What SRG SSR does

SRG SSR (Schweizerische Radio- und Fernsehgesellschaft) is Switzerland's constitutionally mandated public service broadcaster, founded in 1931 and headquartered in Bern. It operates four regional production units — SRF (German), RTS (French), RSI (Italian), and RTR (Romansh) — that produce 7 television channels, 17 radio programs, and extensive digital content serving all four national language regions, reaching approximately 81% of the Swiss population weekly. The technical infrastructure includes universal distribution via DVB-S satellite, DVB-C cable, DAB+ digital radio, IPTV, and HbbTV, complemented by the Play Suisse streaming platform (launched November 2020) and a public Developer API providing access to over 2 million hours of archived content dating to the 1930s.

The company is funded primarily through a mandatory, device-independent media license fee (Medienabgabe) of CHF 335 per household per year, which represents 80% of total revenue, with commercial activities (advertising, sponsorship, event revenue) contributing 14% and other sources 6%. SRG is organized as a private-law association (Verein) with no public shareholders; subsidiaries include SWISS TXT (accessibility and media technology services), Play Suisse, and SWI swissinfo.ch (international news in 10 languages). The business is currently under significant structural pressure, executing the Enavant transformation project to achieve CHF 270 million in cumulative cost savings by 2029, including 900 FTE reductions, following the Federal Council's decision to reduce the mandatory media license fee from CHF 335 to CHF 300.

Name

SRG SSR

Legal name

Schweizerische Radio- und Fernsehgesellschaft (SRG)

Website

https://srgssr.ch

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

SRG SSR is Switzerland's constitutionally mandated public service broadcaster, operating four regional units (German, French, Italian, Romansh) that produce 7 TV channels, 17 radio programs, and digital content reaching 81% of the Swiss population weekly, funded primarily through a mandatory CHF 335 household media license fee.

Ownership category

akta.pro rank

Headquarters

HQ city

Berne

HQ country

Switzerland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Media License Fee (Medienabgabe): SRG is primarily funded through mandatory media license fees collected from Swiss households and businesses. This is the dominant revenue stream representing 80% of total revenue. Households pay CHF 335 per year; businesses with revenue 500,000-749,999 CHF pay CHF 160 annually. The fee is device-independent since 2019.
2. Commercial Revenue: Commercial activities including advertising, sponsorship, and event revenue represent 14% of total revenue. Sponsorship income from major sporting events and Eurovision Song Contest helps offset declining advertising revenue.
3. Other Revenue: Remaining 6% of revenue comes from miscellaneous sources including rental income, asset sales (such as RTS Tower in Geneva), and other ancillary activities.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

SRG SSR is Switzerland's public service broadcaster, producing and distributing radio, television, and digital content across all four national language regions (German, French, Italian, Romansh). It operates 17 radio programs, 7 TV channels, the Play Suisse streaming platform, and SWI swissinfo.ch for international audiences, delivering news, culture, sports, entertainment, and educational content. The organization also provides accessibility services (subtitling, sign language, audio description), maintains a digital archive of more than 2 million hours of historical content, and operates critical emergency communication infrastructure.

Product overview

SRG SSR operates a multi-platform public service media network across Switzerland, consisting of four regional units (SRF for German, RTS for French, RSI for Italian, and RTR for Romansh), each producing television channels, radio programs, and digital content. The core offerings include news/information, culture, sports, entertainment, and education content. Key products include the Play Suisse streaming platform (launched 2020), SWI swissinfo.ch for international audiences, HbbTV interactive television, DAB+ digital radio, and the SRG Archive for historical content access. The organization also operates accessibility services (subtitling, sign language, audio description) and provides APIs for developer access to content metadata. The transformation project Enavant is driving organizational efficiency measures.

Differentiator

Problem solved

Functional benefit

Brands

• SRF (Schweizer Radio und Fernsehen): German-language regional broadcaster of SRG SSR
• RTS (Radio Télévision Suisse)
• RSI (Radiotelevisione svizzera)
• RTR (Radiotelevisiun Svizra Rumantscha)
• SWI swissinfo.ch
• Play Suisse
• Glückskette
• Business Unit Sport (BUS)

Products and services

• SRF (Schweizer Radio und Fernsehen) German-language regional unit of SRG SSR providing radio programs, television channels (SRF 1, SRF zwei, SRF info), and online content including news, sports, culture, and entertainment for German-speaking Switzerland.
• RTS (Radio Télévision Suisse) French-language regional unit of SRG SSR offering radio programs, television channels (RTS 1, RTS 2), and digital content for French-speaking Switzerland.
• RSI (Radiotelevisione svizzera) Italian-language regional unit of SRG SSR serving Italian-speaking Switzerland with radio programs and television channels (RSI LA 1, RSI LA 2).
• RTR (Radiotelevisiun Svizra Rumantscha) Romansh-language regional unit of SRG SSR providing radio and television content for the Romansh-speaking Swiss population.
• SWI swissinfo.ch Ten-language online news service providing Swiss news to international audiences, Swiss expatriates, and foreigners in Switzerland, covering politics, economy, and culture.
• Play Suisse Streaming platform launched November 2020 offering selected series, films, documentaries, reports, and archive content from RSI, RTR, RTS, and SRF in original language with subtitles in German, French, Italian, and selected Romansh titles.
• SRG Archive (Öffnung der Archive) Digital archive opening initiative making over 2 million hours of radio and television broadcasts available to the public, cultural institutions, schools, universities, and media companies, dating back to the 1930s and accessible through multiple platforms including Memobase.ch.
• SRG Developer API Public API providing selected digital metadata and content including audio documents, videos, program data for radio and TV, subtitles, teletext data, and historical voting and election results dating back to 1905. Includes dedicated access for private media companies to raw audiovisual material since January 2025.
• mx3.ch Swiss music portal operated by SRG connecting Swiss bands with audiences, concert and event organizers, and radio stations, with sub-portals including volksmusik.mx3.ch and neo.mx3.ch.
• Glückskette (Swiss Solidarity Foundation) Humanitarian foundation founded by SRG in 1946 that collects donations for people in need through 28 accredited Swiss partner relief organizations during natural and human-made disasters.
• HDTV Television Channels (SRF 1, SRF zwei, SRF info, RTS 1, RTS 2, RSI LA 1, RSI LA 2) Seven HDTV television channels operated in German (SRF 1, SRF zwei, SRF info), French (RTS 1, RTS 2), and Italian (RSI LA 1, RSI LA 2) language regions of Switzerland.
• Accessibility Services (Subtitles, Sign Language, Audio Description) Comprehensive accessibility services for people with sensory disabilities, including subtitles (covering 84% of linear TV, targeting 100% by 2027), sign language broadcasts (1,200 hours, expanding to 1,300 by 2027), and audio description for visually impaired viewers (over 1,200 hours, expanding to 2,000 by 2027), delivered through subsidiary SWISS TXT.

Quantifiable outcome

• 81% of Swiss population uses at least one SRG offering weekly
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability10 records

Feature6 records

Partnerships

15 partnerships are on record, tiered core and minor.

• TV5MondecoreTechnology or Integration · 1 January 1984TV5Monde broadcasts French-language news and information globally with nine versions adapted to different time zones. SRG is a 10.5% shareholder alongside public broadcasters from France, Belgium, Canada, and Quebec.
• 3satcoreTechnology or IntegrationGerman-language satellite program collaboration with ZDF, ARD, ORF, and SRG. SRG provides cultural programs representing approximately 10% of total programming.
• ARTEcoreStrategic or Co-development PartnerEuropean cultural television channel. SRG participates in co-productions. 30-year cooperation agreement between SRG and ARTE.
• Keystone-SDAcoreTechnology or IntegrationSwitzerland's primary news agency. SRG regional units SRF and RTS supply daily video content to Keystone-SDA. SRG holds 7% stake.
• Swiss Private Radio Associations (VSP, UNIKOM, RRR)coreChannel Partner/ Reseller/ DistributorCooperation includes radio news exchange, music portal Mx3, DAB+ distribution, and Swiss Radioplayer development. Private radios can broadcast up to 24 SRG news bulletins.
• Glückskette (Swiss Solidarity Foundation)coreStrategic or Co-development PartnerHumanitarian foundation established by SRG in 1946 that collects donations during natural and human-made disasters. 28 Swiss aid organizations execute operations.
• MemoriavminorStrategic or Co-development PartnerAssociation for the preservation of Swiss audiovisual cultural heritage. SRG is founding member and supports archive digitization.
• Schweizerische NationalphonothekminorStrategic or Co-development PartnerNational sound archive collecting and providing access to sound recordings related to Swiss history and culture. SRG is founding member.
• MAZ (Swiss Journalism School)minorStrategic or Co-development PartnerLeading journalism school in German-speaking Switzerland. SRG supports with CHF 250,000 annually and joint training programs.
• Pacte de l'audiovisuel PartnerscoreStrategic or Co-development PartnerFramework agreement with independent film producers defining conditions for SRG co-productions. SRG invests over CHF 30 million annually in Swiss film industry.
• Initiative for Media Innovation (IMI)minorStrategic or Co-development PartnerJoint innovation initiative with EPFL, Ringier, and Triangle Azur universities to promote media and information technology innovation. Supported by Bakom.
• ETH Zürich Media Technology CenterminorStrategic or Co-development PartnerSRG is funding partner for new media technology professorship and center alongside NZZ, Ringier, and TX Group.
• Swiss Film FestivalsminorGTM or Marketing PartnerMedia partnerships with Locarno Film Festival, Zurich Film Festival, Visions du Réel, Solothurner Filmtage, and others for cultural promotion.
• Civis-MedienstiftungminorGTM or Marketing PartnerEuropean foundation promoting peaceful coexistence through media. SRG has been media partner since 2007, hosting Civis Prize ceremonies.
• Swiss Broadcasting Corporation subsidiariescoreTechnology or IntegrationFour regional units: SRF (German), RTS (French), RSI (Italian), RTR (Romansh). Each operates independently with shared infrastructure and coordination.

Scale indicators18 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@srgssr

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SRG SSR