Mayfair Capital
Mayfair Capital is a London-based, owner-managed UK property fund manager founded in 2002 that invests across core, core-plus, value-add and opportunistic strategies on behalf of professional clients, charities and pension funds, operating under FCA regulation via its Swiss Life Asset Managers UK affiliation.
- Company typePrivate
- Founded2002
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Mayfair Capital does
Mayfair Capital is a London-based, owner-managed property fund management business founded in 2002 that manages UK real estate capital on behalf of professional clients, charities and pension funds. The firm describes itself as covering the full real estate risk-return spectrum through core, core-plus, value-add and opportunistic strategies, with each mandate tailored to the client's return targets and risk appetite. Its product surface centres on regulated fund vehicles, including the dedicated PITCH Charities Fund, supported by a research and responsible-investment content programme.
Underlying technology is a conventional real estate investment management platform rather than a software product; the public material references investment processes integrated with sustainability considerations at every stage, but discloses no proprietary technology, data assets or AI capabilities. The go-to-market is direct relationship-based distribution to institutional and private investors, augmented by a Content Hub, LinkedIn, YouTube channels and industry event participation, with the firm operating from a single London headquarters at 55 Wells Street.
The business model is management-fee-based on assets under management across multiple UK real estate strategies, with pricing not publicly disclosed. The firm is embedded within the Swiss Life ecosystem through a core partnership with Swiss Life Asset Managers and broader affiliation with Swiss Life Group, which provides corporate backing, governance and institutional reach that would not be available to a standalone boutique of its 11-50 employee size. Authority to operate is underpinned by Financial Conduct Authority regulation via Swiss Life Asset Managers UK Limited.
Mayfair Capital firmographics
Firmographics- Name
- Mayfair Capital
- Website
- https://mayfaircapital.co.uk
- Company type
- Private
- Founded year
- 2002
- Headcount range
- 11–50 employees
- Short description
- Mayfair Capital is a London-based, owner-managed UK property fund manager founded in 2002 that invests across core, core-plus, value-add and opportunistic strategies on behalf of professional clients, charities and pension funds, operating under FCA regulation via its Swiss Life Asset Managers UK affiliation.
- Ownership category
- akta.pro rank
Mayfair Capital industry classification
Industry- Product category
- Real Estate Fund Management
- NAICS
- Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Investment Advice (6282)
- akta.pro primary industry
- Real Estate Portfolio & Fund Management (Institutional/REIT/PE) (BPAJAMAJ)
- akta.pro secondary industry
- Real Estate Advisory & Consulting (Strategy, Portfolio & Location) (FSAEAJAH)
Keywords
Where Mayfair Capital is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Mayfair Capital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Distribution channels1 record
Marketing channels4 records
Mayfair Capital product offering
Product offeringCore offering
Mayfair Capital, now operating as Swiss Life Asset Managers UK, is a London-based real estate specialist fund manager providing tailored investment management services across core, core-plus, value-add and opportunistic strategies. The firm serves professional clients, charities, and pension funds seeking UK real estate exposure, integrating environmental sustainability considerations into every stage of the investment process to align with secular responsible-investment trends.
Differentiator
Problem solved
Functional benefit
Products and services
- Charities Fund: PITCH
Companies that use Mayfair Capital
Customer profileSegments1 record
Ideal customer profiles3 records
Mayfair Capital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mayfair Capital partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Swiss Life Asset ManagerscoreSwiss Life Asset Managers UK is a subsidiary of Swiss Life Asset Managers, operating as its UK division. Swiss Life Asset Managers is a global asset management firm providing the parent company's resources, brand, and institutional backing to the UK operations.
- Swiss Life GroupcoreSwiss Life Asset Managers UK is part of Swiss Life Group, a leading insurance and financial services company. The Group provides corporate backing, governance, and connects the UK subsidiary to broader financial services ecosystem.
Recent moves5 records
Expansion highlights4 records
Mayfair Capital competitors and assessment
Company assessmentBroad incumbents
- Schroders Capital Real Estate: Global asset manager with a substantial UK real estate fund management franchise spanning core, value-add, and debt strategies. Comparable as a multi-strategy UK property investment manager serving institutional clients.
- M&G Real Estate: Long-established UK and European real estate investment platform operating across core, value-add, and debt strategies. Highly comparable given UK institutional focus and multi-strategy capability.
- LaSalle Investment Management: Global real estate investment manager operating across core, value-add, and opportunistic strategies with strong UK and European presence. Comparable multi-strategy UK institutional property platform.
- CBRE Investment Management: Global real assets manager with direct UK fund management offerings across core and value-add strategies. Comparable institutional-grade UK property fund manager with diversified strategy menu.
- Aviva Investors Real Estate: UK-based investment manager with a dedicated real estate platform serving institutional and pension clients. Comparable as a UK insurance-parented property fund manager.
- Legal & General Investment Management Real Assets: Large UK asset manager with significant real assets and real estate fund capabilities serving pension and institutional clients. Comparable institutional UK property fund management business.
- Aberdeen Investments (Real Estate): Global asset manager with a UK property fund management franchise serving institutional investors. Comparable multi-strategy UK real estate investment offering.
- Invesco Real Estate: Global asset manager with a dedicated UK and European real estate investment platform. Comparable as a multi-strategy property fund manager targeting institutional clients.
- Pictet Alternative Advisors (Real Estate): Swiss private bank and asset manager with European real estate investment capabilities. Comparable as a European-headquartered multi-strategy property fund manager with strong sustainability orientation.
Direct peers
- Patrizia UK: European real estate investment manager with active UK fund management business across core, value-add, and opportunistic strategies. Closely comparable multi-strategy UK property specialist serving institutional clients.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Mayfair Capital social profiles
Digital presenceMayfair Capital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mayfair Capital leadership team
Management profileNumber of profiles
Profiles1 record
Mayfair Capital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mayfair Capital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mayfair Capital
What does Mayfair Capital do?
Mayfair Capital, now operating as Swiss Life Asset Managers UK, is a London-based real estate specialist fund manager providing tailored investment management services across core, core-plus, value-add and opportunistic strategies. The firm serves professional clients, charities, and pension funds seeking UK real estate exposure, integrating environmental sustainability considerations into every stage of the investment process to align with secular responsible-investment trends.
When was Mayfair Capital founded?
Mayfair Capital was founded in 2002. It employs 11 to 50 people.
Where is Mayfair Capital based?
Mayfair Capital is headquartered in London, United Kingdom, in the Europe region.
Who are Mayfair Capital's main competitors?
Broad incumbents on record are Schroders Capital Real Estate, M&G Real Estate, LaSalle Investment Management, CBRE Investment Management, Aviva Investors Real Estate, Legal & General Investment Management Real Assets, Aberdeen Investments (Real Estate), Invesco Real Estate and Pictet Alternative Advisors (Real Estate). Patrizia UK is listed as a direct peer.
Does Mayfair Capital have an API?
No public API is recorded for Mayfair Capital.
What industry is Mayfair Capital in?
Mayfair Capital's product category is Real Estate Fund Management. Its primary akta.pro industry code is BPAJAMAJ, Real Estate Portfolio & Fund Management (Institutional/REIT/PE), with a secondary code of FSAEAJAH, Real Estate Advisory & Consulting (Strategy, Portfolio & Location). Its NAICS code is 523940 and its SIC code is 6531.