Sunforce Technologies

What Sunforce Technologies does

Sunforce Technologies (legal entity STS-SE LLC) is an independent manufacturer's representative firm headquartered in Melbourne, Florida, that sells electronic test and measurement and embedded products on behalf of leading global manufacturers to end-customers across the Southeastern United States. The firm represents at least twenty principals spanning six product categories: General Purpose (Teledyne LeCroy oscilloscopes, Hioki instruments, JTAG boundary-scan tools, MK Test wire harness testers, Emcor enclosures, environmental test chambers); Power (TDK-Lambda, Pacific Power Source, Kepco, Power Innovations International, Adaptive Power Systems); EMI/EMC (AR RF/Microwave Instrumentation, AMETEK CTS / EM TEST / Teseq, Raymond EMC Enclosures); RF/Microwave (Boonton, Noisecom, Holzworth, MegaPhase, Maury Microwave, dBm, Hyperlabs); Data Acquisition/Sensors/Timing (Graphtec, Hioki, Precise Time and Frequency); and Embedded/4G/5G (Teledyne SP Devices). The firm does not design, manufacture, or own the products it sells; its role is regional channel representation.

The go-to-market is a territory-based direct sales model with five account managers covering Georgia/Eastern Tennessee, Alabama/Mississippi/Western Tennessee, North Carolina/South Carolina, Western and Northern Florida, and Eastern Florida, supported by an office manager, an Emcor specialist, and a partner/president. Sunforce earns commissions on bookings generated for its manufacturer principals; pricing, product configuration, and warranties are determined by the principals themselves and are not publicly disclosed. The firm is privately held by its working partners — Bill Travers (President), Nick Rice (VP, GA/East TN), Bruce Hardy (AL/MS/West TN) — with additional partner account managers Roger Livingston and Pete Lopez, and a small operations staff.

Sunforce is a privately held LLC with no disclosed external investment, no parent company, no M&A activity, no patents, and no proprietary technology. Its strategic value is concentrated in the exclusive regional franchises it holds with its manufacturer partners and in the personal customer relationships maintained by its partner-account managers across defense, aerospace, automotive/EV, semiconductor, industrial, and renewable energy end-markets in the Southeast US. The firm has no app, no API, no integrations, and no AI/ML capabilities of its own.

Name

Sunforce Technologies

Legal name

STS-SE LLC

Website

https://sunforcetech.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Sunforce Technologies is an independent manufacturer's representative firm selling electronic test and measurement and embedded products from leading global manufacturers to end-customers across the Southeastern United States, staffed by territory-based account managers and earning commissions on behalf of its principals.

Ownership category

akta.pro rank

Product category

Test & Measurement Equipment Distribution

SIC

Services-Testing Laboratories (8734)

akta.pro primary industry

Solar Quality, Testing, Certification & Standards (Lab Testing, Inspections, Compliance) (EUAMABAN)

Keywords

• Electronic test equipment
• Manufacturer's representative
• Test measurement instruments
• Embedded systems distribution
• Electronic measurement solutions

Headquarters

HQ city

Indialantic

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Manufacturer's Representative Commissions: As a manufacturer's representative firm, Sunforce Technologies earns commissions from representing test and measurement equipment manufacturers. They do not manufacture products themselves but facilitate sales of partner manufacturers' products to customers in the Southeast region.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Sunforce Technologies is a manufacturer's representative firm that sells electronic Test & Measurement and Embedded Products on behalf of leading manufacturers to customers across the Southeastern United States. The company operates as an outsourced sales channel, providing regional coverage, technical sales support, and customer relationship management for partner manufacturers in product categories including oscilloscopes, power supplies, EMC test systems, RF/Microwave components, data acquisition equipment, and 4G/5G communications hardware.

Product overview

Sunforce Technologies is a manufacturer's representative company serving the Southeast region in test and measurement and embedded products. The company represents multiple worldwide manufacturers of electronic test and measurement equipment across six main product categories: General Purpose (oscilloscopes, environmental test chambers, boundary scan testing tools, wire harness test systems), Power (programmable DC/AC power supplies, electronic loads, UPS systems from TDK-Lambda and Pacific Power Source), EMI/EMC (EMC generators, RF test systems, shielded enclosures from AR, EM TEST, TESEQ), RF/Microwave (noise generators, phase noise analyzers, RF power meters from Boonton, Noisecom, Holzworth up to 110GHz), Data Acquisition/Sensors/Timing (data loggers, memory recorders, precision timing solutions from Hioki, Graphtec, Teledyne LeCroy), and Communications/5G (modular data acquisition and signal generation instruments from Teledyne SP Devices). Sunforce Technologies does not manufacture its own products but serves as a sales representative connecting these manufacturers' products with customers in the Southeast region.

Differentiator

Problem solved

Functional benefit

Products and services

• General Purpose Test Equipment
• Power Products
• EMI/EMC Test Equipment
• RF/Microwave Test Equipment
• Data Acquisition / Sensors / Timing
• Embedded / 4G / 5G Communications

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

25 partnerships are on record, tiered core and secondary.

• Teledyne LeCroycoreChannel Partner/ Reseller/ DistributorTeledyne LeCroy is a leading manufacturer of advanced oscilloscopes and test instruments. Sunforce Technologies represents their products in the Southeast region, including HDO6000B High Definition Oscilloscopes and WavePro HD 12-bit oscilloscopes with up to 100 GHz real-time bandwidth.
• TDK-LambdacoreChannel Partner/ Reseller/ DistributorTDK-Lambda Americas provides High Power DC Programmable Power Supplies and High Voltage Capacitor Charging Power Supplies. Sunforce represents their GENESYS+ and other power supply product lines including 1.5kW to 60kW programmable power supplies.
• NoisecomcoreChannel Partner/ Reseller/ DistributorNoisecom, a Wireless Telecom Group company, offers Broadband Calibrated Noise Sources, Noise Generators, and noise test systems. Products include J7000B jitter noise generators up to 60 GHz and UFX7000B programmable noise generators.
• BoontoncoreChannel Partner/ Reseller/ DistributorBoonton provides Peak Power Meters/Analyzers, RF Power Meters, RF Voltmeters, and the SGX1000 RF Signal Generator series. Sunforce represents their products for RF signal generation, power measurement, and signal analysis applications.
• AR RF/Microwave InstrumentationcoreChannel Partner/ Reseller/ DistributorAR RF/Microwave provides Total RF Test Solutions including RF test instrumentation, RF test systems, and EMC test software. Sunforce represents their products for EMI/EMC applications.
• AMETEK CTS (EM TEST/Teseq)coreChannel Partner/ Reseller/ DistributorAMETEK CTS offers EMC generators and test equipment under EM TEST and Teseq brands. Products include Ripple NX for EV ripple immunity testing and CBA amplifiers for automotive EMC testing.
• Hioki USA CorporationsecondaryChannel Partner/ Reseller/ DistributorHioki develops and manufactures Power Analyzers, Power Quality Analyzers, Insulation Testing, Data Acquisition Recorders, Power Demand Meters, Memory Recorders, LCR Meters, and Impedance Analyzers.
• Holzworth InstrumentssecondaryChannel Partner/ Reseller/ DistributorHolzworth Phase Noise Analysis products feature innovative design philosophy optimized for speed, accuracy and high reliability with Sub -190dBc/Hz Noise Floors. Products include amplifiers, delay standards, frequency dividers, and RF synthesizers.
• Maury MicrowavesecondaryChannel Partner/ Reseller/ DistributorMaury Microwave provides calibration, measurement and modeling solutions including Device Characterization, RF Amplifier calibration, and Interconnect Solutions.
• MegaPhasesecondaryChannel Partner/ Reseller/ DistributorMegaPhase provides RF & Microwave Products Through 110GHz including Test & Measurement Cables, RF Cables, RF Components, Adapters & Accessories.
• HyperlabssecondaryChannel Partner/ Reseller/ DistributorHyperlabs provides ultra-broadband RF components including broadband baluns, pick-off tees, resistive power dividers, DC blocks, bias tees, and rise time filters. Also builds TDRs and controlled impedance analyzers.
• dBm CorpsecondaryChannel Partner/ Reseller/ DistributordBm delivers state-of-the-art RF link impairment emulation solutions for satellite and non-terrestrial wireless markets.
• Graphtec InstrumentssecondaryChannel Partner/ Reseller/ DistributorGraphtec America provides superior dataLogger products, data acquisition hardware devices. Modular, compact and handheld dataLogger devices proven for automotive, aerospace, agriculture, hydroponics, power, gas and oil industries.
• Precise Time and Frequency, LLCsecondaryChannel Partner/ Reseller/ DistributorPrecise Time and Frequency offers frequency reference and time standard synchronization solutions including NTP Servers, broadband amplifiers, RF distribution, 1PPS distribution, and fiber optic distribution.
• Pacific Power SourcecoreChannel Partner/ Reseller/ DistributorPacific Power Source provides programmable AC & DC power sources, electronic loads, and grid simulators. Products include LMX Series Linear AC Power Sources and AFX Series switch mode models for avionics and commercial power testing.
• Teledyne SP DevicessecondaryChannel Partner/ Reseller/ DistributorTeledyne SP Devices designs and manufactures modular data acquisition and signal generation instruments utilizing patented calibration logic, the latest data converters, and FPGA technology.
• Emcor EnclosuressecondaryChannel Partner/ Reseller/ DistributorEmcor Enclosures provides quality electronics equipment enclosures and electronic equipment racks and consoles for Datacom, Industrial, Energy, Military, Defense, Aerospace, Test/Measurement markets.
• JTAG TechnologiessecondaryChannel Partner/ Reseller/ DistributorJTAG Technologies provides Boundary Scan testing and programming tools for printed circuit boards with IEEE 1149.1 test methodologies, including In-circuit flash, PLD and FPGA programming solutions.
• Temperature Testing TechnologiessecondaryChannel Partner/ Reseller/ DistributorT3 EnviroCorp specializes in environmental test chambers that simulate extreme temperature, humidity, vibration, and other environmental conditions for aerospace, automotive, electronics, and defense industries.
• MK Test SystemssecondaryChannel Partner/ Reseller/ DistributorMK Test Systems provides High Voltage Wire Harness/Backplane Test Systems, Automatic high voltage wire harness test systems, High Voltage Function Test Systems, and Bond/Loop/Joint Resistance Test systems.
• Sifos TechnologiessecondaryChannel Partner/ Reseller/ DistributorSifos Technologies provides one-click automated PHY & PoE test solutions for 10/100/1000 Test and PoE Test productivity.
• Raymond EMC EnclosuressecondaryChannel Partner/ Reseller/ DistributorRaymond EMC Enclosures specializes in the design, fabrication, installation, and testing of customer shielded enclosures for military, government, high tech, medical and industrial applications.
• Power Innovations International (Pii)secondaryChannel Partner/ Reseller/ DistributorPower Innovations International offers uninterruptible power supplies and services, power distribution projects and installation services, along with charging solutions, power management modules, and backup power products.
• KepcosecondaryChannel Partner/ Reseller/ DistributorKepco, headquartered in Flushing, NY, designs and manufactures DC power supplies, bipolar (4-quadrant) supplies, electronic loads and associated electronic equipment.
• Adaptive Power SystemssecondaryChannel Partner/ Reseller/ DistributorAdaptive Power Systems provides solid state frequency converters for frequencies and voltages in military avionics/shipboard applications, with fully adjustable output frequency and broad adjustable voltage range.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Newark / Element14: Newark/Element14 is a broad-line electronics distributor offering T&M equipment alongside semiconductors and components. It competes with rep firms like Sunforce for transactional T&M sales, particularly catalog instruments, while Sunforce retains advantage on high-touch technical lines.
• Tektronix: Tektronix is a leading manufacturer of oscilloscopes, signal analyzers, and other T&M equipment. Like Keysight, it sells through rep firms (competitors/analogues of Sunforce) and through its own direct channels, competing for the same engineering budgets.
• Keysight Technologies: Keysight is a global T&M equipment manufacturer whose products (oscilloscopes, signal analyzers, network analyzers) are sold by reps including Sunforce. As the dominant incumbent in many of the same product categories Sunforce represents, Keysight shapes the rep channel economics and competes indirectly via direct sales.
• Mouser Electronics: Mouser is a global broad-line electronics distributor selling semiconductors, passives, and T&M equipment. While it does not specialize in T&M like Sunforce, it competes for the same engineering procurement budget through online channels and serves many of the same end customers.
• Rohde & Schwarz: Rohde & Schwarz is a major T&M manufacturer, particularly strong in RF/microwave and EMC test — categories Sunforce's principals (AR RF, AMETEK CTS, Boonton, Noisecom) compete in. It is both a principal-style supplier and an indirect competitor via its own rep network.

Direct peers

• Transcat: Transcat distributes and rents calibration and test & measurement equipment and provides calibration services across the US. Its industrial customer base and T&M distribution model are comparable to Sunforce's rep firm, though Transcat is publicly traded and operates nationally.
• TestEquity: TestEquity is a US-based distributor and rental provider of new and refurbished electronic test & measurement equipment. Like Sunforce, it serves engineering buyers with multi-brand T&M portfolios and competes for similar customer spend, though it operates nationally and at greater scale.
• Trescal: Trescal is a global calibration services and T&M equipment provider serving aerospace, defense, and industrial customers. While primarily a calibration services firm, it intersects with Sunforce's customer base and competes for test equipment budget in regulated industries.
• Saelig Company: Saelig is a New York-based distributor of specialized electronic test & measurement, control, and instrumentation products. It sources and represents multiple third-party T&M manufacturers for US customers, making it a structural analog to Sunforce's rep/distribution model, though Northeast-focused.

Emerging players

• TEquipment: TEquipment is an online-focused retailer of new and used test & measurement equipment serving US engineers. It represents an alternative purchasing channel to rep firms like Sunforce, particularly for catalog T&M products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/sunforcetechnologies

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunforce Technologies