LazyOne
LazyOne is a private DTC e-commerce company selling nature-themed, matching family sleepwear and loungewear — pajamas, onesies, robes, sleep hoodies, and pet apparel — to families, couples, and individual men and women across North America via its BigCommerce storefront and wholesale portal.
- Company typePrivate
- Founded2003
- HeadquartersLogan, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What LazyOne does
LazyOne is a private, family-focused sleepwear and loungewear e-commerce company founded in 2003 and headquartered in Logan, Utah. The company designs, sources, and sells branded pajamas, onesies, robes, sleep hoodies, blanket hoodies, slippers, socks, and pet apparel through its direct-to-consumer website (lazyone.com, powered by BigCommerce) and a dedicated wholesale portal (wholesale.lazyone.com). Its core product proposition is one of the largest collections of matching family pajamas on the market, with coordinated SKUs across women, men, kids, babies, and pets, themed around nature/wilderness motifs (moose, bears, Bigfoot, camping) and pun-based humor.
The product line is built on commodity apparel inputs — 100% combed cotton knit, polyester fleece, interlock fabric, coral fleece, brushed flannel, and an 80/20 cotton-poly blend with a peached finish for sleep hoodies — differentiated primarily through design IP, azo-free dyes, pre-shrunk fabrics, and environmental factory standards rather than proprietary technology. The technology surface is conventional e-commerce: a BigCommerce storefront, a BayRewards loyalty/referral program, digital gift certificates, and organic marketing across Facebook, Instagram, Pinterest, YouTube, and email.
LazyOne generates revenue primarily through one-time direct product sales to consumers, with per-unit retail pricing ranging from approximately $2.99 (stickers) to $50.99 (premium adult onesies and robes), supplemented by a B2B wholesale channel and digital gift certificates. It serves five persona segments — families with children (primary), couples, pet owners, individual men, and individual women — distributed across USA and Canada, with a stated claim of serving "thousands of customers globally." The company is independently and privately held, with 11-50 employees and no disclosed venture capital, private equity, or institutional investment.
LazyOne firmographics
Firmographics- Name
- LazyOne
- Legal name
- Lazy One, Inc.
- Website
- https://lazyone.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LazyOne is a private DTC e-commerce company selling nature-themed, matching family sleepwear and loungewear — pajamas, onesies, robes, sleep hoodies, and pet apparel — to families, couples, and individual men and women across North America via its BigCommerce storefront and wholesale portal.
- Ownership category
- akta.pro rank
LazyOne industry classification
Industry- Product category
- Sleepwear and Loungewear Apparel
- NAICS
- Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Sleepwear & Nightwear (Pajamas, Nightgowns) (CRAAAIAE)
- akta.pro secondary industry
- Loungewear (Home Comfort Basics) (CRAAAIAF)
Keywords
Where LazyOne is headquartered
LocationHeadquarters
- HQ city
- Logan
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LazyOne business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Direct Product Sales: Primary revenue stream from direct-to-consumer sales of branded sleepwear, loungewear, and accessories through the e-commerce website. Products include pajamas, onesies, nightshirts, robes, slippers, blankets, housewares, and pet apparel sold at one-time retail prices ranging from approximately $2.99 to $50.99 per item.
- Wholesale: B2B wholesale channel through wholesale.lazyone.com, allowing retailers and other businesses to purchase LazyOne products for resale.
- Gift Certificates: Digital gift certificates sold at configurable dollar amounts, providing a supplementary revenue stream and customer gifting option.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard per-item retail pricing across all product categories |
| Unit Pricing | Pay-as-you-go | Free shipping threshold |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
LazyOne product offering
Product offeringCore offering
LazyOne designs, sources, and sells branded sleepwear, loungewear, and related accessories through its own e-commerce site and wholesale portal. Its primary product is matching family pajamas coordinated across women, men, kids, babies, and pets, with extensive holiday, nature, and outdoor-themed collections. The catalog also includes adult onesies, sleep hoodies, blanket hoodies, slippers, socks, and home accessories, with all products emphasizing combed cotton, pre-shrunk fabrics, and azo-free dyes.
Product overview
LazyOne is a family-focused sleepwear e-commerce company offering a unified portfolio of pajama products centered around matching family pajamas. The core offering includes Family Matching PJs that coordinate across all family members (women, men, kids, babies, and pets), supplemented by dedicated collections for Women's Pajamas, Men's Pajamas, Kids Pajamas, Baby Pajamas, and Pet Apparel. Add-on categories include Footwear (slippers and socks), Houseware (aprons, mugs, blankets), and Holiday Pajamas (Christmas, Halloween, Valentine's Day, etc.). Specialty sub-brands include Adult Onesie Pajamas with various styles (Flapjack, Footeez, Hoodeez), Sleep Hoodies, and Blanket Hoodies. The company also offers Gift Certificates as a service. All products emphasize combed cotton fabrics, azo-free dyes, and pun-themed designs centered on nature and outdoor themes.
Differentiator
Problem solved
Functional benefit
Products and services
- Family Matching Pajamas Coordinated matching pajama sets designed for the entire family — mom, dad, kids, infants, and pets — featuring themed designs for holidays and everyday family moments.
- Women's Pajamas Women's sleepwear collection including pajamas, nightshirts, onesies, robes, sweatshirts, sleep hoodies, and blanket hoodies made from combed cotton and other soft fabrics.
- Men's Pajamas Men's sleepwear collection including pajama sets, pants, shorts, boxers, boxer briefs, robes, long johns, fleece pants, joggers, and flapjack onesies with pun-themed designs.
- Kids' Pajamas Children's sleepwear collection including onesie pajamas, pajama sets, Christmas pajamas, comical boxers, blanket hoodies, accessories, puzzles and card games, and children's books.
- Baby Pajamas Infant and toddler sleepwear including onesie pajamas, creepers, bibs, board books, and accessories.
- Pet Apparel Pet pajamas and accessories including reversible bandanas, flapjack onesies, dog shirts, costumes, and toys, including matching Doggy & Me family sets for coordinated family photos.
- Footwear Cozy slippers and socks including paw slippers, cozy slippers, mukluks, house slippers, crew socks, spa slippers, plush socks, critter slippers, and toasty toez boots.
- Houseware Home and kitchen accessories including aprons, reusable tote bags, tea towels, mugs, oven mitts, hot pads, stickers, notepads, gift bags, and family blankets.
- Holiday Pajamas Seasonal pajama collections for Christmas, Mother's Day, Father's Day, Halloween, Fourth of July, Valentine's Day, Easter, St. Patrick's Day, and Hanukkah.
- Adult Onesie Pajamas Adult onesie sleepwear including flapjack, footeez, hoodeez, and hooded styles with various animal and nature themes.
- Sleep Hoodies Extended-length hoodies designed for sleepwear with an 80% cotton / 20% polyester blend, peached finish, built-in thumb holes, and fade-proof prints.
- Blanket Hoodies Oversized wearable blanket hoodies made from 100% super soft coral fleece, designed for lounging and sleeping.
- Gift Certificates Digital gift certificates available in various themes (Boy, Celebration, Christmas, General, Girl, Birthday) for purchase and redemption at LazyOne.
Companies that use LazyOne
Customer profileSegments5 records
Ideal customer profiles3 records
LazyOne technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
LazyOne partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
LazyOne competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key highlights6 records
Customer concentration
LazyOne social profiles
Digital presenceLazyOne financial estimates
Financial estimateRevenue estimate
Valuation estimate
LazyOne leadership team
Management profileNumber of profiles
LazyOne funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LazyOne M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LazyOne
What does LazyOne do?
LazyOne designs, sources, and sells branded sleepwear, loungewear, and related accessories through its own e-commerce site and wholesale portal. Its primary product is matching family pajamas coordinated across women, men, kids, babies, and pets, with extensive holiday, nature, and outdoor-themed collections. The catalog also includes adult onesies, sleep hoodies, blanket hoodies, slippers, socks, and home accessories, with all products emphasizing combed cotton, pre-shrunk fabrics, and azo-free dyes.
Is LazyOne a public or private company?
LazyOne is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LazyOne founded?
LazyOne was founded in 2003. It employs 11 to 50 people.
Where is LazyOne based?
LazyOne is headquartered in Logan, United States, in the North America region.
How does LazyOne make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are wholesale and gift Certificates.
Does LazyOne have an API?
No public API is recorded for LazyOne.
What industry is LazyOne in?
LazyOne's product category is Sleepwear and Loungewear Apparel. Its primary akta.pro industry code is CRAAAIAE, Sleepwear & Nightwear (Pajamas, Nightgowns), with a secondary code of CRAAAIAF, Loungewear (Home Comfort Basics). Its NAICS code is 3159 and its SIC code is 2300.