Joya

Name

Joya

Website

https://joyastudio.com

Company type

Private

Founded year

2006

Headcount range

11–50 employees

Short description

Joya is a privately held, Brooklyn-based fragrance design and manufacturing company founded in 2006, operating as an end-to-end B2B partner that supplies fragrances and scented objects through retail and wholesale online channels.

Ownership category

akta.pro rank

Product category

Fragrance Manufacturing

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Personal Fragrances (Perfume, Cologne, Body Sprays) (CRADANAD)

akta.pro secondary industries

Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA), Air Care & Home Fragrance (Air Fresheners, Candles, Plug-ins, Diffusers) (CRADAKAI)

Keywords

• Fragrance design
• Scented candles
• Fragrance manufacturing
• Home fragrance
• Perfume creation

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Consumer Electronics Products: Joya develops and sells consumer electronics products such as doorbell cameras that incorporate neuromorphic computing technology to deliver enhanced battery life and AI capabilities.

Go-to-market motion1 record

Marketing channels1 record

Core offering

Joya is an end-to-end fragrance design and manufacturing partner that creates, produces, and supplies a collection of fragrances and scented objects for retail and wholesale. The company operates as a vertically integrated studio covering the full fragrance lifecycle from design through manufacturing, serving both brand clients and direct consumers.

Differentiator

Problem solved

Functional benefit

Products and services

• Joya Fragrance Design & Manufacturing Services

Quantifiable outcome

• Extends doorbell camera battery life from 3 months to 18 months (6x improvement)
• +2 more outcomes

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• InnateracoreTechnology or Integration · 1 January 2025At Computex 2025, Joya partnered with Innatera to deploy Pulsar neuromorphic computing technology in its consumer electronics products. This partnership enables Joya to integrate brain-inspired computing into devices like doorbell cameras, achieving significant battery life improvements (from 3 months to 18 months) and energy efficiency gains (500x reduction in energy consumption).

Scale indicators4 records

Emerging players

• Aedes de Venustas: NYC-based niche fragrance retailer and brand house known for curated scented objects and fragrances. Comparable to Joya's retail and product mix within the indie fragrance space.
• D.S. & Durga: Brooklyn-based indie fragrance house creating niche personal fragrances and scented home objects. Highly comparable to Joya on creative positioning, NYC origin, and product portfolio spanning personal fragrance and scented objects.
• Le Labo: Indie-to-luxury fragrance brand with a craft perfumery positioning and a strong DTC retail model. Comparable to Joya in the boutique fragrance category, though with a much larger retail footprint.

Direct peers

• Givaudan: Global leader in fragrance and flavor creation and manufacturing. Directly comparable to Joya's end-to-end fragrance design and manufacturing partner model, though operating at vastly greater scale across both personal care and home fragrance categories.
• Firmenich: Swiss fragrance and flavor house providing integrated perfumery design and manufacturing services. Closely comparable to Joya's full-lifecycle fragrance partner model and serves many of the same CPG and indie brand customer segments.
• International Flavors & Fragrances (IFF): Major fragrance creation and manufacturing company serving consumer goods brands worldwide. Comparable to Joya in offering end-to-end fragrance design and production services, but with much broader category and geographic reach.
• Symrise: Global fragrance and flavor manufacturer with strong presence in personal care and home scents. Overlaps with Joya's fragrance design-and-manufacturing partner offering at a substantially larger scale.
• Mane: French family-owned fragrance and flavor house offering integrated creation and manufacturing. Directly comparable B2B partner model to Joya, particularly in serving niche and mid-sized fragrance brands.
• Robertet: France-based fragrance, flavor, and natural ingredient house with a strong creative perfumery practice. Comparable to Joya as a design-forward fragrance creation and manufacturing partner serving brand customers.

Broad incumbents

• Byredo: Globally distributed niche fragrance and scented-object house. Overlaps with Joya across fine fragrance, body care, and home fragrance categories, though operating at significantly larger scale and brand recognition.

Market position

Customer concentration

• Xx.com/joyastudio
• LinkedInlinkedin.com/company/joya-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Joya