I- AG Software

What I- AG Software does

I-AG Software AG is a privately-held Swiss vertical-ERP software vendor founded in 1981 and headquartered in Lucerne, Switzerland. The company develops two modular ERP product lines — VinX for the wine and beverage trade, and PerformX for education, training, and association administration — and describes VinX as the most widely used ERP among Swiss wine and beverage companies. Both products are built around a configurable, modular architecture with Swiss-specific statutory reporting, multilingual deployment, and extensive interface/integration capabilities, targeting trade workflows (orders, inventory, debtors, sales statistics) and administrative workflows (resource scheduling, member/committee administration, invoicing) respectively.

The business model is a direct, sales-led subscription model with quote-based modular pricing: customers acquire VinX or PerformX under annual contracts, with pricing tied to modules, configuration, and customization scope. I-AG operates from its Lucerne headquarters with a small team (approximately 15-20 employees), engaging enterprise and mid-market customers directly through its CEO and Deputy CEO in sales, supported by a network of channel partners (notably Performa for PerformX) and technology alliances (Abacus, Coca-Cola Switzerland, FGG, ISL Online, and others).

The customer base spans Swiss beverage distributors and producers (Ramseier, Godrink, Casa del Vino, Allegra Passugger, Swissdrink, Coca-Cola Switzerland, D&D Getränke, Staubli), and education/association organizations (CS, HGf, FEUSI, JUVE, ibW, MAZ, HBCH, SMGV, GABE, GAFR, SVIT), with several customer relationships spanning more than 20 years. Distribution is single-country (Switzerland) with no disclosed foreign operations, and the company maintains GDPR/DSG-aligned privacy practices, owns no subsidiaries, has no external investment, and has not been involved in disclosed M&A.

Name

I- AG Software

Legal name

I-AG Software AG

Website

https://i-ag.ch

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

I-AG Software AG is a privately-held Swiss ERP vendor founded in 1981, headquartered in Lucerne, that develops modular ERP software — VinX for the wine and beverage trade and PerformX for education and association administration — serving Swiss beverage distributors, producers, education institutions, and trade associations under annual subscription contracts with quote-based modular pricing.

Ownership category

akta.pro rank

Product category

Vertical Industry ERP Software

NAICS

Software Publishers (513210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC)

akta.pro secondary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

Keywords

• Wine beverage ERP
• Association administration software
• Modular ERP solutions
• Education sector ERP
• Inventory debtor management

Headquarters

HQ city

Lucerne

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. ERP Software Licenses and Subscriptions: I-AG generates revenue through the sale of standardized ERP software solutions (VinX and PerformX) with modular pricing. Customers pay for the software solution with various options and interfaces, with pricing based on configuration and modules selected. The company provides ongoing support, maintenance, and updates as part of the service.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

I-AG Software develops and sells two modular ERP software products: VinX, an ERP system for the wine and beverage trade covering order processing, inventory, debtor management, and statutory reporting; and PerformX, a multilingual ERP for education, training, and association administration covering resource scheduling, member management, and invoicing. Both are sold to Swiss organizations with configuration and ongoing support services.

Product overview

I-AG Software offers two distinct core ERP products targeting specific industry verticals: VinX is the company's ERP software for the wine and beverage trade, while PerformX is its ERP software for education, training, and association administration. Both are modular, customizable ERP systems designed for Swiss organizations, sharing the company's approach to standardization with flexibility.

Differentiator

Problem solved

Functional benefit

Brands

• VinX: ERP software for the wine and beverage trade - the most popular ERP software for the wine and beverage industry in all of Switzerland.
• PerformX

Products and services

• VinX ERP software for the wine and beverage trade, covering order processing, inventory management (with inventory counts), debtor management, and statutory/sales statistics and reporting. Features numerous options and interfaces for individual customer customization. Sold primarily to Swiss wine merchants, beverage distributors, and drink manufacturers.
• PerformX Modern, modular ERP software for process-oriented administration in education, training, and association management. Features include resource management (instructors, rooms, infrastructure), member and association administration (committees, memberships, sections, subscriptions), invoicing and debtor accounting, and multilingual deployment with unlimited business areas in a single system. Sold to Swiss schools, training centers, and professional/trade associations.

Quantifiable outcome

• 40+ years of industry experience
• +2 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Coca-Cola Switzerland (CCHBC)coreStrategic or Co-development PartnerCoca-Cola Hellenic Bottling Company Switzerland is a key strategic customer and partner, representing a major beverage industry relationship.
• FGG (Fachgemeinschaft Getränke)coreChannel Partner/ Reseller/ DistributorFGG (Beverage Industry Association) is a strategic partner representing the beverage industry sector in Switzerland.
• Abacus ResearchcoreTechnology or IntegrationAbacus is a Swiss business software company and strategic technology partner providing complementary accounting and ERP functionality.
• PlanzerminorStrategic or Co-development PartnerPlanzer is a Swiss logistics company and partner in the I-AG network, likely providing delivery and logistics integration.
• Rocket WerbeagenturminorGTM or Marketing PartnerRocket Werbeagentur is I-AG's marketing agency responsible for website design, concept, and programming (based in Lucerne).
• Performa (PerformX Partner)coreChannel Partner/ Reseller/ DistributorPerforma is the primary partner and distributor for PerformX, the education and association management software. Additional information available at performa.ch/performx.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Wild Apricot: Cloud-based membership management and association administration software used by thousands of small and mid-sized associations and non-profits. Closest direct comparable to PerformX's association administration functionality for member management, invoicing, event scheduling, and resource management.
• Klara: Swiss HR, time tracking, and business administration software targeting Swiss SMBs. Comparable as a Swiss vertical business software provider with similar geographic concentration and SMB customer base, addressing adjacent HR/payroll needs that complement I-AG's ERP/invoicing functionality.
• Abacus Research: Swiss business software vendor providing accounting, ERP, payroll, and HR solutions to SMBs and mid-market. Comparable as a fellow Swiss vertical business software provider serving similar Swiss SMB customers; I-AG also lists Abacus as a strategic integration partner, making it both a peer and an adjacent ecosystem player.
• bexio: Swiss cloud-based accounting and business management software for SMBs and small enterprises. Comparable as a Swiss SMB business software provider with a similar target customer profile and recurring subscription model in Switzerland, competing for the same SMB back-office wallet.
• Personify (MemberClicks / YourMembership): Association management software platform serving small-to-mid sized associations and member-based organizations with member engagement, events, and invoicing workflows. Comparable to PerformX in addressing association administration, membership management, and committee/board operations.
• Commerce7 (formerly WineDirect): Cloud-based wine commerce and management platform for wineries and wine retailers, offering POS, wine club, inventory, and e-commerce functionality. Closest direct comparable to VinX in addressing Swiss and global wine merchants with order, inventory, and debtor management — but with a more modern cloud-native architecture and broader commerce capabilities.

Broad incumbents

• Sage: Global SMB-focused accounting, payroll, and ERP software vendor with strong presence in the UK and Europe. Comparable as a broader incumbent offering accounting and business management solutions that overlap with I-AG's invoicing, debtor accounting, and back-office ERP capabilities for Swiss SMBs.
• Syspro: Global ERP vendor with deep specialization in food and beverage manufacturing and distribution verticals, including inventory, order processing, and statutory reporting. Comparable as a beverage-industry ERP provider competing for the same Swiss beverage customers as VinX, but at significantly larger scale and broader geographic reach.
• Microsoft Dynamics 365 Business Central: Cloud-based ERP platform from Microsoft targeting mid-market and SMB customers with financials, supply chain, and operations functionality. Represents the broader incumbent alternative to VinX and PerformX for Swiss SMBs evaluating platform consolidators, increasingly displacing legacy on-premise ERP.
• SAP Business One: SAP's ERP solution for small and mid-sized businesses across industries including distribution, manufacturing, and services. Represents a broader incumbent alternative for I-AG's mid-market Swiss beverage and association customers considering platform consolidation onto a global standard.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/i-ag

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about I- AG Software