Natural Bradel

What Natural Bradel does

Natural Bradel S.r.l. is a privately held Italian nutraceutical company founded in 1993 and headquartered in Milan (Via Adriatico 2/2) that develops, markets, and distributes food supplement products under nine specialist therapeutic lines: Gastroenterological, Gynecological, Immunological, Natural/Wellness, Neurological, ORL, Osteoarticular, Urological, and Vascular. The company operates an active catalog of roughly 25 SKUs including brands such as ARTROBOS, EPAEPA, EUTROPHIC, ESOBETAN IMMUNO, MELIVEN, MIOCARE, PANARTEN Complex, PROPOSTA Mono Plus, URISTON Gold, UTIBIS, and UTIBIS PRO, formulated with natural ingredients (botanical extracts, probiotics, vitamins, minerals) that are gluten-free and lactose-free. Product technology leverages proprietary or exclusively licensed branded ingredients such as PEA SIMBIΩ, EXOCOMPLEX IMMUNE plant exosomes, ENOTprost (DNA-Barcoded Willowherb), SynbÆctive Femme probiotics, CITON, CREAPURE, Ginkgoselect Fitosoma, and μSMIN Plus, paired with controlled-release tablet technology and Duocam dual-chamber sachet packaging.

The company sells through a sales-led go-to-market model targeting Italian healthcare professionals (physicians, pharmacists) who recommend products to end consumers, complemented by direct-to-consumer e-commerce at naturalbradel.store launched in September 2025 and pharmacy/parapharmacy distribution throughout Italy. Revenue is generated through unit-priced retail sales of food supplements, with no subscription, licensing, or platform fees disclosed. The business is owner-operated by founder Paolo Gian Luigi De Luca with General Manager Michele Russo, an 11-50 employee organization, no external funding rounds, and no parent company or subsidiaries. Natural Bradel has no AI, software, or API offerings; technology differentiation is concentrated in formulation and packaging IP secured via partnerships with ingredient specialists such as Exo Lab Italia, SYNBALANCE, S.I.I.T., EPO S.r.l., Indena, AlzChem, and Giellepi.

Name

Natural Bradel

Legal name

Natural Bradel S.r.l.

Website

https://naturalbradel.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Natural Bradel is a privately held Italian nutraceutical company, founded in 1993 and based in Milan, that formulates and distributes branded food supplements across nine therapeutic lines through Italian pharmacies, parapharmacies, and a direct-to-consumer online store.

Ownership category

akta.pro rank

Product category

Nutraceuticals

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Food And Kindred Products (2000), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

akta.pro secondary industries

Herbal & Botanical Supplements (CRADAGAD), Probiotics & Digestive Health Supplements (CRADAGAF)

Keywords

• Food supplements
• Nutraceutical products
• Dietary supplements
• Natural health products
• Pharmaceutical formulations

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Food supplement product sales: Natural Bradel generates revenue through the sale of food supplements across 9 product lines (Gastroenterological, Gynecological, Immunological, Natural, Neurological, ORL, Osteoarticular, Urological, Vascular). Products are sold through pharmacies, parapharmacies, and direct-to-consumer via their online store naturalbradel.store.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Natural Bradel develops, formulates, manufactures, and sells food supplement (nutraceutical) products organized into nine specialist therapeutic lines (Gastroenterological, Gynecological, Immunological, Natural, Neurological, ORL, Osteoarticular, Urological, Vascular). The company offers approximately 27 distinct food supplement SKUs, including capsules, tablets, oral solutions, sachets, softgels, topical creams, and lotions, with formulations leveraging proprietary ingredients, patented technologies, and controlled-release delivery systems. Products are primarily distributed through pharmacies and parapharmacies across Italy and via the company's own online store (naturalbradel.store).

Product overview

Natural Bradel is an Italian nutraceutical company offering a comprehensive portfolio of high-quality food supplements organized into nine product lines: Linea Natural (general wellness: Natural Multivitaminico, Natural OMEGA 3), Linea Specialistica Gastroenterologica (EPAEPA, EPAEPA PRO), Linea Specialistica ORL (KAVANS 2, PANARTEN Complex), Linea Specialistica Neurologica (EUTROPHIC), Linea Specialistica Immunologica (ESOBETAN IMMUNO, GLUCOBETAN), Linea Specialistica Osteoarticolare (ARTROBOS, ENNEBIDOL, ENNEBIDOL Lozione, MIOCARE), Linea Specialistica Vascolare (MELIVEN Top, MELIVEN Plus, MELIVEN Crema Plus, MELIVEN 3, LIQUIPEF), Linea Specialistica Urologica (CONGEPROST, PROPOSTA Mono, PROPOSTA Mono Plus, URISTON Gold, UTIBIS, UTICRAN Mono, UTICRAN Mono Maxi), and Linea Specialistica Ginecologica (UTIBIS Pro). Products are distributed through pharmacies, parapharmacies, and the company's online store (naturalbradel.store), with formulations targeting specific therapeutic areas including cardiovascular, musculoskeletal, cognitive, immune, urological, gynecological, and gastroenterological health.

Differentiator

Problem solved

Functional benefit

Brands

• Natural Bradel: Main company brand for nutraceutical and food supplement products.

Products and services

• ARTROBOS

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Exo Lab Italia S.r.l.coreStrategic or Co-development Partner · 3 April 2024Partnership for EXOCOMPLEX IMMUNE ingredient - a patented blend of plant exosomes from Italian organic fruits used in ESOBETAN IMMUNO products. Exo Lab Italia is an Italian biotech company with over 20 years of exosome research experience.
• EPO S.r.l.coreStrategic or Co-development PartnerSupply partnership for ENOTprost - patented Epilobium extract with DNA Barcoding certification, used in PROPOSTA MONO PLUS. EPO specializes in certified botanical extracts with advanced quality control through DNA identification.
• SYNBALANCE S.r.l.coreTechnology or IntegrationPartnership for SynbÆctive Femme - patented probiotic formulation used in UTIBIS PRO for enhanced urogenital health support. SynbÆctive is a registered trademark of SYNBALANCE S.r.l.
• S.I.I.T. S.r.l.coreTechnology or IntegrationPartnership for Duocam double-chamber sachet technology - innovative packaging that separates ingredients until dissolution for maximum stability of probiotics and active compounds.
• Future Champions AcademyminorGTM or Marketing PartnerSports sponsorship partnership supporting young fencers including athletes preparing for Paris Olympics. Natural Bradel sponsors events and provides wellness support to athletes.
• Dart Team Beta ASDminorGTM or Marketing PartnerSports sponsorship of local dart team. Products like KAVANS 2 and ENNEBIDOL lotion are used as part of athlete wellness routines.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Specchiasol: Italian herbal supplements company founded in 1971, producing botanical-based food supplements distributed through Italian pharmacies. Highly comparable to Natural Bradel's botanical emphasis and pharmacy-led distribution model.
• Named S.p.A. (Named Sport / Named Nutritional): Italian nutraceutical company with comparable product portfolio covering food supplements across multiple therapeutic areas including urological, osteoarticular, vascular, and gastroenterological health. Sells through Italian pharmacies and uses a similar healthcare-professional-led GTM model.
• Pharmanutra S.p.A. Italian nutraceutical and pharmaceutical company developing food supplements with patented iron and sucrosomial mineral technologies. Comparable in size, Italian market focus, and proprietary ingredient strategy.
• Zuccari S.r.l. Italian food supplements company with products distributed through Italian pharmacies and health stores. Overlaps in the supplements space with similar therapeutic-area segmentation.
• Bios Line S.p.A. Italian natural products company producing herbal supplements, cosmetics, and wellness products. Overlaps with Natural Bradel on botanical supplements and Italian pharmacy distribution.
• ESI S.p.A. Italian supplements manufacturer with broad portfolio including probiotics, herbal extracts, and specialty food supplements distributed via pharmacies and parapharmacies. Direct comparable in scale and channel strategy.

Broad incumbents

• Solgar (Nestlé Health Science): Global vitamin and supplement brand with broad portfolio including probiotics, herbal extracts, and specialty formulas. Sells in Italy through pharmacies and represents a broader incumbent competitor with deeper international reach.
• Aboca: Italian natural health company producing food supplements, medical devices, and botanical products. Largest Italian player in the natural supplements space and direct competitor across multiple therapeutic lines including gastroenterology and urology.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/naturalbradel1993
• LinkedInlinkedin.com/company/natural-bradel
• TikToktiktok.com/@natural.bradel

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Natural Bradel