Newpharm
- Company typePrivate
- Founded1982
- HeadquartersSanta Giustina In Colle, Italy
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Newpharm does
Newpharm S.r.l. is an Italian private chemical manufacturer specializing in pest control, crop protection, and biocide solutions, founded in 1982 as Cida and rebranded under its current name in 2001. The company operates five wholly-owned divisions — Cereals Storage, Zootech, Professional, Home & Garden, and Medical — supported by 100+ employees and a 10,400 square meter headquarters in Santa Giustina in Colle with 950 pallet positions of storage capacity. Its product portfolio spans conventional insecticides (Actellic, K-Obiol), biological and organic-farming-eligible formulations (Pygrain, SilicoSec, InsectoSec), specialized livestock pest management solutions (Alphi WG, Hoko Ex, AraMix, FLYREX), professional hygiene products (INOVUS, Mosquitorex, Nuvex Smoke), and the patented Sistema Bitecare gravitational endoinfusion system for tree protection, which is built on the BITE needle, Sapjet artificial sap carrier (claimed to be up to 90% faster than water-based absorption), and Enerbite potassium phosphite formulation, developed in collaboration with the University of Padua.
The company monetizes primarily through one-time B2B product sales to enterprise customers in milling, pasta production, grain trading, livestock farming, food industry, professional pest management operators, and garden centers, with a minimum order value of €500 and multi-year supply contracts. Distribution combines direct enterprise field sales in Italy with export distribution reaching more than 20 countries, alongside garden center resellers for the consumer line. Six international patents, DNA barcoding-based insect identification services, and an energy-self-sufficient (98.4%) headquarters provide defensible technical and operational assets. The Group is founder/family-controlled, with no disclosed external institutional investors, and references more than 4,000 customers globally.
Newpharm firmographics
Firmographics- Name
- Newpharm
- Legal name
- Newpharm S.r.l.
- Website
- https://newpharm.it
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Newpharm industry classification
Industry- Product category
- Pest Control Chemicals
- NAICS
- Pesticide and Other Agricultural Chemical Manufacturing (32532), Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253), Pesticide and Other Agricultural Chemical Manufacturing (325320)
- SIC
- Agricultural Chemicals (2870), Chemicals & Allied Products (2800)
- akta.pro primary industry
- Crop Protection Chemicals (Herbicides/Insecticides/Fungicides) (IMAEAEAI)
- akta.pro secondary industries
- Antimicrobial & Sanitization Chemicals for Crop Production (Greenhouse/Packhouse) (AFABAAAO), Commercial Stored-Product Pest Management (Restaurants, Grocers, Warehouses) (HSAMAHAF), Integrated Pest Management (IPM) for Stored Products (HACCP-Aligned Programs) (HSAMAHAJ), Industrial Biocides & Preservatives (IMAEABAH), Sanitation, Cleanout & Pest-Proofing Services (Spill Cleanup, Vacuuming, Sealing) (AFAOAIAJ)
Keywords
Where Newpharm is headquartered
LocationHeadquarters
- HQ city
- Santa Giustina In Colle
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Newpharm business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Pest Control Products: Sale of insecticides, rodenticides, larvicides, adulticides and related pest management products for stored cereals, livestock facilities, professional pest control operators, and home/garden markets. Products include both chemical and biological/natural solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | B2B wholesale pricing for professional pest control operators |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Newpharm product offering
Product offeringCore offering
Newpharm manufactures and distributes pest control chemicals, crop protection products, and biocides across six business divisions: Cereals Storage (stored grain protection), Zootech (livestock pest management), Professional (commercial pest control operators), Home & Garden (consumer pest solutions), Medical (minimally invasive surgery devices), and Sistema Bitecare (proprietary tree endotherapy). The company offers both conventional chemical and biological/organic solutions to professional operators, food industry companies, livestock farms, and garden centers.
Product overview
Newpharm® is a diversified Italian group providing innovative pest control, agricultural protection, and medical device solutions. The company operates across six main divisions: Cereals Storage (stored grain protection with products like Actellic®, K-Obiol®, Pygrain®, SilicoSec®), Zootech (livestock pest management with Alphi®, Hoko Ex, FLYREX®), Professional (professional pest control solutions including INOVUS, Piper® Pillar, Novaterm®), Home & Garden (residential products including Mosquitorex®, Moskyp®), Medical (minimally invasive surgery devices), and Sistema Bitecare (gravitational endoinfusion for trees using BITE®, Sapjet®, Enerbite®). The portfolio includes both conventional and biological/organic solutions, with recent innovations in bio-integrated pest management and RNAi-based technologies through the PARSIL research project.
Differentiator
Problem solved
Functional benefit
Brands
- Bitecare: Gravitational endoinfusion system for tree pest control and nutrition, using patented Bite® striker and Sapjet® carrier.
- FitoGuard
- INOVUS
Products and services
- Cereals Storage Solutions
Quantifiable outcome
- Up to 90% faster plant absorption with Sapjet compared to water-based solutions
- +2 more outcomes
Companies that use Newpharm
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
Newpharm technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Newpharm partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- CEPA (Confederation of European Pest Management Associations)coreNEWPHARM is a member of CEPA, the Confederation of European Pest Management Associations. This membership provides industry representation, participation in European regulatory discussions, and access to industry best practices.
- University of PaduacoreCollaborative research partnership for the development of endotherapy technology and plant protection solutions. University researchers have published studies on Bitecare system effectiveness against Phytophthora pathogens. Also involved in PARSIL project for RNA interference applications.
- ANID (Associazione Nazionale Imprese di Disinfestazione)corePartnership with the Italian National Association of Pest Control Companies for industry development, training, and regulatory advocacy.
- ITALMOPA (Italian Millers Association)coreCollaboration with Italian milling industry association for cereal protection solutions and food safety initiatives.
- ANTIM (Associazione Nazionale Tecnici dell'Industria Molitoria)minorPartnership with National Association of Milling Industry Technicians for technical knowledge sharing on grain storage and protection.
- RuminantiaminorContent partnership through 'Neutralizzale' column providing knowledge and solutions for livestock vector management.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
Newpharm competitors and assessment
Company assessmentDirect peers
- Detia Degesch Group: German manufacturer of stored-product pest control and fumigation products (e.g., phosphine-based and diatomaceous earth treatments). Directly comparable to Newpharm's Cereals Storage line (Actellic, K-Obiol, Pygrain, SilicoSec) serving the same milling, grain trading and post-harvest customers across Europe.
- UPL Limited: Global crop protection and post-harvest solutions provider with a strong stored-grain portfolio (including acquired products competing with Actellic/K-Obiol). Comparable as a competitor in the cereals storage and professional pest management channels where Newpharm competes across Europe, the Middle East and Southeast Asia.
- ADAMA Ltd. Israel-based global crop protection company offering insecticides, fungicides and post-harvest solutions including stored-grain protectants. Directly competes with Newpharm's Cereals Storage and Zootech lines and shares a similar posture of offering both conventional and bio-rational products in European and emerging markets.
- Sipcam Oxon: Italian-headquartered crop protection and biocides group with a strong home-market footprint in insecticides, professional pest products and post-harvest treatments. Most direct Italian peer to Newpharm, competing head-to-head in Italy, Mediterranean and Middle East distribution channels.
- Isagro S.p.A. (now Isagro-Colì): Historic Italian crop protection and biocides company overlapping with Newpharm's Cereals Storage, Professional and Zootech product families. Particularly comparable on specialty formulations and the bio-rational product transition relevant to Italian and EU regulatory shifts.
- PelGar International: UK-based manufacturer of professional pest management products, including rodenticides, insecticides and baits (e.g., Piper Pillar competing products, AraMix-equivalent mite control). Directly comparable in Professional and Home & Garden channels and similar mid-tier European positioning.
Broad incumbents
- Bayer Crop Science: Division of Bayer operating one of the largest crop protection and seed treatment portfolios including stored-grain protectants (K-Obiol is a Bayer legacy brand distributed by Newpharm). Overlaps with Newpharm's cereals storage, professional pest management, and home & garden verticals but with vastly broader product breadth and global reach.
- FMC Corporation: US-listed crop protection major with significant presence in stored-grain insecticides and professional pest control chemistry. Competes with Newpharm on cereals storage actives and professional pest management product lines across European and Mediterranean markets.
- Rentokil Initial plc: World's largest commercial pest control services operator, buying chemistry and devices from suppliers like Newpharm. Comparable as a customer/competitor intersection in the Professional pest control vertical and a benchmark for European service-led rollout of IPM contracts.
- Sumitomo Chemical (Crop Protection Division): Major Japanese chemical group with a global crop protection, household pest control and biorational portfolio (including pyrethroid technology). Competes with Newpharm on actives, professional pest products and home & garden insecticides distributed through European retailers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights10 records
Customer concentration
Newpharm social profiles
Digital presenceNewpharm compliance and trust
Trust signalCompliance1 record
Newpharm financial estimates
Financial estimateRevenue estimate
Valuation estimate
Newpharm leadership team
Management profileNumber of profiles
Profiles4 records
Newpharm subsidiaries and ownership
Company hierarchySubsidiaries5 records
Newpharm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Newpharm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Newpharm
What does Newpharm do?
Newpharm manufactures and distributes pest control chemicals, crop protection products, and biocides across six business divisions: Cereals Storage (stored grain protection), Zootech (livestock pest management), Professional (commercial pest control operators), Home & Garden (consumer pest solutions), Medical (minimally invasive surgery devices), and Sistema Bitecare (proprietary tree endotherapy). The company offers both conventional chemical and biological/organic solutions to professional operators, food industry companies, livestock farms, and garden centers.
Is Newpharm a public or private company?
Newpharm is a private company. It is classified as family owned and is currently operating.
When was Newpharm founded?
Newpharm was founded in 1982. It employs 11 to 50 people.
Where is Newpharm based?
Newpharm is headquartered in Santa Giustina In Colle, Italy, in the Europe region.
How does Newpharm make money?
One revenue line is on record: pest Control Products.
Who are Newpharm's main competitors?
Direct peers on record are Detia Degesch Group, UPL Limited, ADAMA Ltd., Sipcam Oxon, Isagro S.p.A. (now Isagro-Colì) and PelGar International. Broad incumbents are Bayer Crop Science, FMC Corporation, Rentokil Initial plc and Sumitomo Chemical (Crop Protection Division).
Does Newpharm have an API?
No public API is recorded for Newpharm.
What industry is Newpharm in?
Newpharm's product category is Pest Control Chemicals. Its primary akta.pro industry code is IMAEAEAI, Crop Protection Chemicals (Herbicides/Insecticides/Fungicides), with a secondary code of AFABAAAO, Antimicrobial & Sanitization Chemicals for Crop Production (Greenhouse/Packhouse). Its NAICS code is 32532 and its SIC code is 2870.