What Brewshop does

Brewshop, legally Brewhouse AS, is a Norwegian specialty retailer founded in 2015 and headquartered in Trondheim that operates the brewshop.no e-commerce platform alongside a physical retail store, with pickup points in Oslo/Sandvika and Stavanger. The company sells over 3,600 product lines spanning brewing machines (Grainfather, Speidel, Brewtools, Brewster, Brew Monk), raw materials (malt, hops, yeast from Lallemand, Fermentis, WHC Lab, White Labs), fermentation and kegging equipment, and Fresh Wort, allgrain, and extract beer kits. It serves two distinct customer segments: hobbyist homebrewers ranging from beginners (starter kits, Fresh Wort Kits) to advanced all-grain brewers, and a smaller Proff vertical targeting microbreweries and professional breweries with commercial-grade equipment, bulk raw materials, and packaging solutions.

Brewshop has horizontally expanded its assortment beyond brewing into adjacent lifestyle categories including Traeger pellet grills and BBQ equipment, Gozney pizza ovens, PuckerButt hot sauces, wine and mead making supplies, vegetable fermentation kits, and bar/cocktail glassware. The company monetizes through transactional product sales via a Shopify-based storefront with payment options including card, Vipps, Klarna, PayPal, and Twisto, supported by same-day shipping for orders before 10 AM and free shipping over 2,000 NOK. Distribution is handled through a primary Trondheim warehouse plus third-party carriers (PostNord, Posten/Bring, DHL), with CO2 filling services offered at the Trondheim facility.

Name

Brewshop

Legal name

Brewhouse AS

Website

https://brewshop.no

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Brewshop (Brewhouse AS) is a Norwegian specialty retailer operating brewshop.no and a Trondheim physical store, selling 3,600+ homebrewing equipment and ingredient lines to hobbyist brewers and microbreweries across Norway.

Ownership category

akta.pro rank

Product category

Homebrewing Supplies Retail

NAICS

Beer and Ale Merchant Wholesalers (424810), Beer and Ale Merchant Wholesalers (42481)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Bar & Beverage Service Supplies Wholesale (AFAIALAG)

Keywords

• Homebrewing equipment
• Brewing ingredients
• Beer kits
• Fermentation supplies
• Microbrewery supplies

Headquarters

HQ city

Trondheim

HQ country

Norway

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (E-commerce and Retail): Brewshop generates revenue through direct sales of brewing equipment, ingredients, and accessories via their e-commerce platform (brewshop.no) and physical retail store in Trondheim. They offer over 3600 unique product lines including brewing machines, raw materials (malt, hops, yeast), fermentation equipment, kegging systems, BBQ equipment, wine making supplies, and hot sauces. Revenue comes from individual product transactions with pricing ranging from small accessories to large professional brewing systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Brewshop is a Norwegian specialty retailer that sells homebrewing and microbrewing equipment, raw materials, and accessories through its e-commerce site brewshop.no and a physical store in Trondheim. The catalog spans more than 3,600 product lines including brewing machines, beer kits (fresh wort, all-grain, extract), malt, hops, yeast, fermentation vessels, kegging systems, plus adjacent categories such as pellet grills, pizza ovens, hot sauces, wine and mead supplies, and bar equipment. Orders are shipped nationwide in Norway, with free shipping on orders over 2,000 NOK.

Product overview

Brewshop is Norway's largest brewing supply retailer operating an e-commerce platform (brewing equipment, ingredients, accessories) and physical store in Trondheim. The product portfolio is organized as a multi-category marketplace with core brewing equipment (brewing machines, fermentation vessels, kegging systems) as the primary platform, supplemented by raw materials (malt, hops, yeast, additives) and expanded categories including BBQ/grilling (Traeger pellet grills), pizza ovens (Gozney), hot sauce, bar equipment, wine/mead, vegetable fermentation, and books. Key product lines include Fresh Wort Kits (pre-made wort from professional breweries), Allgrain Beer Kits (ingredient kits for all-grain brewing), and extract kits for simplified brewing. The Proff (professional) section serves microbreweries with industrial-scale equipment. Additional sub-brands include Superdeals (clearance) and Outlet (discounted items with best-before dates).

Differentiator

Problem solved

Functional benefit

Products and services

• Brewing Machines (Bryggemaskiner) Electric all-in-one brewing systems for home and small-scale brewing, including Grainfather (G30v3, G40, G70v2), Brewtools, Brewster, Brew Monk, Speidel, EnoBeer, PMG, Easybräu-Velo, Brewiks, and Camurri models ranging from 25L to 180L capacity.
• Fresh Wort Kits
• Allgrain Beer Kits (Allgrain Ølsett)
• Extract Kits (Ekstraktsett)
• Fermentation Vessels and Tanks (Gjæringskar og tanker)
• Kegging and Dispensing Equipment (Fat & Servering)
• Malt
• Hops (Humle)
• Yeast (Gjær)
• Starter Kits (Startsett)
• Traeger Pellet Grills
• Pizza Ovens (Pizzaovner)
• Hot Sauce
• Bar and Cocktail Equipment (Bar & Cocktail)
• Wine and Mead Supplies (Vin & Mjød)
• Vegetable Fermentation Equipment (Fermentering av grønnsaker)
• Beer and Brewing Books (Ølbøker)
• Flavors and Additives (Smak og tilsetninger)
• Superdeals (Clearance Section)
• Outlet (Discounted Inventory)
• Proff (Professional Brewing Equipment)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• GrainfathercoreTechnology or IntegrationGrainfather is a major brand partner offering automated brewing systems (G30v3, G40, G70v2) sold through Brewshop. Brewshop also offers complete Grainfather starter kits and accessories.
• TraegercoreTechnology or IntegrationTraeger is a key brand partner for pellet grills and smokers. Brewshop offers the full Traeger lineup including Woodridge, Ironwood, and Timberline series, along with pellets and accessories.
• GozneycoreTechnology or IntegrationGozney is a brand partner for pizza ovens. Brewshop stocks Gozney Arc Lite, Arc XL, and Dome Gen 2 models along with pizza peels and accessories.
• SpeidelcoreTechnology or IntegrationSpeidel is a brand partner for fermentation tanks and brewing equipment, offering both homebrewing and professional-grade solutions.
• LindrcoreTechnology or IntegrationLindr is a Czech brand partner for professional tap towers and cooling systems for serving beer, wine, cider, and drinks.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Humleknuten: Norwegian homebrewing supply retailer operating in the same domestic market as Brewshop. Direct competitor for the Norwegian homebrewer customer base, with overlapping product categories.
• Northern Brewer: One of the largest homebrewing supply retailers in the US, offering brewing equipment, ingredients, kits, and a strong educational content library. Closest direct comparable in business model (e-commerce-led specialty retailer serving both homebrewers and pro brewers).
• Love Brewing: UK homebrew supply retailer offering brewing kits, ingredients, and equipment from leading brands. Direct comparable in online-first specialty retail model and hobbyist customer base.
• Austin Homebrew Supply: US specialty homebrew retailer with both online and physical store operations. Direct comparable in combining e-commerce and brick-and-mortar with broad category coverage.
• GetEr'Brewed: UK and Ireland-based homebrewing supply specialist with e-commerce focus, stocking Grainfather, Bulldog, and similar premium brands. Comparable in size, online-led model, and brand portfolio overlap.
• MoreBeer: Large US-based homebrewing and commercial brewing supply retailer with both online and physical stores. Directly comparable in product breadth (equipment + ingredients) and dual hobbyist/professional customer focus.
• Brew2Bottle: UK homebrewing supplies retailer focused on all-grain brewing equipment, fresh extract kits, and ingredients. Direct peer in scale and product range overlap with Brewshop's all-grain and fresh wort kit categories.
• Adventures in Homebrewing: US online homebrewing supply retailer stocking ingredients, equipment, and kits. Direct peer in online-led retail model and hobbyist-focused assortment.
• The Malt Miller: UK homebrewing equipment and ingredient supplier, including all-grain kits, fresh wort, and grainfather-compatible systems. Direct peer in product mix and small specialty retailer positioning.

Emerging players

• Brewtools: Norwegian/Danish manufacturer of professional-grade brewing equipment (B-series systems) that is both a Brewshop brand partner and increasingly a direct-to-consumer competitor. Emerging player reflecting the disintermediation risk brewing brands pose to retailers like Brewshop.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/brewshopnorge
• LinkedInlinkedin.com/company/brewshop.no

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brewshop