Höwk Fishing

Name

Höwk Fishing

Legal name

HOWK FISHING S.L.

Website

https://howkfishing.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Sport Fishing Equipment

NAICS

Hardware Retailers (44414)

SIC

Cutlery, Handtools & General Hardware (3420)

akta.pro primary industry

Rods, Reels & Line Specialty Retail (CRAMALAI)

akta.pro secondary industries

Lures, Flies & Terminal Tackle Specialty Retail (CRAMALAJ), Waders, Apparel & Footwear for Fishing Retail (CRAMALAL)

Keywords

• Premium fishing rods
• Carbon fiber rods
• Big game fishing
• Fishing lures
• Saltwater tackle

Headquarters

HQ city

Puerto De Sagunto

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fishing Rods Sales: One-time purchase of premium fishing rods at various price points ($449-$1,199+), the primary revenue stream. Each rod comes with lifetime warranty.
2. Lures Sales: Sale of soft lures ($24.99-$34.99) and hard lures ($36.99-$44.99) including Tunastick, Triangle, Avenger, and Hybrid Finezza series.
3. Apparel and Gear Sales: Sale of branded apparel including caps ($39.99-$46.99), t-shirts ($69.99), hoodies ($139), neck gaiters ($19.99), and accessories like combat belts ($95.99).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Höwk Fishing designs, manufactures, and sells premium fishing rods built with Toray carbon blanks and high-end Fuji and AFTCO components. The product portfolio spans big game, popping, jigging, slow jigging, spinning, trolling, kite fishing, rock fishing, and freshwater rod categories, complemented by soft and hard lures, branded apparel, and accessories. All rods are backed by a lifetime warranty and sold direct-to-consumer online and through an authorized dealer network spanning 40+ countries.

Product overview

Höwk Fishing is a premium fishing gear manufacturer offering a comprehensive portfolio centered around high-performance fishing rods with lifetime warranty. The product line spans multiple rod categories including Big Game (Titan Red, Prince Edward, Invictus), Popping (Bullfighter, Colossus, The Big Blue), Jigging (The Special One, Hot Spot), Spinning, Shore Spinning, Trolling, Kite Fishing, Rock Fishing, Eging, Tai Rubber, and Freshwater (Bass Stick series, Swimbait Style). The lure portfolio includes soft lures (Rocky series, Hybrid Finezza series) and hard lures (Tunastick series, Triangle Logic series, Avenger series). Apparel includes caps, shirts, hoodies, and neck gaiters. Accessories include the Combat Belt. All rods feature premium components including Toray carbon blanks, Fuji SIC guides, and Fuji reel seats. The company operates globally with presence in over 40 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Bullfighter Rod Flagship popping rod purpose-built for tuna fishing with lures, featuring medium action with exceptional power reserve for fighting large fish.
• Hot Spot Rod Slow jigging rod developed with spiral Fuji SIC guides to prevent twisting and premium Toray carbon blank offering strength, flexibility, and ultra-light weight.
• Titan Red All Black Limited Edition Rod Limited edition big game rod (only 100 units worldwide) delivering 80-130 lb performance with AFTCO Big Foot SHD guides, natural 3A cork grip, and black curved aluminum butt.
• Invictus Rod Big Game World Champion rod designed for drifting and trolling. Built with Toray carbon blank for maximum stability and reliability under extreme loads targeting ocean giants.
• Colossus 700 Rod Most powerful popping rod developed, engineered for giant tuna. Features progressive action and extraordinary lifting power, designed to withstand over 45 kg of load at a 45 degree angle.
• The Special One S Rod Fast jigging rod built from premium Toray carbon with helical structure. Features parabolic action for smooth, controlled fights with ergonomic foam handles.
• Prince Edward Rod Legendary big game tuna rod built with high-grade Japanese TORAY carbon. Features AFTCO Big Foot guides and bent aluminum butt for maximum strength and control.
• Titan Red 80/130 Rod Big game rod combining elegant design with 80-130 lb power to challenge massive tuna and marlin. Features AFTCO Big Foot Super Heavy Duty guides and black curved aluminum butt.
• The Big Blue Rod Popping rod designed for tuna fishing applications.
• McFly Rod Kite fishing rod combining extreme strength, controlled sensitivity, and perfect balance for maintaining taut and stable lines over long distances.
• Maverick Rod Shore spinning rod designed for coastal fishing applications.
• Venice Rod Trolling rod designed for trolling fishing applications.
• Bass Stick 73S M Rod Freshwater spinning rod designed for bass fishing.
• Special Jig 74 H Rod Freshwater jig rod for bass fishing applications.
• Swimbait Style 76 XH Rod Extra-heavy freshwater rod designed for swimbait fishing techniques.
• Angler's Toy Rod Saltwater spinning rod for inshore fishing.
• Tunastick Hard Lures Stick bait hard lures priced at $44.99, designed for bluefin tuna, mackerel, dorado, and other pelagic species.
• Triangle Logic Hard Lures Wahoo-style hard lures in sardine, mackerel, and high-action colorways priced at $36.99 for offshore pelagic species.
• Avenger Hard Lures Minnow-style hard lures for tuna, mackerel, and similar pelagic predators.
• Rocky Soft Lures Soft lures priced between $24.99 and $34.99 with glitter, ghost, and species-specific colorways for various saltwater applications.
• Hybrid Finezza Soft Lures Hybrid soft lures combining Finezza design with glitter pink, kraken, and ghost finishes for saltwater fishing.
• Fishing Caps Branded fishing caps across multiple designs priced $39.99-$46.99, including HFT, Camo, Military, Horizon, Tide, and Apex models.
• Fishing T-Shirts Performance fishing t-shirts priced at $69.99 across Tunastick, Graphite Series, Artist Series, Xtreme Tuna, and Coral collections.
• Höwk Factory Team Hoodie Premium hoodie featuring Höwk Factory Team branding priced at $139.00.
• Neck Gaiters Camo and Coral Green pattern neck gaiters priced at $19.99 for sun protection during fishing sessions.
• Combat Belt Heavy-duty fishing belt designed for big game combat fishing, priced at $95.99.

Quantifiable outcome

• 230kg monster fish landed with Invictus rod
• +2 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• FujicoreTechnology or IntegrationFuji is a key component supplier for Höwk Fishing rods, providing SIC (Silicon Carbide) guides, reel seats, and other rod components. Fuji components are featured throughout the product line as a quality differentiator.
• AFTCO (American Fishing Tackle Company)coreTechnology or IntegrationAFTCO provides Big Foot Super Heavy Duty (SHD) guides for Höwk's premium big game rods including the Titan Red and Prince Edward series. These guides are specified as a key feature on high-performance rods.
• Toray IndustriescoreTechnology or IntegrationToray supplies the premium carbon fiber material used in Höwk Fishing rod blanks. Toray carbon is explicitly cited as a quality differentiator across all product lines.
• HOWK FISHING S.L. Dealer NetworkcoreChannel Partner/ Reseller/ DistributorGlobal network of over 100 authorized dealers and distributors selling Höwk products in 40+ countries. Includes major retailers across Spain, Italy, France, Germany, USA, Mexico, Qatar, Kuwait, Australia, and more.

Scale indicators3 records

Direct peers

• Ocean's Legacy: Ocean's Legacy is a premium fishing rod manufacturer specializing in saltwater big-game and jigging rods, closely matching Höwk's niche in tuna and offshore popping applications with similar premium pricing and component sourcing approach.
• Muthai Fishing: Muthai Fishing produces premium big-game saltwater rods with a strong focus on tuna popping and jigging, making it one of the closest direct competitors to Höwk in target technique, price band, and customer profile.
• Lamiglan: Lamiglan is a premium European-origin brand with deep roots in big-game saltwater rods, particularly popping. Comparable to Höwk in technique focus, ASP band, and dealer-driven distribution.
• G Loomis: G Loomis is a premium fishing rod manufacturer (owned by Shimano) producing high-end freshwater and saltwater rods; it competes directly with Höwk in the premium rod category and sets a benchmark for technical differentiation.
• St. Croix Rods: St. Croix Rods manufactures premium fishing rods across saltwater and freshwater segments with strong dealer distribution; directly comparable to Höwk as a premium rod brand competing for similar shelf space and angler loyalty.

Broad incumbents

• Shimano: Shimano is the dominant global tackle manufacturer offering a broad portfolio including rods, reels, and components. It overlaps with Höwk through fishing rods and through its ownership of G Loomis and brand components (Fuji) used by Höwk.
• Daiwa: Daiwa is a major Japanese tackle manufacturer offering premium rods and reels across saltwater and freshwater categories, competing broadly with Höwk in rod assortment, dealer presence, and angler sponsorship programs.
• Penn Fishing: Penn Fishing is a long-established US saltwater tackle brand (owned by Pure Fishing/Newell) producing rods and reels aimed at offshore and big-game anglers, overlapping with Höwk's target customer in saltwater premium rod and reel segments.

Emerging players

• Accurate Fishing: Accurate Fishing is a premium US manufacturer focused on big-game reels and matching rods, overlapping with Höwk in the offshore big-game tackle niche with comparable premium positioning and enthusiast customer base.

Others

• Saltist (Shimano): Saltist is a Shimano premium sub-line of saltwater rods targeting big-game applications; an adjacent competitor under a major incumbent umbrella that intersects with Höwk's premium saltwater product positioning.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/howkfishing
• LinkedInlinkedin.com/company/howk-fishing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Höwk Fishing