Sportsman and Ski Haus

What Sportsman and Ski Haus does

Sportsman and Ski Haus is an employee-owned outdoor and sporting goods retailer founded in 1968 and operating under the parent entity Crown Enterprises, Inc. The company serves Northwest Montana and Northern Idaho through four retail locations (Kalispell headquarters, Whitefish, Coeur d'Alene, and the Tri-State Outfitters store in Moscow, Idaho), positioned within a one-hour drive of Glacier National Park, the Bob Marshall Wilderness, Flathead Lake, and Lake Coeur d'Alene. It carries 500+ brands across roughly ten specialty categories including clothing, footwear, kids' apparel, camp and hike, hunting, fishing, athletics, winter sports, watersports, golf, and bikes.

The core offering combines retail product sales with a layered service and rental stack: seasonal equipment rentals (skis, snowboards, snowshoes, bikes, kayaks, SUPs), professional shop services (ski/snowboard tuning and mounting, bike repair, custom boot fitting, archery service and repair, golf club fitting and regripping), and golf instruction and simulator time powered by TrackMan 4 Dual Radar Technology systems deployed in Kalispell and Coeur d'Alene. Inventory and point-of-sale run on the Celerant retail platform, and the company operates an e-commerce storefront with online gift card sales and online rental reservations for bikes and boats across three locations.

Revenue is generated through five distinct streams: one-time retail product sales, usage-based equipment rentals, transaction-fee shop services, transaction-fee golf lessons and simulator time, and gift card sales. Pricing is pay-as-you-go across all streams, with a Haus Rewards loyalty program ($10 reward per $500 spent) and a 5% military discount serving as the principal retention and pricing tools. Go-to-market is primarily direct-to-consumer through physical retail, supplemented by e-commerce, event-driven community engagement, and content marketing around regional outdoor recreation. The customer base is fragmented across recreational user segments (campers, hunters, anglers, skiers, paddlers, golfers, cyclists, families) with no enterprise or B2B account concentration.

Name

Sportsman and Ski Haus

Legal name

Crown Enterprises, Inc.

Website

https://sportsmanskihaus.com

Company type

Private

Founded year

1968

Operating status

Operating

Short description

Sportsman and Ski Haus is an employee-owned outdoor and sporting goods retailer founded in 1968, operating four stores across Northwest Montana and Northern Idaho. It sells 500+ brands across ten specialty categories and offers equipment rentals, professional shop services, and TrackMan-powered golf fitting.

Ownership category

akta.pro rank

Product category

Outdoor Sporting Goods Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Variety Stores (5331)

akta.pro primary industry

Winter Sports (Ski/Snowboard) Retail (CRAMABAJ)

akta.pro secondary industries

Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI), Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA), Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)

Keywords

• Outdoor sporting goods
• Outdoor apparel retail
• Ski snowboard rentals
• Hunting fishing gear
• Bike shop services

Headquarters

HQ city

Kalispell

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Retail Product Sales: Sale of outdoor sporting goods, apparel, footwear, equipment and accessories across multiple categories including clothing, footwear, camping, hunting, fishing, winter sports, watersports, golf, and biking.
2. Equipment Rentals: Seasonal and daily rentals of ski/snowboard equipment, bikes, kayaks, SUPs, and camping gear with rental and demo pricing.
3. Shop Services: Paid services including ski/snowboard tuning, mounting, boot fitting; bike tune-ups and repairs; archery service and repair; golf club fitting and repair. Hourly rate service at $60/hour.
4. Golf Lessons and Simulator Time: Golf lessons at $80/hour, TrackMan golf simulator time at $35/hour for virtual rounds and practice.
5. Gift Cards: Sale of gift cards (physical and e-gift) with $500 per-transaction limit.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Sportsman & Ski Haus is an employee-owned outdoor and sporting goods retailer operating four physical stores (Kalispell, Whitefish, Coeur d'Alene, and Moscow/Tri-State Outfitters) and an e-commerce site. It sells outdoor apparel, footwear, camping, hiking, hunting, fishing, winter sports, watersports, golf, and cycling equipment across 500+ brands, complemented by seasonal equipment rentals, in-house repair and fitting services, and a spend-based loyalty program (Haus Rewards).

Product overview

Sportsman & Ski Haus is an employee-owned outdoor and sporting goods retailer offering a comprehensive range of outdoor recreation products and services across multiple specialty categories. The product portfolio centers on core retail offerings (Clothing, Footwear, Kids' Apparel, Camp & Hike, Hunting, Fishing, Athletics, Winter Sports, Watersports, Golf, and Bikes) complemented by extensive service offerings including ski/snowboard tuning and repair, professional bike service, custom boot fitting, golf club fitting using TrackMan technology, and archery services. The company operates seasonal rental programs for both winter sports equipment (ski, snowboard, snowshoe) and summer activities (bikes, kayaks, SUPs). The Haus Rewards loyalty program provides spend-based rewards to customers. Products span from technical outdoor gear to everyday athletic wear, with inventory featuring hundreds of nationally recognized outdoor and sporting goods brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Clothing
• Footwear
• Kids' Clothing
• Camp & Hike Gear
• Hunting Gear
• Fishing Gear
• Athletics
• Winter Sports Equipment
• Watersports Equipment
• Golf Equipment
• Bicycles
• Ski Tuning & Repair Services
• Bike Tune & Repair Services
• Custom Boot Fitting
• Golf Club Fitting
• Archery Services
• Winter Equipment Rentals
• Summer Equipment Rentals

Quantifiable outcome

• Kids' ski/board trade-in program provides up to 50% credit toward new gear as children grow
• +5 more outcomes

Named customers2 records

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• REI Co-op: Largest U.S. consumer outdoor co-op with multi-category assortment (apparel, camping, cycling, winter sports, watersports, hiking), strong services, and a member loyalty program. Closest direct competitor in breadth, service orientation, and premium-brand curation.
• Bass Pro Shops: National outdoor retailer specializing in hunting, fishing, camping, and boating with destination-store experiences. Comparable in hunting/fishing breadth and in-store experience differentiation, though at much larger scale.
• Scheels: Privately held regional sporting goods chain with superstores combining apparel, footwear, hunting, fishing, golf, biking, and in-store attractions. Closely comparable multi-category specialty retailer operating destination-format stores in the Midwest and Mountain West.
• Cabela's: Iconic hunting, fishing, and outdoor retailer (now under Bass Pro) with destination superstores and broad assortment across apparel, optics, firearms, marine, and camping. Direct overlap in hunting and fishing product depth.
• Backcountry.com: Online-led premium outdoor retailer with curated assortment across camping, hiking, climbing, skiing, biking, and watersports. Comparable category breadth and premium-brand mix; competes most directly on price and assortment for online basket.
• Moosejaw: Outdoor specialty retailer (owned by Walmart) carrying apparel, footwear, climbing, camping, and snowsports. Comparable multi-category outdoor assortment and customer demographic.
• evo: Action sports retailer with stores in ski hubs (Seattle, Portland, Denver, Whistler) covering ski/snowboard, bike, skate, surf, and apparel. Direct overlap in winter sports, cycling, and watersports categories with comparable premium-brand curation.
• Sun & Ski Sports: Multi-store outdoor specialty retailer across the U.S. with strong focus on ski/snowboard, cycling, running, and watersports, plus rentals and services. Closely comparable multi-category specialty retail model with rentals and shop services.

Regional players

• Christy Sports: Mountain West ski and outdoor retailer with locations in Colorado, Utah, and Montana. Comparable model combining ski/snowboard sales, rentals, tuning, and apparel — operating in similar destination resort markets but a different regional footprint.

Broad incumbents

• Dick's Sporting Goods: Largest U.S. sporting goods chain with broad multi-category assortment including hunting, fishing, camping, golf, and athletic apparel/footwear. Competes on breadth and pricing across most categories Sportsman & Ski Haus serves, but lacks the same destination-store experiential depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sportmanskihaus
• LinkedInlinkedin.com/company/crown-enterprises-inc

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportsman and Ski Haus