Alice Made This
Alice Made This was a direct-to-consumer e-commerce store operating on Shopify from 2011 until its closure in 2025, selling products to individual retail customers through its own online storefront.
- Company typePrivate
- Founded2011
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Alice Made This does
Alice Made This was a direct-to-consumer online retail business founded in 2011 and operated for 14 years before announcing its closure in 2025. The company operated a single Shopify-hosted e-commerce storefront and sold products directly to individual retail customers. The business functioned as a small independent DTC retailer with no disclosed subsidiaries, geographic footprint claims, or distribution beyond its own online store.
The source data does not disclose the specific product categories sold, pricing structure, customer base size, revenue, headcount, leadership team, ownership structure, funding history, or any proprietary technology underlying the business. The website currently displays a 'We Have Closed' notice along with a closing-down sale banner, and the operators thanked customers for 'ALL of your support over the last 14 years.' No additional operational, financial, or strategic details are available, which limits any deeper assessment of unit economics, market positioning, or reasons for closure.
Alice Made This firmographics
Firmographics- Name
- Alice Made This
- Website
- https://alicemadethis.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Closed
- Headcount range
- 1–10 employees
- Short description
- Alice Made This was a direct-to-consumer e-commerce store operating on Shopify from 2011 until its closure in 2025, selling products to individual retail customers through its own online storefront.
- Ownership category
- akta.pro rank
Where Alice Made This is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Alice Made This business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Infrastructure
Alice Made This product offering
Product offeringCore offering
Alice Made This operated a direct-to-consumer e-commerce store on Shopify selling its own branded products to individual consumers. After 14 years in operation, the company announced its closure and ran a closing down sale, expressing thanks to customers for their long-term support.
Product overview
Alice Made This was a single e-commerce store operating on the Shopify platform. The business was a direct-to-consumer online retail operation that has now closed after 14 years of operation.
Differentiator
Problem solved
Functional benefit
Products and services
- Alice Made This Online Store (Closing Down Sale) A Shopify-powered direct-to-consumer online storefront selling the company's own branded fashion products to individual retail customers. The store is currently in a closing down sale status after 14 years of operation, thanking customers for their support.
Companies that use Alice Made This
Customer profileIdeal customer profiles1 record
Alice Made This technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Alice Made This partnerships and signals
Strategic signalScale indicators1 record
Recent moves2 records
Alice Made This competitors and assessment
Company assessmentOthers
- Mejuri: DTC jewelry and accessories brand operating primarily through its own Shopify-based e-commerce platform. Comparable as a Shopify-native DTC retailer with a similar direct-to-consumer ethos, though category overlap is inferred from brand naming conventions rather than confirmed in source data.
- Glossier: DTC beauty brand operating its own Shopify-powered e-commerce store. Comparable as a digitally native single-brand DTC retailer, though category overlap cannot be verified from source data.
- Allbirds: DTC consumer brand with a strong online-first, Shopify-supported e-commerce presence. Comparable as a digitally native DTC retailer, though the product category (footwear) is not confirmed to overlap with Alice Made This based on the available source data.
Market position
Weaknesses2 records
Competitive moat1 record
Key risks4 records
Key highlights2 records
Customer concentration
Alice Made This social profiles
Digital presenceAlice Made This financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alice Made This leadership team
Management profileNumber of profiles
Alice Made This funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alice Made This M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alice Made This
What does Alice Made This do?
Alice Made This operated a direct-to-consumer e-commerce store on Shopify selling its own branded products to individual consumers. After 14 years in operation, the company announced its closure and ran a closing down sale, expressing thanks to customers for their long-term support.
Is Alice Made This a public or private company?
Alice Made This is a private company. It is classified as founder individual operated bootstrapped and is currently closed.
When was Alice Made This founded?
Alice Made This was founded in 2011. It employs 1 to 10 people.
Where is Alice Made This based?
Alice Made This is headquartered in London, United Kingdom, in the Europe region.
Who are Alice Made This's main competitors?
Others on record are Mejuri, Glossier and Allbirds.
Does Alice Made This have an API?
No public API is recorded for Alice Made This.