Cleanr Products
Cleanr Products Ltd is a UK-based, privately held manufacturer of medical-grade 75% alcohol hand sanitiser gel, selling four size variants (50ml to 5L) direct-to-consumer through its own e-commerce website, serving individual consumers and office-based businesses with bulk-pack purchasing in the UK domestic market.
- Company typePrivate
- Founded2016
- HeadquartersNorthampton, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Cleanr Products does
Cleanr Products Ltd is a privately held, UK-based manufacturer of medical-grade 75% alcohol hand sanitiser gel, incorporated in England and Wales (Company No. 11678692) and operating from Moulton Park Office Village, Northampton. The company was founded in 2020 by a family with prior experience in the cleaning industry, in direct response to perceived gaps in the UK hand sanitiser market during the COVID-19 pandemic — specifically unavailable supply, inflated prices, and variable product quality. Cleanr produces a single product line in four pack-size variants (10×50ml, 10×250ml, 5×500ml, and a single 5L), all sharing the same core formulation: ethanol 75g/100g, glycerine, polyquaternium-10, aqua, and aloe perfume, engineered to kill 99.99% of pathogens in 30 seconds with a clear, fast-drying, non-sticky, moisturising finish. Manufacturing is carried out in the UK using EU-sourced raw materials.
The business operates a pure direct-to-consumer e-commerce model, selling exclusively through its own website at cleanr.com with 3-business-day domestic fulfillment and no retail, reseller, marketplace, or B2B contract channels. Pricing is positioned as promotional — sale prices range from £10.00 (10×50ml pack, original £22.50) to £24.95 (single 5L, original £33.87) — and bulk pack configurations target office-based businesses seeking staff hand-hygiene supply, while smaller packs target individual consumers seeking personal on-the-go protection. There is no evidence of paid marketing, social media presence, email campaigns, certifications, or third-party endorsements in the available materials.
Cleanr is a bootstrapped family business with no external funding, no disclosed management team beyond generic sales/customer-service contacts, no disclosed revenue, no disclosed customers, and no expansion beyond the UK domestic market. Headcount is reported as 11-50 employees, and the company is currently operating. The product portfolio, channel footprint, and geographic scope have not visibly evolved since the 2020 founding based on available evidence.
Cleanr Products firmographics
Firmographics- Name
- Cleanr Products
- Legal name
- Cleanr Products Ltd
- Website
- https://cleanr.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cleanr Products Ltd is a UK-based, privately held manufacturer of medical-grade 75% alcohol hand sanitiser gel, selling four size variants (50ml to 5L) direct-to-consumer through its own e-commerce website, serving individual consumers and office-based businesses with bulk-pack purchasing in the UK domestic market.
- Ownership category
- akta.pro rank
Cleanr Products industry classification
Industry- Product category
- Hand Sanitiser / Personal Hygiene Products
- NAICS
- Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Specialty Cleaning, Polishing And Sanitation Preparations (2842)
- akta.pro primary industry
- Hand Sanitizers & Antibacterial Personal Care (CRADANAI)
- akta.pro secondary industries
- Hand Sanitizers & Cleansing Sprays (CRABAEAJ), Antibacterial & Medicated Cleansers (e.g., Acne, Antifungal, Antiseptic) (CRABAEAH)
Keywords
Where Cleanr Products is headquartered
LocationHeadquarters
- HQ city
- Northampton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Cleanr Products business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Hand Sanitiser Product Sales: One-time transaction model for hand sanitiser gel products sold in various sizes (50ml, 250ml, 500ml, 5L). Customers purchase products directly through the website with delivery within 3 business days.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 50ml Hand Sanitiser - 10 pack |
| Unit Pricing | Pay-as-you-go | 250ml Hand Sanitiser - 10 pack |
| Unit Pricing | Pay-as-you-go | 500ml Hand Sanitiser - 5 pack |
| Unit Pricing | Pay-as-you-go | 5 litre Hand Sanitiser |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Cleanr Products product offering
Product offeringCore offering
Cleanr Products manufactures and sells medical-grade 75% alcohol hand sanitiser gel produced in the UK from high quality EU-sourced materials. The product is offered in four size variants (50ml, 250ml, 500ml, and 5L) sold directly to consumers and businesses through the company's own e-commerce website, with bulk packaging options available for office and business buyers. The formulation is marketed as fast-drying, non-sticky, moisturising, and capable of killing 99.99% of pathogens within 30 seconds.
Product overview
Cleanr Products is a UK-based family business offering a single product line of hand sanitiser gels. The product portfolio consists of four size variants (50ml, 250ml, 500ml, and 5 litre) all containing 75% alcohol concentration. All products share the same core formulation: a medical grade clear gel that kills 99.99% of pathogens in 30 seconds, is fast drying, moisturising, gently scented with aloe, and provides a non-sticky finish. The products are produced in the UK from high quality EU materials and target both individual consumers and businesses seeking bulk hand sanitisation solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- 5 litre (75% Alcohol) Hand Sanitiser Gel 5 litre bulk size of Cleanr's 75% alcohol clear hand sanitiser gel with medical-grade formulation that kills 99.99% of pathogens in 30 seconds; fast-drying, moisturising, non-sticky finish; intended for businesses and high-volume users.
- 5 x 500ml (75% Alcohol) Hand Sanitiser Gel Pack of 5 x 500ml bottles of Cleanr's 75% alcohol hand sanitiser gel, a medical-grade clear gel that evaporates quickly, leaves a non-tacky finish, and sanitises without water; aimed at office and business buyers seeking medium-bulk supply.
- 10 x 250ml (75% Alcohol) Hand Sanitiser Gel Pack of 10 x 250ml hospital-specification 75% alcohol hand sanitiser gels; medical-grade clear gel formulation positioned for professional and healthcare use.
- 10 x 50ml (75% Alcohol) Hand Sanitiser Gel Pack of 10 x 50ml bottles of Clear's 75% alcohol hand sanitiser gel (ethanol 75g/100g, glycerine, polyquaternium-10, aqua, perfume); clear, non-tacky gel that sanitises without water and evaporates quickly; aimed at individual consumers and on-the-go personal use.
Quantifiable outcome
- Kills 99.99% of all pathogens in 30 seconds
- +1 more outcomes
Companies that use Cleanr Products
Customer profileSegments2 records
Ideal customer profiles2 records
Cleanr Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Cleanr Products partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Cleanr Products competitors and assessment
Company assessmentBroad incumbents
- GOJO Industries (Purell): GOJO is the inventor and dominant global brand in alcohol-based hand sanitiser (Purell). Directly comparable to Cleanr as a medical-grade 75% alcohol sanitizer manufacturer, but operates at massive incumbency scale with global retail, institutional, and B2B distribution.
- Reckitt (Dettol): Reckitt's Dettol is a leading antibacterial personal care and surface hygiene brand sold worldwide. Comparable to Cleanr on antibacterial hand hygiene formulation and target consumer use cases, but with vastly larger brand, retail, and marketing infrastructure.
- PZ Cussons (Carex): Carex is PZ Cussons' flagship handwash and hand sanitiser brand with strong presence in UK retail and B2B institutional markets. Directly overlaps Cleanr on antibacterial hand hygiene positioning, audience, and UK distribution.
- Mölnlycke Health Care (Hibiscrub): Mölnlycke's Hibiscrub is a clinical-grade antibacterial skin cleanser widely used in healthcare and office settings. Comparable to Cleanr on medical-grade antibacterial cleansing for institutional buyers, but positioned as a broader surgical/clinical hygiene brand.
- SC Johnson (Hand Sanitiser): SC Johnson is a large multinational CPG company producing household hygiene and antibacterial products including hand sanitisers. Broad incumbent competitor to Cleanr at retail and household channel level, with much larger geographic and category footprint.
Direct peers
- Sara Lee / Klenzit hand sanitiser brands: Klenzit is a specialist UK manufacturer of alcohol-based hand sanitisers and surface disinfectants with institutional and bulk B2B focus. Most directly comparable to Cleanr on product, UK production, and B2B customers; differs by broader surface-disinfectant catalog.
- Bio-D Company: Bio-D is a UK-based independent manufacturer of cleaning and hygiene products with a focus on natural ingredients and institutional supply. Comparable on UK CPG hygiene manufacturing and B2B/office channel; differs on natural/non-alcohol positioning.
- EcoHydra Technologies: EcoHydra is a UK manufacturer of high-performance alcohol-free and alcohol-based hand sanitisers for healthcare, food, and office use. Closely comparable on UK production, medical-grade positioning, and B2B bulk distribution; differs on alcohol-free variant.
Emerging players
- Nice 'N Clean: Nice 'N Clean is a UK-based independent hand sanitiser brand selling through ecommerce and independent retail. Emerging player comparable to Cleanr on product, UK DTC channel, and target consumers; smaller and more narrowly distributed.
- Sterosept / UK Sanitisers Direct: UK Sanitisers Direct is a UK online specialist retailer of bulk alcohol-based sanitisers and disinfectant products. Comparable to Cleanr as a UK-focused bulk-sanitiser e-commerce player, overlapping on B2B office/customer base; competitor on channel more than formulation.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Cleanr Products social profiles
Digital presenceCleanr Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cleanr Products leadership team
Management profileNumber of profiles
Cleanr Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cleanr Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cleanr Products
What does Cleanr Products do?
Cleanr Products manufactures and sells medical-grade 75% alcohol hand sanitiser gel produced in the UK from high quality EU-sourced materials. The product is offered in four size variants (50ml, 250ml, 500ml, and 5L) sold directly to consumers and businesses through the company's own e-commerce website, with bulk packaging options available for office and business buyers. The formulation is marketed as fast-drying, non-sticky, moisturising, and capable of killing 99.99% of pathogens within 30 seconds.
Is Cleanr Products a public or private company?
Cleanr Products is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cleanr Products founded?
Cleanr Products was founded in 2016. It employs 11 to 50 people.
Where is Cleanr Products based?
Cleanr Products is headquartered in Northampton, United Kingdom, in the Europe region.
How does Cleanr Products make money?
One revenue line is on record: hand Sanitiser Product Sales.
Who are Cleanr Products's main competitors?
Broad incumbents on record are GOJO Industries (Purell), Reckitt (Dettol), PZ Cussons (Carex), Mölnlycke Health Care (Hibiscrub) and SC Johnson (Hand Sanitiser). Direct peers are Sara Lee / Klenzit hand sanitiser brands, Bio-D Company and EcoHydra Technologies. Emerging players are Nice 'N Clean and Sterosept / UK Sanitisers Direct.
Does Cleanr Products have an API?
No public API is recorded for Cleanr Products.
What industry is Cleanr Products in?
Cleanr Products's product category is Hand Sanitiser / Personal Hygiene Products. Its primary akta.pro industry code is CRADANAI, Hand Sanitizers & Antibacterial Personal Care, with a secondary code of CRABAEAJ, Hand Sanitizers & Cleansing Sprays. Its NAICS code is 3256 and its SIC code is 2844.