wilton / JPW Industries): Dake manufactures and distributes hydraulic presses, ironworkers, and metal fabrication machinery — closely overlapping with Carell's plate roll, press, and structural steel equipment categories, serving fabrication shops and industrial manufacturers.
- Haco Atlantic: Haco Atlantic distributes press brakes, shears, and plate rolls from Belgian parent Haco — a comparable European-OEM-distribution business model competing with Carell for North American fabrication shop customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
CARELL CORP. social profiles
Digital presenceCARELL CORP. compliance and trust
Trust signalCompliance1 record
CARELL CORP. financial estimates
Financial estimateRevenue estimate
Valuation estimate
CARELL CORP. leadership team
Management profileNumber of profiles
Profiles1 record
CARELL CORP. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CARELL CORP. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CARELL CORP.
What does CARELL CORP. do?
CARELL CORP. distributes and supplies fabrication machinery including plate rolls, angle rolls, pipe benders, horizontal presses, and rebar processing equipment to metal fabrication shops. The company also engineers custom tooling and turnkey automated steel pole production lines for industrial manufacturers.
Is CARELL CORP. a public or private company?
CARELL CORP. is a private company. It is classified as unknown and is currently operating.
When was CARELL CORP. founded?
CARELL CORP. was founded in 1993. It employs 11 to 50 people.
Where is CARELL CORP. based?
CARELL CORP. is headquartered in Bristol, United Kingdom, in the Europe region.
How does CARELL CORP. make money?
Four revenue lines are on record. Fabrication Machinery Sales are the primary driver. The others are custom Tooling, service and Parts and financing Services.
Who are CARELL CORP.'s main competitors?
Broad incumbents on record are JET Tools (JPW Industries), Bystronic Inc. and Amada America. Direct peers are Roper Whitney, Knuth Machine Tools, Edwards Manufacturing, Baileigh Industrial, Chicago Dreis & Krump, Dake (Wilton / JPW Industries) and Haco Atlantic.
Does CARELL CORP. have an API?
No public API is recorded for CARELL CORP..
What industry is CARELL CORP. in?
CARELL CORP.'s product category is Industrial Fabrication Machinery. Its primary akta.pro industry code is IMAHADAC, Metal Forming & Fabrication Machines (Presses, Bending, Shearing, Stamping), with a secondary code of IMAHADAB, Metal Cutting Tools, Tooling & Workholding (Cutters, Inserts, Chucks, Fixtures). Its NAICS code is 33351 and its SIC code is 3540.