Fircy
Fircy builds FIRCY Sense, a cyber deception and active defence platform that places decoys, lures, credentials, and tripwires across cloud, identity, endpoint, application, web, and network environments to generate early-warning threat signals for enterprise and public-sector security teams.
- Company typePrivate
- Founded2022
- HeadquartersAdelaide, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Fircy does
Fircy is a privately held cybersecurity company founded in 2022 and headquartered in Adelaide, Australia, that develops FIRCY Sense, a cyber deception and active defence platform. The platform places realistic decoys, lures, credentials, and sensitive-path tripwires across cloud, identity, endpoint, application, web, and network environments to generate high-confidence early-warning signals when adversaries interact with them. Detected activity is captured with rich context — source details, paths followed, artefacts touched, timestamps, and behavioural clues — and routed into the customer's existing security stack (SIEM, SOAR, EDR, ticketing, WAF, cloud, and collaboration platforms) via API access.
The company targets enterprise and public-sector security teams that need earlier visibility into attack paths and analyst-ready threat intelligence. Its horizontal segmentation spans security operations teams (primary), cloud-native organisations dealing with credential theft (secondary), and UK government and critical infrastructure operators, the latter validated through participation in NCSC's 12-month cyber deception trials across 121 organisations and 10 product trials alongside 14 commercial providers. Fircy complements its platform with practitioner-facing content such as the Cyber Deception Readiness Checklist and the Identity-Led Deception for Cloud Credential Compromise guide.
Fircy operates an enterprise field sales motion and offers FIRCY Sense as either a fully managed service or a co-managed capability, aligning delivery to customer team structures. Pricing is not publicly disclosed; engagements begin through demo requests and direct contact. Revenue mechanics are subscription-based and recurring, though no pricing tiers, ARR, or named paying customers are documented. The company is early-stage — 1-10 employees, no disclosed funding rounds, and limited publicly verifiable leadership beyond CTO Ben Potter.
Fircy firmographics
Firmographics- Name
- Fircy
- Legal name
- Fircy
- Website
- https://fircy.co
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fircy builds FIRCY Sense, a cyber deception and active defence platform that places decoys, lures, credentials, and tripwires across cloud, identity, endpoint, application, web, and network environments to generate early-warning threat signals for enterprise and public-sector security teams.
- Ownership category
- akta.pro rank
Fircy industry classification
Industry- Product category
- Cybersecurity Software
- NAICS
- Computer Systems Design Services (541512), Security Systems Services (except Locksmiths) (561621)
- akta.pro primary industry
- Deception Technology & Threat Hunting (HDADAGAI)
Keywords
Where Fircy is headquartered
LocationHeadquarters
- HQ city
- Adelaide
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Fircy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Subscription: FIRCY Sense is offered as a managed service or co-managed capability, suggesting a subscription-based revenue model aligned to customer team structures and operating models.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Fircy product offering
Product offeringCore offering
Fircy offers FIRCY Sense, a cyber deception and active defence platform that places realistic decoys, lures, credentials, and sensitive-path tripwires across cloud, identity, endpoints, applications, web, and network environments to generate high-confidence early-warning signals and context-rich threat intelligence. The platform is delivered as a managed service or co-managed capability and integrates with existing security stacks via API for triage, hunting, and automated response.
Product overview
Fircy offers a single unified product called FIRCY Sense — a cyber deception and active defence platform. The platform uses cyber deception to create high-confidence signals from activity that should not normally occur, placing realistic lures, decoys, credentials, and sensitive-path tripwires around cloud, identity, application, web, and network environments. FIRCY Sense is complemented by practical resources including the Cyber Deception Readiness Checklist and Identity-Led Deception for Cloud Credential Compromise guide. The platform is available as a managed service or co-managed capability aligned to the customer's team and operating model.
Differentiator
Problem solved
Functional benefit
Brands
- FIRCY Sense: Cyber deception and active defence platform that creates controlled early-warning signals across cloud, identity, endpoints, applications, web, and network environments, providing actionable threat intelligence for security analysts.
Products and services
- FIRCY Sense FIRCY Sense is a cyber deception and active defence platform that creates controlled early-warning signals across cloud, identity, endpoints, applications, web, and network environments. It generates context-rich threat intelligence from suspicious interactions, capturing source details, paths followed, artifacts touched, timestamps, and behavioural clues to support detection, triage, hunting, and investigation workflows. The platform is delivered as a managed service or co-managed capability and integrates with SIEM, SOAR, EDR, ticketing, WAF, and cloud systems via API.
Quantifiable outcome
- Improves visibility and threat detection through high-confidence signals from suspicious interaction
Companies that use Fircy
Customer profileSegments3 records
Ideal customer profiles3 records
Fircy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature4 records
Fircy partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights4 records
Fircy competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Fircy social profiles
Digital presenceFircy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fircy leadership team
Management profileNumber of profiles
Profiles1 record
Fircy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fircy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fircy
What does Fircy do?
Fircy offers FIRCY Sense, a cyber deception and active defence platform that places realistic decoys, lures, credentials, and sensitive-path tripwires across cloud, identity, endpoints, applications, web, and network environments to generate high-confidence early-warning signals and context-rich threat intelligence. The platform is delivered as a managed service or co-managed capability and integrates with existing security stacks via API for triage, hunting, and automated response.
Is Fircy a public or private company?
Fircy is a private company. It is classified as unknown and is currently operating.
When was Fircy founded?
Fircy was founded in 2022. It employs 1 to 10 people.
Where is Fircy based?
Fircy is headquartered in Adelaide, Australia, in the Oceania region.
How does Fircy make money?
One revenue line is on record: platform Subscription.
Does Fircy have an API?
Yes. FIRCY Sense provides API access for integrations, allowing users to feed detections and intelligence into SIEM, SOAR, EDR, ticketing, threat intelligence, and custom platforms. The API enables automated blocking, redirecting, isolating, or escalating suspicious activity through existing controls and response playbooks.
What industry is Fircy in?
Fircy's product category is Cybersecurity Software. Its primary akta.pro industry code is HDADAGAI, Deception Technology & Threat Hunting. Its NAICS code is 541512.