Carlton Oaks Golf Club

What Carlton Oaks Golf Club does

Carlton Oaks Golf Club is a privately held, integrated golf resort operating on a single parcel in Santee, California, approximately 20 minutes from downtown San Diego. Its core asset is an 18-hole championship course originally established in 1958 and completely redesigned in 1989 by Perry Dye (son of Pete Dye), featuring his signature pot bunkers, railroad ties, peninsula greens, and a natural river-valley setting with meandering creek, mature trees, and lakes. The course offers six sets of tees ranging from 5,039 to 7,410 yards and is positioned as the only Dye-designed course in San Diego. Complementing the course is a 58-room lodge operating under Choice Hotels' Ascend Hotel Collection, a public-facing bar and restaurant (Oaks Bar & Grill) in the clubhouse, multiple indoor and outdoor event/wedding venues accommodating 20 to 200 guests, a driving range and practice facilities, a pro shop, and a junior and adult golf instruction program.

The business operates a multi-stream revenue model spanning golf green fees and cart rentals, prepaid round cards, lodge accommodations with a nightly resort fee, food and beverage, pro shop merchandise, golf lessons, tournament hosting for groups of 24 or more via a dedicated coordinator, and wedding/event venue rentals with on-site catering. Distribution runs through direct website and phone bookings, the GolfNow marketplace for tee times, and the Choice Hotels reservation system for the lodge; the property also drives awareness via Instagram, Facebook, and an email club newsletter. Weddings and tournaments are sold through direct sales with RFP intake and a dedicated coordinator.

Customer segmentation is intentionally horizontal: individual recreational golfers, corporate/group event organizers, wedding and social event clients, lodge guests (including stay-and-play tourists leveraging proximity to San Diego attractions), and golf students/juniors. The marketing positioning leans heavily on the Dye design pedigree, the venue's history of hosting major events (1974 NCAA Championship, 2010 PGA Tour Qualifying School, U.S. Open and U.S. Amateur qualifiers, Callaway Junior World tune-up), and its full-service resort integration on a single property.

Name

Carlton Oaks Golf Club

Legal name

Carlton Oaks Golf Club

Website

https://carltonoaksgolf.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Short description

Carlton Oaks Golf Club operates an 18-hole Perry Dye-designed championship golf course, a 58-room lodge affiliated with Choice Hotels' Ascend Hotel Collection, an on-site restaurant, and multiple event/wedding venues in Santee, California, serving individual golfers, lodge guests, wedding clients, and corporate tournament organizers.

Ownership category

akta.pro rank

Product category

Public Golf Course and Resort

NAICS

Golf Courses and Country Clubs (713910), Drinking Places (Alcoholic Beverages) (7224)

SIC

Services-Amusement & Recreation Services (7900), Hotels & Motels (7011), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf & Leisure Full-Service Hotels (THAGAAAH), Resort Convention Hotels (THAGALAC), Golf Clubs & Club Fitting Retail (CRAMAGAA)

Keywords

• Championship golf course
• Golf resort lodging
• Wedding event venue
• Golf tournament services
• Restaurant bar grill

Headquarters

HQ city

Santee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Golf Green Fees and Cart Rentals: Revenue from green fees for 18-hole rounds and cart rentals. Carts available at $15 per shared cart or $25 for individual cart. Round cards available for $449 covering 10 weekday rounds plus bonus rounds.
2. Lodge/Hotel Accommodations: 58-room lodge operating as Ascend Hotel Collection member, generating room revenue with nightly rates plus resort fee ($11/night). Complimentary overnight stay for wedding couples included in wedding packages.
3. Food and Beverage: Oaks Bar & Grill restaurant and bar located in clubhouse, open to the public, serving breakfast (Fri-Sat-Sun), lunch, and dinner with bar service extending to 8:30 PM on weeknights and 8:30 PM weekends.
4. Pro Shop Merchandise: Golf memorabilia including golf balls, ball markers, golf towels, hats and golf shirts with Carlton Oaks logo embroidery.
5. Golf Lessons and Instruction: Golf instruction services offered through the club's teaching program.
6. Tournament and Event Services: Corporate and special occasion golf event hosting with tournament coordinator, including green fees, cart fees, range balls, personalized cart tags, registration setup, contest signs, scoring, and rules sheets for groups of 24 or more.
7. Wedding and Event Venue Rental: Event venue rental including Crest Room (up to 200 guests), Pine Garden outdoor venue (4,000 sq ft, up to 200 guests), Partial Patio (up to 50 guests), Small Events Room (up to 20-25 guests), and Pool Awning (up to 30 guests). Includes catering services.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

Carlton Oaks Golf Club operates an 18-hole Perry Dye-designed championship public golf course in Santee, California, complemented by a 58-room lodge affiliated with Choice Hotels' Ascend Hotel Collection, the Oaks Bar & Grill restaurant, a pro shop, driving range and practice facilities, and multiple indoor/outdoor event venues hosting weddings, corporate tournaments, and social gatherings. The integrated resort bundles golf play, lodging, dining, and event hosting on a single property approximately 20 minutes from downtown San Diego.

Product overview

Carlton Oaks Golf Club operates as an integrated golf resort offering a unified portfolio of services centered around its 18-hole championship Dye-designed golf course (the only Dye-designed course in San Diego). The property also includes a 51-room lodge affiliated with Ascend Hotel Collection and the Oaks Bar & Grill restaurant. The resort provides complementary services including tournament hosting (having accommodated PGA Qualifying, NCAA Championships, and Junior World events), golf lessons, a pro shop, driving range and practice facilities, and full wedding/event venue services with multiple indoor and outdoor spaces. Stay and Play packages and prepaid Round Cards offer bundled golf and lodging options.

Differentiator

Problem solved

Functional benefit

Products and services

• Carlton Oaks Golf Course Public 18-hole championship golf course designed by Perry Dye, open to the public without membership requirements, with six sets of tees accommodating all skill levels.
• Carlton Oaks Lodge, Ascend Hotel Collection

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Choice Hotels (Ascend Hotel Collection)coreChannel Partner/ Reseller/ DistributorCarlton Oaks Lodge operates as a member of the Ascend Hotel Collection by Choice Hotels. This affiliation provides access to Choice Hotels' reservation system and marketing distribution, while maintaining the boutique hotel's unique identity and personalized service model. Lodge bookings are processed through Choice Hotels platform.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Maderas Golf Club: San Diego–area championship daily-fee golf club with on-site dining and tournament/event hosting. Closest direct comp to Carlton Oaks in course experience, market geography, and event-centric operating model.
• Barona Creek Golf Club: East San Diego County championship course with resort amenities and group/event capabilities. Directly comparable as a destination golf property serving the same regional customer base as Carlton Oaks.
• Riverwalk Golf Club: San Diego public-access golf course with event and F&B offerings. Comparable mid-market daily-fee positioning with similar tournament/outing capabilities in the same metro.
• Torrey Pines Golf Course: Iconic San Diego municipal 36-hole facility that competes directly for tourist, tournament, and local play against Carlton Oaks. Most recognized competing course in the same catchment.

Broad incumbents

• The Grand Golf Club at Fairmont Grand Del Mar: Luxury San Diego resort featuring a Tom Fazio–designed course, on-site hotel, and high-end F&B. Overlaps Carlton Oaks on San Diego golf + lodging + event demand but at a higher price tier and broader resort scale.
• Omni La Costa Resort & Spa: Carlsbad golf-and-spa resort with on-site hotel, F&B, and event space. Competes with Carlton Oaks for the same San Diego tourist, corporate-outing, and stay-and-play demand but with larger scale and a national hotel brand behind it.
• Pebble Beach Company: Operator of iconic California destination golf resorts (Pebble Beach, Spyglass Hill, Spanish Bay) plus lodging, F&B, and major championship hosting. Relevant as a benchmark for high-end California golf-resort operations and tournament economics, though at a meaningfully larger scale and price point than Carlton Oaks.

Regional players

• Twin Oaks Golf Course: San Marcos, CA public course with event and outing services. Comparable mid-tier daily-fee, group-event business model operating in North San Diego County.
• Indian Wells Golf Resort: Coachella Valley resort with multiple courses, lodging partnerships, and tournament hosting. Comparable integrated golf + lodging + events model in a different Southern California region serving tourist play.
• Pala Mesa Resort: Fallbrook/North San Diego County golf resort with course, hotel, F&B, and event services. Comparable Southern California integrated golf-resort operating model serving a similar North County market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/carltonoaksgolf
• Instagraminstagram.com/carltonoaksgolf
• Xx.com/carltonoaksgolf
• LinkedInlinkedin.com/company/carlton-oaks-country-club

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carlton Oaks Golf Club