Sao Kim

Name

Sao Kim

Legal name

Công Ty CP Tư Vấn Thương Hiệu Sao Kim

Website

https://saokim.com.vn

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Brand Consulting Services

NAICS

Advertising Agencies (541810), Graphic Design Services (541430), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Sales Promotion Campaign Design & Management (BPAFAMAC)

akta.pro secondary industries

Reputation Management & Online PR (BPAFADAN), Corporate Event Decor, Branding & Signage (HSACADAJ)

Keywords

• Brand consulting services
• Brand identity design
• Packaging and label design
• Digital marketing services
• Trademark registration services

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Branding Services: Project-based branding consulting, design, and marketing services. Revenue generated through one-time project fees and retainer arrangements for ongoing brand management.
2. Training and Education: Revenue from Sao Kim Academy offering courses such as Branding Foundation and Advanced Branding programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Sao Kim provides end-to-end branding services for businesses, including brand strategy consulting, visual identity design, packaging and label design, digital brand presence, brand communications, and trademark registration. It sells these as packaged solutions (Total Branding, Re-Branding, SME Branding, Corporate Branding, Brand Marcom) supplemented by modular offerings (Business ID, Marketing KIT, Digital KIT, Winning Packaging, DesignMate) and retainer-based lean design and marketing studios.

Product overview

Sao Kim is a comprehensive branding agency offering a portfolio of interconnected services organized across service categories and packaged solutions. The core offering is Total Branding, a full end-to-end solution spanning brand research, strategy, visual identity, digital assets, launch, and ongoing management. This is supplemented by specialized modules including SME Branding, Re-Branding, Corporate Identity (CIP), Brand Marcom, and industry-specific solutions covering 13 sectors (Construction, Steel, Building Materials, Mechanical Engineering, Chemicals, Food Processing, Textiles, Technology, Finance, Tourism, Transportation/Logistics, Agriculture, Pharmaceuticals). The service catalog is organized into six service categories: Brand Consulting, Brand Design, Digital Brand Identity, Packaging & Labels, Marcom (Communications & Marketing), Production/Media, Digital Marketing, and Event & Training. Supporting sub-brands include Sao Kim Academy (educational courses), Sao Kim PMS (proprietary project management platform), and the Sao Kim Brand Toolkit ecosystem. The company also offers modular packages (Business ID, Marketing KIT, Digital KIT, Winning Packaging, DesignMate, Social Branding, Phòng Thiết kế Tinh gọn, Phòng Marketing Tinh gọn) that allow clients to purchase specific branding components independently or bundle them.

Differentiator

Problem solved

Functional benefit

Brands

• Sao Kim Digital: Digital marketing and online branding services subsidiary
• Sao Kim Academy
• LogoArt
• Ubrand
• BrandScan
• Brandbook

Products and services

• Total Branding

Quantifiable outcome

• 10,000+ brands created across 17+ years
• +3 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered core, supporting and flagship.

• Sao Kim DigitalcoreStrategic or Co-development PartnerDigital marketing and technology subsidiary of Sao Kim Group, providing digital branding and online marketing services.
• Sao Kim AcademycoreStrategic or Co-development PartnerEducational and training arm of Sao Kim Group offering Branding Foundation and Advanced Branding courses.
• LogoArtcoreStrategic or Co-development PartnerLogo design and creation subsidiary providing specialized logo development services.
• BrandcarecoreStrategic or Co-development PartnerBrand maintenance and ongoing brand management services subsidiary.
• BrandbookcoreTechnology or IntegrationOnline brand guidelines platform and brand management tool (brandbook.vn).
• BrandScansupportingTechnology or IntegrationBrand assessment and evaluation tool for measuring brand health.
• UbrandsupportingStrategic or Co-development PartnerBrand development and management platform under Sao Kim ecosystem.
• Lê DungflagshipStrategic or Co-development PartnerStrategic shareholder and Co-Chairperson joining Sao Kim Group to provide leadership and strategic direction.
• ElitasupportingStrategic or Co-development PartnerSupporting entity within the Sao Kim ecosystem.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rio Creative (RIO Agency): Leading Vietnamese branding and creative agency offering brand strategy, identity and packaging design—the same full-stack branding niche as Sao Kim.
• AlphaBranding: Vietnam brand consulting firm providing brand strategy, identity and communications, serving the same SME and corporate clients as Sao Kim.
• Vũ Digital: Vietnamese brand consulting and design agency offering strategy, naming and identity services to local enterprises, competing head-on with Sao Kim.
• Malu Design: Hanoi/HCMC branding and graphic design studio focused on logo, identity and packaging for Vietnamese SMEs, directly overlapping Sao Kim's SME segment.
• Bratus Agency: Vietnam-based brand strategy and identity design agency serving domestic and export brands, competing directly with Sao Kim's core branding and design services.

Broad incumbents

• Wolff Olins: Global brand consultancy specializing in brand strategy and identity for large enterprises, an aspirational incumbent in Sao Kim's category.
• FutureBrand: Global brand transformation and design agency with capabilities spanning strategy to identity, comparable in service scope but broader than Sao Kim's regional focus.
• Landor: International brand and design consultancy with overlapping strategy and identity offerings, representing the global-scale end of Sao Kim's market.
• Interbrand: Global brand consultancy offering strategy, valuation and identity; a larger, established player in the same branding category Sao Kim operates in.

Regional players

• Dentsu Redder: Vietnam-based full-service advertising and communications agency (part of Dentsu) overlapping with Sao Kim's marketing, digital and communications offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/saokimbranding
• Facebookfacebook.com/saokimbranding
• LinkedInlinkedin.com/company/saokimbranding
• Pinterestpinterest.com/saokimbranding
• Xx.com/saokimad

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sao Kim