AS Blainville

What AS Blainville does

AS Blainville, legally the Association de Soccer de Blainville, is a non-profit soccer association founded in 1986 in Blainville, Quebec, Canada, operating from its headquarters at 1025 Chemin du Plan Bouchard (Parc Équestre). The club delivers a tiered development pipeline spanning initiation (U4-U8), the Club Development Centre or CDC for U9-U12 (a non-selective workshop-style program with no tryouts or closed teams), regional league competition for U13-U18 in the Ligue Laurentides (LR - Ligue A), and senior/adult programs. On top of the registration-based core, AS Blainville runs several add-on products: a Camp de jour, a Camp Performance, a street soccer program, private and semi-private individual development and performance programs (the latter supervised by a Canada Soccer B-licensed coach and tied to Personal Development Plans), and the annual Coupe ASB tournament. The club also operates branded merchandise through SaviFoot and an in-school futsal product delivered via partnerships with elementary schools in the region.

Name

AS Blainville

Legal name

Association de Soccer de Blainville

Website

https://asblainville.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

AS Blainville is a non-profit soccer association founded in 1986 in Blainville, Quebec, delivering age-tiered soccer programs from U4 initiation through senior adult leagues, plus camps, tournaments, school futsal, and individual coaching across eight municipal field locations.

Ownership category

akta.pro rank

Product category

Youth Soccer Club Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Recreational & Intramural Sports Programs (MPAKACAG), Club Sports Programs (EDALAIAB), Youth & Amateur Sports Tournaments (MPAGAMAF)

Keywords

• Youth soccer programs
• Soccer club management
• Competitive soccer leagues
• Athlete development programs
• Soccer training services

Headquarters

HQ city

Blainville

HQ country

Canada

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership/Registration Fees: Recurring seasonal registration fees for soccer programs across various age groups (U4 to Senior), including CDC programs, elite league participation, and development programs.
2. Tournament Entry Fees: Revenue from the annual Coupe ASB tournament, attracting 90+ teams from 30+ clubs.
3. Performance/Camp Programs: Revenue from summer day camps, performance camps, and private/semi-private coaching sessions.
4. Merchandise Sales: Online boutique selling tracksuits, accessories, and merchandise through Savifoot platform.
5. Parascolary Futsal Programs: School-based futsal programs offered to elementary schools, with per-session pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

AS Blainville is a non-profit community soccer club that provides year-round soccer training, league competition, and development programs for players from age 4 (U4) through adulthood (Senior). Core offerings include the Club Development Center (CDC) for U9–U12 with non-selective standardized training, the Ligue Laurentides A regional league for U13–U18 elite teams, Senior adult leagues, individual private/semi-private coaching programs, summer day and performance camps, in-school parascolary futsal programs, the annual Coupe ASB tournament, and a branded merchandise boutique. Programs are delivered at multiple municipal park locations across Blainville and Sainte-Thérèse under Canada Soccer and Soccer Québec governance frameworks.

Product overview

AS Blainville is a soccer club (Association de Soccer de Blainville) founded in 1986, providing a comprehensive range of programs from initiation to elite competition for all ages (U4 through Senior). The club operates a tiered structure: the Centre de Développement de Club (CDC) offers equal-quality, non-selective training for U9–U12 players, regional league competition (LR Laurentides A) for U13–U18 male and female players, and adult leagues. Supporting these core programs are specialized add-on offerings including individual development and performance coaching programs (private and semi-private sessions), in-school futsal (parascolaire), a summer day camp (Camp de jour), a performance camp (Camp Performance), a street soccer program (Soccer de rue), and the annual Coupe ASB tournament. The club also operates an online merchandise store (Boutique SAVI) and maintains multiple field facilities across Blainville and Sainte-Thérèse. The club holds a national recognition license from Canada Soccer.

Differentiator

Problem solved

Functional benefit

Products and services

• Soccer Registration Programs (U4–Senior)

Quantifiable outcome

• Grew from 200 players (1986) to 2,200+ players (2007)
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Soccer QuébeccoreStrategic or Co-development PartnerProvincial governing body for soccer in Quebec. AS Blainville operates under Soccer Québec's framework, follows their club-to-club relations guidelines, and participates in their competitive leagues. The relationship is essential for club recognition and competitive participation.
• Canada SoccercoreStrategic or Co-development PartnerNational soccer governing body that granted AS Blainville National Youth Club Recognition, enabling participation in Canadian championships and validating club development standards at the national level.
• SpordlecoreTechnology or IntegrationRegistration platform partner for all seasonal programs including CDC local/regional leagues, U13-U18 LR leagues, and Senior programs. All registration links direct to Spordle platform.
• SaviFootcoreChannel Partner/ Reseller/ DistributorOfficial merchandise and apparel partner. AS Blainville branded products (tracksuits, accessories) sold through Savifoot's Quebec marketplace. Delivery available across Quebec.
• LookdeprominorGTM or Marketing PartnerFeatured sponsor/partner with logo displayed on AS Blainville homepage, indicating financial or marketing support.
• Desjardins (Caisse de l'Envolée)minorGTM or Marketing PartnerLocal credit union sponsor. Logo featured among community partners supporting the club.
• Ville de BlainvillecoreStrategic or Co-development PartnerMunicipal government provides access to multiple park facilities (Parc Équestre, Parc Blainville, Parc des Bolivars, Parc Maurice Tessier, Parc Dubreuil, Parc Félix Leclerc, Parc Ambroise Filion) for soccer programs.
• École de la RenaissanceminorStrategic or Co-development PartnerElementary school partnership for parascolary futsal program, providing gymnasium space for after-school activities for grades 2-4.
• École des SemaillesminorStrategic or Co-development PartnerElementary school partnership for parascolary futsal program, providing facilities for afternoon activities for grades 2-4.
• Ligue Laurentides (Ligue A)coreChannel Partner/ Reseller/ DistributorRegional league governing competitive soccer (U13-U18) in the Laurentides region. AS Blainville teams compete in this league for high-level competition.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Others

• YMCA Canada: National community recreation and youth programming organization offering sports instruction and club-style memberships across Canada. Comparable community-led, membership-based delivery of youth recreation programming including sports camps and instruction.
• Sport Québec: Provincial umbrella organization coordinating amateur sport federations in Quebec, including Soccer Québec. Relevant as the governing ecosystem within which ASB operates and from which it derives its recognition and league structure.
• Decathlon Canada: Global sporting goods retailer with growing in-store sports services and community programming in Canada. Tangentially comparable as an adjacent ecosystem participant supporting grassroots sport through equipment, programming partnerships, and facility activation.

Broad incumbents

• CF Montréal Academy: Professional club's youth development system serving the Greater Montreal region with elite-level coaching and a competitive pipeline. Comparable as a competing destination for ambitious youth players, though anchored to a professional club and a much broader portfolio.

Direct peers

• Lakeshore Soccer Club: West Island Montreal community soccer club running youth initiation, development, and competitive programs. Directly comparable structure: tiered age groups, recreational-to-elite pathways, and Soccer Quebec-aligned competitive leagues.
• CS Mont-Royal: Mont-Royal amateur soccer club in Greater Montreal offering youth development and competitive programs. Operates a similar community-club model with registration, tournaments, and elite pathways, competing for families in the same Laurentides/Montreal region.
• CS Fabrose: Long-established Laval-area amateur soccer club with full youth development pathway from initiation to elite. Comparable in program breadth, regional league participation, and community-club orientation.
• AS de Varennes: Community soccer association serving Varennes on Montreal's South Shore, with youth registration and competitive teams in Soccer Quebec leagues. Closely mirrors ASB's scale and amateur-club structure.
• FC Saint-Lambert: South-shore Montreal amateur soccer club with initiation-to-elite youth programming and regional league participation. Comparable community-led operating model and Soccer Quebec league integration.

Emerging players

• Rush Canada Soccer Academy: Network of affiliated academies delivering structured player development across Canada, including the Greater Montreal area. Comparable in delivering tiered coaching and development plans, but operates a national franchise model rather than a single community club.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ASBlainville
• Facebookfacebook.com/asblainville
• Instagraminstagram.com/asblainville

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AS Blainville