Name

Rowa Group

Legal name

ROWA GROUP Holding GmbH

Website

https://rowa-group.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Pinneberg

HQ country

Germany

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Technical Plastics and Compounds: ROMIRA produces and sells customized technical plastics and polymer blends including ROMILOY, LURANYL, ROTEC, and ROMIPOM products. Sales of customized compounds configured to customer specifications with various properties including UV stabilization, flame retardancy, and reinforcement.
2. Masterbatches: ROWA Masterbatch produces and sells polymer-specific color, additive, and combination masterbatches in granule form. Products are tailored to specific polymer types and application requirements.
3. Liquid Colors and Additives: ROWASOL produces liquid pigment and additive dispersions for plastics processing, along with corresponding dosing systems for fluid conveying.
4. Chemical Foaming and Adhesion Products: TRAMACO develops, produces, and distributes chemical foaming agents, adhesion promoter systems, primers, and additives for coating, bonding, printing and laminating applications.
5. Special Lacquer Systems: ROWA Lack supplies special lacquer systems, top coats, matting concentrates, and additive systems for coating and plastics industries. Products include ROWAKRYL, ROWATHAL, ROWAFLON, ROWANYL, and related systems.
6. Dosing Systems: ROWASOL provides ROWAMETRIC dosing systems using eccentric screw or hose pumps for liquid colors in extrusion and injection molding applications.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

ROWA GROUP manufactures and sells customized polymer-based materials for the plastics processing and chemical industries through five specialized subsidiaries: ROMIRA produces technical plastics and blends (ROTEC, ROMILOY, LURANYL, ROMITRON); ROWA Masterbatch produces polymer-specific color, additive, and multifunctional masterbatches (ROWALID); ROWASOL produces liquid pigment and additive dispersions plus ROWAMETRIC dosing systems; TRAMACO develops chemical foaming agents (UNICELL, TRACEL) and adhesion promoters (TRAPYLEN); and ROWA Lack produces special lacquer systems (ROWAKRYL, ROWATHAL, ROWAFLON, ROWADEKOR, ROWANYL) for coated textiles and plastics.

Product overview

ROWA GROUP is a holding company comprising multiple specialized subsidiaries in the plastics and chemicals industry, operating as a unified group with more than 60 years of experience. The group consists of ROMIRA (technical plastics and blends, founded 1990), ROWA Masterbatch (polymer-specific masterbatches, since 1978), ROWASOL (liquid colors and dosing systems, since 2004), TRAMACO (chemical foaming and nucleating agents, since 1973), ROWA Lack (special lacquer systems, since 1969), and ROWA Inc. (North America distribution). The product portfolio centers on technical plastics and blends (ROTEC, ROMILOY, LURANYL, ROMITRON), color and additive masterbatches (ROWALID), liquid color concentrates (ROWASOL), dosing equipment (ROWAMETRIC), chemical foaming agents (UNICELL, TRACEL), adhesion promoters (TRAPYLEN), and specialty lacquer systems (ROWAKRYL, ROWATHAL, ROWAFLON, ROWADEKOR, ROWANYL). An internal Color Competence Center (CCC+) coordinates color development across all subsidiaries using RAL, NCS, and Pantone systems.

Differentiator

Problem solved

Functional benefit

Brands

• Color Competence Center (CCC+): Cross-company center combining color development competencies from ROMIRA, ROWA Masterbatch, ROWASOL, and ROWA Lack for tailored color solutions

Products and services

• ROMIRA Technical Plastics and Blends Customized polymer compounds for plastics processors across automotive, electrical engineering, and industrial applications. Includes ROTEC (ABS, ASA, PC, SAN, PMMA, SMMA, PA), ROMILOY (PC, PA, PBT and styrene-copolymer blends), LURANYL (PPE blends), ROMIPOM (polyacetal), and ROMITRON PPS.
• ROWA Masterbatch Color, Additive and Combination Masterbatches Polymer-specific color, additive, and multifunctional masterbatches in granular form, including ROWALID-MF, ROWALID-CC, ROWALID-AD, and ROWALID-LS product lines, as well as specialty compounds such as ROWALID PE-A220A LD for light guide applications. Serves thermoplastics processors seeking customized concentrate solutions.
• ROWASOL Liquid Colors and Additives Liquid pigment and additive dispersions for plastics processing, including ROWASOL NIR-DEEP BLACK and NIR-BLACK for NIR-detectable black plastics used in recycling sorting, food-contact compliant and suitable for PS, PET, ABS, PC, PMMA, PE, and PP.
• ROWAMETRIC Dosing Systems Precision dosing systems for liquid colors in extrusion and injection molding processes, using eccentric screw pumps, hose pumps, piston pumps (with OPM Mechatronic), and gear pumps (with Oerlikon Barmag) for accurate metering of liquid colors in polymer processing.
• TRAMACO Chemical Foaming and Nucleating Agents (UNICELL, TRACEL) Chemical foaming and nucleating agents used in plastics processing for weight reduction, raw material and cost savings, dimensional stability, thermal insulation, sound insulation, and surface effects. UNICELL is the brand of chemical foaming and nucleating agents; TRACEL offers foaming agent blends, pastes, and masterbatches.
• TRAPYLEN Adhesion Promoters and Primers Adhesion promoter and primer systems for coating, bonding, printing, and laminating of polyolefinic plastics (TPO, PE, PP, PP blends), used in automotive bumper, instrument panel, and interior trim applications.
• ROWA Lack Special Lacquer Systems Lacquer systems, top coats, matting concentrates, and additive systems for the coatings and plastics industries, including ROWAKRYL (acrylic lacquers for tarpaulins, awnings, advertising media), ROWATHAL (PU lacquer systems for PVC/PU artificial leather), ROWAFLON (fluoropolymer lacquers for outdoor textiles), ROWADEKOR (2-component and UV-curing lacquers for furniture foils), ROWALID TI (metallic effects), ROWANYL (artificial leather topcoats), ROWEX (transparent printing ink carriers), ROWASET (crosslinkers and additives), and ROWABASE (contract manufacturing for blends and coating systems). Annual capacity exceeds 10,000 tonnes.
• Color Competence Center (CCC+) Cross-company service combining color development competencies from ROMIRA, ROWA Masterbatch, ROWASOL, and ROWA Lack, offering RAL, NCS, and Pantone color system matching with electronic color target communication for remote color matching.

Quantifiable outcome

• Annual capacity of over 10,000 tonnes for lacquer systems alone
• +3 more outcomes

Named customers2 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Scale indicators5 records

Recent moves20 records

Expansion highlights5 records

Broad incumbents

• Avient Corporation (formerly PolyOne): Global specialty polymer materials company offering engineered materials, color masterbatches, and specialty additives across virtually the same end-markets (automotive, electrical, packaging, healthcare) as ROWA. Closest like-for-like scale comparison for the integrated compounding-plus-masterbatch-plus-additives model.
• Clariant (masterbatch and pigments): Major specialty chemicals producer with significant masterbatch and pigment activities, serving plastics processing, packaging, and fibers. Comparable in end-customer profile and product overlap with ROWA Masterbatch, ROWASOL, and ROWA Lack.
• Hexpol AB: Global polymer compounding group with strong positions in engineered polymers, TPE, and color masterbatches, and notably the acquirer of ROWA's divested Horst Müller Kunststoffe unit in 2012. Directly comparable in compounding and masterbatch scope.

Direct peers

• GRAFE Advanced Polymers GmbH: German-based developer and producer of color masterbatches, additive masterbatches, and functional compounds, with strong R&D focus. Direct competitor in the European masterbatch and functional additives space ROWA occupies.
• Ampacet Corporation: One of the largest global masterbatch producers (color, black, white, additive masterbatches) for plastics processing. Direct competitor to ROWA Masterbatch and ROWASOL in color and additive concentrates, with comparable focus on customization and polymer-specific formulations.
• RTP Company: US-based custom thermoplastic compounder offering engineered compounds (carbon-fiber reinforced, flame-retardant, wear-resistant, color) for automotive, electrical, and industrial customers. Directly comparable to ROMIRA's custom-tailored technical compounds.
• Lifocolor Farben GmbH & Co. KG: German specialty masterbatch and liquid color producer serving packaging, cosmetics, and consumer goods, with a comparable focus on color competence, regulatory compliance, and small-batch customization. Direct peer to ROWA Masterbatch and ROWASOL in European colorants.
• Plastics Color Corporation: US-based custom color masterbatch and additive concentrate manufacturer serving packaging, consumer products, and industrial markets. Comparable in liquid and solid color concentrate offerings to ROWASOL and ROWA Masterbatch.
• Gabriel-Chemie Group: Austrian family-owned masterbatch and additive specialist with European production footprint serving plastics processors. Closely comparable Mittelstand specialty compounder in scale, ownership profile, and product mix to ROWA GROUP.

Regional players

• TER Plastics Polymer Group: European distributor and compounder of engineering plastics, technical polymers, and color masterbatches. Competes with ROMIRA and ROWA Masterbatch primarily in European engineering thermoplastics distribution and compounding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInde.linkedin.com/company/rowa-group-holding-gmbh

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rowa Group