New York Bakery
New York Bakery (Grupo Bimbo UK Ltd) is a UK food manufacturer producing authentic boiled-and-stone-baked New York-style bagels and burger buns across 11+ SKUs, sold through major UK supermarket chains and serving UK consumers plus export and foodservice markets.
- Company typePrivate
- Founded1945
- HeadquartersWest Drayton, United Kingdom
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What New York Bakery does
New York Bakery is a UK food production company that manufactures and supplies authentic New York-style bagels and burger buns under the consumer-facing brand "New York Bakery Co." The company operates three manufacturing sites in the UK (headquartered in Rotherham, South Yorkshire, with an additional site in Maidstone) and employs approximately 700 associates, producing nearly 200 product variations. Its core technical differentiation is the traditional NY method: dough is hand-shaped into rounds, dropped in boiling water, then stone-baked to deliver an authentic chewy texture, with a 40-hour slow-fermented sourdough starter used for its sourdough variant.
The portfolio comprises 11 distinct bagel SKUs — including Original, Sourdough, Everything, Cinnamon & Raisin, Sesame, Wholemeal, Red Onion & Chive, Fibre Plus, Protein Boost, Lighter, and Gluten-Free Original — plus the Legendary Burger Buns line. Products are positioned as authentic New York-style, free from artificial colours and flavours, with several health-focused variants addressing gluten-free, high-protein, high-fibre, and lower-calorie consumer segments. The business operates a B2B2C model, selling wholesale to major UK supermarket chains (Tesco, Asda, Sainsbury's, Morrisons, Waitrose) and online grocery platforms (Ocado, Amazon Fresh), with additional foodservice and international export activity.
The legal entity is Grupo Bimbo UK Ltd, a wholly-owned subsidiary of Grupo Bimbo S.A.B. de C.V., the Mexico City-headquartered and world's largest bakery company. Founded in the 1990s by New York native Broney Gadman to bring authentic NY bagels to the UK, New York Bakery now operates within Grupo Bimbo's corporate structure and benefits from group-level scale, sourcing, and governance, while retaining a focused UK retail and consumer brand identity.
New York Bakery firmographics
Firmographics- Name
- New York Bakery
- Legal name
- Grupo Bimbo UK Ltd
- Website
- https://newyorkbakeryco.com
- Company type
- Private
- Founded year
- 1945
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- New York Bakery (Grupo Bimbo UK Ltd) is a UK food manufacturer producing authentic boiled-and-stone-baked New York-style bagels and burger buns across 11+ SKUs, sold through major UK supermarket chains and serving UK consumers plus export and foodservice markets.
- Ownership category
- akta.pro rank
New York Bakery industry classification
Industry- Product category
- Artisan Bagels and Baked Goods
- NAICS
- Commercial Bakeries (311812), Bread and Bakery Product Manufacturing (31181)
- SIC
- Bakery Products (2050), Food And Kindred Products (2000)
- akta.pro primary industry
- Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF)
- akta.pro secondary industries
- Artisan & Specialty Bakeries (Sourdough, Heritage Grains) (THAFAFAD), Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)
Keywords
Where New York Bakery is headquartered
LocationHeadquarters
- HQ city
- West Drayton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
New York Bakery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Consumer Packaged Goods (CPG) Sales: Sells branded bagels and burger buns to consumers through major UK supermarket chains. Revenue generated from wholesale/product sales to retailers who resell to end consumers.
- UK Retail and Out of Home Markets: Manufactures baked goods for UK retail (supermarkets) and out of home (foodservice) markets. Also exports products to a number of countries.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
New York Bakery product offering
Product offeringCore offering
New York Bakery manufactures and supplies authentic New York-style bagels and burger buns using traditional boiled-then-stone-baked methods, producing nearly 200 product variations across three UK manufacturing sites. The portfolio comprises 11 bagel varieties (Original, Sourdough, Everything, Cinnamon & Raisin, Sesame, Wholemeal, Red Onion & Chive, Fibre Plus, Protein Boost, Lighter, and Gluten-Free Original) plus Legendary Burger Buns, sold through UK supermarket chains and foodservice operators.
Product overview
New York Bakery Co. is a UK-based bakery business and subsidiary of Grupo Bimbo, manufacturing authentic New York-style bagels and burger buns. The company operates three manufacturing sites in the UK (Rotherham and Maidstone) and produces nearly 200 product variations. The core portfolio consists of 11 distinct bagel varieties—Original, Sourdough, Everything, Cinnamon & Raisin, Sesame, Wholemeal, Red Onion & Chive, Fibre Plus, Protein Boost, Lighter, and Gluten-Free—plus Legendary Burger Buns. All bagels are produced using the authentic NY method: shaped into rounds, boiled in water, then stone-baked in an oven to achieve the characteristic chewy texture. Products are sold through major UK retailers including Tesco, Asda, Sainsbury's, Morrisons, Waitrose, Ocado, and Amazon. The company emphasises traditional craftsmanship, no artificial colours or flavours, and is committed to regenerative farming practices.
Differentiator
Problem solved
Functional benefit
Products and services
- Original Bagels
Companies that use New York Bakery
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
New York Bakery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
New York Bakery partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SEDEXcoreSEDEX membership demonstrates commitment to ethical supply chain practices. As the largest collaborative platform for sharing ethical supply chain data, SEDEX helps reduce risk, protect reputation, and improve supply chain practice through membership and compliance.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
New York Bakery competitors and assessment
Company assessmentDirect peers
- Warburtons: Family-owned UK bakery producing bread, rolls, bagels, and crumpets for the same major supermarket customers. Highly comparable in channel mix, B2B2C retail model, and bagel/bread category overlap.
- Kingsmill (Allied Bakeries): UK bakery brand within Associated British Foods producing bread and morning goods sold across the same supermarket channel. Directly comparable on category, channel, and customer overlap.
- Hovis: Iconic UK bread brand with branded bagel and bakery lines distributed through the same grocers (Tesco, Sainsbury's, etc.). Closely comparable product portfolio, customer base, and commodity-driven cost structure.
- St Pierre Group: UK-headquartered baker of bagels, brioche buns, and continental bakery products sold in major UK and international grocery. Comparable product set (especially bagels and burger buns) and retail channel strategy.
Emerging players
- Canyon Bakehouse: US gluten-free baked goods brand with bagel and bread SKUs in mainstream grocery. Comparable on gluten-free product positioning and supermarket channel, though geographically US-focused.
- Dave's Killer Bread: US premium sliced bread brand known for high-protein, high-fibre, organic loaves. Comparable on health-forward portfolio positioning and grocery distribution, though different format (sliced bread vs. bagels).
Broad incumbents
- Bimbo Bakeries USA: US arm of parent Grupo Bimbo, producing breads, buns, bagels, and snack cakes. Sister entity within the same corporate group; comparable process capability, scale, and category breadth, with much larger US footprint.
- Flowers Foods: US-focused packaged bakery company (Nature's Own, Dave's Killer Bread, Wonder). Comparable DSD and warehouse bakery model with branded loaves, buns, and rolls across grocery.
Others
- Greggs: UK bakery-on-the-go chain selling own-brand baked goods including bagels through its retail estate. Adjacent rather than direct: same UK bakery category and consumer, but operates its own retail footprint rather than supplying supermarkets.
Regional players
- Maple Leaf Foods: Canadian bakery and food company with branded bread and buns. Similar packaged bakery manufacturing model and customer (grocery) focus, but primarily North American distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
New York Bakery social profiles
Digital presenceNew York Bakery financial estimates
Financial estimateRevenue estimate
Valuation estimate
New York Bakery leadership team
Management profileNumber of profiles
Profiles1 record
New York Bakery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New York Bakery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New York Bakery
What does New York Bakery do?
New York Bakery manufactures and supplies authentic New York-style bagels and burger buns using traditional boiled-then-stone-baked methods, producing nearly 200 product variations across three UK manufacturing sites. The portfolio comprises 11 bagel varieties (Original, Sourdough, Everything, Cinnamon & Raisin, Sesame, Wholemeal, Red Onion & Chive, Fibre Plus, Protein Boost, Lighter, and Gluten-Free Original) plus Legendary Burger Buns, sold through UK supermarket chains and foodservice operators.
Is New York Bakery a public or private company?
New York Bakery is a private company. It is classified as corporate owned and is currently operating.
When was New York Bakery founded?
New York Bakery was founded in 1945. It employs 501 to 1,000 people.
Where is New York Bakery based?
New York Bakery is headquartered in West Drayton, United Kingdom, in the Europe region.
How does New York Bakery make money?
Two revenue lines are on record. Consumer Packaged Goods (CPG) Sales are the primary driver. The others are UK Retail and Out of Home Markets.
Who are New York Bakery's main competitors?
Direct peers on record are Warburtons, Kingsmill (Allied Bakeries), Hovis and St Pierre Group. Emerging players are Canyon Bakehouse and Dave's Killer Bread. Broad incumbents are Bimbo Bakeries USA and Flowers Foods. Greggs is listed as an others. Maple Leaf Foods is listed as a regional player.
Does New York Bakery have an API?
No public API is recorded for New York Bakery.
What industry is New York Bakery in?
New York Bakery's product category is Artisan Bagels and Baked Goods. Its primary akta.pro industry code is THAFAFAF, Wholesale / Commercial Bakeries (B2B Supply), with a secondary code of THAFAFAD, Artisan & Specialty Bakeries (Sourdough, Heritage Grains). Its NAICS code is 311812 and its SIC code is 2050.