Rex Perry Autoplex

What Rex Perry Autoplex does

Rex Perry Autoplex is a privately held multi-brand automotive and powersports dealership group headquartered in Nacogdoches, Texas, operating under the Rex Perry Auto Group umbrella. The company runs five physical locations across East Texas (Nacogdoches, San Augustine, and Lufkin) representing nine brand franchises: Hyundai, Genesis, Buick, GMC, and Cadillac at the flagship Rex Perry Autoplex; Hyundai at Perry Hyundai and Hyundai of Lufkin; Chevrolet at Mike Perry Chevrolet; Kawasaki powersports; and Mahindra tractors and Gravely lawn equipment at Big Tex Agriplex. The business serves individual retail consumers in East Texas seeking personal transportation, powersports, and agricultural equipment, with no disclosed enterprise or fleet customer base.

The company's revenue model is structured around four streams: new vehicle sales (one-time unit sales across multiple OEMs), pre-owned vehicle sales (margin on used inventory), service and parts (recurring maintenance and OEM parts), and financing & insurance products (F&I backend gross profit including extended warranties and gap coverage). The go-to-market motion is traditional direct-to-consumer auto retail: customers browse inventory online via the Dealer.com platform, schedule test drives, and complete transactions in person at dealership locations with dedicated sales staff. Pricing is quote-based, not publicly disclosed, and varies by model, trim, and options.

The platform architecture is "platform-plus-locations": a shared Dealer.com website (rexperryautoplex.com) aggregates all six sub-brand storefronts and routes leads to each rooftop, while back-office operations are split across wholly-owned subsidiaries (Mike Perry Chevrolet, Hyundai of Lufkin, Perry Hyundai, Perry Kawasaki, Big Tex Agriplex). Ownership appears family-controlled across the Perry family, with no disclosed parent company, private equity sponsor, or institutional investor. Headcount is in the 11-50 range, and revenue is not publicly disclosed.

Name

Rex Perry Autoplex

Legal name

Rex Perry Auto Group

Website

https://rexperryautoplex.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Rex Perry Autoplex is a privately held multi-brand automotive and powersports dealership group headquartered in Nacogdoches, Texas, operating five locations across East Texas with nine brand franchises (Hyundai, Genesis, GM brands, Chevrolet, Kawasaki, Mahindra, Gravely) serving individual retail consumers in the regional market.

Ownership category

akta.pro rank

Headquarters

HQ city

Nacogdoches

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Inventory or Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new vehicles from multiple manufacturers including Hyundai, Genesis, Buick, GMC, Cadillac, Chevrolet, Kawasaki, Mahindra, and Gravely. Revenue generated from vehicle markup over dealer invoice pricing.
2. Pre-Owned Vehicle Sales: Sale of used vehicles from various manufacturers, providing a broader inventory selection for budget-conscious customers.
3. Service and Parts: Vehicle maintenance and repair services, along with sale of OEM and aftermarket parts. Provides recurring revenue from existing customer base.
4. Financing and Insurance Products: Finance arrangements and F&I (Finance & Insurance) products including extended warranties, gap coverage, and other vehicle protection products.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Rex Perry Autoplex is a multi-brand automotive dealership in Nacogdoches, Texas selling new vehicles from Hyundai, Genesis, Buick, GMC, and Cadillac along with pre-owned vehicles from various manufacturers. It also provides on-site vehicle service and repair, OEM and aftermarket parts, and finance and insurance products such as extended warranties and gap coverage, operating as part of the broader Rex Perry Auto Group which adds Chevrolet, Kawasaki, Mahindra, and Gravely franchises across East Texas.

Product overview

Rex Perry Autoplex operates as a multi-brand automotive and powersports dealership group with a unified platform-plus-locations architecture. The core offering consists of vehicle sales (new and pre-owned) across multiple sub-brands: Rex Perry Autoplex (Hyundai, Genesis, Buick, GMC, Cadillac in Nacogdoches), Perry Hyundai (Nacogdoches), Mike Perry Chevrolet (San Augustine), Hyundai of Lufkin, Perry Kawasaki (powersports), and Big Tex Agriplex (agricultural equipment). Service and parts operations support all brands. The brands span passenger vehicles, trucks, and powersports/agricultural equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• Rex Perry Autoplex (Hyundai, Genesis, Buick, GMC, Cadillac dealership)

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Hyundai Motor AmericacoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Hyundai vehicles at multiple locations including Rex Perry Autoplex, Perry Hyundai, and Hyundai of Lufkin. Sells new Hyundai vehicles, provides service and parts support, and represents the Hyundai brand in the East Texas market.
• Genesis Motor AmericacoreChannel Partner/ Reseller/ DistributorAuthorized Genesis dealership representing the luxury brand of Hyundai Motor Group at Rex Perry Autoplex location.
• General Motors (Buick, GMC, Cadillac, Chevrolet)coreChannel Partner/ Reseller/ DistributorAuthorized dealer for multiple GM brands including Buick, GMC, Cadillac (at Rex Perry Autoplex), and Chevrolet (at Mike Perry Chevrolet in San Augustine).
• Kawasaki Motors Corp., U.S.A.minorChannel Partner/ Reseller/ DistributorAuthorized Kawasaki dealer for motorcycles, ATVs, and UTVs at Perry Kawasaki location in San Augustine, TX.
• Mahindra & Mahindra Ltd.minorChannel Partner/ Reseller/ DistributorAuthorized Mahindra dealer for tractors and utility vehicles at Rex Perry Auto Group locations.
• Gravely (AriensCo)minorChannel Partner/ Reseller/ DistributorAuthorized Gravely dealer for commercial and residential lawn equipment at Big Tex Agriplex location.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Hendrick Automotive Group: Largest privately held U.S. auto dealer group with 200+ rooftops across multiple states and 30+ OEM franchises. Comparable as a multi-brand, multi-OEM, family-influenced regional dealer group operating new vehicle sales, service, and parts; structurally similar to Rex Perry but at much larger scale and broader geography.
• AutoNation: Largest U.S. publicly traded auto retailer with 200+ new vehicle franchises across over 15 states. Direct comparable on multi-brand franchised dealership model with F&I, service, and parts revenue streams; relevant as the benchmark for scale economics Rex Perry could pursue via consolidation.
• Lithia Motors: One of the largest U.S. auto dealer groups with a stated strategy of aggressive dealer roll-up acquisitions. Comparable multi-brand franchise model and aggressive acquisition playbook align with Rex Perry's regional consolidation positioning.
• Group 1 Automotive: U.S./U.K. franchised auto retailer with 200+ dealerships and active consolidator. Comparable multi-brand, multi-OEM franchised dealer group with new/used vehicle sales, service, and F&I revenue mix; relevant for benchmarking dealer group economics and consolidation strategy.
• Sonic Automotive: U.S. franchised dealer group with EchoPark used-vehicle standalone stores. Comparable on multi-brand franchised retail, F&I product attachment, and service/parts operations; relevant for valuation benchmarking of mid-sized dealer groups.
• Asbury Automotive Group: U.S. franchised dealer group with 150+ new vehicle franchises, operating a Clicklane digital retail platform. Comparable multi-brand dealership model; the digital retail investment highlights the technology gap relative to smaller groups like Rex Perry.
• Berkshire Hathaway Automotive: Berkshire Hathaway-owned franchised dealer group with dozens of U.S. rooftops. Comparable on multi-brand franchised dealership operations and on the long-term family/holding-company ownership angle relevant to Rex Perry's family-controlled structure.

Regional players

• Sames Auto Group: Regional multi-rooftop dealer group based in Laredo, Texas, holding Ford, GMC, and other franchises. Comparable as a multi-rooftop, family-influenced regional dealer group with the same F&I and service/parts economics; useful peer for understanding regional Texas dealer group valuation multiples.
• Mitchell Family Auto Group: Family-owned regional dealer group operating franchises across Texas. Comparable on family-controlled, multi-brand regional dealer economics and is a relevant local/regional benchmark for Rex Perry's market position.
• Peters Auto Group: Family-owned multi-franchise regional dealer group operating in Texas. Comparable on family-controlled multi-rooftop operations with similar F&I and service/parts revenue streams; relevant peer for regional dealer economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/perryautoplex
• Facebookfacebook.com/perryautoplex
• LinkedInlinkedin.com/company/rex-perry-autoplex

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rex Perry Autoplex